Jonathan Vaughan

Jonathan Vaughan

Experience Designer
London, United Kingdom
Member since September 14, 2019
From delivering a million pizzas in six months to the sale of the world’s most expensive car, Jonathan has accumulated a breadth of experience in the decade he’s worked in UX. He’s designed products and services used and loved by millions for Bentley, McDonald’s, Gucci, Expedia, and Unilever. As an award-winning experience director, he’s delivered world-class, multi-channel projects for R/GA, Huge, POSSIBLE, Publicis.Sapient and VMLY&R.
Jonathan is now available for hire
Digital Design
  • CX/UX Lead (Contract)
    2019 - 2019
    Matter of Form
    • Worked in London and New York on the customer experience for Lindblad Expeditions | National Geographic, bringing adventurers the planet’s most interesting places by expedition ship. However, the current customer experience fell short of the company’s goals for business and customer engagement.
    • Conducted in-depth interviews, identified key interactions and pain points, developed new customer journeys and implemented a complete site redesign to increase business efficiency and prospect conversion.
    • Developed the strategy for the customer experience before leading the UX team through the site design and build.
    Technologies: Sketch, InVision, OmniGraffle
  • Senior CX Consultant (Contract)
    2018 - 2019
    GTB | VMLY&R
    • Enhanced the customer experience for FordPass, the company's connected car app.
    • Utilized journey data from the vehicle and mobile phones to add value and engagement to drivers, delivering a comprehensive journey history and driving insights.
    Technologies: Sketch, InVision, OmniGraffle
  • Higher national certificate (HNC) and ordinary national diploma (OND) in Graphic Design, Computer Arts
    1987 - 1991
    Brunel College of Arts & Technology - Bristol, UK
  • CSD Licentiate Member of the Chartered Society of Designers
    Chartered Society of Designers
  • LSTD Licentiate Member of the Society of Typographic Designers
    Society of Typographic Designers


London, United Kingdom

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