Dmitry Chernov
Verified Expert in Design
Designer
Tbilisi, Georgia
Toptal member since April 26, 2022
Dmitry, a web & product architect with 14 years of experience, specializes in enhancing websites for founders through design and conversion strategies. He conducts audits across brand, UX, UI, and conversion, resulting in 70+ actionable insights within 2 business days. Dmitry has managed 170+ projects and contributed to over $2 billion in client ecosystem sales. His expertise spans AI/ML, B2B SaaS, Dev Tools, and Web3, making him a valuable asset to tech founders seeking impactful solutions.
Experience
- Graphic Design - 13 years
- Web Design - 10 years
- Landing Page Design - 10 years
- Art Direction - 10 years
- UI Design - 7 years
- App Design - 6 years
- Design Systems - 5 years
- UX Design - 3 years
Portfolio
BINSR Inspect — SaaS Site Rebuild with Custom CMS & CRM
Datagram — DePIN Node Sale UX Architecture
Work Experience
Web & Product Architect
Self-employed
- Conducted fixed-scope website audits addressing 4 key pillars (brand, UX, UI, conversion) with 40–70+ findings, each detailed with severity and specific fixes, typically delivered within 2 business days.
- Undertook full-cycle redesign and build processes as necessitated by audit outcomes, incorporating research, IA, UX, UI, copywriting, front-end development (Rails, Tailwind, Hotwire), and deployment.
- Architected strategy, structure, and user flows while AI engines handled execution, covering research, design systems, responsive builds, code. Agency-depth output achieved in days.
- Worked with clients such as Hemi (Bitcoin L2, securing $1.2+ billion on-chain), OSMI AI (AI agent platform, experiencing an 800% post-launch surge), Datagram (achieving 100,000+ signups in 4 weeks), and Binsr (utilizing custom Rails build for B2B SaaS).
Web & Product Architect
Proof of Work Studio
- Led the full cycle, covering deep UX audit and research, information architecture, wireframes, art direction, and launch for Web3 founders.
- Conducted thorough audits of Web3 websites and products across strategy, UX, conversion, and messaging.
- Architected information structure, user flows, and page logic. Directed UI design and coordinated execution across design and development.
- Delivered solutions for Hemi (Bitcoin L2, $1.2+ billion secured on-chain), OSMI AI (800% token surge post-launch), and Datagram (100,000+ signups in 4 weeks).
- Translated complex Web3 concepts into clear, conversion-focused interfaces. AI-orchestrated workflows delivered agency-depth output in days.
Senior UI/UX Designer
Gala Games
- Collaborated on UI design for Gala Music, a Web3 music publishing platform for artists, supporting $2+ billion in ecosystem sales.
- Designed UI and branding for the Gala.com main website, the platform's primary marketing and onboarding surface.
- Designed the UI for a Web3 mobile game focused on resource crafting and trading mechanics.
- Completed a comprehensive redesign of the Gala Help Center website, improving information architecture and content discovery.
Art Director | Graphic Designer
Tinloof
- Enhanced the agency's public presence in directories such as Awwwards, securing its 1st $40,000 design project.
- Implemented design process and billing standards, increasing project revenue by 20%.
- Completed a client project, an MLOps platform website UI redesign, including design system and development handoff.
- Assisted in hiring a skilled UI/UX designer, resulting in a 50% decrease in design costs.
UX/UI and Visual Designer
Get Inflow Ltd.
- Re-designed the Inflow app website and implemented it with Webflow and client-first CSS.
- Created a strong digital-marketing design system with styles and components.
- Created user onboarding flows with landing pages to help introduce and sell new Inflow products.
UI/UX Designer
Terd UG
- Redesigned the eCommerce website for Terd.de, a leading payment eVouchers distribution platform in Germany.
- Introduced UX improvements that resulted in a notable 12% increase in sales conversion.
- Redesigned a brand visual identity: logo, typography, color, graphics, and composition.
Visual Design Lead | Art Director
UNIT9
- Art-directed and designed 12 tailored 40+ pages sales pitch decks for top global brands, including Nike, VW, and Samsung, describing creative direction for international offline, AR, and VR experiences.
- Led a team of 2D and 3D designers for pitch deck content creation.
- Assisted in hiring a talented 2D visual designer for the team.
Founder | Methodist | Art Director | Designer
WDI Design School
- Taught 1,500+ digital graphic and UI/UX designers from scratch.
- Reviewed and art-directed 7500+ design projects: landing pages, long reads, eCommerce, news portals, and mobile apps.
- Developed and conducted 40+ deep and practical online web and mobile design courses.
- Created and led a team of 20 employees from marketing, sales, and production.
Co-founder | Art Director | Designer
Convlab Web Agency
- Created a web design agency with 24 employees on board.
