George Dan Foia, Designer in London, United Kingdom
George Dan Foia

Designer in London, United Kingdom

Member since April 20, 2021
George, or Mr. Pixel, is an award-winning web and mobile lead UX and UI designer with over 18 years of experience. He has led the design efforts of the UK's only medical class 1 app, downloaded by more than 24 million users and rated 4.6 stars in the App Store. George has also led the design efforts of one of the world's largest banks' mobile banking apps with over 6 million users and raised its 1.9 rating to 4.8 in the App Store. He designs beautiful interfaces that achieve business goals.
George is now available for hire


Digital Design


  • Lead UX and UI Designer (Consultant at the UK's Healthcare System)

    2019 - PRESENT
    • Led the design efforts of the UK's only medical class 1 app. The app was downloaded by more than 24 million users, had 4.6 stars from over 281,000 reviews in the App Store, and was ranked number one in the medical section.
    • Created user scenarios, rich pictures, user flow diagrams, low-fidelity wireframes, AA WCAG 2.1 compliant high-fidelity designs, prototypes, illustrations, and other visual assets, and set up a component library.
    • Conducted ideation sessions, Three Amigos workshops, co-design sessions, retrospectives, and stakeholders reviews.
    • Presented the UX team's progress in a show and tell, participated in user testing sessions, and set up the UX process and teams interaction.
    • Managed a team of five designers, including researchers, distributed remotely in different locations and time zones. Set up the design scope and process, approach, and design direction.
    Technologies: Figma, UX Design, User Research, Miro, UI Design, Accessibility, Component Libraries, Medical Devices, Mobile Apps, User Experience (UX), User Interface (UI), WCAG 2, Illustration, iOS UI Design, iOS UX Design, Android UI Design, Android Design Guidelines, Visually impaired UX, UX Audits, MVP Design, High-fidelity Mockups, Branding, Mobile UX Design, Mobile UI Design, Design Thinking, Healthcare, Agile, Android App Design, Feature Prioritization
  • Lead UX and UI Designer

    2004 - PRESENT
    Mr Pixel Studio (Freelance)
    • Designed an advanced teaching platform app for iPads, used by public and private schools in China. The platform helped teachers provide bespoke teaching and testing of different student levels.
    • Assisted stakeholders to define and prioritize the product roadmap by conducting user and stakeholders interviews, user story mapping, now-next-later roadmap, jobs to be done, user stories, estimations, retrospectives, and show and tells.
    • Created user personas and scenarios, conducted competitor analysis, sketched rich pictures, and conducted card sorting workshops and usability testing.
    • Designed user flow diagrams, low-fidelity wireframes, high-fidelity designs, prototypes, and design systems.
    • Designed numerous websites, illustrations, logos, icons, mobile apps, and other visual assets.
    Technologies: Sketch, Figma, Zeplin, Story Mapping, User Flows, Wireframing, Prototyping, Mobile, Mobile Apps, Apple Human Interface, Retro, User Stories, Competitor Analysis & Profiling, User Personas, Stakeholder Interviews, Jobs to be Done (JTBD), User Experience (UX), User Interface (UI), Product Design, UX Audits, Web App Design, Conversion Rate, MVP Design, High-fidelity Mockups, Web Usability, Branding, Mobile UX Design, Mobile UI Design, Design Thinking, Agile, Android App Design, Startups, Feature Prioritization, Monetization


  • Coursework Towards a Degree in Information Technology
    2004 - 2007
    University of Oradea - Oradea, Romania
  • Certificate of Programming in Mathematics & IT
    2000 - 2004
    Mihai Eminescu College - Oradea, Romania


  • Leadership Program
    Human Centric Leaders
  • Development Team Of The Year 2021 Award
    UK IT Industry Awards
  • UX Certification
    Nielsen Norman Group



London, United Kingdom

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