Etrit is available for hire
Hire EtritEtrit Haxhiu
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since January 16, 2020
Bio
Etrit is a product and visual designer with over 10 years of experience and has worked on enterprise-level products and services such as Sentry Cyberlance, Labyrinth, and Berlitz. He has designed visuals presented to Credit Suisse, Stanford, Raiffeisen Bank, Cambridge, the government, the NHS, and many other top-tier private and public institutions. Etrit brings a strong research, strategy, and design background to every project.
Experience
- Web Design - 8 years
- Presentation Design - 8 years
- UI Design - 8 years
- SaaS - 7 years
- Product Design - 7 years
- Web App Design - 4 years
- Pitch Decks - 3 years
- Dashboards - 3 years
Portfolio
Work Experience
Website and Brand Designer (Contractor)
2025 - 2025
Matters AI
- Worked closely with the founding members after their successful Series A raise to establish a new brand identity, including name-change and marketing collateral.
- Designed a fully customized website with custom graphics and diagrams to make it easy for potential customers to understand the value of the company's products and services.
- Managed a team of developers to develop the website using a custom WordPress theme and integrations with the client's marketing software.
Technologies: Figma, FigJam, Adobe Creative Suite, Confluence, Gantt Chart, WordPress, Responsive UI, UX Wireframes, Web UX Design, User Experience Design, UX Design, User Experience (UX), Website Redesign, Data Visualization, PowerPoint Design, Presentations, Sales Presentations, Branded Content, Collateral Design, Collateral, Brand Guidelines, Brand Design
Presentation Designer (Contractor)
2025 - 2025
Private Equity Firm (Palo Alto)
- Worked closely with one of the firm's directors to design their annual pitch deck, which showcases their vision, mission, successes, and future goals, oriented toward gaining investment for their fund, which invests in startups in the tech/AI space.
- Took the completed copy as a document, gathered assets to be used in the presentation, and created a wireframe for the information hierarchy.
- Iterated on the design together with the team members, firstly working on a few pages of the deck to establish the look and feel, and going on to finalize the deck and prepare it for export.
Technologies: Figma, Adobe Illustrator, Confluence, Visual Design, Jira, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Pitch Deck Consultant, Gantt Chart, Wireframing, Google Slides, Adobe Creative Suite, Graphic Design, Enterprise Design, Design, Data Visualization, PowerPoint Design, Sales Presentations, Brochure Design, Branded Content, Collateral Design, Brochures, Collateral, Brand Design
Product Designer (Contractor)
2024 - 2025
Startup for Digital Services Industry
- Designed the entire app from 0 to 1, starting from initial concepts and research, working closely with the founding team to ensure all pain points and opportunities were addressed.
- Built the brand identity from the ground up, including marketing collateral for both print and online.
- Copywrote and final design for the investment pitch deck to secure funding for expansion and development.
- Created user personas and user flow diagrams for over 20 roles to be included within the app, both for service providers and users, as well as businesses using the app.
Technologies: Figma, FigJam, Confluence, Jira, Enterprise Design, Design, Responsive UI, MVP Design, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, UX Design, User Experience (UX), Mobile App Design, Mobile UX Design, Mobile UI Design, Data Visualization, Brochure Design, Branded Content, Collateral Design, Product Strategy, Collateral, Brand Guidelines, Brand Design
Product Designer (Contractor)
2024 - 2025
Healthread, Inc. (NYC)
- Redesigned the legacy mobile app UI to modernize it.
- Worked together with the team to create a gamification strategy for the app to incentivize users to engage with the app, including a points system, tiered credits, rewards, and more.
- Gathered insights from the founder, who surveyed patients and colleagues from his clinic to introduce five new features into the app, as well as a premium membership plan, which is currently being developed.
- Worked with the CEO and other team members to create an investor pitch deck from scratch, including designing the visuals and final output.
- Created a realistic prototype with Figma, which I then added to the pitch deck to showcase the benefits of the app and reasons to invest in the product as the team was working on developing it.
