Karina Kozinsky

Designer in Sunnyvale, CA, United States

Member since May 15, 2020

Karina is a full-stack UI/UX designer with a psychology and industrial design background. She enjoys working on really complex consumer-facing products, diving deep into the domain. Her expertise also includes research and ideation, prototyping and user testing, visual design and branding, building and maintaining design systems, handling the product from the ground up. She works closely with cross-functional partners to create the best experiences possible and ensure alignment.

UX Design UI Design Information Architecture (IA)User Research Visual Design MVP Design Sketch iOS Android Figma Web Microinteractions Illustration Wireframing Adobe After Effects Show more

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Portfolio

Digital Design

SelfPass - Multi-credential, Blockchain, Health Passport
- Medical Data
- Adobe CC
- Figma
- User Research
- User Flows
- Product Design
- UX Design
- UI Design
- Mobile
- Web Design
- Design Systems
- Minimal branding
- Dashboards
- Web Dashboards
- Dashboard Design
- Data Visualization
- FigJam
Shortboxed – eCommerce App
- UX Design
- iOS
- Prototyping
- Mobile Design
- eCommerce
- UI Design
- Visual Design
- Wireframing
- User Flows
- User Testing
- Sketch
- Zeplin
BetterUp - Coaching Platform
- SaaS
- SaaS Design
- Figma
- FigJam
- Ideation Workshops
- Wireframing
- Remote User Testing
- Usability Testing
- Visual Design
- UI Design
- UX Design
- Mobile
- Web
- Adaptive Design
Medspace – Medical Offices Marketplace
- User Experience (UX)
- User Interface (UI)
- Marketplaces
- Product Strategy
- Responsive Design
- Web Design
- MVP Design
- User Research
- CRM Systems
- Product Design
- Customer Development
- Webflow
- HubSpot
- WebApp
- Branding
- CRM Design
ThinkUp – Website
StyleToGo – Personal Stylist App
- UX Design
- Prototyping
- Personas
- UX Audits
- UI Design
- Mobile Design
- Visual Design
- User Flows
- Analytics
- Sketch
- Zeplin
- User Research
- B2C
Kumbaya App – Connecting Parents
- iOS
- Android
- Prototyping
- UX Audits
- User Research
- User Flows
- Information Architecture (IA)
- UI Design
- User Testing
- Mobile
- Minimum Viable Product (MVP)
- B2C
PowerUp Sales – B2B2C App
- User Experience (UX)
- User Interface (UI)
- iOS
- Android
- UX Audits
- B2B2C
- Mobile Design
- Redesign
- User Research
- Sketch
- Zeplin

Employment

Lead Product Designer
2020 - PRESENT
Self Innovations
- Collaborated with a cross-functional distributed team of researchers and developers, contributing to defining product requirements.
- Produced user and product flow, presented to stakeholders, performed prototyping and user testing.
- Designed the app, admin portal for SaaS clients, and company websites. Worked on visual design, including logo and branding for the app and company website.
- Set up and managed the design system in Figma, developing a style guide for the open-source release.
- Supported research and marketing teams for all their graphic needs.
Technologies: Figma, Google Docs, Adobe CC
Senior UI/UX Designer
2021 - 2022
BetterUp
- Optimized onboarding funnel for direct consumers.
- Expanded user acquisition beyond paid ads by sharing and referrals.
- Handled the entire process, from brainstorming workshops to product flows,. wireframes, prototyping, usability testing, visual design, and handoff to engineers.
- Collaborated on an internal cross-functional team of PM, engineers, marketing managers, and customer support.
Technologies: Figma, Google Docs, Adobe, User Interviews, Prototyping
Lead Product Designer
2019 - 2021
MedSpace
- Performed market and user research and product-market fit validation for the two-sided marketplace startup that enables customers to share medical offices.
- Designed and developed the MVP landing page, tracked analytics and iterated supported customer development in phase one.
- Led brainstorming sessions, user journey mapping, service blueprint, flow and wireframes in phase two.
- Performed minimal branding, UI design, created and maintained design system while working on the visual design.
- Managed development and led a team of 6 developers while coordinating between stakeholders and the team.
Technologies: Hotjar, HubSpot, Figma, Sketch, Google Forms
UX/UI Designer
2019 - 2019
MyKumbaya. Inc.
- Worked on user flow and information architecture for the app, allowing users to tap into a network of close friends in order to exchange help on tasks that require a high level of trust.
- Worked on visual design, UI, and general look and feel.
- Prototyped in InVision, conducted user testing, and iterated on implementing feedback.
- Coordinated with developers and prepared assets for the handoff.
Technologies: InVision, Sketch
UX Designer
2016 - 2019
ThinkUp
- Designed the B2B2C version of the app, including new user flow and visual design.
- Redesigned the original app, iterated about the onboarding flow.
- Created a responsive website, site architecture and scope, wireframing, and visual design.
Technologies: InVision, Figma, Sketch

Education

Bachelor of Science Degree in Industrial Design
2001 - 2003
Hadassah Academic College - Jerusalem, Israel
Bachelor of Arts Degree in Psychology and Sociology
1995 - 1998
Hebrew University of Jerusalem - Jerusalem, Israel

Certifications

Product Manager Nanodegree
APRIL 2020 - PRESENT
Udacity
Android Basics Nanodegree
MARCH 2018 - PRESENT
Google | via Audacity
Human-Computer Interaction
JANUARY 2017 - PRESENT
University of California San Diego

Experience

UX Design5 years
Information Architecture (IA)5 years
UI Design5 years
MVP Design5 years
Visual Design5 years
User Research5 years
Product Strategy3 years
Google Design Sprints3 years

Location

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Designer in Sunnyvale, CA, United States

Portfolio

Employment

Lead Product Designer

Senior UI/UX Designer

Lead Product Designer

UX/UI Designer

UX Designer

Education

Certifications

Experience

Location