Frankie Rimi-Cheng, Designer in Sydney, New South Wales, Australia
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Frankie Rimi-Cheng

Verified Expert  in Design

Designer

Location
Sydney, New South Wales, Australia
Toptal Member Since
September 18, 2019

Frankie has spent the past eleven years designing and redesigning websites, brands, and applications with a focus on enhancing the user experience. Her strengths are in establishing a brand and ensuring it is consistent throughout. Under her company, Banter Projects, Frankie has worked with brands such as Gourmet Traveller, the Australian government, and Reading Cinemas.

IllustrationVisual DesignTypographyPresentation DesignWeb DesignUX DesignUI DesignResponsive Web Design (RWD)Web UXMobile UI DesigneCommerce DesigneCommerce UIeCommerce UXAdobe PhotoshopAdobe IllustratorMagazine LayoutGrowthLayoutChildren's Book IllustrationAd

Portfolio

Work Experience

XD Manager

2022 - PRESENT
Oroton
  • Created updated UX/UI experiences for customers via the eCommerce website leading to less friction and an increase to conversion.
  • Updated and oversaw the template assets for eDMs to elevate the automated flows and campaign-driven emails.
  • Mapped out customer journeys for key campaigns and activations to increase brand awareness and satisfaction.
Technologies: Figma, Emarsys, Klaviyo, Shogun, BigCommerce API, Microsoft Clarity, GetFeedback, Advertising, Banner Design, Events, Presentations, Professional Services, Visual Design, Consumer Products, Conversion Rate, Conversion Rate Optimization (CRO), Creative Tech, Google Analytics, Retail & Wholesale, Sales & Marketing, eCommerce, UI Style Guides

Senior Art Director

2020 - 2022
Orchard Marketing
  • Acted as the brand lead and interpreted the global campaign for a local Australian market which won three PRIME Awards. Sanofi Genzyme's PBS approval for an atopic dermatitis treatment required a suite of launch materials.
  • Created a suite of assets to help practitioners navigate the transition. Sanofi’s diabetes medication was getting an update, and the challenge of this project was carrying over existing users to the new product.
  • Worked for Simparica Trio, a protective chew for dogs new to Australia. The global campaign needed to be customized for the local market. This campaign included a TVC, OOH media, and digital and print assets.
Technologies: Adobe CC, InVision, Sketch, Figma, Landing Page Design, Responsive Web Design (RWD), Corporate Websites, Advertising, Banner Design, Events, Pharmaceuticals, Presentations, Professional Services, Visual Design, Consumer Products, Creative Tech, UI Style Guides

Digital Designer

2019 - 2020
Bauer Media
  • Designed and redesigned multiple responsive eCommerce websites.
  • Established the brand for a magazine subscription service.
  • Worked directly with the head of eCommerce to establish best practices.
  • Redesigned an online magazine site for Gourmet Traveller and created their recipe functionality.
  • Created a search engine's UI/UX for Cosmo, Harper's Bazaar, and Elle websites.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Landing Page Design, Responsive Web Design (RWD), Advertising, Presentations, Professional Services, Visual Design, Consumer Products, Conversion Rate, Conversion Rate Optimization (CRO), Creative Tech, Google Analytics, eCommerce, UI Style Guides

Digital Designer

2018 - 2019
BMF Advertising
  • Designed the website and digital ads for the Australian government's Homeownership.gov.au campaign.
  • Created website designs for Stockade Brew Company.
  • Reskinned Abbott's Village Bakery website and optimized their user experience.
  • Designed Write-Offs' website user experience.
  • Designed Bobby Goldsmith Foundation's website.
Technologies: Apple Keynote, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Landing Page Design, Responsive Web Design (RWD), Advertising, Presentations, Professional Services, Visual Design, Creative Tech, UI Style Guides

UX/UI Designer

2018 - 2019
eNoah
  • Redesigned Reading Cinemas' online experience and interface.
  • Created designs for a 500-hour yoga training class for PowerLiving website.
  • Crafted a mobile app design for Kitty, a group gifting and video platform.
  • Designed the mobile app and onboarding process for the brand AWOL (female solo travelers).
  • Led the user experience design for Foresight Environmental Experience OPOW.
Technologies: Zeplin, Adobe Photoshop, Apple Keynote, Adobe Illustrator, InVision, Sketch, Landing Page Design, Responsive Web Design (RWD), Presentations, Professional Services, Visual Design, Conversion Rate, Conversion Rate Optimization (CRO), Creative Tech, Enterprise SaaS, UI Style Guides, Conversational Interfaces

Graphic Designer

2018 - 2018
Mahlab
  • Developed the content strategy for an array of clients.
  • Designed templates for print magazine layouts.
  • Created illustrations in line with branding guidelines.
  • Designed presentations for client-facing documents.
  • Worked directly with the art director and editor.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Responsive Web Design (RWD), Advertising, Presentations, Professional Services, Visual Design, Creative Tech, UI Style Guides

Visual Designer

2017 - 2018
R/GA
  • Worked directly with the art director.
  • Followed brand guidelines.
  • Created digital campaigns for homepage takeovers, half-page ads, MRECs, and leaderboards.
  • Created presentations for client approval.
  • Set up the final artwork for production teams.
Technologies: Google Slides, Adobe Photoshop, Advertising, Presentations, Professional Services, Visual Design, Consumer Products, Creative Tech, Sales & Marketing, UI Style Guides

