Jiyoun Lee-Lodge, Designer in Salt Lake City, UT, United States
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Jiyoun Lee-Lodge

Verified Expert  in Design


Salt Lake City, UT, United States
Toptal Member Since
April 6, 2021

Jiyoun is a creative professional with 10+ years of experience developing quality products while focusing on new feature development, product usability, and customer journeys. Skilled in overseeing the user experience of a product from conception until launch. She's able to utilize a user-centered approach and design thinking skills; excel at conducting user research, defining challenges and constraints, proposing innovative solutions, and creating prototypes to share project vision.


Work Experience

Senior Product Designer

2022 - PRESENT
  • Led the process of building an experience of the new products in hardware and software.
  • Managed the assessment and built the library of reusable components, introducing tokens to the team.
  • Led to assess and build a better workflow between different stakeholders.
Technologies: Figma, Design Systems, UX Strategy, Design Management

Product Designer

2021 - 2021
Pfizer (Contract)
  • Audited the design of the past four years of individual development to build a design system for marketers and medical professionals to use. I led the process.
  • Supported engineers to fill the UI/UX design need for the web app via Canvas.
  • Proposed a new web app design that was easy to use for multiple stakeholders.
Technologies: Figma, Sketch, Design Systems, UX Strategy, Design Management

Product Designer (Contract)

2020 - 2020
  • Contracted by Underbelly, a design agency in Utah. Defined the strategy for new and existing digital products and contributed to the development of design systems for Messenger Kids and Facebook.
  • Designed user-centered and engaging experiences by coordinating with cross-functional partners, including product managers, content strategists, and engineers.
  • Delivered the product with short- and long-term plans with the north star vision based on communication and research within stringent deadlines.
  • Served as a part of Messenger Kids' growth team. Supported the product design and the development of fun and safe-to-use products.
  • Collaborated with engineering partners to ensure pixel-perfect designs across iOS and Android devices.
  • Ensured the smooth execution and completion of projects while creating presentations to measure project management performance and review.
Technologies: Figma, Adobe CC, Principle, Sketch, Rapid Prototyping, User Research, Presentations, UX Strategy, Cross-functional Collaboration, Design Specifications, Design Systems, Design Management

Illustrator | Animator

2019 - 2020
KAL Vitamins
  • Delivered illustrations and animation for the required platforms, such as apps, web, and social media, including YouTube, Instagram, and Facebook.
  • Consulted on the illustration style and tailored story and contents to the stakeholder's needs.
  • Used Adobe After Effects and Illustrator to create custom images to enhance clients' marketing campaigns.
Technologies: Adobe After Effects, Adobe Illustrator, Illustration, Vector Illustration, Animation, Motion Graphics, Instagram Ads, Facebook Video Ads, YouTube Ads

Product Designer (Contract)

2019 - 2020
Pacific Educational Group
  • Created an iOS app for the diversity training program working with Experiences Unlimited, New York. Managed the full cycle of product design, proposing ideas and making wireframes and high-fidelity mockups to address the stakeholder's needs.
  • Communicated solutions and developed a design system for mobile products based on the existing website design.
  • Collaborated with cross-functional partners to ensure the cohesive theme of the product was delivered within the platform's constraints.
Technologies: Sketch, Principle, InVision, UX Strategy, Communication Design, Educational Games, Rapid Prototyping, Vector Illustration, Design Consultation, Product Design, Mobile UX, Mobile App UI, Client Management

Product Designer (Contract)

2019 - 2019
Project Noah
  • Consulted to set the north star of the existing product by analyzing the market standard and the vision the leader wanted to integrate into the future version.
  • Provided overall vision and strategy for product design projects and created a proposal for redesigning Project Noah's mobile app and website.
  • Provided a scalable and responsive solution with navigation that is simple, delightful, and easy to focus on. The new version is WIP.
Technologies: Figma, Sketch, Design Consultation, Rapid Prototyping, Responsive Design, Redesign, User Interface (UI), Conceptual Design

Designer (Contract)

2019 - 2019
AT&T Business
  • Advised what design solution the team needs to promote AT&T's new ECS system by analyzing the stakeholder's needs.
  • Supported AT&T business's new product and ECS system by coordinating with Experiences Unlimited. Expanded company's visibility and promoted products via brochure designing.
  • Created a storyboard for an animatic for the promotional video while assessing stakeholder's needs and understanding the target client's characteristics.
Technologies: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, SketchUp, Illustration, Storyboarding, Brochure Design, Style Guides, Design Consultation, UX Strategy

Product Designer (Contract)

2017 - 2018
General Electric
  • Cooperated with Experiences Unlimited (NY) to create GE's educational app for internal use.
  • Generated wireframes to high-fidelity mockups, made illustrations, and oversaw illustration outsourcing while responding to stakeholders' needs, suggestions, and requirements.
  • Consulted on the diverse style of characters in the future setting that the company aims toward. The futuristic mood was inspired by sci-fi movies where the future protocols and many diverse groups of people co-exist.
  • Made this educational app to motivate the users to engage, as the questions and answers led to collecting the badges.
  • Applied an intentionally inclusive atmosphere throughout the app.
Technologies: Sketch, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Educational Games, Apps, Edtech Design, Character Design, Design Consultation, Wireframing, Illustration, High-fidelity Mockups, Product Design, User Interface (UI)

