Jonathan Vaughan

Experience Designer

London, United Kingdom

Member since September 14, 2019

From delivering a million pizzas in six months to the sale of the world’s most expensive car, Jonathan has accumulated a breadth of experience in the decade he’s worked in UX. He’s designed products and services used and loved by millions for Bentley, McDonald’s, Gucci, Expedia, and Unilever. As an award-winning experience director, he’s delivered world-class, multi-channel projects for R/GA, Huge, POSSIBLE, Publicis.Sapient and VMLY&R.

User Experience (UX)UX Strategy UX Design Experience Maps Sitemaps User Interviews Product Design Information Architecture (IA)Adobe InDesign Sketch User Research Show more

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Portfolio

Digital Design

Wizarding World Official App
- App UX
- UX Strategy
- User Testing
- Protoyping
- Wireframes
- Sitemaps
- Interaction Design (IxD)
- Service Design
- Onboarding
- User Interviews
- Entertainment & Leisure
- Film & Television
- Augmented Reality (AR)
- Newsfeeds
- Science Fiction & Fantasy
- UX Leadership
- Product Design
Lindblad Expeditions | National Geographic Customer Experience
- UX Strategy
- Web UX
- Personas
- User Research
- Experience Maps
- Wireframing
- User Stories
- Service Design
- User Journeys
- Sitemaps
- Travel
- Booking UX
- Cruise Industry
- Travel & Leisure
- UX Sketching
- UX Leadership
Bentley Inspirator App
- App UX
- Configurator
- Experience Maps
- Process Flows
- Wireframing
- Data Science
- Automotive
- Innovation
- Sitemaps
Esprit Digital Experience
- eCommerce
- Responsive UX Design
- UX Strategy
- User Journeys
- Storyboarding
- Wireframing
- Interaction Design (IxD)
- Service Design
- Fashion
- Competitor Analysis & Profiling
- Web UX
- Sketching
McDonald's Happy Studio Gaming Platform
- App UX
- Gaming Platforms
- Customer Journeys
- Digital Ecosystem Mapping
- Wireframing
- Service Design
- Interaction Design (IxD)
- User Journeys
- FMCG
- Kids & Families
- Sketching
- UX Leadership
Unilever Connected Device
- Connected Device Design
- App UX
- Interaction Design (IxD)
- Device Interaction
- Ecosystem Design
- User Journeys
- Wireframes
- Sitemaps
- Connected Objects
- Cosmetics
- Internet of Things (IoT)
- Innovation
- Beauty Products
- Healthcare
- Product Design
EE Brand Creation
- UX Strategy
- UX Branding
- Guidelines
- User Journeys
- UX Design
- Interaction Design (IxD)
- Sketching
- Service Design
- Wireframing
- Telecommunications
- Web UX
- UI Design
Pozitif Venue and Event Service Design
- Service Design
- User Testing
- App UX
- Service Blueprints
- User Journeys
- Process Flows
- User Interviews
- Service Staging
- Mobile App UX
- Sitemaps
- Innovation
- Business Transformation
- Product Design
Rexona Brand Platform
- Annotated Wireframes
- SEO Content
- Information Architecture (IA)
- Responsive UX Design
- Guidelines
- Platform Design
- Wireframing
- Cosmetics
- Web UX
- Beauty Products
- Healthcare

