Greta is available for hire
Hire GretaGreta Corke
Verified Expert in Design
Designer
Luxembourg City, Luxembourg
Toptal member since July 10, 2019
Bio
A seasoned UX design leader, Greta specializes in SaaS, AI, and enterprise workflows, delivering user-centered designs with measurable business impact. She has streamlined quoting systems for global enterprises, developed scalable platforms in sustainability and HR tech, and excels at transforming complex challenges into intuitive, innovative experiences. Passionate about blending design thinking and technology, Greta creates solutions that empower users and drive results.
Experience
- UX Design - 19 years
- UX Research - 18 years
- Leadership - 15 years
- Digital Strategy - 15 years
- Prototyping - 15 years
- Service Design - 10 years
- Product Design - 10 years
- Agentic AI - 1 year
Portfolio
Kohler Sales Enablement and Workflow Optimization
SalesforceDesign SystemsLightning Design SystemUX DesignInteraction Design (IxD)Prototyping+ 15 more
MyPatient 360 Platform Design
UX DesignHealthcare SoftwareWorkflow OptimizationDataVizPatient ManagementRegulatory Compliance+ 12 more
Work Experience
Founder
2022 - PRESENT
Kunga
- Designed and launched the MVP for KUNGA, a SaaS platform offering audio streaming and licensing solutions, targeting a global audience with a focus on underserved markets, driving initial artist registrations from two regions within six months.
- Developed a mobile wallet integration and biometric registration system to enable secure, real-time payment processing and artist onboarding, ensuring compliance with know your customer (KYC) requirements in emerging markets.
- Implemented AI-powered search functionality for content creators to discover unique, localized audio stems, enhancing user satisfaction and level of engagement.
- Managed a cross-functional team of six to ten members, spanning product design, music production, and technical development, delivering milestones on schedule and under budget.
- Secured partnerships with regional music studios and influencers, expanding KUNGA’s library of authentic audio content.
- Advocated for ethical and transparent monetization, ensuring artists retain ownership of their music while generating revenue from global streaming and licensing opportunities.
Technologies: AI Tools, Product Design, Service Design, Mobile Wallet, Biometrics, AI-enabled Search, Web Design, UX Flows, Mobile Design, Prototyping, User Workflows, Service Blueprinting, User-centered Design (UCD), Web App Design, User Interviews
Founder & Chief of Design
2022 - PRESENT
SED
- Led the design and development of Patient 360, a comprehensive healthcare platform integrating patient data from multiple sources, enhancing care coordination and improving patient outcomes by 25%.
- Developed Speed Doc Service Strategy Roadmap, a telemedicine solution enabling real-time patient-doctor interactions, reducing appointment scheduling time by 40% and increasing patient satisfaction rates by 30%.
- Managed cross-functional teams through agile methodologies, delivering projects 15% ahead of schedule and under budget.
- Designed user-centric interfaces for digital health applications, leading to a 35% increase in user engagement and a 25% decrease in user-reported issues.
- Oversaw the integration of secure data management practices, ensuring compliance with healthcare regulations and achieving a 100% success rate in security audits.
Technologies: Accessibility, User Experience (UX), UX Tools, Lean UX, UX Design, UI Design, UX Research, Startups, Product Design, Digital Product Development, Figma, Experience Maps, CX Strategy, Design Leadership, AI Tools, AI Automation, Service Design, Telemedicine, Healthcare Software, Web Design, UX Flows, Mobile Design, Prototyping, SaaS Design, Dashboard Design, User Workflows, Service Blueprinting, User-centered Design (UCD), Web App Design, Healthtech, User Interviews
UX/UI Designer
2023 - 2024
Kohler Company - Digital Program (CX Platform) - Romina Uceda
- Designed a Power BI dashboard for customer and campaign insights, consolidating data to enhance decision-making efficiency by 30% for Kohler’s marketing and sales teams.
- Developed a universal quote system, optimizing service flow to reduce quoting time by a forecasted 40% and improve cross-departmental collaboration.
- Led B2B sales enablement research to identify process pain points, creating workflows for AI automation that cut manual entry errors by 25% and streamlined quoting operations.
