Ghulam Mustafa
Verified Expert in Design
Product Designer
Stirling, United Kingdom
Toptal member since August 2, 2022
Mustafa is a data-driven digital product design leader with 9+ years of experience in B2B and B2C companies and fast-paced, high-growth startups. He specializes in designing user-friendly systems for people across different digital touchpoints, following a successful process that is always user-focused, experience-driven, and design-led. Mustafa's unique combination of skills in UI, UX, brand, and product design has allowed him to exceed business and user expectations time after time.
Experience
- MVP Design - 8 years
- UI Design - 8 years
- Figma - 7 years
- UX Design - 7 years
- Interaction Design (IxD) - 6 years
- Product Design - 5 years
- Enterprise SaaS - 5 years
- Product Strategy - 2 years
Portfolio
Interio | Furniture AR Shopping App
Work Experience
Senior Product Designer
Kira Learning, Inc
- Worked across Kira Learning’s AI-powered education platform, with responsibilities spanning the marketing website, web application, and design system.
- Designed and evolved complex education experiences, partnering with product and engineering to improve usability and consistency across the platform. Contributed across UX strategy, UI, interaction design, and design systems.
- Worked across both customer-facing and product experiences, helping translate Kira’s vision of a connected learning system into clear, intuitive digital experiences for educators and learners.
UX Consultant
Incorta
- Improved user experiences across Incorta by combining user research, UX design, and usability testing to identify pain points and create more intuitive, effective product experiences.
- Collaborated closely with cross-functional teams to align user needs with business goals, translating complex requirements into clear, user-focused solutions that supported successful product outcomes.
- Contributed to the development of Incorta’s new design system and conducted usability testing to validate redesigned experiences, identify opportunities for improvement, and ensure solutions met user needs.
Design System Lead
Sendoso
- Led an agile-based visual and technical direction of the experience design, visual style, and tooling, with input from director-level product design and development team peers.
- Collaborated with internal stakeholders to define initiatives and prioritize features and enhancements to create product strategy roadmaps, ensuring successful feature rollouts while quickly adapting to changes in a highly fast-paced environment.
- Implemented and documented the design system for designers and engineers.
- Conducted qualitative and quantitative usability testing of products and services for a corporate gifting platform company, resulting in a pivot to a more user-friendly experience.
- Increased sales by 90% for a new iteration of the gifting platform, leading the creative development within an Agile framework to simplify the product's usability for younger age groups.
- Worked with the product team, development, sales, operations, and marketing to create a better experience across all segments.
- Developed new ideas and articulated artistic rationale to support creative concepts and direction.
- Balanced frictions and needs with our company's business goals, market viability, and technical feasibility.
- Executed all the visual design stages from concept to final hand-off to engineering.
- Ensured the excellence of all creative work, guaranteeing its execution was consistent, cohesive, and stayed on brand.
UI/UX Designer
I2C
- Owned several growth experiments and features end to end, such as phone registration, onboarding improvements, and contact book syncing. Each of which had a positive impact on the number of monthly active users (MAU).
- Integrated the design team, participated in design critiques, contributed with reusable components to the design system, and helped with interviews.
- Redesigned significant touchpoints of the product, which generated $5 million in venture funding and investments.
- Presented the system's mission, library, and processes to other groups, including product managers, content specialists, QA, and other design and development teams throughout the enterprise.
- Engaged with multiple stakeholders, including product managers, engineers, and other designers, to bring concepts to reality at every stage of the development.
- Produced visual designs and support implementation for Android and iOS.
- Architected and produced high-fidelity and engaging customer journeys.
- Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction and define the user interaction model and workflows.
- Presented designs, communicated the rationale, negotiated trade-offs, and integrated feedback.
UI/UX Designer
Abacus Consulting
- Worked with a team of designers, strategists, developers, and business stakeholders from concept to completion to craft meaningful experiences for our users through iterative design.
- Provided and requested UX and UI feedback from others across a wide range of disciplines to achieve a rich perspective.
- Designed stunning user experiences that guided users to the end goal.
- Articulated my vision in each step, such as user flows, rapid prototyping, wireframes, interactive demos, and more.
- Ran website audits to analyze the existing traffic, the success of the sitemap, search engine optimization (SEO), and link quality.
- Provided CSS deliverables, front-end specifications, and assets to developers.
Lead Designer
Software Alliance
- Developed and designed multiple Drupal and WordPress sites for clients such as Yale University, Foreign Affairs, and other nonprofit organizations, leading a team of four designers.
- Designed a flexible WordPress template to allow the campaign to grow in interactions.
- Managed a campaign that required my ability to juggle multiple sub-projects and meet short deadlines.
- Built an innovative and refined web solution for a prevention campaign.