Digital Designer

2017 - 2018
Bauer Xcel Media
  • Created digital widgets for interactive ads in publications.
  • Designed the UX//UI for Gourmet Traveller's website.
  • Crafted the UX/UI for Australian Women's Weekly Food website.
  • Designed search function for Cosmo, Elle, and Harper's Bazaar.
  • Worked with the product owner to conduct workshops.
Technologies: Adobe Acrobat Pro, InVision, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Landing Page Design, Responsive Web Design (RWD), Advertising, Presentations, Professional Services, Visual Design, Consumer Products, Conversion Rate, Conversion Rate Optimization (CRO), Creative Tech, eCommerce, UI Style Guides

Graphic Designer

2016 - 2017
Songs for Seeds
  • Refreshed the overall branding.
  • Created illustrations for the brand's library.
  • Designed the UX/UI of a marketing asset portal.
  • Created seasonal and promotional campaigns alongside the marketing team.
  • Designed one-off assets for franchises.
Technologies: Google Sheets, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Landing Page Design, Advertising, Banner Design, Events, Presentations, Professional Services, Visual Design, Creative Tech, Sales & Marketing, UI Style Guides

Graphic Designer

2016 - 2017
Douglas Elliman
  • Developed an annual event's branded content and collateral.
  • Designed an onboarding handbook.
  • Created an online global portfolio builder.
  • Redesigned web pages for a website.
  • Crafted layout templates for printed advertising.
Technologies: Microsoft PowerPoint, Microsoft Word, InVision, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Corporate Websites, Advertising, Banner Design, Events, Presentations, Professional Services, Visual Design, Creative Tech, Sales & Marketing, UI Style Guides

Graphic Designer

2014 - 2016
Studio Tano
  • Created brands for multiple hospitality clients.
  • Designed the UX/UI for a fabric manufacturer's eCommerce site.
  • Developed branded events alongside the marketing team while planning with the client directly.
  • Led the design for clients' social media and marketing needs.
  • Managed the creative direction of photoshoots for a fabric manufacturer.
Technologies: Basecamp, Apple Keynote, Google Sheets, Google Slides, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch, Advertising, Banner Design, Events, Presentations, Professional Services, Visual Design, Creative Tech, Sales & Marketing, UI Style Guides

Graphic Designer

2013 - 2015
Patrick McMullan
  • Created layouts and content for an online magazine.
  • Attended NY Fashion Week events on behalf of the company as a brand ambassador.
  • Retouched photos for mass publication use.
  • Worked with the editor on bespoke event signage and created one-off printed assets.
  • Managed photography FTP and distribution.
Technologies: Adobe InDesign, Adobe Illustrator, WordPress, Adobe Photoshop, Presentations, Professional Services, Visual Design, Creative Tech, UI Style Guides

Brand and Office Manager

2014 - 2014
Crif Dogs
  • Created and implemented digital assets for social media.
  • Restructured the website's UX/UI.
  • Supervised the window and counter displays.
  • Managed merchandise stock and any new designs.
  • Handled event management and production.
Technologies: Social Media, Google Sheets, Adobe Illustrator, Adobe Photoshop, Banner Design, Presentations, Professional Services, Visual Design, Creative Tech, Sales & Marketing, UI Style Guides

Design and Marketing Associate

2014 - 2014
Lumifi
  • Crafted the screens for lighting moods on a mobile app.
  • Refreshed a website's UX/UI.
  • Managed the creation and implementation of EDM campaigns.
  • Supervised event production and asset creation.
  • Created and implemented social media campaigns for Facebook and Twitter.
Technologies: Social Media, Squarespace, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Advertising, Banner Design, Events, Presentations, Professional Services, Visual Design, Creative Tech, Sales & Marketing, Enterprise SaaS, UI Style Guides, Conversational Interfaces

Graphic Designer

2013 - 2013
Imprint Projects
  • Created printed assets for an Rdio event.
  • Worked on the production and implementation of Levi's Commuter Jeans campaign.
  • Created mockups of a bespoke Sephora giveaway items for a store opening.
  • Illustrated a Keen Footwear logo for the annual KeenFest.
  • Created title cards for Sonos' campaign video.
Technologies: Microsoft Word, Google Sheets, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Advertising, Banner Design, Events, Presentations, Professional Services, Creative Tech, Sales & Marketing, UI Style Guides

Graphic Designer

2008 - 2013
GRAFIC DESIGNR
  • Illustrated and designed posters for SUNY's Purchase Music Conservatory.
  • Created logos and business cards for small businesses.
  • Edited photos for musicians, families, and small businesses.
  • Designed t-shirts for university clubs and groups.
  • Created marketing collateral for international studies programs.
Technologies: Microsoft Word, Google Sheets, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Events, Presentations, Professional Services, Visual Design, Creative Tech, UI Style Guides
2011 - 2013

Bachelor's Degree in Graphic Design

SUNY Purchase College - Harrison, NY, USA

2008 - 2011

Associate of Science Degree in Architecture

Southern Polytechnic State University - Marietta, GA, USA

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