Ghulam Mustafa, Designer in Lahore, Punjab, Pakistan
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Ghulam Mustafa

Verified Expert  in Design

Product Designer

Location
Lahore, Punjab, Pakistan
Toptal Member Since
August 2, 2022

Mustafa is a data-driven, digital product design leader with 7+ years of experience in B2B and B2C companies and fast-paced, high-growth startups. He specializes in designing user-friendly systems for people across different digital touchpoints, following a successful process that is always user-focused, experience-driven, and design-led. Mustafa's unique combination of skills in UI, UX, brand, and product design allowed him to exceed business and user expectations time after time.

Visual IdentityWeb DesignLogo DesignIllustrationUI ComponentsVisual DesignMobile UIUser FlowsMobile ApplicationsWireframingResponsive Web Design (RWD)User Interface (UI)Mobile App DesignUser PersonasDashboard DesignMiro

Portfolio

Work Experience

Design System Lead

2021 - 2022
Sendoso
  • Led an agile-based visual and technical direction of the experience design, visual style, and tooling, with input from director-level product design and development team peers.
  • Collaborated with internal stakeholders to define initiatives and prioritize features and enhancements to create product strategy roadmaps, ensuring successful feature rollouts while quickly adapting to changes in a highly fast-paced environment.
  • Implemented and documented the design system for designers and engineers.
  • Conducted qualitative and quantitative usability testing of products and services for a corporate gifting platform company, resulting in a pivot to a more user-friendly experience.
  • Increased sales by 90% for a new iteration of the gifting platform, leading the creative development within an Agile framework to simplify the product's usability for younger age groups.
  • Worked with the product team, development, sales, operations, and marketing to create a better experience across all segments.
  • Developed new ideas and articulated artistic rationale to support creative concepts and direction.
  • Balanced frictions and needs with our company's business goals, market viability, and technical feasibility.
  • Executed all the visual design stages from concept to final hand-off to engineering.
  • Ensured the excellence of all creative work, guaranteeing its execution was consistent, cohesive, and stayed on brand.
Technologies: Figma, Product Design, User Experience (UX), Enterprise SaaS, Enterprise Design, User Interface (UI), MURAL, Miro, Jira, Asana, Design Systems, Machine Learning, Artificial Intelligence (AI), Data Science, Product Strategy, User Retention, User Service Strategies, Visual Design, Mobile UI, Usability Testing, Product Management, SaaS Design, User Flows, Mobile Applications, Web App Design, UX Research, Mobile App Design, iOS UI Design, User Testing, System Design, Accessibility, Mobile Wallet, User Journeys, UI Design, UX Prototyping, UX Strategy, Web UX, Business Cases, GAP Analysis, User Personas, Dashboard Design, Responsive UX Design, SaaS, UX Design, iOS App Design, Mobile App UI, Responsive Web Apps, Android App Design, Conversion Rate Optimization (CRO), Web UX Design, Web UI Design, Graphic Design, eCommerce, Mobile UX Design, Mobile UI Design, Mobile Prototypes, Branding, Brand Guidelines, Visual Identity, Web App UX, User Stories, UX Audits, Ethnographic Studies, User Interviews, Web App UI, Dashboards, 3D Design, Prototyping, Edtech Design, Mobile UX, App Design, iOS, Android, Best Practices in Design, UX Pattern Design, UX Documentation, Design Ops, Process Optimization, Service Design, Team Leadership, Design Consultation, Design Leadership, Non-fungible Tokens (NFT), 3D Art, Web UI, Onboarding, B2B, User Onboarding, Responsive UI, Webflow, Landing Page Design, Agile UX, Lean UX, UX Mentoring, Agile, B2C, Consumer Applications, Gamification, UX Wireframes, Mockups, Interaction Design (IxD), Social Networks, Early-stage Startups, Video Streaming, Landing Pages, Project Management, Design Strategy, Roadmaps, Pitch Preparation, UX Principles, Information Architecture (IA), Design Guidelines, Fintech, UI Components, UI Audits, White Labeling