- Framed the design to align with our target market experiences on Android devices; used flows, colors, and copywriting that was meaningful and accessible to the target market.
- Created an interface that was concerned with maintaining accessibility for older generations.
Education
Master's Degree in Product Design
University of Stirling - Stirling, Scotland, UK
Bachelor's Degree in Computer Science
COMSATS University Islamabad - Islamabad, Pakistan
Certifications
Enterprise Design Thinking Practitioner
IBM
Skills
Tools
Microsoft Power BI, AI Tools, Figma Component Library, Qualtrics, SPSS, Adobe Experience Design (XD), Cinema 4D, Octane, Asana, MURAL, Miro, Jira, Proto.io, Zeplin, Sketch, Adobe Creative Suite, InVision
Languages
Python, HTML, HTML5, CSS3, JavaScript
Platforms
Figma, iOS, Android, Webflow, UserZoom, Shopify
Industry Expertise
Healthcare, Education Technology (Edtech)
Other
Visual Design, User Experience (UX), Mobile UI, Usability Testing, Product Management, SaaS Design, User Flows, Mobile Applications, Web App Design, Competitive Analysis, Wireframing, Responsive Web Design (RWD), Product Design, User Interface (UI), Mobile App Design, Web Design, Design Systems, Artificial Intelligence (AI), UX Research, Accessibility, Finance, User Research, Non-fungible Tokens (NFT), User Journeys, Onboarding, UI Design, UX Strategy, Web UX, User Personas, Dashboard Design, Responsive UX Design, Data Visualization, SaaS, UX Design, iOS App Design, Mobile App UI, Responsive Web Apps, Web UX Design, Web UI Design, Graphic Design, Mobile Design, eCommerce, Mobile UX Design, Mobile UI Design, Mobile Prototypes, Branding, Brand Guidelines, Visual Identity, Logo Design, Web App UX, User Stories, UX Audits, Ethnographic Studies, User Interviews, Illustration, Web App UI, Instructional Design, Learning Management Systems (LMS), E-learning, Dashboards, Motion Design, Marketplaces, Prototyping, Edtech Design, Mobile UX, Cross-platform, App Design, Best Practices in Design, UX Pattern Design, UX Documentation, Design Ops, Process Optimization, Service Design, Team Leadership, Design Consultation, Design Leadership, 3D Art, Web UI, Fashion Design, B2B, User Onboarding, Responsive UI, Landing Page Design, Agile UX, Lean UX, UX Mentoring, Agile, B2C, Consumer Applications, Gamification, UX Wireframes, Mockups, Interaction Design (IxD), Social Networks, Early-stage Startups, Video Streaming, Social Media, Landing Pages, Project Management, Design Strategy, Roadmaps, Pitch Preparation, UX Principles, Information Architecture (IA), Design Guidelines, Fintech, UI Components, UI Audits, White Labeling, Claude Code, Generative Artificial Intelligence (GenAI), AI Chatbots, AI Prompts, Conversational AI, User-centered Design (UCD), A/B Testing, Complex Application User Interfaces (UI), Design Specifications, Cross-functional Team Collaboration, Interactive Prototypes, AI Design, AI-powered Product Design, Data Analysis, Software as a Service (SaaS), MVP Design, Behavioral Science, CX Strategy, Customer Experience, Customer Experience (CX) Design, Customer Experience Management, Data Synthesis, Product Research, Qualitative Research, Qualitative User Research, Quantitative Research, Quantitative User Research, Stakeholder Management, Statistics, Survey Development & Analysis, Surveys, AI Research, Experimental Design, Sampling, Strategy Consulting, Design Thinking, Product Launch, Workshop Facilitation, Shopify Design, Interactive Design, Financial Services, Fintech Design, Responsive Design, Search Engine Optimization (SEO), User Experience Design, Web Accessibility, AI Agents, Presentation Design, AI-enabled Applications, Chatbot Conversation Design, Chatbots, Product Strategy, User Service Strategies, User Testing, GAP Analysis, Android App Design, Conversion Rate Optimization (CRO), 3D Design, Research, User Retention, Artificial Intelligence as a Service (AIaaS), Agentic AI, Design Reviews, Claude Design, AI Product Strategy, Marketing Design, Product Growth, User Conversion, Framer, Enterprise SaaS, Enterprise Design, Machine Learning, Data Science, iOS UI Design, System Design, Mobile Banking, Mobile Wallet, UI Style Guides, Nutrition & Supplements, Diet, Furniture, Fixtures, & Equipment (FF&E), eCommerce UX, UX Prototyping, Commercial Real Estate, Residential Real Estate, WebApp, Business Cases, Public Transportation, Business Research, User Experience Strategy, User Psychology, Empathy Mapping, Product Degn, Product Planning
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