Employment

CX/UX Lead (Contract)
2019 - 2019
Matter of Form
- Worked in London and New York on the customer experience for Lindblad Expeditions | National Geographic, bringing adventurers the planet’s most interesting places by expedition ship. However, the current customer experience fell short of the company’s goals for business and customer engagement.
- Conducted in-depth interviews, identified key interactions and pain points, developed new customer journeys and implemented a complete site redesign to increase business efficiency and prospect conversion.
- Developed the strategy for the customer experience before leading the UX team through the site design and build.
Technologies: Sketch, InVision, OmniGraffle
Senior CX Consultant (Contract)
2018 - 2019
GTB | VMLY&R
- Enhanced the customer experience for FordPass, the company's connected car app.
- Utilized journey data from the vehicle and mobile phones to add value and engagement to drivers, delivering a comprehensive journey history and driving insights.
Technologies: Sketch, InVision, OmniGraffle
Experience Lead (Contract)
2018 - 2018
VMLY&R
- Redesigned the website for Vype (a sales site for e-cigarettes, vaping and e-liquids) for British American Tobacco—delivering a best-in-class product and eCommerce experience.
Technologies: Sketch, InVision, OmnigGaffle
UX Director (Contract)
2017 - 2018
Huge
- Worked with Wizarding World Digital (a new company formed from Pottermore and Warner Bros) to deliver the official Wizarding World app connecting every part of J.K. Rowling’s Wizarding World—from the films, games, theme parks, and stage play, to the books that inspired them all.
- Served as the UX lead and directed all aspects of the experience.
- Defined the proposition, business, and interactive model.
- Led the experience design team through the foundation and design phases to bring the product to life.
- Worked as part of the team that helped reinvent Esprit’s digital experience as part of a wider brand transformation, building on their heritage as one of the defining brands of the 80s and 90s.
- Authored experience principles, working closely with the client and design team to implement the new brand across all digital touchpoints.
Technologies: Sketch, InVision, OmniGraffle
Experience Lead (Contract)
2017 - 2017
POSSIBLE
- Delivered a restructured website for Canon Business that increases customer and prospect interaction from both the product journey and the move towards consultancy solutions.
- Researched and interviewed with the Canon sales teams.
- Redesigned the solution pages with a narrative based upon their approach; to fully understand the customer’s complex needs and goals, to deliver the right information at the correct level and to encourage the first important contact with Canon.
- Solved the site's problem of having large product hierarchy that followed business categorisation rather than user need by updating the navigational structure to satisfy visitors with clear goals who wanted direct access to details, and those who browse logically organized groupings.
Technologies: Sketch, InVision, OmniGraffle
Experience Lead (Contract)
2016 - 2017
Publicis.Sapient
- Led the visual design, experience, and content strategy teams through a global program and technology platform for Michelin.
- Delivered hundreds of sites across 170 countries, the platform enables local teams to author content for their markets with centralized brand controls.
- Set up and staffed collaborative offices in Lyon to work alongside teams in Atlanta, Chicago, and Bangalore.
Technologies: Sketch, InVision, OmniGraffle
Experience Director (Contract)
2016 - 2016
R/GA
- Worked with Pozitif, Turkey’s leading entertainment company, to better engage audiences through integrated service design for venues, festivals and cultural events.
- Staged prototype testing at live events in venues across Istanbul and taking propositions to market (Pozitif).
- Launched The Future Program, Siemens employee branding which included a virtual reality 360º video campaign and app.
Technologies: Sketch, InVision, OmniGraffle
Experience Director (Contract)
2015 - 2016
VMLY&R
- Created the Bentley Inspirator, an immersive brand and lifestyle app that personalizes the commissioning user journey, delivering a unique car configuration through emotion recognition technology.
- Redesigned Bentley’s online configurator enabling a rich, non-linear journey delivering over 18 million possible combinations.
- Created the CRM strategy for the International Olympic Committee's digital-first, multi-platform global media channel.
