Jay Oldaker

Designer in Canton, OH, United States

Member since September 2, 2016

Jay is a user experience and product design veteran. For the past 16 years, he's worked on web and mobile applications, spanning healthcare, social media, entertainment, and environmental tech for venture-backed startups and Fortune 500 companies. With an extensive background in agile UX and design thinking, Jay's work has been featured in books and publications across the web.

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Portfolio

Digital Design

Redesigning a Global Equipment Marketplace
- eCommerce UX
- UX
- User Research
- Wireframing
- Prototyping
- Usability Testing
- Responsive UI
- Competitive Analysis
Great American Insurance: Unifying a Disconnected Experience
- UX
- User Research
- Prototyping
- Figma
- Miro
- Dovetail
- UX Workshops
- User Interviews
- Design Systems
MusclePharm Mobile App
- Mobile UX
- iOS UI Design
- Prototyping
Wastebits
- Product Management
- User Research
- UI Design
- Prototyping
- Agile UX
- Responsive UI
New Innovations | Residency Management Application
New Innovations | Wireframes and Navigation System
- Information Architecture (IA)
- Wireframing
- UX
- Navigation Design
Transport | Mobile Wallet Application
- Mobile UX
- iOS UI Design
New Innovations | Mobile
- iOS UI Design
- Mobile UX
- Product Strategy
- User Research

Employment

Senior Scrum Master
2020 - 2021
Oddball.io
- Facilitated two scrum teams on the Lighthouse API program for VA.gov.
- Created Agile Playbook for Oddball Agile team, outlined practices, frameworks, and common goals for our department.
- Created Service Blueprint for VA.gov support channels to better inform leadership about processes, procedures, and pain points for the internal team.
Technologies: Jira, Confluence, Scrum, Agile
Lead UX Designer
2017 - 2020
Westfield Insurance
- Organized a complete redesign of a corporate website using Sketch, Optimal Workshop, and InVision.
- Led the design team through conception and execution of a new customer portal.
- Held design thinking workshops with various departments at the company.
- Created early conceptual Axure prototypes for internal underwriting systems.
- Assisted the innovation team with user-centered principles and direction.
Technologies: Silk UI, Bootstrap, Sketch, InVision, Agile UX
Product Owner, UX Lead
2015 - 2016
Wastebits
- Designed a platform for waste industry professionals.
- Created and managed the product roadmap and the sprint-by-sprint delivery schedule.
- Designed and built new product prototypes for market viability testing.
- Designed and managed the build and release of a location-based service provider website for the waste industry.
- Developed a go-to-market strategy and timelines for upcoming feature releases and new products.
Technologies: HTML, Scrum, Sketch, Usability Testing, User Research, Product Management, Agile
Experience Architect
2013 - 2015
New Innovations
- Designed web and mobile applications (iOS) for top medical education institutions in the world.
- Completed a redesign of the corporate identity and marketing website.
- Redesigned the navigation and information architecture across web and mobile applications.
- Designed and built mobile prototypes to support product launches and announcements.
- Established usability testing, user research guidelines, and best practices.
Technologies: Angular, Flinto, InVision, JavaScript, CSS, HTML, Sketch, Fireworks, User Research, Usability Testing, Design Sprints
Founder | Experience Designer
2010 - 2013
Uzify
- Completed a site-wide content audit and baseline usability testing for a large-scale enterprise product catalog application.
- Designed a series of landing pages and onboarding screens for a national insurance company.
- Conducted a heuristic evaluation and redesign of a high traffic consumer-facing news site.
- Designed and implemented a card sort and tree test exercises for a findability study on 200,000+ product consumer site.
- Designed and tested an eCommerce website for a national furniture chain.
Technologies: User Research, Information Architecture (IA), Usability Testing, CSS, HTML, Adobe Photoshop, Fireworks
Senior Interaction Designer
2011 - 2012
Within3
- Designed and developed social community applications for 12 of the top 20 pharmaceutical companies worldwide.
- Collaborated on new product prototyping using Bootstrap and Jekyll.
- Designed and built an iOS application for sales support.
- Facilitated product feedback workshops.
- Completed an application audit to support redesign recommendations.
Technologies: Adobe Photoshop, Fireworks, Ruby on Rails (RoR), JavaScript, CSS, HTML
Vice President, Product
2009 - 2010
Confer | 60MO
- Designed the iOS application and managed third-party vendor for development.
- Managed the feature list and product roadmap.
- Collaborated with the CEO in developing financial projections and investor pitch decks.
- Organized customer success efforts.
- Developed and tested product prototypes.
Technologies: JavaScript, CSS, HTML, Fireworks, Adobe Photoshop
Web Strategist
2005 - 2009
Shout It Louder
- Designed and implemented business development strategies for local businesses.
- Managed the migration of an enterprise account from a legacy CMS to our custom CMS.
- Completed a navigational audit, design, and implementation for an information architecture redesign project on a massive enterprise website.
- Created training plans and support materials for a new customer CMS onboarding experience.
- Managed multiple website redesign projects simultaneously while maintaining the budget and timelines.
Technologies: PHP, JavaScript, CSS, HTML, Fireworks, OmniGraffle, MindManager, Adobe Photoshop

Other Experience

Partners in Design – A Guide to Client Empathy (Publication)
https://www.toptal.com/designers/design-leads/client-empathy
Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

Education

Bachelor's Degree in Communication Arts/Public Relations
1996 - 2001
Malone University - Canton, OH, USA

Certifications

Certified Scrum Master
APRIL 2021 - APRIL 2023
Scrum Alliance

Experience

Agile UX14 years
Information Architecture (IA)14 years
UX Design14 years
UX Research14 years
Journey Mapping7 years
InVision6 years
Design Thinking6 years
Service Design5 years

Tools

InVision

Location

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Designer in Canton, OH, United States

Portfolio

Employment

Senior Scrum Master

Lead UX Designer

Product Owner, UX Lead

Experience Architect

Founder | Experience Designer

Senior Interaction Designer