Sérgio Estrella

Designer

Lima, Callao Region, Peru

Member since January 26, 2017

With over a decade of experience in UI/UX design, Sérgio has been working with small and large teams in several areas such as education, enterprise, pets, sports, entertainment, automobile industry, and more. Design interfaces and shape experiences are what he really likes to do. All in all, Sergio is a technology and games enthusiast who's interested in the way people interact with the digital world and how this changes over time.

User Interface (UI)User Experience (UX)Mobile UI Prototyping Adobe Experience Design (XD)Sketch Branding Web Design Wireframing Responsive Web Design (RWD)Adobe Photoshop Adobe Illustrator Show more

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Portfolio

Digital Design

Fiat Companion App
- Driving
- Cars
- Gamification
- Data Visualization
- iOS
- Mobile UX
Drizzle Team Management App
- Team Management
- Data Visualization
- Web Applications
- Forms
- Dashboards
- Charts
BlendPet | App UX
- Pets
- Apps
- Animal Care
- Veterinary Medicine
CityBike's Bike Renting App
- Transportation & Shipping
- Bike Rentals
- Embedded Systems
- Maps
- Location Services
ServiceReef Landing Page
- Landing Pages
- Lead Generation
- Web Applications
- Charity
- Volunteering
- Sales
- Responsive Design
ABInBev | Invoice Dashboard App
- Food & Beverage
- Management
- Invoices
- Maps
- Data Visualization
- Mobile UX
BlendMobi Approval App
- SAP
- Order Management
- Budget Management
EduX Classes | Reporting UX and Interaction Design
- Education Management Systems
- Time Management
- School
- Data Visualization
- Responsive Design
Geekverse | Visual Identity and UX Design
- eCommerce
- Toys & Children's Products
- Social Media Marketing
- Email Marketing

Employment

UI/UX Designer
2017 - PRESENT
Clients (via Toptal)
- Created a design for a web app that managed volunteers at events for non-profit organizations.
- Designed a web-based platform to enable non-profit organizations to manage team members, courses and content with dashboards and data visualization.
- Worked on an accountability platform to track user access across the internet over desktop and mobile.
- Created a landing page design for a web app that helps agencies, universities, and organizations manage members and trips—with a focus on conversion rate optimization for new users.
- Crafted a landing page design for a humanitarian organization against human trafficking—with a focus on conversion rate optimization for donations and support on social media.
- Designed an eCommerce for customizable photo frames and products based on pictures uploaded by the users.
- Designed a location-based mobile app for renting bikes on the go, with a gesture-based unlock system.
Technologies: Sketch, InVision, Abstract, Adobe XD
UX/UI Designer
2017 - 2018
BlendMobi
- Designed a mobile companion app for FIAT, bringing social elements, gamification and location data to the company's car users.
- Redesigned an invoice analytics mobile app for AB InBev with location-based data visualizations.
- Designed the UI and identity of a location-based, mobile-and-web app for a food rescue and delivery service in the city of Sao Paulo, Brazil.
- Designed a customizable B2B mobile app for internal SAP approvals.
- Designed the UI and visual identity of an end-user mobile app for pet care and management.
- Developed a mobile app design for a gas company with chatbot UI and credit/spending management.
- Designed the UI and branding of a mobile app for sports fans with news, quizzes, score predictions, and gamification elements.
- Crafted the design for a support ticket management mobile app with a strong focus on information hierarchy.
- Created the company's presentation designs for clients and teams. Managed and designed email marketing and social media campaigns. Maintained the company's brand presence on the web.
Technologies: Adobe XD, Illustrator, Photoshop, Jira
UX/UI Designer | Front-end Developer
2015 - 2016
Iterative
- Designed and implemented the landing pages, administrative environment, and new features of the mobile app for ConnectCar: an automatic toll payment company.
- Developed and designed the layouts for a web campaign builder platform for Accentiv' Mimética: an agency that integrates relationship and marketing solutions.
- Designed and implemented the landing pages and B2B environment for Vivo Zuum: a digital bank service.
Technologies: HTML5, CSS3, JavaScript, Bootstrap, Foundation, jQuery, Node.js, LESS, Visual Studio, TFS, Sublime, Photoshop, Illustrator, Fireworks, Dreamweaver, Axure
UX/UI Designer | Front-end Developer
2013 - 2015
Geekverse
- Established the branding and designed the print materials for Geekverse: an eCommerce focused on games, comics, and action figures.
- Designed and implemented the eCommerce layout and maintained the CMS platform.
- Managed and designed the email marketing campaigns, social media engagement posts, and advertising.
- Created the designs for the company's presentations to partners and product suppliers.
Technologies: HTML5, CSS3, JavaScript, jQuery, CMS (Iluria, Loja Integrada), Photoshop, Illustrator, Fireworks, Dreamweaver, MailChimp
Graphic Designer | Web Designer
2012 - 2013
Tambor Digital
- Designed and managed advertising campaigns with banners and email marketing for companies like Carrefour, SEGA and Microsoft.
- Designed and implemented campaigns landing pages for companies like Sony and Sennheiser.
- Created content for gaming news websites and magazines.
Technologies: HTML5, CSS3, JavaScript, jQuery, PHP, Magento, Joomla, WordPress, Photoshop, Illustrator, Fireworks, Flash
Graphic Designer | Web Designer
2010 - 2012
Brosz
- Designed the visual identity, website, email marketing, and social media for a gaming eCommerce.
- Worked on the branding, web layout, email campaigns and social media for an eCommerce focused on imported products.
- Coordinated the design team workflow and improved the design consistency across products and advertising campaigns.
- Managed the eCommerce's CMS (PrestaShop).
Technologies: HTML, CSS, PrestaShop, Photoshop, Illustrator, Fireworks
Web Designer
2009 - 2010
Federal University of Paraná (UFPR)
- Developed and managed the Federal University of Paraná (UFPR) Design Department website.
Technologies: HTML, CSS, CMS (Blogger), Photoshop
Graphic Designer
2004 - 2006
Digital House
- Defined the visual identity and designed print materials like business cards for a wide range of clients.
- Created personalized DVD covers and frames for photoshoots.
- Edited studio photos and restored old pictures.
Technologies: Photoshop, Illustrator

Other Experience

Design Tool Showdown – Adobe XD vs. Sketch (2019) (Publication)
https://www.toptal.com/designers/ui/adobe-xd-vs-sketch-2019
Since its introduction in 2017, Adobe XD has matured when compared to its rival, Sketch. Looking at Adobe XD vs Sketch, is it time for a change?
Adobe XD vs. Sketch – Which UX Tool Is Right for You? (Publication)
https://www.toptal.com/designers/ux/adobe-xd-vs-sketch-which-tool
After years without a dedicated UX tool and the space owned by Sketch, InVision, and Figma, Adobe started developing XD. Let's look at XD and how it compares with Sketch, the market’s dominant choice.

Education

Specialization in Interaction Design
2017 - 2018
University of California, San Diego | Coursera - Online
Post graduation certificate in Design and Digital Technology for Products and Services
2010 - 2012
Fundacao Armando Alvares Penteado | FAAP - São Paulo, Brazil
Bachelor's degree in Graphic Design
2006 - 2010
Federal University of Paraná | UFPR - Curitiba, Brazil

Experience

User Interface (UI)10 years
User Experience (UX)9 years
Adobe Photoshop9 years
Adobe Illustrator9 years
InVision1 year
Sketch1 year
Adobe Experience Design (XD)1 year

Tools

Adobe Experience Design (XD)
InVision
Sketch
Adobe Photoshop
Adobe Illustrator

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