Along with having 11 years of experience in UX design, Lara is an independent consultant who works with startups, agencies, and established businesses—helping them build better products that are customer-centric. She also mentors and trains university students and professionals how to apply proper UX techniques to the products they are making.
Designed the cross-platform experience for both mobile and web for a content-curation startup.
Supported the development team and QA with functional-specification documents that detail every interaction and behavior.
Conducted usability testing to optimize the current experience.
Performed user research to understand the need of customers and to come up with needed features.
Designed personas, customer journeys, and customer engagement plan based on different customer milestones.
Technologies: UXPin, InVision App
User Experience and Digital Strategy Consultant
2015 - PRESENT
Held workshops and training sessions for startups and accelerators, teaching them how to incorporate UX design into their daily process.
Designed apps for multiple startups including, education technology, publishing, grocery shopping, eCommerce, smart lighter, and mobile games. In each scope, I supported the client from the idea stage and until the project is running live with customers.
Conducted expert reviews and usability testing for a 3D builder, education technology, and CRM products.
Taught web and interactive design to university students.
Mentored and supported startups in their UX design needs.
Implemented various client WordPress websites, including an online journal, a training center, a financial institution, and a construction website.