- Designed a sales management app for the introduction of the new Bugatti, allowing customers to personalise and customize their purchase.
- Mapped user journeys for Xbox customer personalization, campaign promotions, and console migration.
Technologies: Sketch, InVision, OmniGraffle, Illustrator, InDesign
Experience Design Director (Contract)
2014 - 2015
R/GA
- Created cross-platform app for McDonald's on mobile, tablet, and web—encouraging purposeful play between parents and their children. The games were created in partnership with the UK’s leading designers and educational bodies allow children to explore and experiment with real-world scenarios to develop future life skills.
- Designed a smart, connected toothbrush for Unilever. As well as an integrated app that analyses, tracks and coaches performance, the product gives feedback and messaging in real-time on the device.
- Crafted a responsive global platform design for the world’s no.1 antiperspirant brand (Sure, Rexona, Degree, and Shield), structured by user needs and enabling markets to manage local product range and regional campaigns.
- Created a responsive site design for the Share a Coke campaign built around community and encouraging social participation.
Technologies: Sketch, InVision, OmniGraffle, Illustrator, InDesign
Experience Lead | Creative Director (Contract)
2013 - 2013
Ogilvy One
- Established the digital presence for Unilever and its mission to make sustainable living commonplace for every generation.
- Defined a worldwide platform to inspire long-term engagement and boost brand-level projects across local markets; creating shareable campaigns that amplify the message, affect behavioral change and turn consumer action into a global movement.
Technologies: OmniGraffle, Illustrator, InDesign
UX Lead
2013 - 2013
MOO
- Created the user experience and interaction design of an online application and brand management SaaS tool, enabling users to create responsive communications for print, mobile, and the web.
- Developed a mobile app to allow users to design business card products on their smartphones.
Technologies: OmniGraffle, Illustrator, InDesign
Experience Lead (Contract)
2011 - 2012
Wolff Olins
- Worked hand-in-hand with Wolff Olins to add digital expertise to their brand strategy and design offering.
- Worked on some of their biggest and most confidential projects to date and brought digital perspective and inspiration to integrated brand experiences.
- Collaborated with senior strategists and clients at the CEO level, translating business and service goals into guiding principles and engaging design teams to deliver next-generation products to market.
- Developed the brand and digital governance for the UK’s largest communications company (EE).
- Reenvisaged Expedia's product and brand experience for the future travel market.
- Worked as part of an innovations team developing American Express's mobile products and online channels.
- Engaged volunteers and those affected by cancer through social platforms for Macmillan.
- Developed Cartesius Advisory Network's service infrastructure and mobile platform for a financial network.
Technologies: OmniGraffle, Illustrator, InDesign
Experience Lead (Contract)
2010 - 2011
GREY London | GREY Munich
- Advised Allianz how their brand should present itself in the online world (after a recent global rebranding).
- Developed and authored guidelines to instruct more than 70 countries on how to implement the brand in the digital space, from mobile icons to airport posters, ensuring a consistent user experience for over 60 million customers.
Technologies: OmniGraffle, Illustrator, InDesign
Experience Lead (Contract)
2010 - 2010
Stink Digital | Tribal DDB Amsterdam
- Defined the user experience for the launch of Gucci’s new fragrance—Gucci Guilty. The campaign featured a seamless interactive web film the user navigates, engaging with various environments to access deeper content.
Technologies: OmniGraffle, InDesign
Experience Lead (Contract)
2009 - 2010
Kindred
- Redesigned the LA Fitness website by providing a clarified information architecture and proposition.
- Designed the site for the Titanic Foundation based around the physical museum space.
Technologies: InDesign, Photoshop
Experience Lead (Contract)
2009 - 2009
Exposure
- Developed augmented reality apps for Wrigley's 5 gum that enabled interactive experiences to be delivered via the gum packaging.
- Created the social campaign for Bacardi featuring in-bar interactive screens and live challenges driven through social media.
- Oversaw the branding and advertising for Virgin Trains aimed at the over 60s traveler.
Technologies: InDesign, Photoshop
Experience Lead (Contract)
2008 - 2008
