Jamal Berkeley

Designer in Oakland, CA, United States

Member since October 14, 2020

For the past 15 years, Jamal has had the privilege of stewarding acclaimed app experiences ranging from marketing campaigns (Google, Mekanism, Sony, Sega) to mobile social games (MLB) and consumer mobile products (HotelTonight, Snag, Homebase), designing experiences people love. As a seasoned full-stack product design professional, he's successfully deployed applications for dual-sided consumer marketplaces, SaaS for small businesses, and design systems for iOS, Android with responsive web apps.

UX Design UI Design User Experience (UX)Mobile UX Design Mobile UI Design UX Prototyping Information Architecture (IA)Responsive UI Mobile Web Android iOS Prototyping Wireframing Figma Mobile Game Design Show more

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Portfolio

Digital Design

Robotics Task Management for Saildrone
- UX Prototyping
- Task Flows
- UX Design
- UI Design
- Responsive UI
- Wireframing
- Information Architecture (IA)
- Mobile UI Design
- Mobile UX Design
- Prototyping
- System Design
- Service Design
Prototyping a Unified Vision for Snag (snagajob)
- UX Design
- UI Design
- Prototyping
- Task Flows
- Wireframing
- Android
- UX Prototyping
- Mobile UX Design
- Mobile UI Design
- Design Systems
- System Design
- Service Design
Last minute Travel App for HotelTonight
- UX Design
- UI Design
- Task Flows
- Wireframing
- iOS
- Android
- Information Architecture (IA)
- UX Prototyping
- Prototyping
- Mobile UI Design
- Mobile UX Design
- User Experience (UX)
- Mobile Web
- System Design
- Task Analysis
Simplifying Shift Management for Homebase
- Information Architecture (IA)
- UX Design
- UI Design
- Wireframing
- User Experience (UX)
- Task Flows
- UX Prototyping
- Prototyping
- System Design
- Task Analysis
Mobile Design System for Snag
- UI Design
- Android
- iOS
- Responsive UI
- Mobile UI Design
- Mobile UX Design
- Prototyping
- Task Flows
- Design Systems
- System Design
Messaging for An Hourly Workforce
- Android
- iOS
- Task Flows
- Wireframing
- UX Design
- UI Design
- Mobile UI Design
- Mobile UX Design
- Information Architecture (IA)
- UX Prototyping
- Prototyping
- User Experience (UX)
- System Design
- Service Design
- Task Analysis

