Md. Ashiful Haque
Verified Expert in Design
Ashiful is a passionate designer who creates functional, meaningful, and beautiful designs. He seeks to simplify the relationship between people and interactive products while always considering the business goals and technological constraints. Ashiful believes that small interactions can make a big difference in people’s lives.
QuickBook Hotel Booking iOS App
Senior UX Designer
- Enhanced the digital shopping journey at Love Bonito through meticulous research and data analysis.
- Pioneered user-focused design strategies to innovate intuitive interfaces and elevate the customer experience.
- Spearheaded initiatives that both met customer requirements and significantly contributed to business expansion.
- Optimized the online shopping experience by creating intuitive customer journeys, boosting user satisfaction and business growth for Love Bonito.
- Designed the end-to-end experience of the driver onboarding flow that impacts driver acquisition for Southeast Asia's leading super app, offering a suite of services.
- Designed the learning system for the drivers that impacts driver retention and engagement.
- Worked on design-led projects to identify and tackle intrinsically challenging problems involving multiple dependencies.
- Conducted and facilitated requirements, design, and implementation reviews and critiques to deliver artifacts that set the standard for design excellence, from ideation to prototypes to validation.
Senior UI/UX Designer
- Developed and drove design solutions for applications, software, and other forms of interfaces.
- Took an active and hands-on role in supporting the creative, engineering, and project/account management teams.
- Worked closely with renowned global clients across southeast Asia and was responsible for conducting user and stakeholder research activities.
- Conducted user interviews, ideation sessions, usability studies, and other user research techniques to inform a human-centered design for the projects.
Senior UI Designer
- Designed a dynamic app-based platform that provides on-demand transportation, food delivery, logistics, and payment services.
- Contributed to the UI design phase of lifecycle and coordinated with product design, engineering, and business analyst teams.
- Participated in design sprints and jam sessions for ideation, prototyping, and testing ideas with specifically targeted users.
- Created and maintained a design system and style guide for rolling out higher quality, more consistent UIs faster.
- Initiated and implemented fundamental usability and aesthetic properties in user interface designs.
- Drew upon user research for insights to enhance design suggestions.
- Designed web, dashboards, mobile apps projects of museums, archives, libraries, and digital humanists.
- Created wireframes, user flows and sitemaps to effectively communicate interaction and design ideas.
- Established and promoted design guidelines, best practices, and standards.
- Coordinated with programmers to strategize and execute user interfaces.
- Managed complex data sets in easily comprehensible ways.
Btech Solution Private Ltd.
- Collaborated with product management and engineering to define and implement innovative solutions.
- Executed all the visual design stages from the initial concept to the final hand-off to engineering.
- Collaborated on scenarios, end-to-end experiences, and screen designs.
- Conceptualized original ideas that were simple and user-friendly.
- Created interactive prototypes to validate and test ideas.
- Designed a learning management system (LMS) from start to finish.
- Worked both on the web platform and the mobile application.
- Performed UI client presentations at various project stages.
- Built quick sketches and wireframes to conceptualize design.
- Defined visual elements, product elements, and the overall design.
Bachelor's Degree in History
University of Dhaka - Dhaka, Bangladesh
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