Technologies: Figma, Adobe Illustrator, Visual Design, Jira, Dashboards, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Component Libraries, Design Systems, Pitch Deck Consultant, Web App Design, Gantt Chart, Wireframing, UI Libraries, Dashboard Design, Mobile Design, Adobe Creative Suite, Graphic Design, Design, Responsive UI, MVP Design, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, UX Design, User Experience (UX), Mobile App Design, Mobile UX Design, Mobile UI Design, Data Visualization, PowerPoint Design, Presentations, Sales Presentations, Brochure Design, Branded Content, Collateral Design, Brochures, Product Strategy, Collateral, Brand Guidelines, Brand Design
Product Designer (Contractor)
2024 - 2024
Mako AI, Inc. (San Fransisco)
- Conducted a UX audit of the client's initial wireframes and made suggestions that we implemented into the final wireframes before designing the UI.
- Iterated on different visual styles for the app's main screen to arrive at the product's final look. Recommended a few UI kits to incorporate into the design to reduce development costs for the front end.
- Created a clickable prototype of the final product for the client to test internally before finally handing off all assets and Figma files to their development team.
- Teamed up with a WordPress developer and visual designer to put together a custom theme WordPress website, after finishing the product design.
- Used an iterative approach to finalize the website's design, working closely with the founding team members.
Technologies: Figma, Component Libraries, UX Design, Product Design, Design Systems, Responsive Web Design (RWD), Mobile Apps, Cross-functional Collaboration, UI Design, Landing Pages, Software as a Service (SaaS), Business to Business (B2B), Web App UI, Web App UX, Artificial Intelligence (AI), Presentation Design, Copy Editing, Creative Design, Visual Design, Jira, Dashboards, Investor Presentations, Color Theory, Typography, Web App Design, Gantt Chart, Wireframing, Dashboard Design, Adobe Creative Suite, Graphic Design, IT Services, Enterprise Design, Design, Responsive UI, MVP Design, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, User Experience (UX), Mobile App Design, Mobile UX Design, Data Visualization, Branded Content, Product Strategy
Product Designer (Contractor)
2023 - 2024
Invitario GmbH
- Worked closely with the founder to conceptualize and iterate on the new version of their ticketing system and event planning management software.
- Created user flow diagrams and user personas using internal research from existing and new customers to figure out gaps in the current system.
- Created an interactive prototype to test on real users to iterate on our designs before finalizing and sending it for development.
Technologies: Figma, FigJam, Adobe CC, Enterprise Design, Design, Responsive UI, MVP Design, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, UX Design, User Experience (UX), Mobile App Design, Mobile UX Design, Mobile UI Design, Collateral Design, Product Strategy, Collateral
Product Designer, Pitch Deck Designer (Contractor)
2022 - 2024
Correcto (Madrid, London)
- Redesigned the existing app, redefining UX flows and personas based on customer feedback, and worked closely with the founding team members and staff.
- Redesigned the brand identity, created a new brandbook, and created social media and marketing collateral templates, including the investor pitch deck and marketing pitch deck.
- Created the storyboard and visual assets for a product demo video animated by a third-party motion artist, including finding appropriate music with copyrights, as well as defining the flow of the video to meet all requirements.
- Designed the plugin to be used on Chrome, including interactions and small Lottie animations.
- Worked with the marketing team to create one-page sales marketing pages as well as presentations specific to the sales team for various topics they would use to sell in the B2B space.
