Jay Oldaker

Designer

Canton, OH, United States

Member since September 1, 2016

Jay is a user experience and product design veteran. For the past 12 years, he's worked on web and mobile applications spanning healthcare, social media, entertainment, and the environment for venture-backed startups and Fortune 500 companies. With an extensive background in Agile UX and information architecture, Jay's work has been featured in books and publications across the web.

UX Design Information Architecture (IA)Wireframing Agile UX iOS Responsive UI Sketch Journey Mapping Usability Testing UX Research Android Adobe Photoshop Adobe Illustrator Show more

Jay is now available for hire

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Portfolio

Wastebits
- Product Management
- User Research
- UI Design
- Prototyping
- Agile UX
- Responsive UI
New Innovations | Residency Management Application
- App UI
- User Research
- Responsive UI
MusclePharm Mobile App
- Mobile UX
- iOS UI Design
- Prototyping
New Innovations | Wireframes and Navigation System
- Information Architecture (IA)
- Wireframing
Transport | Mobile Wallet Application
- Mobile UX
- iOS UI Design
New Innovations | Mobile
- iOS UI Design
- Mobile UX
- Product Strategy

Employment

Lead UX Designer
2017 - PRESENT
Westfield Insurance
- Organized complete redesign of a corporate website using Sketch, Optimal Workshop, and InVision.
- Led the design team through conception and execution of a new customer portal.
- Held design thinking workshops with various departments at the company.
- Created early conceptual Axure prototypes for internal underwriting systems.
- Assisted the innovation team with user-centered principles and direction.
Technologies: InVision, Sketch, Bootstrap, Silk UI
Product Owner
2015 - 2016
Wastebits
- Designed a platform for waste industry professionals.
- Created and managed the product roadmap and the sprint-by-sprint delivery schedule.
- Designed and built new product prototypes for market viability testing.
- Designed and managed the build and release of a location-based service provider website for the waste industry.
- Developed a go-to-market strategy and timelines for upcoming feature releases and new products.
Technologies: Sketch, Agile Scrum, HTML, CSS, JavaScript, Angular
Experience Architect
2013 - 2015
New Innovations
- Designed iOS applications and for the web for the top medical education institutions in the world.
- Completed a redesign of the corporate identity and marketing website.
- Redesigned the navigation and information architecture across web and mobile applications.
- Designed and built mobile prototypes to support product launches and announcements.
- Established usability testing, user research guidelines, and best practices.
Technologies: Fireworks, Sketch, HTML, CSS, JavaScript, InVision, Flinto, Angular
Founder | Experience Designer
2010 - 2013
Uzify
- Completed a site-wide content audit and baseline usability testing for a large-scale enterprise product catalog application.
- Designed a series of landing pages and onboarding screens for a national insurance company.
- Conducted a heuristic evaluation and redesign of a high traffic consumer-facing news site.
- Designed and implemented a card sort and tree test exercises for a findability study on 200,000+ product consumer site.
- Designed and tested an eCommerce website for a national furniture chain.
Technologies: Fireworks, Photoshop, HTML, CSS, Usability Testing, Information Architecture, User Research
Senior Interaction Designer
2011 - 2012
Within3
- Designed and developed social community applications for 12 of the top 20 pharmaceutical companies worldwide.
- Collaborated on new product prototyping using Bootstrap and Jekyll.
- Designed and built an iOS application for sales support.
- Facilitated product feedback workshops.
- Completed an application audit to support redesign recommendations.
Technologies: HTML, CSS, JavaScript, Ruby on Rails, Fireworks, Photoshop
Vice President, Product
2009 - 2010
Confer | 60MO
- Designed the iOS application and managed third-party vendor for development.
- Managed the feature list and product roadmap.
- Collaborated with the CEO in developing financial projections and investor pitch decks.
- Organized customer success efforts.
- Developed and tested product prototypes.
Technologies: Photoshop, Fireworks, HTML, CSS, JavaScript
Web Strategist
2005 - 2009
Shout It Louder
- Designed and implemented business development strategies for local businesses.
- Managed the migration of an enterprise account from a legacy CMS to our custom CMS.
- Completed a navigational audit, design, and implementation for an information architecture redesign project on a massive enterprise website.
- Created training plans and support materials for a new customer CMS onboarding experience.
- Managed multiple website redesign projects simultaneously while maintaining the budget and timelines.
Technologies: Photoshop, Mind Manager, OmniGraffle, Fireworks, HTML, CSS, JavaScript, PHP
Director of Marketing
2001 - 2006
Williams Insurance Agency
- Created and executed a targeted web marketing campaign.
- Designed and built the agency website.
- Designed all the components of the agency brand for multichannel marketing.
- Designed informational packets for new customers.
- Produced the photography for print and web campaigns.
Technologies: Google Analytics, HTML, CSS, JavaScript, Photoshop

Other Experience

Partners in Design – A Guide to Client Empathy (Publication)
https://www.toptal.com/designers/design-leads/client-empathy
Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

Education

Bachelor's degree in Communication Arts/Public Relations
1996 - 2001
Malone University - Canton, OH, USA

Experience

Information Architecture (IA)10 years
UX Design10 years
App Design8 years
Mobile UX8 years
Agile UX8 years
Responsive UI6 years
Sketch5 years
InVision5 years

Tools

Sketch
InVision