Ghulam Mustafa
Verified Expert in Design
Product Designer
Stirling, United Kingdom
Toptal member since August 2, 2022
Mustafa is a data-driven digital product design leader with 7+ years of experience in B2B and B2C companies and fast-paced, high-growth startups. He specializes in designing user-friendly systems for people across different digital touchpoints, following a successful process that is always user-focused, experience-driven, and design-led. Mustafa's unique combination of skills in UI, UX, brand, and product design has allowed him to exceed business and user expectations time after time.
Portfolio
Interio | Furniture AR Shopping App
Work Experience
Design System Lead
Sendoso
- Led an agile-based visual and technical direction of the experience design, visual style, and tooling, with input from director-level product design and development team peers.
- Collaborated with internal stakeholders to define initiatives and prioritize features and enhancements to create product strategy roadmaps, ensuring successful feature rollouts while quickly adapting to changes in a highly fast-paced environment.
- Implemented and documented the design system for designers and engineers.
- Conducted qualitative and quantitative usability testing of products and services for a corporate gifting platform company, resulting in a pivot to a more user-friendly experience.
- Increased sales by 90% for a new iteration of the gifting platform, leading the creative development within an Agile framework to simplify the product's usability for younger age groups.
- Worked with the product team, development, sales, operations, and marketing to create a better experience across all segments.
- Developed new ideas and articulated artistic rationale to support creative concepts and direction.
- Balanced frictions and needs with our company's business goals, market viability, and technical feasibility.
- Executed all the visual design stages from concept to final hand-off to engineering.
- Ensured the excellence of all creative work, guaranteeing its execution was consistent, cohesive, and stayed on brand.
UI/UX Designer
I2C
- Owned several growth experiments and features end to end, such as phone registration, onboarding improvements, and contact book syncing. Each of which had a positive impact on the number of monthly active users (MAU).
- Integrated the design team, participated in design critiques, contributed with reusable components to the design system, and helped with interviews.
- Redesigned significant touchpoints of the product, which generated $5 million in venture funding and investments.
- Presented the system's mission, library, and processes to other groups, including product managers, content specialists, QA, and other design and development teams throughout the enterprise.
- Engaged with multiple stakeholders, including product managers, engineers, and other designers, to bring concepts to reality at every stage of the development.
- Produced visual designs and support implementation for Android and iOS.
- Architected and produced high-fidelity and engaging customer journeys.
- Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction and define the user interaction model and workflows.
- Presented designs, communicated the rationale, negotiated trade-offs, and integrated feedback.
UI/UX Designer
Abacus Consulting
- Worked with a team of designers, strategists, developers, and business stakeholders from concept to completion to craft meaningful experiences for our users through iterative design.
- Provided and requested UX and UI feedback from others across a wide range of disciplines to achieve a rich perspective.
- Designed stunning user experiences that guided users to the end goal.
- Articulated my vision in each step, such as user flows, rapid prototyping, wireframes, interactive demos, and more.
- Ran website audits to analyze the existing traffic, the success of the sitemap, search engine optimization (SEO), and link quality.
- Provided CSS deliverables, front-end specifications, and assets to developers.
Lead Designer
Software Alliance
- Developed and designed multiple Drupal and WordPress sites for clients such as Yale University, Foreign Affairs, and other nonprofit organizations, leading a team of four designers.
- Designed a flexible WordPress template to allow the campaign to grow in interactions.
- Managed a campaign that required my ability to juggle multiple sub-projects and meet short deadlines.
- Built an innovative and refined web solution for a prevention campaign.
- Framed the design to align with our target market experiences on Android devices; used flows, colors, and copywriting that was meaningful and accessible to the target market.
- Created an interface that was concerned with maintaining accessibility for older generations.
Education
Bachelor's Degree in Computer Science
COMSATS University Islamabad - Islamabad, Pakistan
Certifications
Enterprise Design Thinking Practitioner
IBM
Skills
Tools
Figma, Microsoft Power BI, Adobe Experience Design (XD), Cinema 4D, Octane, Asana, MURAL, Miro, Jira, Proto.io, Zeplin, Sketch, Adobe Creative Suite, InVision
Platforms
iOS, Android, Webflow
Languages
HTML5, CSS3, JavaScript
Other
Visual Design, User Experience (UX), Mobile UI, Usability Testing, Product Management, SaaS Design, User Flows, Mobile Applications, Web App Design, Competitive Analysis, Wireframing, Responsive Web Design (RWD), Product Design, User Interface (UI), Mobile App Design, Web Design, Design Systems, Finance, User Research, Non-fungible Tokens (NFT), User Journeys, Onboarding, UI Design, UX Strategy, Web UX, User Personas, Dashboard Design, Responsive UX Design, Data Visualization, SaaS, UX Design, iOS App Design, Mobile App UI, Responsive Web Apps, Web UX Design, Web UI Design, Graphic Design, Mobile Design, eCommerce, Mobile UX Design, Mobile UI Design, Mobile Prototypes, Branding, Brand Guidelines, Visual Identity, Logo Design, Web App UX, User Stories, UX Audits, Ethnographic Studies, User Interviews, Illustration, Web App UI, Instructional Design, Learning Management Systems (LMS), E-learning, Dashboards, Marketplaces, Prototyping, Edtech Design, Mobile UX, Cross-platform, App Design, Best Practices in Design, UX Pattern Design, UX Documentation, Design Ops, Process Optimization, Service Design, Team Leadership, Design Consultation, Design Leadership, 3D Art, Web UI, Fashion Design, B2B, User Onboarding, Responsive UI, Landing Page Design, Agile UX, Lean UX, UX Mentoring, Agile, B2C, Consumer Applications, Gamification, UX Wireframes, Mockups, Interaction Design (IxD), Social Networks, Early-stage Startups, Video Streaming, Social Media, Landing Pages, Project Management, Design Strategy, Roadmaps, Pitch Preparation, UX Principles, Information Architecture (IA), Design Guidelines, Fintech, UI Components, UI Audits, White Labeling, Product Strategy, User Service Strategies, UX Research, User Testing, GAP Analysis, Android App Design, Conversion Rate Optimization (CRO), 3D Design, Research, User Retention, Framer, Enterprise SaaS, Enterprise Design, Machine Learning, Artificial Intelligence (AI), Data Science, iOS UI Design, System Design, Accessibility, Mobile Banking, Mobile Wallet, UI Style Guides, Nutrition & Supplements, Diet, Furniture, Fixtures, & Equipment (FF&E), eCommerce UX, UX Prototyping, Commercial Real Estate, Residential Real Estate, WebApp, Business Cases, Public Transportation, Business Research, Motion Design
Experience
- Mobile UI - 7 years
- Visual Design - 7 years
- Mobile Applications - 7 years
- User Experience (UX) - 5 years
- SaaS Design - 5 years
- Product Strategy - 2 years
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