UI/UX Designer

2020 - 2021
I2C
  • Owned several growth experiments and features end to end, such as phone registration, onboarding improvements, and contact book syncing. Each of which had a positive impact on the number of monthly active users (MAU).
  • Integrated the design team, participated in design critiques, contributed with reusable components to the design system, and helped with interviews.
  • Redesigned significant touchpoints of the product, which generated $5 million in venture funding and investments.
  • Presented the system's mission, library, and processes to other groups, including product managers, content specialists, QA, and other design and development teams throughout the enterprise.
  • Engaged with multiple stakeholders, including product managers, engineers, and other designers, to bring concepts to reality at every stage of the development.
  • Produced visual designs and support implementation for Android and iOS.
  • Architected and produced high-fidelity and engaging customer journeys.
  • Created conceptual storyboards, wireframes, designs, and functional prototypes to drive product direction and define the user interaction model and workflows.
  • Presented designs, communicated the rationale, negotiated trade-offs, and integrated feedback.
Technologies: Product Design, User Experience (UX), Mobile App Design, User Interface (UI), Web Design, Proto.io, Zeplin, Sketch, Product Strategy, User Retention, User Service Strategies, Visual Design, Mobile UI, Usability Testing, Product Management, SaaS Design, User Flows, Mobile Applications, Web App Design, Figma, Enterprise SaaS, Jira, UX Research, Design Systems, iOS UI Design, User Testing, System Design, Accessibility, Mobile Wallet, User Journeys, UI Design, UX Prototyping, UX Strategy, Web UX, Business Cases, GAP Analysis, User Personas, Dashboard Design, Responsive UX Design, SaaS, UX Design, iOS App Design, Mobile App UI, Responsive Web Apps, Android App Design, Conversion Rate Optimization (CRO), Graphic Design, Mobile UX Design, Mobile UI Design, Mobile Prototypes, Branding, Brand Guidelines, Visual Identity, Web App UX, User Stories, UX Audits, Ethnographic Studies, User Interviews, Web App UI, Dashboards, 3D Design, Prototyping, Edtech Design, Mobile UX, App Design, iOS, Android, Best Practices in Design, UX Pattern Design, UX Documentation, Design Ops, Process Optimization, Service Design, Team Leadership, Design Consultation, Design Leadership, Non-fungible Tokens (NFT), 3D Art, Web UI, Onboarding, B2B, User Onboarding, Responsive UI, Webflow, Landing Page Design, Agile UX, Lean UX, UX Mentoring, Agile, B2C, Consumer Applications, Gamification, UX Wireframes, Mockups, Interaction Design (IxD), Social Networks, Early-stage Startups, Video Streaming, Social Media, Landing Pages, Project Management, Design Strategy, Roadmaps, Pitch Preparation, UX Principles, Information Architecture (IA), Design Guidelines, Fintech, UI Components, UI Audits, White Labeling