- Spearheaded UX workshops to address system inefficiencies, delivering solutions that improved user satisfaction scores by 15%.
- Streamlined cross-functional collaboration by implementing iterative design reviews, reducing project turnaround time by 20%, and ensuring stakeholder alignment.
- Created scalable design frameworks to support the integration of AI logic, aligning workflows with future automation capabilities and improving system adaptability.
- Redesigned user journeys for enterprise quoting processes, enhancing usability and reducing navigation complexity by 35%, resulting in faster task completion for sales associates.
Technologies: Salesforce, Design Systems, Lightning Design System, UX Design, Interaction Design (IxD), UI Design, UX Wireframes, Accessibility, Design Thinking Facilitation, Design Thinking, AI Logic, UX Workshops, Hackathons, Workshop Facilitation, Service Design, Microsoft Power BI, Oracle CPQ, Figma, Miro, Web Design, UX Flows, Mobile Design, Prototyping, SaaS Design, Dashboard Design, User Workflows, Service Blueprinting, User-centered Design (UCD), Web App Design, User Experience (UX), Artificial Intelligence (AI), User Interviews
Lead Designer (via Toptal)
2022 - 2022
Prudential Assurance Singapore - Main
- Designed key screens for an HR tool, including performance dashboards, future-ready skills hub, and feedback systems, providing employees with actionable insights and progress tracking.
- Developed visualizations to compare employee performance against department medians and quartiles, offering contextual and intuitive representations that enhanced understanding.
- Created a recommendation system featuring dynamic, card-based UI components that linked employees to relevant courses on platforms like Udemy, Skillshare, and YouTube, streamlining upskilling efforts.
- Delivered a homepage overview with CTAs for outstanding tasks, feedback requests, and employee progress, ensuring seamless navigation and engagement.
- Built feedback workflows that allowed employees to provide structured, contextual input, integrating features such as work relationships, team history, and project context for more meaningful feedback sessions.
- Led the UX discovery phase, including wireframe development and user flows, setting the foundation for a scalable and intuitive HR SaaS tool aligned with Prudential’s internal goals.
- Collaborated with Toptal Teams, including project management, to ensure timely delivery of high-quality wireframes and recommendations during the discovery phase.
- Explored innovative visualizations for progress and values tracking, presenting employees’ growth over time and relative to team averages, resulting in more engaging performance insights.
Technologies: Leadership, User Flows, User Personas, Wireframing, User Interface (UI), User Experience (UX), Web App Design, Mobile App Design, API Testing, Human Resource Management Systems (HRMS), HR SaaS, DataViz, Service Design, Web Design, UX Flows, Mobile Design, Prototyping, SaaS Design, Dashboard Design, User Workflows, Service Blueprinting, User-centered Design (UCD), Healthtech, User Interviews
UX Design Lead
2022 - 2022
BCG - X
- Designed the North Star vision for CO2 AI, a SaaS platform enabling businesses to calculate and manage carbon offsets, aligning with global sustainability goals and driving adoption among enterprise clients.
- Led the design and prototyping of a scalable carbon management workflow, reducing operational complexity for users and enhancing platform usability, resulting in projected efficiency gains of 30% for end-users.
- Collaborated with cross-functional teams to translate a consultancy-driven carbon management approach into a SaaS product, ensuring seamless integration of AI-driven analytics and user-friendly reporting tools.
- Conducted extensive user research to identify pain points in carbon offset tracking and developed tailored solutions, improving platform engagement metrics.
- Established a design leadership role, introducing iterative design processes that streamlined communication between product, engineering, and consultancy teams, delivering critical milestones on time.
- Advocated for user-centric design principles, ensuring that the platform met the needs of diverse user groups, from sustainability consultants to enterprise decision-makers.
Technologies: UX Research, UX Design, User Research, Web UX, Web App UX, Miro, Figma, Design Systems, Service Design, Northstar design, SaaS Design, Enterprise Workflow Optimization, DataViz, AI Logic, Product Design, Web Design, UX Flows, Prototyping, Dashboard Design, User Workflows, Service Blueprinting, User-centered Design (UCD), Web App Design, Healthtech, User Interviews
Founder and Chief Experience Designer
2019 - 2022
Corke & Co
- Overhauled the user experience for Coda Payments, reimagining the payment process for ease and efficiency and integrating diverse payment methods tailored to global preferences, increasing transaction completion rates by 15%.
