Jamal Berkeley, Designer in Oakland, CA, United States
Jamal Berkeley

Designer in Oakland, CA, United States

Member since October 14, 2020
For the past 15 years, Jamal has had the privilege of stewarding acclaimed app experiences ranging from marketing campaigns (Google, Mekanism, Sony, Sega) to mobile social games (MLB) and consumer mobile products (HotelTonight, Snag, Homebase), designing experiences people love. As a seasoned full-stack product design professional, he's successfully deployed applications for dual-sided consumer marketplaces, SaaS for small businesses, and design systems for iOS, Android with responsive web apps.
Jamal is now available for hire


  • Product Designer

    2021 - 2022
    Motional Inc. (via Toptal)
    • Led design and UX research activities across a multidisciplinary team, including operations, human factors research, technical program, product management, and engineering.
    • Provided strategic assessments and planning for RVA roadmap and designed resources to meet company OKR goals.
    • Stewarded foundational research and HMI workstation platform assessments for MVP.
    • Designed and implemented MVP, including a 3D human-readable interface.
    • Built an RVA design system based on the human factor and UX research, leveraging past scientific research, data, and metrics from experimentation on the platform.
    • Benchmarked and iterated on design to improve RVA operator effectiveness and efficiency.
    • Delivered a beyond-the-screen product, designing a comprehensive RVA service and workspace, including defining HMI, input mechanisms, station set up, and operational flow.
    Technologies: User Experience (UX), User Interface (UI), Product Design, Information Architecture (IA), Figma, User Research, Augmented Reality (AR), Virtual Reality (VR)
  • Lead Product Designer

    2019 - 2021
    • Implemented a real estate web page to evaluate homeownership vs. renting in the local bay area city for a Keller Williams client.
    • Led the data visualization for HotelTonight's Hotel Partner Exchange market manager dashboard to identify inventory anomalies, manage market areas' room availability potential, and increase the competitiveness of market rates.
    • Optimized the design of the video campaign dashboard for the Engajer platform, UX process-defined product features, and visualized engagement data on the upcoming platform feature.
    Technologies: Service Design, System Design, Mobile Web, Design Systems, CARTO, InVision, Trello, Zeplin, Figma


  • Bachelor of Fine Arts Degree in Industrial Design
    1991 - 1996
    Rochester Institute of Technology - Rochester, NY



Oakland, CA, United States

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