Jiyoon Shin, Designer in Minneapolis, MN, United States
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Jiyoon Shin

Verified Expert  in Design


Minneapolis, MN, United States
Toptal Member Since
December 1, 2023

Jiyoon is a UX researcher with 5+ years of research and UX design experience—backed by a degree in neuroscience. Her methods include generative interviews, usability testing, journey mapping, system modeling, user stories, concept testing, heuristic evaluation, and workshops. Jiyoon also has diverse domain experience, including B2B, SaaS, marketing tech, public transportation, SMBs, eCommerce, healthcare, medical devices, HR software, disability accommodation software, and telecommunication.


Work Experience

UX Research Consultant

2018 - 2023
  • Executed the end-to-end research process across 13 client projects, covering scoping, research strategy, execution, synthesis, insights development, and storytelling.
  • Planned and executed a variety of research methodologies, including qualitative interviews, contextual inquiry, usability testing, task analysis, quantitative surveys, benchmarking, field research, journey mapping, and concept evaluation.
  • Created insights, recommendations, personas, journey maps, user flows, and system models to simplify complex research problems.
  • Coordinated 5+ teams and departments, specifically product managers, designers, engineers, and business leaders.
  • Led research and design thinking workshops with 30+ stakeholders.
Technologies: Miro, Figma, Adobe, Confluence, Jira, Qualtrics, SurveyMonkey, Google+, Usertesting.com, UserZoom, InVision, Sketch, Trello, Asana, Excel 365, Dovetail

Research Assistant | UX Designer

2016 - 2018
Grady Health
  • Synthesized and visualized data in a study that examines intergenerational transmission of trauma.
  • Recruited 50+ participants and assisted in the study design, setup, and facilitation of experiment sessions involving eye-tracking and a startle booth.
  • Redesigned the project website and publication archives to enhance the experience of browsing 1,000+ academic journals.
Technologies: Excel 365, Eye Tracking, Startle Booth

Retail Business & eCommerce Intern

2017 - 2017
Guggenheim Museum
  • Decreased the bounce rate and drop-offs by 15% after improving the store site's usability.
  • Managed and built 50+ new product pages using Magento.
  • Tracked website traffic on Google Analytics and packaged the metrics into usability insights and recommendations.
  • Conducted surveys with museum-goers to study foot traffic and uncover experience in the brick-and-mortar store.
Technologies: Magento, Google Analytics

Research Assistant | UX Designer

2015 - 2016
Children's Healthcare of Atlanta
  • Assisted a qualitative study with patients with sickle cell anemia to gather insights about their experience with the disease.
  • Transcribed and synthesized 75+ interviews with patients, healthcare providers, and hospital administrators.
  • Created a portal to guide patients through diagnosis, treatment, and lifestyle changes.
Technologies: NVivo, Microsoft
2014 - 2018

Bachelor's Degree in Neuroscience

Emory University - Atlanta, Georgia, USA


Miro, Figma, InVision, Sketch, Trello, Usertesting.com, Confluence, Jira, Asana, Google Analytics, Qualtrics, Adobe, NVivo


UserZoom, Microsoft, Dovetail, Magento


SurveyMonkey, Research, Presentations, Data Analysis, Google+, Excel 365, B2B, UX Research, UX Design, Interviews, Contextual Inquiry, Concept Testing, Ideation Workshops, Usability Analysis, SaaS, Co-design, Workshops, Journey Mapping, Benchmark Analysis, Task Analysis, Software, Prototyping, Information Architecture (IA), Project Management, Healthcare Services, Competitive Analysis, Eye Tracking, Startle Booth, Business Partnerships, Technical Support, Warrants, A/B Testing, Tree Testing, Marketing Technology (MarTech), Hiring Process Development, Cover Letters, Personas, Medical Devices, FDA, Summative Review, Emergency & Urgent Care, Observation

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