João is available for hire
Hire JoãoJoão Manuel Castro Pinheiro
Verified Expert in Design
Designer
Location
Lisbon, Portugal
Toptal Member Since
February 21, 2022
João is a UX/UI designer, consultant, and instructor with nearly a decade of professional experience building digital products. He has designed for TAP Air Portugal, eCommerce, healthcare, education, insurance, social security, real estate, a major event venue, auto dealers, and a nonprofit. João creates amazing digital products through the design thinking framework, solves complex UX and UI problems, and works closely with product and engineering teams.
Portfolio
Work Experience
UX/UI Design Instructor
2017 - PRESENT
FLAG
- Taught UX strategy (competitor analysis), user research (interviews, personas, user stories, and user journeys), information architecture, low- and high-fidelity wireframes, interactive prototyping, and user testing.
- Taught UI design, visual design, Figma, InVision, Zeplin, and design systems.
- Provided feedback and tutored students on their final design projects.
Technologies: Figma, Adobe Experience Design (XD), Sketch, InVision, Marvel, Miro, Photoshop CC, Illustrator CC, Zeplin, Teaching, UX Strategy, Competitor Analysis & Profiling, User Research, User Interviews, User Stories, User Journeys, User Personas, Information Architecture (IA), Wireframing, Interactive Prototypes, User Testing, UI Design, Visual Design, Design Systems, Tutoring, UX Design
UX/UI Design Instructor
2021 - 2021
University BootCamps
- Taught Adobe XD, Figma, Marvel, Miro, and HTML/CSS.
- Taught UX/UI design skills: user research (surveys, interviews, personas, and research reports), information architecture, wireflows, low- medium- and high-fidelity wireframes, visual design, usability testing, and interactive prototyping.
- Provided feedback to students regarding their weekly assignments.
Technologies: Adobe Experience Design (XD), Figma, Marvel, HTML, CSS, Miro, Teaching, UX Design, UI Design, User Research, User Surveys, User Interviews, User Personas, Research Reports, Information Architecture (IA), UX Wireflows, Wireframing, Visual Design, Usability Testing, Interactive Prototypes
UX/UI Designer
2020 - 2021
Consulting 2 Success
- Designed a mobile app for an insurance company website: conducted user research, information architecture, wireframes, visual design, and interactive prototyping.
- Created a usability report for an insurance company website, including competitor analysis and low-fidelity wireframes.
- Developed a usability report for a social security website, including competitor analysis and user research via proto-personas and user stories.
Technologies: Figma, InVision, Apple Keynote, Jira, Miro, Mobile App Design, User Research, Information Architecture (IA), Wireframing, Interactive Prototypes, Visual Design, Usability, Competitor Analysis & Profiling, Proto-personas, User Stories, Web Design, Websites
UX/UI Designer
2019 - 2020
Pepper – Brand Taste
- Conducted user research for a car showroom website, including interviews, personas, user stories, and user journeys.
- Created strong information architecture via low- and high-fidelity wireframes, simple user flows, and a sitemap for the main website of this digital agency.
- Developed a design system with information regarding typography, colors, illustrations, button behavior, and assets.
Technologies: Figma, InVision, Photoshop CC, Illustrator CC, Miro, Trello, User Research, User Interviews, User Personas, User Stories, User Journeys, Information Architecture (IA), Wireframing, User Flows, Sitemaps, Websites, Design Systems, Typography, Color Schemes, Buttons, Web Design, Illustration
UX/UI Designer
2019 - 2020
TJPA – Marketing & Creative Agency
- Designed a responsive website for a German client to promote the venue and bring in companies to host their events. I conducted user research, information architecture, wireframing, user testing, visual design, and interactive prototyping.
- Built three design systems for different projects, including typography, color, button behavior, illustrations, logos, and other assets.
- Conducted user research for a health app, including interviews, surveys, personas, user stories, and user journeys.
Technologies: Figma, Sketch, Photoshop CC, Illustrator CC, InDesign CC, Trello, InVision, Apple Keynote, Miro, Responsive Design, Websites, User Research, Information Architecture (IA), Wireframing, User Testing, Visual Design, Interactive Prototypes, Design Systems, Typography, Color Schemes, Buttons, Logo Design, User Interviews, User Surveys, User Personas, User Stories, User Journeys, Web Design, Illustration
UX/UI Designer
2019 - 2019
UPPartner
- Designed a mobile app for people with bipolar disorder, including competitor analysis and user research via proto-personas, user stories, and user journeys.
