Iva Jankov, Designer in Zagreb, Croatia
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Iva Jankov

Verified Expert  in Design


Zagreb, Croatia
Toptal Member Since
August 10, 2018

Iva is a UX/UI expert and, since 2014, has been working in fast-paced professional environments while delivering high-quality software across all digital platforms. She has collaborated daily with multidisciplinary teams, evaluated business needs, and translated them into user-friendly designs. Iva consistently delivers, which requires proficiency and a solid understanding of all relevant design principles as well as UX methodologies.


Work Experience

Freelance Product Designer

2018 - PRESENT
Clients (via Toptal)
  • Worked closely with clients to evaluate business requirements, define goals, desired outcomes, deliverables and create consensus for milestones and plans.
  • Contributed to web design UX/UI for Hotspotshield (a part of Pango), worked on design variants for the checkout flows to be used in A/B testing.
  • Provided creative direction, strategy, and execution of a website overhaul for Twingate along with a new illustration style.
  • Designed an MVP app and several iterations of high-fidelity prototypes for a startup in charity/fundraising space.
  • Conceptualized and executed email marketing, defined a new illustration style and email template guidelines for Okta, a large identity and access management company.
  • Created several branding concepts and landing page proposals for Babylon Health, an AI healthcare provider.
  • Conceptualized and executed several dark mode UI variants and extended UI component guidelines for AI healthcare mobile app (Babylon Health app).
  • Developed user tasks, organized, and conducted usability testing for Babylon Health mobile app.
  • Developed information architecture, wireframes and designed a responsive website streaming recommendation tool.
  • Worked on mobile app improvements of complex mobile flows, designed several email marketing campaigns, and created presentation decks for a major Australian job distribution company, Jora (Jobseeker).
  • Led the product design for a mobile and web eCommerce and home service marketplace.
Technologies: Apple Keynote, Adobe Photoshop, Principle, Adobe Illustrator, Zeplin, InVision, Marvel, Figma, Sketch

UI/UX Designer

2016 - 2018
  • Served in a lead role on a number of mobile banking apps both for iOS and Android platforms.
  • Organized and facilitated user testing sessions. Conducted on-site discovery workshops, stakeholder and customer interviews, competition benchmarking, and user research, and then synthesized and compiled research data into meaningful reports.
  • Designed the first mobile self-care app and a web portal for the second-largest Maltese telecom service provider.
  • Designed a mobile cryptocurrency wallet and a social platform for ICO.
  • Created a design for an internal mobile platform for employee performance feedback for Erste Bank, a large European financial service provider.
  • Designed a therapy and appointment tracking app for Sandoz, a large pharmaceutical company.
  • Designed a responsive networking platform for exhibitors in the world's largest trade fair in the construction industry.
  • Worked on complex UI/UX improvements to existing mobile apps. Created comprehensive style guides for each product.
  • Worked on several branding concepts and extended the existing brand to mobile apps and websites.
  • Developed several interactive prototypes for clients as well as users' evaluations.
Technologies: InVision, Adobe Illustrator, Adobe After Effects, Principle, Sketch

Art Director

2014 - 2016
Bellabeat, Inc.
  • Conceptualized, designed, and executed branding materials.
  • Designed several landing pages for a family of smart products in the wellness space.
  • Led the design ideation and execution of the core app for an ecosystem of smart tracking hardware.
  • Contributed to the design and production of product packaging.
  • Directed and designed promotional pieces, social media, and other marketing collateral.
  • Took part in brainstorming sessions and created presentation decks.
  • Directed and managed photo shoots and dealt with post-production.
  • Established the design strategy and process and oversaw the execution of design systems and brand standards.
  • Oversaw development production and quality assurance.
Technologies: Apple Keynote, InVision, Sketch, Adobe Photoshop, Adobe Illustrator
2009 - 2012

Bachelor's Degree in Visual Communication

School of Design - Zagreb, Croatia


Sketch, InVision, Principle, Adobe Illustrator, Adobe Photoshop, Figma, Framer X, Apple Keynote, Adobe After Effects, Marvel, Zeplin, Procreate, VPN


Web, Android, iOS, WordPress, Webflow

Industry Expertise

Telecommunications, Social Networking, Banking & Finance, Real Estate, Consumer Products, Events




User Experience (UX), Wireframing, UX Design, UI Design, Prototyping, User Interface (UI), Web Design, Interaction Design (IxD), Mobile Design, Marketplaces, High-fidelity Mockups, Graphic Design, Mobile UX, Responsive Web Design (RWD), User Research, Flowcharts, Branding, Cryptocurrency Wallets, eCommerce, Illustration, Logo Design, UX Research, User Flows, Usability Testing, Crypto, Cryptocurrency, Social Networks, Social Engagement, iPhone X, Employees, Reviews, User Feedback, Performance Analysis, Service Providers, Payment APIs, Layout, Card Design, Cord-cutting, Streaming, Tools, UX Flows, Recommendation Systems, Responsive UX Design, Purchase Orders, Landing Page Design, Customization, Web Layout, Visual Design, Search Engines, Job Boards, RSS Feeds, Employment, Mobile UI, Mobile UI Design, App Design, Redesign, Process Improvement, Mobile UX Design, eCommerce UX, App UX, Online Shopping, Property Listings, Mobile Payments, In-app Messaging Systems, Fundraising, Crowdfunding, Mobile Apps, Campaign Management, Social Impact, Web UX, Web UI, Website Redesign, Information Architecture (IA), Sitemaps, Web Illustration, Meditation, Product Design, Framer, UX Branding, Mobile App Design, Web App Design

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