- Strengthened the alignment between technical functionality and user-friendly design at Coda Payments, significantly enhancing customer interaction and satisfaction.
- Designed tools for Truced, a divorce and co-parenting platform, enabling users to confidently create and collaborate on financial settlements, co-parenting agreements, and ongoing arrangements. Delivered a split asset calculator.
- Reduced the emotional and administrative burden for Truced users through intuitive service design and task visualization.
- Created a user-friendly dashboard for Selfie, a cosmetic dentistry app, delivering teeth-straightening solutions directly to users’ doors while simplifying the customer journey.
- Spearheaded a comprehensive UX and service design strategy for Speedoc, structuring the project into three phases and creating a design handbook in Notion for scalable implementation.
- Improved healthcare delivery in Speedoc by designing workflows for teleconsultations, medication delivery, and home-based care, driving a 25% increase in user engagement.
- Developed scalable design solutions for emerging markets, ensuring payment systems and healthcare platforms aligned with local preferences and user needs.
- Led cross-functional teams across all projects, fostering collaboration between stakeholders and developers to ensure seamless integration of design solutions into technical processes.
Technologies: Miro, Marvel, Axure, Flinto, Balsamiq, InVision, Adobe Premiere Pro, OmniGraffle, Adobe Creative Suite, Sketch, UX Design, Design Leadership, Design Strategy, Service Design, UX Research, UI Design, Product Design, Leadership, Digital Strategy, Figma, Design Thinking, User Research, Web Design, UX Flows, eCommerce, Mobile Design, Prototyping, SaaS Design, User Workflows, User-centered Design (UCD), Web App Design, User Interviews
VP of User Experience
2017 - 2018
Honestbee
- Headed the UXD team that launched the first entirely cashless experience with an omnichannel service in Singapore.
- Set and ran the product strategy and releases for four main digital products.
- Created new architecture to cater for a super app.
Technologies: Marvel, Flinto, Miro, OmniGraffle, InVision, Sketch, Design Leadership, Design Strategy, Service Design, UX Research, UX Design, UI Design, Product Design, Leadership, Digital Strategy, UX Flows, eCommerce, Mobile Design, Prototyping, SaaS Design, User Workflows, User-centered Design (UCD), Web App Design, User Interviews
Managing Director
2016 - 2017
Ekino
- Headed the startup Ekino, the digital innovation arm for Havas in Singapore. It was the undertaking that took 12 months in the making and was ready for launch at the end of 2017.
- Built a team from scratch to create the Havas group's first hub of excellence in UX.
- Introduced the first UX practice into Havas Singapore.
Technologies: Axure, Flinto, Adobe Premiere Pro, Adobe Creative Suite, OmniGraffle, InVision, Sketch, Design Leadership, Design Strategy, Service Design, UX Research, UX Design, UI Design, Product Design, Leadership, Digital Strategy, UX Flows, eCommerce, Mobile Design, Prototyping, SaaS Design, User Workflows, User-centered Design (UCD), Web App Design
Head of User Experience for APAC
2013 - 2016
DigitasLBi
- Drove the agency's user-centered design approach throughout the Asia region.
- Built an entire user experience team in multiple locations throughout the region to cater for all local and global client accounts, creating the right UX offering in the APAC region and gaining clients accounts, such as Cathay Pacific and Qantas.
- Led the experience team on the Cathay Pacific integrated customer experience program as well as the digital transformation program for Qantas. Other clients included are Shangri-La and HSBC.
Technologies: Prototyping, Adobe Creative Suite, UX Design, Design Leadership, Design Strategy, Service Design, UX Research, UI Design, Product Design, Leadership, Digital Strategy, UX Flows, eCommerce, Mobile Design, SaaS Design, User Workflows, User-centered Design (UCD), Web App Design
UX Director
2011 - 2013
Digitas
- Started at LBi London and moved to Asia's head of UX role, responsible for UX teams of various clients' accounts.