Product Designer | Art Director

2013 - 2018
  • Contributed to the design of Antihero, a turn-based strategy video game developed by Tim Conkling and published by Versus Evil. Antihero is released on Steam and iOS devices.
  • Served as a product designer and artist who led and developed all interfaces and art styles of this unique game.
  • Played a key role in the designing and developing of products from early concept sketch to full UX/UI design. Designed logos, graphics, and promotional materials.
  • Offered guidelines to keep the consistency of the interface throughout the app's visual assets and PC versions.
  • Consulted clients on design requirements, such as concept style of character and world, and represented their identity and uniqueness while creating a visual guide for the game.
Technologies: Sketch, Adobe CC, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Game Art, User Interface (UI), Product Design, iOS, Design Consultation, Logo Design, Graphics, Promotional Material Design, Poster Design, UX Strategy

Product Designer | Art Director

2012 - 2018
  • Acted as a product designer and art director who builds the game aesthetic concept to the full UX/UI for iOS devices. Baboon 2 is a game that defends wildlife from poachers in a magical jungle.
  • Produced wireframes and rapid mockups to the final product for iPhone and iPad while driving the product design process and mitigating future client discrepancies with the end product.
  • Consulted the client to spark the creation of concepts and specifications to improve product functionality, value, and appearance.
  • Set the visual style, made illustrations, and refined the product's interaction by liaising with an engineer.
Technologies: Adobe CC, Sketch, Adobe After Effects, Principle, UX Strategy

Illustrator | Character Designer

2012 - 2015
Sorta Soft
  • Designed characters and illustrations for a historically accurate 3D game, Meriwether.
  • Worked closely with the team members to deliver project requirements, develop solutions, and meet deadlines.
  • Studied the historical material to create the characters as accurately as possible.
Technologies: Adobe Illustrator, Adobe Photoshop, Digital Painting, Character Design, 3D Character Design, Conceptual Design, Design Consultation, Poster Design

Art Director

2010 - 2011
  • Created innovative concepts, oversaw schedules, and trained team members to facilitate seamless project executions.
  • Built a strategic and compelling artistic strategy in alignment with client vision while working on multiple games.
  • Led teams through all aspects of visual presentations to generate product success and maximum client satisfaction.
Technologies: Adobe CC, Art Direction, Team Mentoring, Design Consultation, User Interface (UI), Conceptual Design, Style Guides, Collaborative Design, UX Strategy, Design Management

2D Artist

2009 - 2009
Worldwide Biggies, Inc.
  • Built the avatar system online that matches actual products in the store, translating real doll design to 2D turnaround.
  • Supervised 3D character models based on my 2D avatar system.
  • Made illustration for the world map on the online world for avatars.
  • Devised illustrations that complied with target customer specifications, company standards, and formulas to fulfill the project's vision.
Technologies: Concept Art, Design, Character Design, 3D Character Modeling, Supervisor, Adobe Photoshop, Design Consultation, Adobe Illustrator, Illustration

Art Director

2006 - 2008
  • Developed the concept art for characters, backgrounds, and interfaces for casual games.
  • Led the art team, including staff mentoring and refining workflow.
  • Oversaw different projects, team processes, and visual quality.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Flash, Animation, Concept Art, Art Direction, User Interface (UI), Team Mentoring, Design Management

2D Artist

2004 - 2004
  • Created illustrations for the movie clip of Sony's game God of War, which won the Game of the Year award.
  • Studied the male anatomy and references from movies to deliver the dynamic composition of the scene with warriors.
  • Developed a proposal for the new game with my concept art for the company.
  • Used Corel Painter and Adobe Photoshop to create illustrations.
Technologies: Adobe Photoshop, Corel Painter, Character Design, Conceptual Design, Illustration, UX Strategy

Lead Character Designer

2000 - 2002
JTeam Studios
  • Set up the character and prop design guide for the featured animated film Aachi and Ssipak.
  • Built the character turnaround from the few initial sketches and added a full lineup of extra characters.
  • Created the custom style guide for the main characters based on the study of anatomy.
  • Designed the poster that captures the character of the movie.
Technologies: Adobe Photoshop, Storyboarding, Character Design, Style Guides, Poster Design, Animation
2010 - 2012

Master's Degree in Fine Arts (MFA)

Brooklyn College - Brooklyn, NY

1995 - 1999

Bachelor's Degree in Painting

Chung-Ang University - Seoul, Korea


Figma, Adobe CC, Adobe Photoshop, Adobe Illustrator, Sketch, Principle, Adobe After Effects, InVision, SketchUp, Apple Keynote, Adobe Flash, Corel Painter






Design, UX Strategy, Design Systems, UX Design, User Interface (UI), Art Direction, Rapid Prototyping, Design Management, Art & Painting, Printmaking, Installation, Art History, Illustration, Vector Illustration, Animation, Motion Graphics, Instagram Ads, Facebook Video Ads, YouTube Ads, User Research, Presentations, Cross-functional Collaboration, Design Specifications, Communication Design, Educational Games, Design Consultation, Product Design, Mobile UX, Mobile App UI, Client Management, Responsive Design, Redesign, Apps, Character Design, Wireframing, High-fidelity Mockups, Storyboarding, Brochure Design, Style Guides, Game Art, Logo Design, Graphics, Promotional Material Design, Poster Design, Team Mentoring, Collaborative Design, Concept Art, Supervisor, Digital Painting, 3D Character Design, Conceptual Design, 3D Character Modeling, Edtech Design

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