Karina Kozinsky
Verified Expert in Design
Designer
San Jose, CA, United States
Toptal member since May 15, 2020
Karina is a seasoned product designer with a background in psychology and engineering. She enjoys building complex consumer-facing products from the ground up. Proficient in research and ideation, she is also a hands-on visual designer who shapes brand narrative and message. Karina is dedicated to delivering exceptional user experiences that seamlessly align with business objectives.
Portfolio
Medspace - Medical Offices Marketplace
ThinkUp - Website
Work Experience
Lead Product Designer (via Toptal)
Self Innovations
- Designed several client products on the Self Research blockchain platform and helped define user and business objectives and product strategy.
- Led the product exploratory phase, translating objectives into product requirements, user and product flows, and branding messages.
- Handled interactions and UI design, as well as prototyping and user testing. Set up and managed the design system in Figma. Collaborated closely with the devs to ensure effective execution.
- Collaborated with a cross-functional, distributed team of researchers and made substantial contributions to the research. Co-authored several papers published by the institute.
- Built and maintained the company website in Framer.
Senior UI/UX Designer (via Toptal)
BetterUp
- Optimized the onboarding funnel for direct consumers.
- Expanded user acquisition beyond paid ads by sharing and referrals.
- Handled the entire process, from brainstorming workshops to product design and handoff to developers.
- Handled wireframing, prototyping, usability testing, and visual design.
- Collaborated on an internal cross-functional team of project managers, engineers, marketing managers, and customer support.
Lead Product Designer
MedSpace
- Performed market and user research and product-market fit validation for the two-sided marketplace startup that enables customers to share medical offices.
- Designed and developed the MVP landing page, tracked analytics, and iterated supported customer development in phase one.
- Led brainstorming sessions, user journey mapping, service blueprint, flow, and wireframes in phase two.
- Performed minimal branding and UI design and created and maintained a design system while working on the visual design.
- Managed development and led a team of six developers while coordinating between stakeholders and the team.
UI/UX Designer
MyKumbaya. Inc.
- Worked on user flow and the information architecture for the app, allowing users to tap into a network of close friends to exchange help on tasks requiring high trust.
- Worked on visual design, UI, and general look and feel.
- Prototyped in InVision, conducted user testing, and iterated on implementing feedback.
- Coordinated with developers and prepared assets for the handoff.
UX Designer
ThinkUp
- Designed the B2B2C version of the app, including new user flow and visual design.
- Redesigned the original app, iterated about the onboarding flow.
- Created a responsive website, site architecture and scope, wireframing, and visual design.
Education
Bachelor of Science Degree in Industrial Design
Hadassah Academic College - Jerusalem, Israel
Bachelor of Arts Degree in Psychology and Sociology
Hebrew University of Jerusalem - Jerusalem, Israel
Certifications
Product Manager Nanodegree
Udacity
Android Basics Nanodegree
Google | via Audacity
Human-Computer Interaction
University of California San Diego
Skills
Tools
Google Forms, Hotjar, Zeplin, InVision, Adobe After Effects, Google Docs, Adobe CC, Adobe, FigJam, Spline, Android Studio, Framer X
Platforms
Figma, iOS, Android, Webflow
Languages
JavaScript, HTML, CSS3
Other
UX Design, Mobile Design, User Flows, Web Design, Product Design, UI Design, Information Architecture (IA), User Research, Visual Design, Product Strategy, Interaction Design (IxD), MVP Design, Ideation Workshops, Market Research & Analysis, Illustration, Microinteractions, Framer, Design Systems, Branding, HubSpot, Prototyping, eCommerce, Wireframing, User Testing, Responsive Layout, Personas, UX Audits, Analytics, B2C, User Experience (UX), User Interface (UI), B2B2C, Redesign, Marketplaces, Responsive Design, CRM Systems, Customer Development, Minimum Viable Product (MVP), Google Design Sprints, User Interviews, Data, WebApp, SaaS, SaaS Design, Remote User Testing, Usability Testing, Adaptive Design, CRM Design, Dashboards, Web Dashboards, Dashboard Design, Data Visualization, Business to Business to Consumer (B2B2C), Design Thinking, 3D Design, Industrial Design, 3D Graphics, Cognitive Psychology, User Psychology, Competition Research, Business Model Canvas, UX Analysis, Critical Thinking, Complex Problem Solving, Product Requirements Documentation (PRD), Coding, Front-end Development, User Experience Design, Data Analysis, User Journeys, Human-computer Interaction (HCI), User Personas, Localization, Artificial Intelligence (AI), User Stories, Journey Mapping, User Journey Maps, Marketplace Design, User Behavior, Accessibility, Product Discovery, Discovery Workshops, UX Research, B2B, P2P, Social Networks, Design Leadership, UX Strategy, UX Leadership, Cross-functional Team Leadership, AI Design, DataViz, Web3, Mobile App Design, Agile, Landing Page Design, Low Code
Experience
- UX Design - 5 years
- Information Architecture (IA) - 5 years
- User Research - 5 years
- Visual Design - 5 years
- MVP Design - 5 years
- UI Design - 5 years
- Product Strategy - 5 years
- Figma - 4 years
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