- Created multi-platform immersive experiences in products and services for global brands. Client accounts included Lloyds TSB, Halifax, Coca-Cola, ESPN, a global sports brand, Skype, Nescafé, BT, and Superfast Broadband.
- Set up from scratch the entire UX offering for five offices in APAC.
Technologies: Adobe CC, UX Design, Design Leadership, Design Strategy, UX Research, UI Design, Product Design, Leadership, Digital Strategy, UX Flows, eCommerce, Mobile Design, Prototyping, User Workflows, User-centered Design (UCD), Web App Design
Founder
2003 - 2010
DIY Kyoto
- Designed, created, and produced the first user-friendly energy monitor for home.
- Sold over 60,000 units worldwide, with average energy savings of 20% per household.
- Created a new household appliance category and led all marketing and PR activities.
Technologies: Adobe CC, UX Design, Design Leadership, Design Strategy, UX Research, UI Design, Product Design, Leadership, Digital Strategy, UX Flows, Prototyping, User Workflows, User-centered Design (UCD), Web App Design
Education
2000 - 2002
Master of Arts (MA) Degree in Design Interactions
Royal College of the Arts - London, England
1997 - 2000
Bachelor of Arts Degree (with Honors) in Graphic Design
Central Saint Martins - London, England
1995 - 1997
Foundation of Master's Degree in Visual Communication and Design
Hochschule fuer Gestaltung - Zuerich, Switzerland
Skills
Tools
Sketch, OmniGraffle, Adobe Creative Suite, Adobe Premiere Pro, InVision, Balsamiq, Flinto, Marvel, Miro, Adobe CC, Adobe Experience Manager (AEM), UX Tools, Manufacturing, Lightning Design System, AI Tools, Salesforce Lightning Design System (SLDS), Microsoft Power BI
Industry Expertise
Logistics, Travel & Leisure, Aircraft & Airlines
Platforms
Web, Mobile, Apple, Axure, Salesforce, Figma
Other
Mobile Design, SaaS Design, eCommerce, Travel Design, Product Design, Web Design, Design Leadership, Web UX, User Flows, Experience Maps, UX Flows, Agile UX, Wireframing, Personas, Lean UX, Digital Product Design, UX Research, Design Strategy, Digital Strategy, Leadership, Product Management, UI Design, Mobile First, Typography, Service Design, UX Design, User Experience (UX), User Personas, User Interface (UI), Web App Design, MVP Design, CRM Design, User Workflows, Service Blueprinting, User-centered Design (UCD), Healthtech, Artificial Intelligence (AI), User Interviews, Dashboard Design, Prototyping, Project Management, User Research, Mobile UI, Testing, UX Testing, Responsive, Customer Experience, Agentic AI, Fintech, Mobile Apps, Product Strategy, Responsive Design, Responsive UX Design, UX Roadmaps, Journey Mapping, User Needs, Experience Strategy, Immersive Experiences, User Testing, Validated User Research, Personalization, Content Strategy, Content-driven Navigation, Responsive UI, Responsive Web Apps, Finance, Usability, Product Development, User Journeys, Mobile Commerce, Sustainability, Energy Utilities, Green Energy, Design, Mobile UX, Product Research, Startups, Home Electronics, Business Strategy, Business Design, Project Planning, Entrepreneurship, IA Strategy, Google, Interactive Design, Graphic Design, Communication, Accessibility, B2C, B2B, B2B2C, Digital Product Development, CX Strategy, Web App UX, Business to Business to Consumer (B2B2C), Design Systems, Interaction Design (IxD), UX Wireframes, Design Thinking Facilitation, Design Thinking, UX Workshops, Hackathons, Workshop Facilitation, Oracle CPQ, Mobile Wallet, Biometrics, AI-enabled Search, AI Automation, Telemedicine, Healthcare Software, Northstar design, Enterprise Workflow Optimization, DataViz, AI Logic, Mobile App Design, API Testing, Human Resource Management Systems (HRMS), HR SaaS, Workshops, Workflow Optimization, Patient Management, Regulatory Compliance, Enterprise SaaS, Usability Testing, Information Architecture (IA)
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