Judit Layana Ilundain
Verified Expert in Design
Designer
Judit is an experienced UX researcher and designer who has helped companies of all sizes, startups, and entrepreneurs design and build meaningful digital products since 2012. Working closely with product teams, she provides strategy, UX research, design, and testing through all stages of a product's lifecycle.
Work Experience
UX & Research Lead
Deep Innovations
- Helped take PoolScout, a water safety system powered by AI, from proof of concept to beta phase to market launch.
- Conducted exploratory, constructive, and evaluative research for a service that will prevent children's deaths from drowning.
- Co-designed and tested hardware and software's functionality, usability, and overall user experience.
- Planned and managed a Beta program with 160 pool owners across the USA over 12 months.
- Defined and mapped the customer journey and touch points for a brand-new product looking for market fit.
Senior UX Researcher
Simple & Pretty
- Provided UX research, strategy, and design for startups such as LoveLocal, Instaread, and OCN Health.
- Collaborated and bootstrapped a pair of bookkeeping apps for freelancers.
- Conducted experiments to help entrepreneurs validate ideas and assumptions before development.
UX Research Consultant
Mullvad
- Designed the UX of a cross-platform VPN app to combine internet high-security standards with a more intuitive, user-friendly experience.
- Conducted user research and weekly diary studies with people who had never used a VPN before.
- Created user stories for three user personas based on user interviews, contextual inquiry, and diary studies.
UX Researcher
Freelance
- Conducted iterative usability testing embedded in sprints for Sky Cloud.
- Performed quantitative and qualitative remote user research for Barclaycard's self-servicing tool for businesses.
- Led the UX research for Border Force's Global Entry program in the United Kingdom.
- Conducted two rounds of usability testing with Not in the High Street.
UX Researcher
Tigerspike
- Established an in-house research lab and conducted rapid usability testing.
- Produced market insights reports and competitive analysis for the Emirates Airlines apps' product team.
- Conducted ethnographic research with the Westminster City Council social services team in London.
- Conducted iterative usability testing for the John Lewis iPad app.
Education
Master's Degree in Interactive Media
University of the Arts, London - London, England
Master's Degree in Editorial Design
University of Missouri - Columbia, Missouri, USA
Bachelor's Degree in Journalism
University of Navarra - Pamplona, Navarra, Spain
Skills
Tools
Jira, UsabilityHub, Deep Exploration, InVision, Apple Keynote, Confluence, Lookback, Spreadsheets, Google Slides, Google Hangouts, Slack, Figma, Google Analytics, Miro, VPN, Morae, Firebase Analytics, Bitbucket, TestFlight
Platforms
Dovetail
Other
Research, Testing, Squarespace, UX Research, Beta Testing, User Interviews, Contextual Inquiry, Stakeholder Interviews, Competitive Analysis, UX Strategy, Usability Analysis, Manual QA, Iterative Testing, UX Analysis, Personas, Emotional Design, Empathy Mapping, Customer Journeys, Usability, User Research, User Journeys, User Modeling, Usability Testing, UX Testing, Customer Insights, Remote Usability Testing, Validated User Research, User Testing, UX Design, Best Practices in Design, UX Audits, User Experience (UX), B2C, Navigation Design, Design Reviews, Navigation, User Behavior, Audience Targeting, Mobile Design, Market Research, Market Research & Analysis, User Personas, Competitor Analysis & Profiling, Web App UX, Consumer Applications, Apps, UX Review, User-centered Design (UCD), User Journey Maps, Customer Experience, Customer Research, Customer Segmentation, User Engagement, Design Strategy, Product Discovery, Qualitative Research, Research Reports, Responsive Web Apps, Web UX Design, Research Synthesis, Concept Testing, Service Design, Design Principles, Collaboration, Design, Digital Magazines, Reporting, Screen Recording, User Stories, Product Strategy, Diary Studies, Iterative Design, App UX, Remote User Testing, UX Flows, UX Wireflows, Freelancing, Product Launch, App Store Marketing, Prototyping, eCommerce UX, Guerilla Usability Testing, UX Prototyping, Paper Prototyping, Unmoderated Remote Usability Testing, Agile Sprints, User Surveys, Sitemaps, Web Applications, Heuristic Review, Heuristic Analysis, Mobile UX Design, Wireframing, User Flows, B2B, B2B2C, Web App Design, Product Design, Mobile App Design, Cross-platform, Workshops, UX Wireframes, SaaS, Design Leadership, MVP Design, Design Thinking, Product Roadmaps, Feature Prioritization, Annotated Wireframes, Information Architecture (IA), A/B Testing, Strategic Design, Customer Service Strategy, Ideation, Agile UX, Agile, Rapid Prototyping, Ideation Workshops, User Retention, Enterprise, Business to Business to Consumer (B2B2C), Content Writing, Writing & Editing, AI Design, Content Strategy, Web Security, Productivity, Healthcare IT, Travel Security, IP Cameras, Smart Home Technology, Task Flows, Affinity Mapping, Inventory, Consumer Insights, Proof of Concept (POC), Pool & Spa, Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning, Cloud Security, Startups, Competitive Strategy, Pencil Sketches, Cross-platform UX, Streaming, Privacy, DNS Servers, Innovative UX, Food Safety, Bootstrap, Expert Reviews, Competition Research, Localization, Card Sorting, Task Analysis, Use Cases, Web Design Strategy, Google Play Console, Lean UX, Dashboard Design, Financial UX, Balance Sheets, Admin Support, Timelines, LiveStream, QR Codes, Hardware, AlarmManager, Emergency & Urgent Care, Kids & Families, Pets, IoT Security, Safety, Connectivity, Networks, Security Audits, Data Privacy, IT Security, Accounts, Tracking, Taxonomy, Task Scheduling, Reminders, Self-improvement, Fitness Trackers, Product-market Fit, Digital Health, Planning, Patient Consultation, Alternative Medicine, Video Conferencing, Gamification, Women's Health, Mental Model, General Medicine, Design Consultation, Web Forms, Airport Transportation, Travel, Generative Design, Dashboards, Quantitative Analysis, Marketing Strategy, Quantitative Research, Content, Water
Experience
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