Jane Tran, Designer in Toronto, ON, Canada
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Jane Tran

Verified Expert  in Design

Designer

Location
Toronto, ON, Canada
Toptal Member Since
February 8, 2021

With five years of experience, Jane is a senior product designer who's passionate about creating simple and intuitive experiences backed up by data and research. She has led design on multiple products where she closely collaborated with product and engineering teams. Jane believes in constantly testing and refining products in order to provide users with the best experience.

Portfolio

Work Experience

Senior Product Designer

2021 - PRESENT
Rose Rocket
  • Led the design of the workflows/ecosystems team, working closely with product managers and engineers.
  • Helped build the component library of the RoseRocket design system.
  • Created user flows and high-fidelity designs backed up by user research, data, and customer feedback.
Technologies: Jira, Product Design, Figma, Web Accessibility

Senior UX Designer

2020 - 2021
Air Canada
  • Designed a refund flow specifically for COVID-19 that helped millions of customers quickly cancel flights online over a weekend.
  • Worked closely with product managers, developers, and businesses to solve solutions regarding the booking flow.
  • Created a competitive airline analysis for the booking flow to help businesses understand the pain points within the current flow.
  • Conducted multiple design audits through aircanada.com to ensure the design and UX consistency within the website.
Technologies: InVision, Zeplin, Sketch, Adobe Photoshop

Design Lead for Dealer Products

2018 - 2020
Motoinsight
  • Designed a dealer dashboard used by over 150 dealerships to help manage their customers.
  • Helped build the Nitro design system and style guide, including colors, typography, basic web elements, and interactions.
  • Designed a simple and intuitive preorder flow for the Care by Volvo program.
  • Designed a white-labeled build and price flow used by various dealerships in Canada and the US.
  • Conducted various user interviews to gather research and data for design and business decisions.
Technologies: InVision, Adobe Creative Suite, Sketch, Principle, Axure RP Pro, Jira

Digital UI/UX Designer

2016 - 2018
Porter Airlines
  • Led multiple user interviews with CSRs to gain valuable insight into redesigning the check-in flow.
  • Became an expert and leader on web accessibility to ensure everything met WCAG 2.0 AA standards.
  • Redesigned the homepage in six months, taking into account accessibility, business, and creative needs.
Technologies: Axure RP Pro, Adobe Creative Suite, Jira

Experience Design Intern

2015 - 2015
SapientNitro
  • Helped design screens and wireframes for the Fiat Chrysler Automotive project.
  • Led the design on an internal tool called URSASocial used within Sapient Toronto for social activities.
  • Collaborated with project managers, developers, visual designers, and other UX designers to ensure consistency across projects.
Technologies: Axure RP Pro
2012 - 2016

Bachelor's Degree in Global Business and Digital Arts

University of Waterloo - Waterloo, ON

Tools

Sketch, InVision, Figma, Axure RP Pro, Zeplin, Adobe Photoshop, Adobe Creative Suite, Principle, Jira, Flow

Industry Expertise

Aircraft & Airlines, Healthcare, Automotive, Education

Other

User Experience (UX), User Testing, Product Design, Wireframing, Web Design, Intuitive UX Design, UX Design, UI Design, Responsive Web Design (RWD), Web App UX, Web App UI, Web UI, Web UX, Booking, User Interface (UI), User Research, Prototyping, SaaS, Design Systems, Mobile Design, Mobile Web Design, Web UI Design, Dashboard Design, Presentations, User Flows, eCommerce, Business Research, Car Dealerships, Landing Pages, Adult Education, UX Testing, Educational Portals, Rapid Prototyping, Web UX Design, Digital Retailing, Customer Experience, Customer Management Applications, Dashboards, OEMs, Rapid Interactive Prototyping, White Label Design, Cars, Canada, Purchase Orders, Web Accessibility, Accessible Design, Digital Marketing Design, Learning Management Systems (LMS), Higher Education, Continuing Education, Travel, Component Libraries, Booking UX

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