George, aka Mr. Pixel is a lead UX/UI designer with 17 years of experience. He led the design of the NHS Covid-19 app which resulted in 21+ million downloads and a 4.6-star rating in the App Store. At HSBC, he delivered the Mobile Banking app with 6+ million users and raised its 1.9 rating to a 4.8 in App Store. He enjoys designing beautiful web and mobile experiences that achieve business goals. George has extensive experience working with start-ups and international corporations alike.
Led the design efforts for the UK's NHS Covid-19 app, which has reduced the number of Covid infections. The app was downloaded by 21 million+ users, had 4.6 stars from 281,000+ reviews in the App Store, and was ranked number one in the medical section.
Created user scenarios, rich pictures, user flow diagrams, low-fidelity wireframes, AA WCAG 2.1 compliant high-fidelity designs, prototypes, illustrations and other visual assets, and set up a component library.
Conducted ideation sessions, three amigos workshops, co-design sessions, retrospectives, and stakeholders reviews. Presented the UX team's progress in show and tells, participated in user testing sessions, and set up the UX process and teams interaction.
Led a team of five designers (including researchers) distributed remotely in different locations and timezones. Set up the design scope and process, approach, and design direction.
Technologies: Figma, UX Design, User Research, Miro, UI Design, Accessibility, Component Libraries, Medical Devices, Mobile Apps, User Experience (UX), User Interface (UI), WCAG 2, Illustration, iOS UI Design, iOS UX Design, Android UI Design, Visually impaired UX
Lead UX and UI designer
2004 - PRESENT
Mr Pixel Studio (Freelance)
Designed an advanced teaching platform app for iPads, used by public and private schools in China. The platform helped teachers provide bespoke teaching and testing of different student levels.
Assisted stakeholders to define and prioritize the product roadmap by conducting user and stakeholders interviews, user story mapping, now-next-later roadmap, jobs to be done, user stories, estimations, retrospectives, and show and tells.
Created user personas and scenarios, conducted competitor analysis, sketched rich pictures, and conducted card sorting workshops and usability testing.
Designed user flow diagrams, low-fidelity wireframes, high-fidelity designs, prototypes, and design systems.
Designed numerous websites, illustrations, logos, icons, mobile apps, and other visual assets.
Technologies: Sketch, Figma, Zeplin, User Story Mapping, User Flows, Wireframing, Prototyping, Mobile, Mobile Apps, Apple Human Interface, Retro, User Stories, Competitor Analysis & Profiling, User Personas, Stakeholder Interviews, Jobs to be Done (JTBD), User Experience (UX), User Interface (UI), Product Design
Lead UX Designer (Consultant at HSBC)
2016 - 2019
Led the design efforts for the HSBC mobile banking app. The app was downloaded by over six million users, garnered 4.8 stars from over 922,000 reviews in the App Store, and was ranked number one in the financial category.
Conducted ideation sessions, three amigos workshops, co-design sessions, team retrospectives, and stakeholders reviews. Presented the UX team's progress in show and tells, usability testing, and user interviews.
Created user scenarios, rich pictures, user flow diagrams, low-fidelity wireframes, high-fidelity designs, prototypes, icons, and design systems.
Technologies: UX Design, UI Design, Sketch, InVision, InVision Studio, Flinto, Banking & Finance, Mobile Banking, Mobile Apps, User Research, User Testing, User Experience (UX), User Interface (UI), Accessibility, WCAG 2, Fintech, Online Banking, Financial UX, Visually impaired UX
Senior UX and UI Designer
2014 - 2016
Designed the events app used by event planners, fund managers, and professional investors to organize and assist different global events.
Conducted user and stakeholder interviews, created personas, user journey mapping, user scenarios, user flow diagrams, prototypes, and oversaw user testing.
Created low-fidelity wireframes, high-fidelity designs, logos, and the design system.
Designed a variety of features for the main Citywire website.
Created low-fidelity wireframes, high-fidelity designs, design system, social marketing materials, and logos.
Technologies: Balsamiq, HTML, CSS3, Sass, SMACSS, BEM, Bootstrap, UX, UI, User Experience (UX), User Interface (UI), User Interviews, UX Design, UI Design, Web Design, User Research, Prototyping, Wireframing, Visual Design
Senior UX and UI Designer
2012 - 2014
First Beat Media (Freelance)
Designed a content writing marketplace web app proof-of-concept, which allowed content writing specialists to get freelance jobs and other service users to hire content writers, based on their custom project requirements.
Conducted user and stakeholder interviews, created user personas, user story mapping, user flow diagrams, low-fidelity designs and prototypes, and ran user testing.
Created numerous website templates used for a large network of websites.