UI/UX Designer

2019 - 2020
Abacus Consulting
  • Worked with a team of designers, strategists, developers, and business stakeholders from concept to completion to craft meaningful experiences for our users through iterative design.
  • Provided and requested UX and UI feedback from others across a wide range of disciplines to achieve a rich perspective.
  • Designed stunning user experiences that guided users to the end goal.
  • Articulated my vision in each step, such as user flows, rapid prototyping, wireframes, interactive demos, and more.
  • Ran website audits to analyze the existing traffic, the success of the sitemap, search engine optimization (SEO), and link quality.
  • Provided CSS deliverables, front-end specifications, and assets to developers.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Zeplin, Sketch, Adobe Creative Suite, Product Strategy, User Retention, User Service Strategies, Visual Design, Mobile UI, Usability Testing, Product Management, SaaS Design, User Flows, Mobile Applications, Web App Design, Figma, Enterprise SaaS, Jira, UX Research, Mobile App Design, Design Systems, iOS UI Design, User Testing, System Design, Accessibility, Mobile Wallet, User Journeys, UI Design, UX Prototyping, UX Strategy, Web UX, Business Cases, GAP Analysis, User Personas, Dashboard Design, Responsive UX Design, SaaS, UX Design, iOS App Design, Mobile App UI, Responsive Web Apps, Android App Design, Conversion Rate Optimization (CRO), Graphic Design, Mobile UX Design, Mobile UI Design, Mobile Prototypes, Branding, Brand Guidelines, Visual Identity, Web App UX, User Stories, UX Audits, Ethnographic Studies, User Interviews, Web App UI, E-learning, Dashboards, 3D Design, Prototyping, Edtech Design, Mobile UX, App Design, iOS, Android, Best Practices in Design, UX Pattern Design, UX Documentation, Design Ops, Process Optimization, Service Design, Team Leadership, Design Consultation, Design Leadership, Non-fungible Tokens (NFT), 3D Art, Web UI, Onboarding, B2B, User Onboarding, Responsive UI, Webflow, Landing Page Design, Agile UX, Lean UX, UX Mentoring, Agile, B2C, Consumer Applications, Gamification, UX Wireframes, Mockups, Interaction Design (IxD), Social Networks, Early-stage Startups, Video Streaming, Social Media, Landing Pages, Project Management, Design Strategy, Roadmaps, Pitch Preparation, UX Principles, Information Architecture (IA), Design Guidelines, Fintech, UI Components, UI Audits, White Labeling

Lead Designer

2016 - 2019
Software Alliance
  • Developed and designed multiple Drupal and WordPress sites for clients such as Yale University, Foreign Affairs, and other nonprofit organizations, leading a team of four designers.
  • Designed a flexible WordPress template to allow the campaign to grow in interactions.
  • Managed a campaign that required my ability to juggle multiple sub-projects and meet short deadlines.
  • Built an innovative and refined web solution for a prevention campaign.
  • Framed the design to align with our target market experiences on Android devices; used flows, colors, and copywriting that was meaningful and accessible to the target market.
  • Created an interface that was concerned with maintaining accessibility for older generations.
Technologies: Product Design, User Experience (UX), User Interface (UI), Web Design, Zeplin, InVision, Sketch, HTML5, CSS3, JavaScript, Product Strategy, User Retention, User Service Strategies, Visual Design, Mobile UI, Usability Testing, Product Management, SaaS Design, User Flows, Mobile Applications, Web App Design, Figma, Jira, Mobile App Design, Design Systems, iOS UI Design, User Testing, System Design, Accessibility, Mobile Wallet, User Journeys, UI Design, UX Prototyping, UX Strategy, Web UX, Business Cases, GAP Analysis, User Personas, Dashboard Design, Responsive UX Design, SaaS, UX Design, iOS App Design, Mobile App UI, Responsive Web Apps, Android App Design, Conversion Rate Optimization (CRO), Graphic Design, Mobile UX Design, Mobile UI Design, Mobile Prototypes, Branding, Brand Guidelines, Visual Identity, Web App UX, User Stories, UX Audits, Ethnographic Studies, User Interviews, Web App UI, E-learning, Dashboards, 3D Design, Prototyping, Edtech Design, Mobile UX, App Design, iOS, Android, Best Practices in Design, UX Pattern Design, UX Documentation, Design Ops, Process Optimization, Service Design, Team Leadership, Design Consultation, Design Leadership, Non-fungible Tokens (NFT), 3D Art, Web UI, Onboarding, B2B, User Onboarding, Responsive UI, Webflow, Landing Page Design, Agile UX, Lean UX, UX Mentoring, Agile, B2C, Consumer Applications, Gamification, UX Wireframes, Mockups, Interaction Design (IxD), Social Networks, Early-stage Startups, Video Streaming, Social Media, Landing Pages, Project Management, Design Strategy, Roadmaps, Pitch Preparation, UX Principles, Information Architecture (IA), Design Guidelines, Fintech, UI Components, UI Audits, White Labeling
2014 - 2018

Bachelor's Degree in Computer Science

COMSATS University Islamabad - Islamabad, Pakistan

NOVEMBER 2021 - PRESENT

Enterprise Design Thinking Practitioner

IBM

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