Luana Favetta Groppo, Designer in Blumenau - State of Santa Catarina, Brazil
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Luana Favetta Groppo

Verified Expert  in Design

Designer

Location
Blumenau - State of Santa Catarina, Brazil
Toptal Member Since
October 18, 2022

Luana is an award-winner and passionate designer with more than ten years of professional experience. She has worked for big companies such as Philips to startups such as Mercado Bitcoin. She is known for her detailed design and holistic mapping of products and services. Luana has experience in the following industries: telecom, healthcare, fintech, and blockchain. She is focused on usability and suppots improvement in engineering workflows by reducing about 60% of hours spent on reports.

UI DesignUX DesignInterface DesignProduct DesignUser Interface (UI)User Experience (UX)User FlowsWireframingWeb App DesignIllustrator CCFigmaWeb DesignUX ResearchApp UIData Visualization

Portfolio

Work Experience

Design Manager

2022 - PRESENT
Sympla
  • Managed juniors and highly skilled product designers.
  • Guaranteed holistic products and service good experience.
  • Oversaw and supported the creation of OKRs and KPIs for the design team.
Technologies: Figma, Notion, Google Drive, App UX, Cross-platform, Data Visualization, Web App Design, User Flows, User Personas, Prototyping, Design Leadership, Agile

Design Manager

2022 - 2022
Mercado Bitcoin
  • Mapped all team hard skills and understood the overall team maturity toward UX vision goals.
  • Built a UX vision statement to connect with other strategies and leadership actions.
  • Designed a career development tool in Notion. Received constant bi-weekly one-on-one meetings with all team members practicing proactive leadership.
Technologies: Figma, FigJam, Miro, Spreadsheets, Apple Keynote, Storytelling, Backlog Management, UX Leadership, Management, Online Payments, Airtable, Octalysis, User Flows, Design Leadership, Agile

Senior Product Designer

2021 - 2022
Mercado Bitcoin
  • Analyzed Mercado Bitcoin's ecosystem user journeys in order to suggest gamification actions and create a new gamified experience.
  • Built a modular and scalable user's player area. Supported engagement, communication, and interaction between product and marketing with clients.
  • Created engagement cards in the first logged home of the product. Communicated new feature launches with users and improved product engagement.
Technologies: Figma, Notion, Mobile UI, Web UI, Web App UX, Web UX, App UX, Gamification, Online Payments, UI Design, Airtable, Octalysis, Design Systems, Android, Responsive Web Apps, Cross-platform, User Interface (UI), User Experience (UX), Mobile App Design, Mobile UX, Mobile UX Design, Mobile Design, User Flows, Wireframing, Prototyping, Agile

Senior Product Designer

2021 - 2021
Venturus
  • Planned and executed end-to-end design, including strategy.
  • Defined and prioritized user stories based on a decision matrix.
  • Validated ideas, prototypes, and interactions with customers and users.
Technologies: Sketch, Apple Keynote, Apple Pages, Apple Numbers, Quip, Usability Analysis, UX Research, UI Design, Web UX, B2B, Data Visualization, User Interface (UI), User Experience (UX), User Flows, Wireframing, Prototyping

UX Lead

2018 - 2020
Philips
  • Migrated a radiology workspace solution to a new design language system. Planned sprints, tasks, and distributed tasks accordingly to the design team.
  • Managed global meetings with teams from multiple countries to ensure consistency in design and understanding of requirements.
  • Built a worklist module for Philip's design language system. Focused on UX research and validation, ensuring the module experience is similar across projects from different business units.
Technologies: Sketch, InVision, Jira, Usability, Usability Analysis, UX Testing, Backlog Grooming, Backlog Management, User Stories, Web UX, B2B, Design Systems, Web Dashboards, User Interface (UI), User Experience (UX), Mobile App Design, Mobile UX, Mobile UX Design, Mobile Design, Data Visualization, Web App Design, Prototyping, Design Leadership

UX Designer

2017 - 2018
Philips
  • Designed end-to-end products with a focus on a backlog strategy.
  • Led a local internal content-sharing community. Planned and delivered presentations and workshops on the following topics: AR/VR, empathy in design, data-driven design, designing for the senses, and UX/UI built by AI.
  • Facilitated meetings with the design and business teams.
  • Executed and validated product features with users.
Technologies: InVision, Sketch, UI Design, Web UX, B2B, Design Systems, Data Visualization, User Interface (UI), User Experience (UX), Mobile UX, Mobile UX Design, Mobile Design, User Stories, Web App Design, User Flows, User Personas, Wireframing, Prototyping

UX Specialist

2015 - 2017
Encora
  • Turned research insights into user requirements. Filled the backlog list with them.
  • Created personas in user research phases to continue delivering user-centered design.
  • Turned insights into ideas. Prototyped in low to medium fidelity.
  • Validated prototypes with users and customers internationally.
Technologies: Axure RP Pro, Web UX, B2B, User Interface (UI), User Experience (UX), User Stories, User Flows, User Personas, Wireframing, Prototyping

UI/UX Designer

2013 - 2015
Venturus
  • Designed three big products for international clients.
  • Traveled several times to collect requirements in the field. Applied user research methods.
  • Delivered design specifications and demonstrated results to clients over demo sessions.
Technologies: Axure RP Pro, Photoshop CC, Illustrator CC, UI Design, Web UX, Agile Sprints, Web Design, B2B, Web Dashboards, User Interface (UI), User Experience (UX), Web App Design, User Flows, Wireframing, Prototyping, Agile

Web Designer Trainee

2012 - 2012
Compal
  • Created a tablet app to showcase a product at the CES trade show.
  • Designed together with other trainees a class tablet app for a Brazilian university.
  • Reviewed the usability of mobile and game apps. Tested them with users.
  • Designed 3D components for a 3D soccer game made by Android, iOS, and Windows platforms.
Technologies: Photoshop CC, Illustrator CC, Unity, 3D, Web UX, Web Design, B2B, Web Dashboards, User Interface (UI), User Experience (UX), Mobile App Design, User Flows, Wireframing
2013 - 2015

Master’s Degree in Innovation Management

Estácio de Sa University - Ribeirão Preto, São Paulo, Brazail

2009 - 2012

Bachelor's Degree in Industrial Design

FACAMP - Campinas, São Paulo, Brazil

APRIL 2022 - PRESENT

Gamification Design Expert

Octalysis Prime

SEPTEMBER 2021 - PRESENT

Design Thinking: The Ultimate Guide

Interaction Design Foundation

MARCH 2020 - PRESENT

Become a UX Designer from Scratch

Interaction Design Foundation

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