Jonathan Vaughan, Experience Designer in London, United Kingdom
Jonathan Vaughan

Experience Designer in London, United Kingdom

Member since September 14, 2019
From delivering a million pizzas in six months to the sale of the world’s most expensive car, Jonathan has accumulated a breadth of experience in the decade he’s worked in UX. He’s designed products and services used and loved by millions for Bentley, McDonald’s, Gucci, Expedia, and Unilever. As an award-winning experience director, he’s delivered world-class, multi-channel projects for R/GA, Huge, POSSIBLE, Publicis.Sapient and VMLY&R.
Jonathan is now available for hire


Digital Design


  • Product Designer UX/UI

    2020 - 2020
    Otoro Digital (via Toptal)
    • Led the discovery and definition of an eCommerce and content platform for pet lovers.
    • Delivered personas, site architecture and user journeys as well as wireframes for key templates and initial design concepts.
    Technologies: Sketch
  • CX/UX Lead (Contract)

    2019 - 2019
    Matter of Form
    • Worked in London and New York on the customer experience for Lindblad Expeditions | National Geographic, bringing adventurers the planet’s most interesting places by expedition ship. However, the current customer experience fell short of the company’s goals for business and customer engagement.
    • Conducted in-depth interviews, identified key interactions and pain points, developed new customer journeys and implemented a complete site redesign to increase business efficiency and prospect conversion.
    • Developed the strategy for the customer experience before leading the UX team through the site design and build.
    Technologies: OmniGraffle, InVision, Sketch


  • Higher national certificate (HNC) and ordinary national diploma (OND) in Graphic Design, Computer Arts
    1987 - 1991
    Brunel College of Arts & Technology - Bristol, UK


  • CSD Licentiate Member of the Chartered Society of Designers
    Chartered Society of Designers
  • LSTD Licentiate Member of the Society of Typographic Designers
    Society of Typographic Designers



London, United Kingdom

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