Technologies: Figma, Adobe Illustrator, Visual Design, Web Design, Branding, Jira, Dashboards, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Component Libraries, Design Systems, Pitch Deck Consultant, Web App Design, Gantt Chart, Wireframing, Dashboard Design, Google Slides, Mobile Design, Adobe Creative Suite, Social Media, Graphic Design, IT Services, Enterprise Design, Design, Responsive UI, MVP Design, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, UX Design, User Experience (UX), Website Redesign, Mobile App Design, Mobile UX Design, Mobile UI Design, Data Visualization, PowerPoint Design, Presentations, Sales Presentations, Brochure Design, Branded Content, Collateral Design, Brochures, Product Strategy, Collateral, Brand Guidelines, Brand Design
Product and Presentation Designer (Contractor)
2023 - 2023
Final Consulting (Vienna)
- Worked with the founder to create a concept for a software designed to automate tasks within tax auditing and annual reports.
- Designed the investor pitch deck to showcase the ideas and technologies used, which was presented to various governmental and private organizations.
- Organized a team of developers and condensed requirements into concrete steps to be used after the MVP launch and to create the full product, including technology scoping and info architecture.
Technologies: Figma, Adobe Illustrator, Microsoft Teams, Visual Design, Branding, Jira, Dashboards, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Component Libraries, Design Systems, Pitch Deck Consultant, Web App Design, Wireframing, Dashboard Design, Google Slides, Mobile Design, Adobe Creative Suite, Social Media, Graphic Design, Enterprise Design, Design, Responsive UI, MVP Design, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, UX Design, User Experience (UX), Website Redesign, Mobile App Design, Mobile UX Design, Mobile UI Design, Data Visualization, PowerPoint Design, Presentations, Sales Presentations, Brochure Design, Branded Content, Collateral Design, Brochures, Product Strategy, Collateral, Brand Guidelines, Brand Design
Website and Presentation Designer (Contractor)
2023 - 2023
AI Radiology Company (San Diego)
- Worked with the marketing team to redesign the existing website in line with modern aesthetics and a target towards enterprise-level clients.
- Collaborated closely with the founder to design a pitch deck to showcase new business lines within the company to internal and external investors.
- Went to Excel London for a conference with the client and photographed them and the team to collect assets for the marketing department.
- Designed the booth and all banners/merchandise for the annual conference, which had many competitors on location. The goal was for us to stand out.
Technologies: Wireframing, Dashboard Design, Web App UI, Websites, Presentation Design, Visual Design, Web Design, Jira, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Pitch Deck Consultant, Google Slides, Mobile Design, Adobe Creative Suite, Social Media, Graphic Design, Enterprise Design, Design, Responsive UI, Web UX Design, User Experience Design, UX Design, User Experience (UX), Website Redesign, Data Visualization, PowerPoint Design, Presentations, Sales Presentations, Brochure Design, Branded Content, Collateral Design
UX Designer (Contractor)
2023 - 2023
Airline Services Company (Atlanta, GA)
- Redesigned the UX flow for the mobile and desktop consumer application based on customer feedback that the client provided and iterated on wireframes before finally designing the UI and creating a test prototype.
- Redesigned the UI and made some UX improvements to their 100+ screen legacy B2C product. To be cost-effective, I made decisions together with their development team to ensure my designs would not be cost-prohibitive in development.
- Designed the investor pitch deck in under two weeks, working closely with the CEO. The big challenge was explaining the complicated data in the simplest terms and forms and having a deck that could be understood easily.
- Crafted the UI kit for one of their B2C products to allow end users to customize the look of their software setup, essentially adding white-label functionality.
Technologies: B2B, B2C, UX Design, User Experience (UX), Component Libraries, Product Design, Design Systems, Responsive Web Design (RWD), Mobile Apps, Cross-functional Collaboration, UI Design, Landing Pages, Software as a Service (SaaS), Business to Business (B2B), Web App UI, Web App UX, Presentation Design, Copy Editing, Creative Design, Visual Design, Jira, Dashboards, Client Presentations, Microsoft PowerPoint, Color Theory, Typography, Web App Design, Wireframing, Dashboard Design, Mobile Design, Adobe Creative Suite, Graphic Design, Enterprise Design, Design, Responsive UI, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, Mobile App Design, Mobile UX Design, Mobile UI Design, Product Strategy
Co-founder and Head of Design and Outreach
2017 - 2023
Mayune Visuals & Web Solutions
- Co-founded the company, created the initial team, wrote the business plan, and set targets.
