Lidia is available for hire
Hire LidiaLidia R. Jimeno Harvey
Verified Expert in Design
Designer
Livermore, CA, United States
Toptal member since December 29, 2022
Bio
Lidia is a UI/UX designer with experience in technology-driven and customer-centric industries. She loves building new products and creating beautiful, accessible interfaces that drive user engagement and adoption rates. Lidia has overseen the complete design process for mobile apps and developed responsive marketing websites across various sectors. She is passionate about partnering with startups and SaaS companies to create valuable user experiences that improve lives.
Portfolio
Work Experience
UI & Visual Designer
2024 - PRESENT
Mondo
- Designed a proposal template, including service breakdown graphs, and implemented their brand identity for visual consistency.
- Conducted the agency's website audit and iterated on current high-fidelity wireframes to achieve a unique tech-focused visual direction.
- Built scalable UI components, a style guide, and customized 3D icons for the development hand-off and implementation.
Technologies: Figma, Morflax, FigJam, Landing Page Optimization
Product Designer
2024 - PRESENT
SharitySpace LLC
- Analyzed business needs and goals during onboarding meetings to create a new sitemap that aligned with client objectives.
- Performed an initial audit of the current website, identifying areas for improvement and proposing new pages to enhance user experience and build trust.
- Developed a visual direction based on mood boards and designed mid-fidelity mockups for each page to establish layout and content hierarchy.
- Developed the website in Framer, building editable components to allow for easy future iterations and customizations.
- Created video tutorials to instruct the client on performing basic website updates, ensuring they could maintain the site independently.
Technologies: Sitemaps, UX Wireframes, Mockups, Professional Services, Creative Tech, Product Design, UI Design, Framer, Web Development, Responsive UI, Web Marketing, Website Redesign
UI Designer
2024 - 2024
Remuda Lifestyle, LLC
- Led user interface design for the 2.0 release of a social marketplace mobile app for horse riders to increase user adoption rates and reduce friction in the listing creation user flow.
- Reduced time spent on repetitive tasks within the marketplace feature, improved access to business profile functionalities, increased agent satisfaction with intuitive interaction design, and implemented new visual direction.
- Created high-fidelity mockups and documented a design system to facilitate product scalability and development hand-off.
- Implemented new user flows and layout concepts for their marketplace and business profile features.
Technologies: Figma, eCommerce
UI/UX Designer
2023 - 2023
Four Directions
- Conducted a comprehensive UX audit of the organization's website, identifying pain points and opportunities for enhancement to better serve voters and volunteers.
- Performed a competitive analysis of other voting rights platforms to benchmark best practices.
- Recommended and implemented best UX and UI design practices tailored to the specific needs of the voting rights organization, collaborated closely with the client and the development team in weekly meetings to iterate and refine designs.
- Delivered high-fidelity UI designs using Figma, providing detailed prototypes ready for development.
- Created comprehensive UI guidelines, including branding elements and interactive states, to maintain consistency and enhance user engagement across the platform.
Technologies: Figma, Slack, Website Redesign
UI Designer
2023 - 2023
8949 Generator LLC
- Redesigned a SaaS tax reporting platform that helps retailers and corporations accurately report sales and capital assets.
- Built a style guide, including colors, typography, photography style, and other assets, making the brand's vision and mission stand out in the fintech field.
- Performed competitive analysis to understand industry trends in fintech and SaaS products.
- Created the UI designs for the marketing site, developing its visual identity as a modern and tech-led website.
Technologies: Web Design, UI Design, Responsive Web Design (RWD), Web, Software as a Service (SaaS), Layout, Style Guides, Blockchain, UX Research, UX Prototyping, Web Marketing, Landing Page Optimization, Website Redesign
UI/UX Designer
2022 - 2023
Christopher's Haven
- Conducted weekly meetings to outline the roadmap and project scope in collaboration with the client and project manager for a non-profit organization that offers temporary, low-cost housing for pediatric cancer patients.
- Led secondary research and stakeholder interviews to understand their target audience and current paint points users were experiencing during the donations task flow.
- Led competitive analysis of similar organizations to incorporate best practices and common UI patterns into high-fidelity wireframes.
- Created a simplified sitemap to improve information accessibility about housing services for families in need, helping the client organize their website content.