Bank of England
- Created the software design (the details are confidential).
Technologies: OmniGraffle, InDesign, Photoshop
Creative Director
2005 - 2007
Barracuda (now DraftFCB London)
- Served as the creative director for the UK’s fastest-growing digital agency (Marketing 2007), helping grow the agency from a staff of eight to over 50.
- Established the creative department and its design standards, working practices, and vision.
- Supervised and directed the design team in all aspects of creative workflow, driving original concepts into finished solutions with measurable results.
- Created site designs for BAA, EA Sports, Hamleys, Krispy Kreme, Ministry of Sound, Nectar, Pizza Hut, Sportingbet, and so on.
- Directed the interactive advertising campaigns for TGI Fridays and Lovefilm.
Technologies: InDesign, Photoshop, Illustrator
Art Director (Contract)
2003 - 2004
XYi
- Worked for clients in the film and entertainment industry, creating websites and online campaigns for many Hollywood films.
- Developed XYi’s database software into a complete online solution to manage digital resources for the film and music industry.
Technologies: Photoshop, Flash, Illustrator
Creative Director (Contract)
2003 - 2003
Universal
- Developed Universal’s eCommerce brand "Channel," which distributed CDs, DVDs, and games online while working in both London and Paris.
- Oversaw the implementation of the brand across all digital media, ensuring a consistent brand and user experience.
Technologies: InDesign, Photoshop, Illustrator, Flash
Design Director
2000 - 2003
HHM (now Crayon)
- Led the creative team through various projects including developing Ladbrokes into a global egaming portal in 13 languages across 160 countries.
- Managed the digital brand, including authoring and implementing brand guidelines and creating bespoke sites and localization for Asian markets.
Technologies: InDesign, Photoshop, Illustrator, Flash
Creative Director
2000 - 2000
AXCESS.COM
- Served as the creative director for a pioneering design and e-solutions agency, leading a team of both designers and developers through all stages of new media production from initial brief to finished project.
- Designed the One2One/T-Mobile website including a pioneering chatbot digital assistant.
- Worked with Insure and Go to bring their proposition to market and design their first eCommerce website.
Technologies: InDesign, Photoshop, Illustrator, Flash
Creative Head
1997 - 1999
Communiqué 360º
- Headed up the new media department of a through-the-line agency, producing internet communications, cross-platform CD ROMs, touchscreen kiosks, and smart card technologies.
- Worked a range of clients, including Boots, Girobank, Hoverspeed, Kuoni, London Zoo, Manpower, Mencap, Motorola, National Car Rental, Schlumberger, UNUM, USF, Wilkinson Sword, and The Woolwich.
Technologies: InDesign, Photoshop, Illustrator, Flash
Senior Designer
1996 - 1997
The Wire Station
- Oversaw and was responsible for a team of designers creating and producing cross-platform CD ROMs, sales team presentations, and internet sites.
- Worked with a range of clients including Atlantic 252, Benckiser, BT Aeronautical, Kodak, The Labour Party, Miller Freeman, Mitsubishi, Pepsico, Radio Advertising Bureau, Robert Walters PLC, Walkers, and XFM.
Technologies: InDesign, Photoshop, Illustrator, Flash, Director
Designer
1992 - 1995
Worthington & Company (now Euro RSCG)
- Worked on a diverse range of accounts in areas such as corporate literature, packaging, fashion, POS, retail and interiors, from initial briefs through to final artwork.
- Helped create the multimedia division as its first designer.
- Designed and produced CD ROMs, sales presentations and conference media, helping to establish working practices for multimedia.
- Worked with a range of clients, including Apple, BT Cabling, British American Tobacco, GoMark Software, Milliken Carpet, Nick Heptonstall Associates, and Software Dispatch.
Technologies: InDesign, Photoshop, Illustrator, Director

Education

Higher national certificate (HNC) and ordinary national diploma (OND) in Graphic Design, Computer Arts
1987 - 1991
Brunel College of Arts & Technology - Bristol, UK

Certifications

CSD Licentiate Member of the Chartered Society of Designers
JANUARY 1991 - PRESENT
Chartered Society of Designers
LSTD Licentiate Member of the Society of Typographic Designers
JANUARY 1991 - PRESENT
Society of Typographic Designers

Experience

User Experience (UX)10 years
Product Design10 years
User Research10 years
Experience Maps10 years
User Journeys10 years
UX Design10 years
UX Strategy10 years
Service Design8 years

Jonathan Vaughan

Location