- Performed client outreach and found new partnerships and projects.
- Worked with top national clients, specifically tech-related fields such as blockchain development, cybersecurity, IT, fintech, Startups, SaaS, AI, and more.
- Managed all visuals for the largest digital school franchise in the region, boosting their customer sales and onboarding new students.
- Designed the process of planning and implementing various business and sales-related goals, transforming them into various output forms to be used online and in traditional media for all clients.
- Worked closely with clients such as SaaS founders, funded startups, industry leaders, and more to find solutions for various needs in the visual space, including product design, presentations, web design, and development.
Technologies: Adobe CC, SaaS Design, UX Design, Product Design, Design Systems, Responsive Web Design (RWD), Mobile Apps, User-centered Design (UCD), Cross-functional Collaboration, User Research, Landing Page Design, Landing Pages, Rebranding, Software as a Service (SaaS), Business to Business (B2B), Web App UI, Web App UX, Artificial Intelligence (AI), Presentation Design, Copy Editing, Creative Design, Visual Design, Web Design, Jira, Dashboards, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Component Libraries, Pitch Deck Consultant, Web App Design, Wireframing, Dashboard Design, Google Slides, Mobile Design, Adobe Creative Suite, Social Media, Graphic Design, IT Services, Enterprise Design, Design, Responsive UI, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, User Experience (UX), Website Redesign, Mobile App Design, Mobile UX Design, Mobile UI Design, Data Visualization, PowerPoint Design, Presentations, Sales Presentations, Brochure Design, Branded Content, Collateral Design, Brochures, Product Strategy, Collateral, Brand Guidelines, Brand Design
Product Designer — Family Tree Web App (Contractor)
2021 - 2022
italyMONDO! LLC
- Designed the Enterprise Family Tree Maker software to be used by the internal team.
- Helped with identifying key UX issues in the old software and reduced friction for the team.
- Utilized Google Material UI Library to create a slightly customized version to be used by the development team in quickly implementing the software design.
Technologies: Product Design, UX Design, Wireframing, Web App UX, Dashboard Design, Web App UI, UX Prototyping, Enterprise Design, Design, Responsive UI, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, User Experience (UX), Data Visualization, Sales Presentations, Product Strategy
Marketing and Product Design (Contractor)
2019 - 2021
Sentry Cybersecurity
- Consulted on UI/UX for the company's learning management system, including branding and video visual templates for e-learning videos.
- Built social media posts and strategy for customer reach.
- Designed all corporate documentation, such as penetration test report design, diagrams, and other business-oriented visuals.
Technologies: Figma, Adobe CC, SaaS Design, Product Design, Responsive Web Design (RWD), Cross-functional Collaboration, UI Design, Landing Pages, Rebranding, Software as a Service (SaaS), Web App UI, Web App UX, Presentation Design, Copy Editing, Creative Design, Visual Design, Web Design, Jira, Dashboards, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Component Libraries, Design Systems, Pitch Deck Consultant, Web App Design, Wireframing, Mobile Design, Adobe Creative Suite, Social Media, Graphic Design, IT Services, Enterprise Design, Design, Responsive UI, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, User Experience (UX), Website Redesign, Mobile App Design, Mobile UX Design, Mobile UI Design, Data Visualization, PowerPoint Design, Presentations, Sales Presentations, Brochure Design, Branded Content, Collateral Design, Brochures, Product Strategy, Collateral, Brand Guidelines, Brand Design
Creative Director (Contractor)
2019 - 2019
Cyber Academy
- Directed UI/UX for the entire website, including internal student management system.
- Oversaw the creation of a brand book, logo, and identity for all marketing efforts, including templates and custom illustrations for social media.
- Designed and created a sample for the company's e-learning division, specifically designing the visuals for their e-learning videos, the branding and in-video motion graphics, and more.
