Jonathan Vaughan, Experience Designer in London, United Kingdom
Jonathan Vaughan

Experience Designer in London, United Kingdom

Member since November 13, 2019
From delivering a million pizzas in six months to the sale of the world’s most expensive car, Jonathan has accumulated a breadth of experience in the decade he’s worked in UX. He’s designed products and services used and loved by millions for Bentley, McDonald’s, Gucci, Expedia, and Unilever. As an award-winning experience director, he’s delivered world-class, multi-channel projects for R/GA, Huge, POSSIBLE, Publicis.Sapient, and VMLY&R.
Jonathan is now available for hire


Digital Design


  • Product Design Lead

    2021 - PRESENT
    • Acted as a lead product designer of an NFT marketplace for a social networking app, enabling amateur athletes, artists, and performers to create, buy and sell NFTs.
    • Designed UX and UI for both the app and the accompanying responsive website.
    • Built out user flows, app maps, and prototypes for customer personas across all user journey stages.
    • Designed an NFT creation flow allowing users to design their own NFT images and artworks for sale on the platform.
    • Developed buy and sell flows, including product pages, product grids, and eCommerce wallet functionality; Enabled NFTs to be listed, purchased, and sold through primary and secondary markets.
    • Designed an admin dashboard and tools permitting product owners to manage content and information structure.
    Technologies: Figma, Zeplin, User Experience (UX), UX Strategy, UX Design, Experience Maps, Sitemaps, Product Design, Information Architecture (IA), App UX, Wireframing, Prototyping, Process Flows, Mobile UX, eCommerce, Web UX, Personas, UI Design, Platform Design, User Journeys, Customer Experience, Design Leadership, Innovation, UX Leadership, Responsive UX Design, User Interface (UI)
  • Product Design Lead

    2021 - 2022
    • Designed a responsive website portal that enables patients to view and manage results of genetic DNA tests.
    • Developed UX wireframes and UI design to handle complex details and information for all patient scenarios.
    • Created a design system establishing typography, colours and components for use across all platforms.
    • Defined user journeys to improve the process flow between patients, clinics and laboratories.
    • Developed an interface for clinics to deliver specimens online to laboratories.
    Technologies: Figma, User Experience (UX), UX Design, Experience Maps, Customer Experience, User Journeys, User Journey Maps, Product Design, Wireframing, UX Wireframes, Prototyping, Process Flows, Mobile UX, Web UX, UI Design, Platform Design, Responsive Design, User Interface (UI)


  • Higher National Certificate (HNC) and Ordinary National Diploma (OND) in Graphic Design, Computer Arts
    1987 - 1991
    Brunel College of Arts & Technology - Bristol, UK


  • CSD Licentiate Member of the Chartered Society of Designers
    Chartered Society of Designers
  • LSTD Licentiate Member of the Society of Typographic Designers
    Society of Typographic Designers



London, United Kingdom

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