Jamal Berkeley, Designer in Oakland, CA, United States
Jamal Berkeley

Designer in Oakland, CA, United States

Member since January 27, 2020
For the past 15 years, Jamal has had the privilege of stewarding acclaimed app experiences ranging from marketing campaigns (Google, Mekanism, Sony, Sega) to mobile social games (MLB) and consumer mobile products (HotelTonight, Snag, Homebase), designing experiences people love. As a seasoned full-stack product design professional, he's successfully deployed applications for dual-sided consumer marketplaces, SaaS for small businesses, and design systems for iOS, Android with responsive web apps.
Jamal is now available for hire

Employment

  • Head of Design/Product Designer

    2019 - PRESENT
    Freelance
    • Implemented real estate web page to evaluate homeownership vs. renting on local bay area city for Keller Williams client.
    • Led data visualization for HotelTonight's Hotel Partner Exchange market manager dashboard to identify inventory anomalies, manage market areas' room availability potential, and increase the competitiveness of market rates.
    • Optimized design of video campaign dashboard for Engajer platform, UX process defined product features, and visualized engagement data on the upcoming platform feature.
    Technologies: Service Design, System Design, Mobile Web, Design Systems, CARTO, InVision, Trello, Zeplin, Figma
  • Head of Design

    2018 - 2018
    Homebase
    • Leveraged user research and information architecture practices on desktop app scheduling increased subscription conversions by 4%.
    • Optimized employee onboarding funnels on mobile apps (iOS and Android) by 28%.
    • Deployed an agnostic design system across responsive UI, Android, and iOS apps for a user base that engages with SaaS products across desktop and mobile device platforms.
    Technologies: Service Design, System Design, Mobile Web, Design Systems, Zeplin, Heap, InVision, Jira, Figma

Education

  • Bachelor of Fine Arts degree in Industrial Design
    1991 - 1996
    Rochester Institute of Technology - Rochester, NY

Experience

Location

Oakland, CA, United States

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