Johnnie Aiello, Designer in New York, NY, United States
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Johnnie Aiello

Verified Expert  in Design


New York, NY, United States
Toptal Member Since
April 1, 2020

Johnnie is an award-winning product designer with 10+ years of experience. He specializes in strategic design to solve business challenges. He has designed and directed digital experiences for the likes of HPE, Curaçao, ofo, Drive Shack, and John Guest. He was previously Head of Interactive and UX at Catch New York where he built the UX department, managed a team of designers and developers, and worked closely with clients’ executive teams.


Work Experience

Director of Interactive

2018 - PRESENT
Catch New York
  • Led the design of a digital experience for a large, publicly-traded company that solved the challenges of customer onboarding confusion and frustration, long food and beverage order intervals, and extended in-venue duration.
  • Architected and led the design of a global tourism website for an island nation, localizing content for different audiences.
  • Directed and designed an award-winning interactive website for a recently-acquired global plumbing company.
  • Designed the microservices architecture for an entertainment company.
  • Led and mentored a team of project managers, designers, and developers.
  • Led all digital projects and client engagements with key stakeholders and the C-suite.
  • Awarded the CSS Awards Site of the Day.
Technologies: Styled-components, CSS, React, Gatsby, Zeplin, Adobe Creative Suite, InVision, Figma, Sketch

Director of UX

2015 - 2018
Catch New York
  • Built the UX and digital design departments.
  • Designed and led the development of the MVP of an iOS application for celebrities.
  • Directed and designed the global website for the world's leading bike-sharing company, working with the head of product and key stakeholders across the globe.
  • Oversaw the design on an internal training tool for a global technology solutions and manufacturing company.
  • Directed and designed a content-focused web experience for an internationally-known IT solution provider.
Technologies: CSS, Zeplin, Adobe Creative Suite, InVision, Sketch


2014 - 2015
Johnnie Creative
  • Founded a mobile gaming studio.
  • Concepted and designed large, real-world games that merged the digital and physical worlds.
  • Managed business development.
  • Collaborated with independent game designers in NYC to build the gaming community.
  • Guest lectured on the intersection of gaming and marketing.
Technologies: Adobe Creative Suite, iOS


2010 - 2014
  • Created a real-world "capture-the-flag" game that launched on the App Store.
  • Recruited brands to join the platform.
  • Concepted the game design.
  • Sourced iOS developers.
  • Designed the marketing website.
Technologies: Adobe Creative Suite, iOS
2009 - 2011

Master of Science Degree in International Business (Marketing)

Cátolica-Lisbon School of Business and Economics - Lisbon, Portugal

2004 - 2008

Bachelor of Arts Degree in World Economy and Business

The Ohio State University - Columbus, OH


Sketch, GitHub, InVision, Figma, Zeplin, Adobe Creative Suite


iOS, Android, Web, Contentful

Industry Expertise

Retail & Wholesale, Travel & Leisure, Information Technology, Real Estate, Automotive, Insurance, Healthcare




UI Design, UX Design, Product Design, Digital Product Design, Digital Strategy, Mobile App Design, Wireframing, Agile UX, User Flows, Web Design, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Website CMS, Styled-components, Usability, UX Thinking, UX Process, Pencil Sketches, Apps, Business Design, B2B, B2C, Design Strategy, UX Strategy, Tourism, Internationalization, Localization, Travel Design, Empathy Mapping, Customer Journeys, Travel, Global Strategy, Global, Public Transportation, Startups, Scalable Application, Bike Sharing, Bike-share Systems, Interaction Design (IxD), Animation, 3D, UX Research, B2B2C, Lead Generation, Plumbing Design, Landing Pages, IT, Information Architecture (IA), User Stories, Mobile Design, Microsites, Campaign Design, Web Content, Content Strategy, Content-first Design & Development, Responsive Design, Design Systems, Nonprofits, Health Insurance, SEO Content, Non-governmental Organizations (NGOs), React, Emotion Library, Gatsby, Business to Business to Consumer (B2B2C)

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