Technologies: Jira, Figma, Adobe CC, Responsive Web Design (RWD), Cross-functional Collaboration, UI Design, Landing Pages, Rebranding, Software as a Service (SaaS), Web App UI, Presentation Design, Copy Editing, Creative Design, Visual Design, Web Design, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Design Systems, Pitch Deck Consultant, Wireframing, Adobe Creative Suite, Social Media, Graphic Design, IT Services, Design, Responsive UI, Website Redesign, Data Visualization, PowerPoint Design, Presentations, Brochure Design, Branded Content, Collateral Design, Brochures, Collateral, Brand Guidelines, Brand Design
Media Consultant
2013 - 2016
Public International Law & Policy Group
- Fully designed a national advocacy campaign resulting in over 20,000 petition signatures and a change in the law.
- Created a 10-part video series on citizens' rights which aired on national television for one year.
- Re-designed the campaign website and was in charge of periodically updating it with new content and designs.
- Created the content and visual strategy for all campaign objectives and goals.
- Designed various print materials used for the justice and the people campaign.
Technologies: Adobe CC, Cross-functional Collaboration, Rebranding, Presentation Design, Copy Editing, Creative Design, Visual Design, Jira, Client Presentations, Investor Presentations, Microsoft PowerPoint, Color Theory, Typography, Pitch Deck Consultant, Adobe Creative Suite, Social Media, Graphic Design, Design, Brochure Design, Branded Content, Collateral Design, Brochures, Collateral
Graphic Designer
2013 - 2015
Graphic Design Agency
- Designed print and online material for various clients using their brand guidelines.
- Designed brand identities and logos for new and existing companies.
- Handled product photography and photo manipulation and prepared graphic assets for the video production department.
Technologies: Adobe CC, Adobe Illustrator, Adobe Photoshop, Cross-functional Collaboration, Rebranding, Visual Design, Typography, Color Theory, Pitch Deck Consultant, Adobe Creative Suite, Social Media, Graphic Design, Design, Brochures
Education
2012 - 2017
Bachelor of Science Degree in Management and Media Communications
Rochester Institute of Technology - Rochester
2016 - 2016
Exchange Semester Participant in Graphic Design
Montclair State University - Montclair, NJ, United States
Skills
Tools
Adobe CC, Microsoft PowerPoint, Adobe Creative Suite, Jira, Google Slides, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Confluence, FigJam
Platforms
Figma, WordPress, Webflow
Languages
HTML
Other
UI Design, UX Design, Product Design, Web App Design, Pitch Decks, Dashboards, Visual Design, Branding, Web Design, User Interface (UI), User Experience (UX), Presentation Design, Component Libraries, Design Systems, Responsive Web Design (RWD), Mobile Apps, User-centered Design (UCD), Cross-functional Collaboration, Landing Page Design, Landing Pages, Rebranding, Software as a Service (SaaS), Business to Business (B2B), Web App UI, Web App UX, Artificial Intelligence (AI), Copy Editing, Creative Design, Copywriting, Wireframing, Mobile Design, Graphic Design, IT Services, Enterprise Design, Design, Responsive UI, MVP Design, Responsive Web Apps, UX Wireframes, Web UX Design, User Experience Design, Website Redesign, Mobile App Design, Mobile UX Design, Mobile UI Design, PowerPoint Design, Presentations, Sales Presentations, Brochure Design, Branded Content, Collateral Design, Brochures, Product Strategy, Collateral, SaaS, Pitch Deck Consultant, B2B, B2C, User Research, Social Media, Data Visualization, Brand Guidelines, Brand Design, Material UI, Client Presentations, Investor Presentations, Color Theory, Typography, SaaS Design, Enterprise SaaS, Websites, Gantt Chart, Dashboard Design, Microsoft Teams, UI Libraries, Research, Social Sciences, Art, Psychology, Business, UX Prototyping
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