Employment

Product Designer
2021 - 2022
Motional Inc. (via Toptal)
- Led design and UX research activities across a multidisciplinary team, including operations, human factors research, technical program, product management, and engineering.
- Provided strategic assessments and planning for RVA roadmap and designed resources to meet company OKR goals.
- Stewarded foundational research and HMI workstation platform assessments for MVP.
- Designed and implemented MVP, including a 3D human-readable interface.
- Built an RVA design system based on the human factor and UX research, leveraging past scientific research, data, and metrics from experimentation on the platform.
- Benchmarked and iterated on design to improve RVA operator effectiveness and efficiency.
- Delivered a beyond-the-screen product, designing a comprehensive RVA service and workspace, including defining HMI, input mechanisms, station set up, and operational flow.
Technologies: User Experience (UX), User Interface (UI), Product Design, Information Architecture (IA), Figma, User Research, Augmented Reality (AR), Virtual Reality (VR)
Lead Product Designer
2019 - 2021
Freelance
- Implemented a real estate web page to evaluate homeownership vs. renting in the local bay area city for a Keller Williams client.
- Led the data visualization for HotelTonight's Hotel Partner Exchange market manager dashboard to identify inventory anomalies, manage market areas' room availability potential, and increase the competitiveness of market rates.
- Optimized the design of the video campaign dashboard for the Engajer platform, UX process-defined product features, and visualized engagement data on the upcoming platform feature.
Technologies: Service Design, System Design, Mobile Web, Design Systems, CARTO, InVision, Trello, Zeplin, Figma
Head of Design
2018 - 2018
Homebase
- Leveraged user research and information architecture practices on desktop app scheduling increased subscription conversions by 4%.
- Optimized employee onboarding funnels on mobile apps (iOS and Android) by 28%.
- Deployed an agnostic design system across responsive UI, Android, and iOS apps for a user base that engages with SaaS products across desktop and mobile device platforms.
Technologies: Service Design, System Design, Mobile Web, Design Systems, Zeplin, Heap, InVision, Jira, Figma
Senior Product Designer
2017 - 2018
Snagajob
- Implemented a mobile design system to standardize UX and UI patterns and a design scaffold for employee-based marketplace Snagajob products for the Snag company rebrand.
- Led mobile design for annual vision type product exercises and prototype explorations.
- Launched a standalone messaging application to enhance communication between constituent users of dual-sided hourly worker marketplace.
- Led the design of an Android app that was awarded Google Play Store Editors Choice in 2018.
Technologies: Service Design, System Design, Mobile Web, Design Systems, OmniGraffle, InVision, Jira, Zeplin, Sketch
Director of Product Design
2016 - 2017
Saildrone Inc
- Captured and documented various domain feature knowledge and organized it into a baseline task flow for drone operations and iterative feature enhancements (operational task flow management).
- Utilized spatial data interfaces to leverage UX/UI interactions to consolidate scientific, navigational, and atmospheric data models into unified operational user interface for open ocean autonomous vehicle management.
- Defined the UX for drone route management from mobile devices.
Technologies: Service Design, System Design, Mobile Web, Design Systems, Mapbox, InVision App, OmniGraffle, Trello, Zeplin, Sketch
Senior Product Designer
2015 - 2016
HotelTonight
- Launched an MVP mobile web app product in a 6-week timeline with internal development and product teams.
- Led the UX design for a 7-day/5-night calendar widget for the mobile web app launch.
- Headed the UX/UI design for HT.com with an optimized SEO funnel to mobile web booking UI.
- Optimized hotel partners exchange inventory loading dashboard to increase 12-day room inventory loading by 34%.
- Led the design of the first responsive mobile UI of hotel partner exchange app that increased same-day room inventory loading by 28%.
Technologies: Service Design, System Design, Mobile Web, Design Systems, Principle, InVision, OmniGraffle, Jira, Zeplin, Sketch
Co-founder/Creative Director
2013 - 2015
Tactile.io
- Stewarded the design for a real-time Major League Baseball iOS app called MLB Victus, was the lead designer on pitch predictive gameplay feature development.
- Led the design of the Major League Mechanics iOS App and subscription service for Scott Erickson, former All-Star MLB pitcher and coach. Stewarded full user flow, interface, and brand and marketing design assets needed to build the brand and product.
- Led the design of the Physenex Beta Auction web app that provides physical oil traders with a web-based tool designed to give both buyers and sellers opportunities to increase profitability and unlock previously unreachable deals. Launched in 2014.
Technologies: Service Design, System Design, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Final Cut Pro, OmniGraffle, Sketch, Mobile Game Design, Mobile UI Design, Mobile UX Design
Product Designer and Manager
2010 - 2015
Freelance
- Led the user experience and interface design for two emerging product derivatives of the Engajer Platform focused on video campaign tracking and analytics dashboard, and optimized campaign set up user task flows.
- Headed the design and development of the initial website launch of Draper University, a startup incubator founded by venture capitalist Tim Draper.
- Exclusively designed, developed, and marketed an iPad App called Functns. I saw an opportunity to improve antiquated methods and practices of multiplication tables thru technology. Functns had 104,000 downloads across 65 countries worldwide, c. 2013.
Technologies: System Design, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Final Cut Pro, Information Architecture (IA), UI Design, UX Design, OmniGraffle, Objective-C
Interactive Technical Director
2009 - 2010
Teak Digital
- Directed the design and development of Google's first broadcast ad during the Super Bowl—Search Stories YouTube channel—for viewing UGC videos. Exceeded expectations by 423% in the first four days of the soft launch before the 6-week campaign.
- Served as the lead designer of Google Nexus One YouTube Channel, Google's first mobile hardware device by HTC, for promoting the cutting edge features of Android running on the Nexus One device. Project launched in Dec 2009.
- Led the team that designed, developed, and launched the Google Mobile YouTube Channel to promote the features of Google Apps on Android, iOS, and Windows devices.
- Awarded the Webby Award in 2010 for Branded Content People’s Voice, Google Search Stories.
Technologies: System Design, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, UX Design, Information Architecture (IA), Final Cut Pro, Flash ActionScript
Interactive Technical Director
2005 - 2009
Mekanism
- Directed UX for an award-winning marketing campaign for Frito-Lay (Tostitos). Awards: D&AD Yellow Pencil: Best Websites/Microsites, The One Show: Best Microsite Product: Silver, Addy National: Best of Division and Interactive Media + Gold Websites.
- Led UX for an award-winning marketing campaign Dodge Ram Challenge for BBDO (Agency). Awards: OMMA Awards: Automotive Website Excellence, Addy National: Gold Websites, Consumer-Flash, FWA Site Of The Day.
- Stewarded UX for an award-winning marketing campaign Rockband.com for MTV/Harmonix Games. Awards: Webby Awards: Nominee Games-Related Category.
- Directed UX for an award-winning internal branding website, Mekanism.com. Awards: Addy National: Gold Advertising Industry Self-Promotion, Addy National: Silver Website, self-promotion.
- Led UX for an award-winning marketing campaign Letsgreenthiscity.com for PG&E. Awards: Addy National: Silver Public Service, Interactive, Webby Award: Nominee Activism Category.
- Stewarded UX for an award-winning marketing campaign The Fixers for Axe (Unilever). Award: FWA Site Of The Day.
- Directed UX for an award-winning marketing campaign NeedforSpeed.com for EA Games. Award: Addy National: Gold Websites, Consumer-Flash.
Technologies: System Design, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Final Cut Pro, UX Design, Information Architecture (IA), PHP, Flash ActionScript
UI Designer/Actionscript Developer
2005 - 2006
Freelance
- Launched Microsoft's award-winning Vista OS viral marketing campaign Clearification for boutique ad agency Mekanism.
- Launched Microsoft's Windows Mobile interactive video web campaign for boutique ad agency Mekanism.
- Launched a video-centric website for broadcast health expert Dr. Nancy Snyderman called UnderstandingHealth.com in 2005.
Technologies: Adobe Photoshop, Adobe Illustrator, PHP, Flash ActionScript

Education

Bachelor of Fine Arts Degree in Industrial Design
1991 - 1996
Rochester Institute of Technology - Rochester, NY

Experience

UX Design15 years
UI Design15 years
Task Analysis12 years
Task Flows12 years
Prototyping12 years
User Experience (UX)12 years
Information Architecture (IA)10 years
Responsive UI8 years

Location

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Designer in Oakland, CA, United States

Portfolio

Employment

Product Designer

Lead Product Designer

Head of Design

Senior Product Designer

Director of Product Design

Senior Product Designer

Co-founder/Creative Director

Product Designer and Manager

Interactive Technical Director

Interactive Technical Director

UI Designer/Actionscript Developer

Education

Experience

Location