Elena is a product designer with 5+ years of experience in creating and improving complex digital solutions. She drives design thinking within teams and companies and facilitates all activities during the process: from conducting workshops to creating delightful interfaces and running usability testings. Her most vital skills lie in the field of user research, and a real interest in human behavior allows her to build products and services that genuinely satisfy consumer needs.
Co-led a design team at Orcasound, a non-profit organization with a focus on orca conservation. Helped establish design operations within the team.
Mentored visual designers on creating an elegant and user-friendly GUI.
Implemented human-centered design, and helped outline goals for further research and development.
Technologies: Human-centered Design (HCD), Team Management, Team Mentoring, Design Strategy, Leadership, Management, Product Management
2020 - 2021
Princeton Equity Group
Led kick-off activities with the team and client to outline product goals and technical feasibilities for creating a news aggregator that helps find potential investments faster.
Identified key persona and user flow and provided an interactive lo-fi prototype for the flow.
Built a basic style guide, including typography, colors, and other assets based on the company's existing brand positioning.
Technologies: Communication, Design Systems, Wireframing, Team Management, Presentations, User Interface (UI), User Interviews, User Flows, Slack, Apple Keynote, Figma, Design Strategy, Leadership, Management, Product Management
Lecturer/Mentor (Product Design Course)
2020 - 2020
Created a program with technical basics for junior designers.
Collected visual materials and prepared practical tasks for each lesson.
Presented online lectures with ongoing mentoring for 70+ students.
Technologies: Mentorship, Presentations, Public Speaking, Apple Keynote, Leadership, Management
Design Team Lead
2019 - 2019
Defined the product strategy for online and offline solutions.
Led the product team from defining business goals to actual product launch, including UX research (in-depth interviews, value proposition map, how might we, and feature prioritization).
Implemented a design system and supervised visual design.
Improved and created next-gen complex enterprise solutions using a human-centered design approach.
Worked in various business domains, including B2B eCommerce, travel and hospitality, life science and healthcare, software and hi-tech, and ISVS and technology as part of cross-functional product teams.
Led a team on creating the concept for an innovative B2B eCommerce platform.
Mentored four pre-junior designers (one of which joined our team and was promoted to the next level after six months).
Ran 15+ interviews with potential candidates for the design team.
Created and ran a team channel on social media (reached an audience of up to 300 subscribers) to improve visibility on the market and attract new candidates.
Strengthened corporate design community by organizing 5+ team events.
Continuous partnership with PMs, engineers, and stakeholders in cross-functional teams within the company and its clients.
Technologies: User Research, UX, Data Visualization, Interviewing, Team Mentoring, Public Speaking, Presentations, UI Design, Holistic UX Design, Design Strategy, Leadership, Management, Jira, Product Management
Product Designer | UX Researcher
2018 - 2018
Led the user research, including in-depth user interviews, personas, information architecture, remote moderated usability tests, and uncover important usability issues as part of a complex redesign.
Provided a holistic base of wireframes (LoFi) that covers the most critical user flow (complex search) within the system and edge cases.
Helped a team of visual designers maintain the design system and create high fidelity mockups for further front-end development.