Laura Herbon
Verified Expert in Design
Designer
Laura is a senior product designer with seven years of experience developing products for B2B and B2C companies in the fintech, banking, health, and eCommerce industries. She has led a team of remote workers and the entire project lifecycle. Laura specializes in creating meaningful products and services that solve complex problems by bringing human-centered design expertise, deep cross-functional collaboration, and an inspired vision to explore market opportunities and scalable solutions.
Portfolio
Work Experience
Lead Product Designer and Manager
Shleep
- Led and mentored the product team of three content writers, one junior UI designer, three developers, and one marketing graphic designer.
- Created the vision, strategy, roadmaps, backlog, UX research, usability testing, PRD, competitive analysis, market research, MVP, design systems, and workshops.
- Developed a new program and app, resulting in a 10% increase in sleep duration, a 25% reduction in sleep debt, and neutral NPS. Launched the B2C program and its landing page.
- Established and rolled out better development practices for the team to improve productivity, timeline estimates, agile development, and regular bug triaging.
Senior Product Designer
Payvision
- Designed, tested, and launched Payvision's new website.
- Created Payvision's new branding in collaboration with Saffron Agency.
- Designed email campaigns, newsletters, social media, office decor, and merchandise.
Product Designer
Deplon
- Designed from the eCommerce website for Deplon from scratch.
- Created strategy and design for social media campaigns.
- Developed Deplon's branding and marketing videos.
Team Lead Product Designer
Innofis
- Led and mentored the product design team of four designers.
- Oversaw two website redesign projects for the banking sector.
- Managed four app redesign projects for the banking sector.
- Delivered results that convinced clients to offer us two more projects.
Art Director
BBDO Worldwide
- Created offfline and online campaigns for Bombay Original, Sanex, Cacaolat, and Gas natural.
- Collaborated with copy writers and other designers to design the client's website.
- Conducted brainstorming sessions with other teams to come up with solutions.
Education
Master's Degree in Art direction & Marketing
Blanquerna Ramon Llull University - Barcelona, Spain
Bachelor's Degree in Art & Design
UAB - Barcelona, Spain
Certifications
Product Management
Udacity
Conducting Usability Testing
Interaction Design Foundation
UX Research: Methods and Best Practices
Interaction Design Foundation
Human-Computer Interaction
Interaction Design Foundation
Design Thinking
Interaction Design Foundation
Skills
Tools
Adobe, Figma, Sketch, Hotjar, Google Analytics, Trello, InVision, Maze, Lookback, Jira
Platforms
Mixpanel
Other
Graphic Design, Product Design, Design Thinking, Human-computer Interaction (HCI), Prototyping, Web UX Design, User Interviews, Web Design, UI Design, Mobile Design, Mockups, Art Direction, Research, Usability Testing, Unmoderated Remote Usability Testing, Remote User Testing, Moderated Usability Testing, User Experience (UX), A/B Testing, App Design, Design Systems, User Interface (UI), Information Architecture (IA), Agile, UX Design, User Experience Design, Fintech, Photography, Market Research, Product Management, UX Branding, Brand Design, UX Research, Wireframing, Remote Usability Testing, Mobile App Design, Remote Work, eCommerce, Card Sorting, Strategic Design, Design Workshops, Usability, Scrum
Experience
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