Greta is a product service experience design lead with 15+ years' experience. With a high success rate in product development, startups, and large scale website deployments, Greta has a unique approach in getting innovations to the market with strong leadership skills. In Singapore, she launched the first entirely cashless retail experience. Over the last five years in Asia, Greta has run teams in multiple locations for various MNCs to startups.
Drove the agency's user-centered design approach throughout the region.
Built an entire user experience team in multiple locations throughout the region to cater for all local and global client accounts, creating the right UX offering in the APAC region, gaining clients accounts such as Cathay Pacific and Qantas.
Led the experience team on the Cathay Pacific Integrated Customer Experience program as well as the digital transformation program for Qantas. Other clients included Shangri-La and HSBC for example.
Technologies: Prototyping, Adobe Creative Suite
2011 - 2013
Digitas LBI London, UK
Started at LBi London and went onto Asia as head of UX. Clients in the UK included Coca- Cola, BT (British Telecom), Lloyds TSB, Deutsche Telekom, Astra Zenica, Halifax, RBS, Skype, etc.
Created multi-platform immersive experiences in products and services for global brands. Client accounts included Lloyds TSB, Halifax, Coca-Cola, ESPN, a global sports brand, Skype, Nescafe, BT, Superfast Broadband. Responsible for UX teams of various clients accounts.
Technologies: Adobe CC
2003 - 2010
Created and produced the first user-friendly energy monitor for the home.
Sold over 60,000 units worldwide, with an average 20% energy saving per household.