- Developed a functional specification with the sitemap, user flows to reach each goal, and wireframes.
- Created sitemaps, user flows, low- and medium-fidelity wireframes, and interactive prototyping.
Technologies: Figma, InVision, Photoshop CC, Miro, Apple Keynote, Trello, Mobile App Design, Competitor Analysis & Profiling, User Research, Proto-personas, User Stories, User Journeys, Functional Specifications, Sitemaps, User Flows, Wireframing, Interactive Prototypes
UX/UI Designer
2018 - 2018
Bar Ogilvy
- Designed a responsive healthcare website to interest new parents in preserving stem cells from their newborn babies.
- Conducted user research for a healthcare website, including interviews, personas, user stories, user journeys, sitemap, user flows, wireframes, and user testing.
- Created the visual design and a design system for a healthcare website, including typography, colors, illustrations, photos, button behavior, and assets.
Technologies: Sketch, InVision, Zeplin, Trello, Photoshop CC, Illustrator CC, Responsive Design, User Research, User Interviews, User Personas, User Journeys, Sitemaps, User Flows, Annotated Wireframes, User Testing, Visual Design, Design Systems, Typography, Color Schemes, Buttons, Websites, Web Design, Illustration, Wireframing
UX/UI Designer
2018 - 2018
Unlock Brands
- Designed a real estate website to promote luxury apartments and interest users in buying them.
- Conducted user research for a website related to a sustainable community, including interviews, personas, user stories, user journeys, low- and high-fidelity wireframes, and usability testing.
- Designed the visual design and design system for the sustainable community website, including typography, colors, illustrations, button behavior, and assets.
Technologies: Sketch, InVision, Marvel, Zeplin, Photoshop CC, Illustrator CC, Apple Keynote, Trello, Miro, Jira, Websites, User Research, User Interviews, User Personas, User Stories, User Journeys, Wireframing, Usability Testing, Web Design, Illustration, Buttons
UX/UI Designer
2016 - 2017
Wingman (Merged into Deloitte Digital)
- Designed a website for TAP Air Portugal, the main Portuguese airline company: conducted a competitor analysis and user research, created low- and medium-fidelity wireframes and interactive prototyping, and performed usability testing.
- Designed a mobile app for TAP Air Portugal, including competitor analysis, user research, low- and medium-fidelity wireframes, and interactive prototyping.
- Designed an eCommerce website for mattress and bed suppliers: conducted a competitor analysis and user research via proto-personas and user stories; created the information architecture and low- and medium-fidelity wireframes.
Technologies: Sketch, InVision, OmniGraffle, Photoshop CC, Illustrator CC, Apple Keynote, Websites, Competitor Analysis & Profiling, User Research, Wireframing, Interactive Prototypes, Usability Testing, eCommerce, Web Design, Proto-personas, User Stories, Information Architecture (IA), Mobile App Design
UX/UI Designer
2013 - 2014
Front Digital
- Designed a mobile fitness app to set workouts for different types of users: conducted competitor analysis, user research (personas), wireframing, and visual design.
- Created two design systems for websites, including typography, colors, illustrations, button behavior, and assets.
- Designed and developed a website for an organization that helps children in Ghana: conducted user research via proto-personas, wireframing, visual design, and interactive prototyping.
Technologies: Photoshop CC, Illustrator CC, Sketch, InVision, Trello, Apple Keynote, Mobile App Design, Competitor Analysis & Profiling, User Research, User Personas, Wireframing, Visual Design, Design Systems, Typography, Color Schemes, Buttons, Web Design, Proto-personas, Interactive Prototypes, Websites, Illustration
Education
2012 - 2012
Postgraduate Degree in Design for Visual Communication
University of the Arts London, London College of Communication - London, England, UK
2008 - 2011
Licentiate Degree in Design
IADE – Creative University - Lisbon, Portugal
Certifications
NOVEMBER 2015 - PRESENT
The Agency Workshop Series: UX/UI Experience
EDIT Disruptive Digital Education
Experience
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