John Vincent Boyle, Designer in London, United Kingdom
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John Vincent Boyle

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
June 4, 2019

John's spent the past eight years helping businesses to harness the power of design to solve a variety of problems for their customers. He's done this for startups through to FTSE 100 companies including British Gas and Transport for London. He's a highly competent designer specializing in web/app design (UX/UI) with in-depth experience in the entire product design lifecycle. He's a proponent of user-centered design and loves driving innovation.


Work Experience

Lead UX Designer (Contract)

2018 - 2019
Peace Direct
  • Analyzed and redesigned the company's "Platform 4 Dialogue" platform to match a more simplistic information hierarchy.
  • Created a bespoke homepage template to be used as an advertising tool across multiple clients.
Technologies: Adobe After Effects, Principle, Adobe Photoshop, OmniGraffle, Sketch

Senior Product Designer

2017 - 2018
British Gas
  • Led the redesign of the most visited account page on the British Gas site (300,000 per month).
  • Provided strategic direction and integrated business and user interests—to ensure the creation of one common outcome.
  • Harnessed frequent usability testing and hypothesis based design in order to increase the conversion rate of the Setup Direct Debit journey—saving the business an estimated £155,000 per year.
  • Spearheaded the efforts on UX discovery work around the Manage Direct Debit proposition. Through user interviews and analytical research, suggested an experiment which saved the business estimated £500,000 in man hours while offering the same functionality as previous.
  • Worked alongside other designers in building a fully usable UI toolkit to simplify and speed the design process across 20 product teams.
  • Carried out various workshops to highlight the benefits of this.
  • Created and presented an “Introduction to Design Thinking” workshop to senior stakeholders within the business—through this, gained further alignment with wider stakeholders and ultimately provided better outcomes for customers.
Technologies: Principle, Adobe Illustrator, Adobe Photoshop, Sketch, InVision

Senior UX/UI Designer

2014 - 2017
  • Worked as the sole UX designer in the exploration and style update for the new Ladbrokes' desktop website.
  • Responsible for the implementation of all interaction/motion design solutions across the desktop website and mobile app.
  • Introduced and implemented usability testing processes across all UX projects.
  • Contributed to entire restructuring and design aimed at providing a new IA and navigation for the Ladbrokes' mobile app.
  • Developed an onboarding package containing UX/UI team guidelines.
  • Mentored junior designers—providing regular review sessions on design assets.
Technologies: Origami, Adobe Photoshop, Sketch, OmniGraffle

Front-end Developer

2012 - 2014
Transport for London
  • Worked with a team of developers in building the fully responsive HTML5-based website.
  • Provided design support on staff-related mobile apps.
Technologies: Adobe Photoshop, jQuery, JavaScript, CSS, HTML
2009 - 2012

Bachelor of Science (BSc) Degree in Information Technology in Organizations

University of Southampton - Southampton, England