Technologies: Figma, FigJam, Zoom, Website Redesign
UI/UX Designer
2022 - 2023
Stone McElroy and Associates
- Delivered web and mobile UI designs for a psychological risk management company.
- Conducted competitive benchmarking and secondary user research to inform the design process of sitemaps and wireframes.
- Created custom images to fit the visual direction of the website.
Technologies: Figma, Web UX Design, User Interface (UI), Visual Design, Style Guides, UX Design, Mobile Design, UI Design, Web Design, Responsive UI, Responsive Web Design (RWD), UI Style Guides, Websites, Mockups, Branding, Web UX, UX Wireframes, Layout Design, Component Libraries, B2B, Website Redesign
UI/UX Designer
2022 - 2022
BiP
- Designed a mobile and web app that enables business professionals to create new partnerships, send referrals, and manage their referral lists to boost outbound sales.
- Conducted weekly meetings with the client, project manager, external marketing team, and development team to define product requirements and conduct design concept explorations.
- Created user stories for four personas based on user types and gathered data during kick-off meeting and stakeholder interviews.
- Delivered high-fidelity prototypes for the mobile and web app for the product MVP, implementing client, stakeholder, and user feedback into design iterations.
- Produced marketing assets for social media networks and designed a landing page to gather leads before product launch.
Technologies: Figma, Jira, User Personas, User Interface (UI), UX Design, Mobile UX, UX Flows, Web Marketing, Web Design
UI/UX Designer
2022 - 2022
Virtual Care Group
- Redesigned an entire telehealth mobile application for college students utilized by over 100 campuses to reduce time spent on appointment scheduling completion and increase platform adoption rates by college institutions.
- Built a style guide around the organization's branding, creating a coherent identity between the consumer-facing app and existing marketing website.
- Conducted secondary user research and competitive benchmarking to understand users' needs and challenges on existing user flows.
- Created new information on architecture and developed user flows for consultation scheduling for three different types of medical services: onboarding, medical records management, and appointment management.
- Collaborated with the CEO, external marketing team, and project manager to ensure product interface accessibility and WCAG compliance for visually impaired students.
Technologies: Figma, FigJam, Jira, Zoom, Slack
UI/UX Designer
2022 - 2022
Srama
- Designed the MVP for an app that monitors weight loss and eating habits to provide customized meal plans.
- Built a style guide and UI components, including colors, typography, logos, and marketing assets.
- Created user stories to help develop user flows for app eating and exercise habit-tracking functionalities.
- Worked with the CEO and project manager to define the project roadmap, design strategy, and app feature prioritization.
- Delivered high-fidelity wireframes for both light and dark modes and created interactive prototypes to showcase user flows.
- Conducted weekly meetings to asses project progress, gather feedback, and implement design iterations.
Technologies: Figma, Jira, Zoom, Slack
UI/UX Designer
2022 - 2022
Mangia Rewards
- Worked alongside CEOs on the product's vision and requirements to design the internal tool for a US-based, eCommerce marketplace connecting subscribers with local restaurants.
- Created information architecture and task flows based on consumer-facing app capabilities to minimize time spent on repetitive administrative tasks.
- Designed the wireframes, prototype, and UI components to showcase the platform's functionalities and user flows.
- Implemented the existing style guide to create a consistent and cohesive visual experience between the consumer-facing app and the internal tool.
- Collaborated with co-designers to audit the user experience of their consumer-facing app and provide recommendations to improve navigation and content hierarchy.
Technologies: Figma, Jira
UI/UX Designer
2022 - 2022
Chop Dawg
- Shipped mobile and web apps for startups across fitness, healthcare, SaaS, and education as a solo designer.
- Actively collaborated with product owner, stakeholders, developers, and project managers to achieve product requirements and visual consistency.
- Led end-to-end design process, implementing user research insights and stakeholders feedback, achieving business goals for an MVP fitness app.
- Delivered interactive wireframe mockups for development hand-off to showcase user interactions.
- Designed data analytics dashboards for mobile apps' administrative software, implementing data visualization and data management user flows.
