Hans van de Bruggen, Designer in San Francisco, CA, United States
Hans van de Bruggen

Designer in San Francisco, CA, United States

Member since January 20, 2022
Hans van de Bruggen has been obsessed with the design of technology ever since building a website in high school that helped to lift his family out of poverty. In the years since then, he has led design at smaller startups and industry giants like Netflix and LinkedIn. His work has been featured in publications worldwide, including TechCrunch, Engadget, The Verge, Wired, PCMag, BGR, Variety, and Esquire. Hans is also the author of the book Learnability Isn't Enough that is due out soon.
Hans is now available for hire


Digital Design


  • Senior Product Designer

    2018 - 2020
    • Designed an internal tool for determining release dates of upcoming titles as a drop-in replacement to existing pencil-and-paper workflows. The tool was designed and built within six months, had 100% adoption, and required half the expected training.
    • Created an internal database of global film industry talent meant to centralize data and serve as a hybrid IMDb-meets-CRM. This tool also achieved 100% adoption with its initial audience and required the least follow-up training of any internal tool.
    • Designed a robust Gantt scheduling tool to aid in scheduling pre, physical, and post-production timelines. This tool allowed teams to shift away from spreadsheet-based scheduling, saving considerable time and effort.
    • Conceived the Project Rumble Pak for a hack day, leading to international headlines in lead tech, film, and culture publications. The feature brings haptic vibrations to kids' content on Netflix, enabling a more exciting and immersive experience.
    Technologies: Sketch, Figma, InVision, Principle
  • Senior Product Designer

    2016 - 2017
    Blue Apron
    • Oversaw the onboarding flows design for the growth team, creating multivariate tests for mobile web and desktop. Spearheaded a gift card campaign with the legal, marketing and communications, and logistics teams' support, achieving dramatic success.
    • Kickstarted and officiated the companywide hack day.
    • Partnered with the head of design to develop new homepage redesign concepts for the CEO and top company leadership.
    Technologies: Sketch, Principle, Origami Studio, Zeplin




San Francisco, CA, United States

To view more profiles

Join Toptal
Share it with others