- Delivered 150+ projects in two years, including product landing pages, eCommerce, and corporate sites.
- Implemented a complete design process, spanning customer interviews, ideation, prototyping, visual conception, visual design, and development.
- Provided advertising services in a bundle with website development.
Graphic Designer
Freelance
- Created a strong customer pipeline, enabling me to start my agency and hire a team.
- Completed 20+ projects, including product landing pages and pitch decks. Used multiple design tools, including Adobe Illustrator, Adobe Photoshop, and Inkscape.
- Set up the design process and learned how to work as a freelance designer.
Business Development Manager
ToolbarStudio
- Developed project pitches for international customers and designed pitch decks.
- Attracted big customers, such as Kinopoisk and the Tatu music group producer.
- Sold a $44,000 browser toolbar development project, the most significant individual sale.
Education
СOmbined Bachelor's and Master's Degree in Mechanics and Mathematics
Novosibirsk State University - Novosibirsk, Russia
Certifications
Design Systems
Memorisely
UX Research
Memorisely
Skills
Tools
Adobe Experience Design (XD), Miro, Adobe Photoshop, Moqups, Illustrator CC, InVision, Adobe Illustrator, Wix, Google Slides, Readymag Design & Development, InVision App, Adobe InDesign, Trello, Inkscape, Adobe After Effects
Languages
TUTOR, HTML, CSS, Visual Design Language
Platforms
Figma, Web, iOS, Android, Webflow, WordPress, Google Sites, Salesforce, Mobile, Sanity Studio, Shopify
Industry Expertise
Education Technology (Edtech), App Redesign
Other
Web Design, Training & Training Content Development, Training, Layout, Art Direction, Management, Tutoring, Digital Design, Long Read Design, UI Design, Layout Design, Landing Page Design, Web UI Design, Composition, Wireframing, Mobile App UI, User Interface (UI), UX Prototyping, UI Prototyping, Online Tutoring, Teaching, Video Tutorials, Design Tutorials, Tutorials, Design Reviews, UI Audits, Webinars, Websites, Visual Design, Mobile Web Design, Concepting, Presentation Design, Creative Direction, Design Leadership, B2B, Instructional Design, UX Strategy, Conversion Rate Optimization (CRO), Brand Strategy, Information Architecture (IA), Prototyping, Interaction Design (IxD), Communication, Graphic Design, UX Design, Apps, Edtech Design, Typography, Mobile App Design, Mobile Design, Product Design, Web UX, Android UI Design, iOS UI Design, iOS UX Design, Mobile UI, Mobile UX, Mobile UI Design, Mobile UX Design, Pitch Decks, Online Course Design, Mentorship & Coaching, Learning Management Systems (LMS), Mobile First, eCommerce, Responsive Web Design (RWD), Web Content, UI Branding, Advertising Design, Social Media Design, Marketing Design, B2C, Mobile Applications, eCommerce Design, UX Wireframes, Style Guides, UI Components, Design Systems, Magazines, Blog Design, Content Management Systems (CMS), User Experience (UX), Tilda, PowerPoint Design, Sales, Editorial Design, Product Pages, Landing Pages, Mobile Apps, UX Research, User Flows, Visual Concepts, Interactive UX, Digital Magazines, Responsive UI, Presentations, Copywriting, Mood Boards, Web UI, UI Animation, Data Visualization, Dashboard Design, App Design, Journey Mapping, App UI, App UX, Team Management, Digital Product Design, Mobile Prototypes, Interactive Prototypes, Web App UX, Web UX Design, User Journeys, User Journey Maps, Project Management, Entrepreneurship, UX Review, App Reviews, UX Audits, Time Management, Task Management, Talent Management, Account Management, Negotiation, Contract Negotiation, Landing Page Optimization, Split Testing, Interviews, Customer Interviews, Paper Prototyping, eCommerce UI, Freelancing, Salesforce Sales Cloud, Interactive UI, Redesign, Articles, Web App Design, eCommerce UX, Marketplace Design, Web App UI, Branding, Web Marketing, Design Direction, 2D Design, Sales Presentations, Interface Design, Web-based VR, Extended Reality (XR), Augmented Reality (AR), Virtual Reality (VR), Brand Identity, Visual Identity, Competitor Analysis & Profiling, A/B Testing, Conversion, UX Flows, Mobile eCommerce, Responsive Design, Fintech, Logotype, Brand Design, Brand Development, Logo Design, Gamification, User Onboarding, Website Redesign, Unbounce, Onboarding, Dashboards, Framer, Brand Guidelines, User Interviews, DevOps Research and Assessment (DORA), Tailwind CSS, Ruby on Rails (RoR), Hotwire, Web3, Bitcoin, Decentralized Finance (DeFi), SaaS, Proptech, Cryptocurrency
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