Technologies: Figma, UI Design, SaaS Design, Visual Design, Product Design, Wireframing, Mobile UI, User Experience (UX), Prototyping, Information Architecture (IA), UX Design, Mobile Design, Web Applications, Mobile App Design, Interactive Prototypes, Web Design, Mobile UX Design, Mobile UI Design, Responsive UI, Consumer Health, Responsive Web Design (RWD), Mobile First, Analytical Dashboards, Dashboards, Dashboard Design, Data Visualization, UI Style Guides, Consumer-facing Product Design, B2B, Websites, Mobile, Web App UX, Design Systems, Consumer Services, SaaS, Web Portals, Web App Design, Landing Pages, Landing Page Design, B2C, Mockups, Branding, Enterprise SaaS, Enterprise, Web UX, UX Wireframes, Form Design, App Design, Layout Design, Software as a Service (SaaS), User Flows, Health & Wellness, Android, Interaction Design (IxD), Mobile Apps, Mobile UX, Component Libraries, UX Research, Healthcare IT, UX Prototyping, Web Marketing
Web Designer
2021 - 2022
MJS Services
- Designed, built, and deployed a responsive website focused on accessibility, WCAG 2.0, and SEO best practices, increasing site sessions by 76%.
- Led design meetings with clients to discuss project progress and review samples regularly.
- Collaborated closely with clients, targeting their pain points and incorporating feedback into the final design.
- Managed social media accounts and content creation, increasing clients' Instagram engagement by 283% and reaching 1,900 Facebook users monthly.
Technologies: Figma, Wix, Adobe Photoshop, Websites, Landing Pages, Landing Page Design, Branding, Web UX, UX Wireframes, Web Marketing, Landing Page Optimization
Web Designer
2020 - 2020
D&D Harvey Architects
- Conducted an audit of the existing website's visual and UI elements, tone, voice, and narrative. Provided strategic recommendations and design directions to to create a modern, reliable, and trustworthy image.
- Developed streamlined and effective high-fidelity wireframes that emphasized compelling storytelling tailored to the target audience of potential clients and industry partners.
- Achieved a 113% surge in site sessions following the successful implementation of the new web designs.
- Implemented the new responsive design using Framer and redirected their domain host to the new site.
Technologies: Figma, Websites, Framer, Web Marketing, Landing Page Optimization
Education
2012 - 2016
Bachelor's Degree in Communication and Visual Design
University of Malaga - Malaga, Spain
Certifications
DECEMBER 2020 - PRESENT
Responsive Web Design
freeCodeCamp
MAY 2020 - PRESENT
UX Design
Udacity
Skills
Tools
Figma, Photoshop CC, Wix, Adobe Experience Design (XD), Adobe Photoshop, Jira, Confluence, Maze, Adobe Illustrator, Asana, FigJam, Slack, Zoom
Platforms
Mobile, Android, Web
Industry Expertise
Consumer Products, Professional Services, Health & Wellness, Creative Tech
Other
Wireframing, Visual Design, Web Design, Website Redesign, User Experience (UX), User Interface (UI), UI Style Guides, Prototyping, User Flows, Mobile UX Design, UI Design, Product Design, Information Architecture (IA), UX Design, Responsive Web Design (RWD), Mobile Design, Web Applications, Mobile App Design, Consumer-facing Product Design, Consumer Services, SaaS, Mobile UI Design, Responsive UI, Mobile First, Analytical Dashboards, Dashboards, Dashboard Design, Data Visualization, B2B, Websites, Web App UX, SaaS Design, Web Portals, Web App Design, Landing Pages, Landing Page Design, B2C, Mockups, Branding, Web UX, Illustration, UX Wireframes, Form Design, App Design, Layout Design, Software as a Service (SaaS), Graphic Design, Interaction Design (IxD), Mobile Apps, Mobile UX, Component Libraries, Layout, User Journey Maps, UX Research, User Testing, Healthcare IT, UX Prototyping, Sitemaps, Web Marketing, Landing Page Optimization, eCommerce, Usability Testing, User Research, Competitive Analysis, Interface Design, Admin Panels, User Experience Design, User Experience Strategy, Mobile UI, Desktop App Design, Competition Research, Validated User Research, High-fidelity Mockups, Presentation Design, Web UX Design, Style Guides, Interactive Prototypes, Consumer Health, User Journeys, Design Systems, Enterprise SaaS, Enterprise, Best Practices in Design, Notion, Framer, Responsive Layout, App UI, Qualitative Research, Usability Analysis, Affinity Mapping, Blockchain, Web Services, Market Research, Web UI Design, Web Development, Design Principles, Morflax, User Personas, UX Flows
Experience
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