Luana Favetta Groppo, Designer in Blumenau - State of Santa Catarina, Brazil
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Luana Favetta Groppo

Verified Expert  in Design

Designer

Location
Blumenau - State of Santa Catarina, Brazil
Toptal Member Since
October 18, 2022

Luana is an award-winner and passionate designer with more than ten years of professional experience. She has worked for big companies such as Philips to startups such as Mercado Bitcoin. She is known for her detailed design and holistic mapping of products and services. Luana has experience in the following industries: telecom, healthcare, fintech, and blockchain. She is focused on usability and suppots improvement in engineering workflows by reducing about 60% of hours spent on reports.

Portfolio

Work Experience

Group Product Designer and Manager

2024 - PRESENT
Sympla
  • Managed a design-driven team to build mobile application features for the future of the event ticketing industry.
  • Built an advanced security design for event check-in with the team based on blockchain, dynamic access codes, and situational experience.
  • Created a UX audit for the entire application and prioritized the most impactful features, improving and taking the app experience to the next level.
Technologies: Kotlin Multiplatform, Kotlin, Kanban, Stakeholder Engagement, Stakeholder Management, QA Testing, UX Design, UI Design, Future Design, Future State Vision (FSV), Web3, Blockchain, Non-fungible Tokens (NFT), Security Design, Design Thinking, Design Sprints, Event Design, Live Entertainment, App UI, App UX, iOS, Android, Presentations, Service Blueprints, Research Reports, User Journey Maps, UX Workshops, Journey Mapping, Enterprise SaaS

Owner and Entrepreneur

2023 - PRESENT
Arandu Studio
  • Adapted a well-known design system to two business industries—education and healthcare.
  • Built cross-device design for two clients, one for the healthcare industry and the other for the business education industry.
  • Planned, executed, and reported usability tests for a scheduling health app.
Technologies: Figma, Webflow, Miro, FigJam, Web App UX, Web UX, Presentations, UX Workshops, Enterprise SaaS

Design Manager

2022 - PRESENT
Sympla
  • Managed juniors and highly skilled product designers.
  • Guaranteed holistic products and service good experience.
  • Oversaw and supported the creation of OKRs and KPIs for the design team.
Technologies: Figma, Notion, Google Drive, App UX, Cross-platform, Data Visualization, Web App Design, User Flows, User Personas, Prototyping, Design Leadership, Agile, MVP Design, Service Design, Design Strategy, Design Workshops, Qualitative Research, Quantitative Research, User Interviews, User Research, CRM Design, E-learning, UX Audits, User Workflows, Stakeholder Management, B2C, Lean UX, Web, Presentations, Service Blueprints, Research Reports, User Journey Maps, Ethnographic Interviews, UX Workshops, Journey Mapping

Design Manager

2022 - 2022
Mercado Bitcoin
  • Mapped all team hard skills and understood the overall team maturity toward UX vision goals.
  • Built a UX vision statement to connect with other strategies and leadership actions.
  • Designed a career development tool in Notion. Received constant bi-weekly one-on-one meetings with all team members practicing proactive leadership.
Technologies: Figma, FigJam, Miro, Spreadsheets, Apple Keynote, Storytelling, Backlog Management, UX Leadership, Management, Online Payments, Airtable, Octalysis, User Flows, Design Leadership, Agile, MVP Design, Design Workshops, Qualitative Research, Quantitative Research, User Interviews, User Research, UX Audits, B2C, Lean UX, Web, Presentations, Research Reports, User Journey Maps, UX Workshops, Journey Mapping

Senior Product Designer

2021 - 2022
Mercado Bitcoin
  • Analyzed Mercado Bitcoin's ecosystem user journeys in order to suggest gamification actions and create a new gamified experience.
  • Built a modular and scalable user's player area. Supported engagement, communication, and interaction between product and marketing with clients.
  • Created engagement cards in the first logged home of the product. Communicated new feature launches with users and improved product engagement.
Technologies: Figma, Notion, Mobile UI, Web UI, Web App UX, Web UX, App UX, Gamification, Online Payments, UI Design, Airtable, Octalysis, Design Systems, Android, Responsive Web Apps, Cross-platform, User Interface (UI), User Experience (UX), Mobile App Design, Mobile UX, Mobile UX Design, Mobile Design, User Flows, Wireframing, Prototyping, Agile, Design Workshops, Qualitative Research, Quantitative Research, User Interviews, User Research, UX Audits, User Workflows, B2C, Web, Presentations, Research Reports, User Journey Maps, UX Workshops

Senior Product Designer

2021 - 2021
Venturus
  • Planned and executed end-to-end design, including strategy.
  • Defined and prioritized user stories based on a decision matrix.
  • Validated ideas, prototypes, and interactions with customers and users.
Technologies: Sketch, Apple Keynote, Apple Pages, Apple Numbers, Quip, Usability Analysis, UX Research, UI Design, Web UX, B2B, Data Visualization, User Interface (UI), User Experience (UX), User Flows, Wireframing, Prototyping, Qualitative Research, Quantitative Research, User Interviews, User Research, User Workflows, Web, Research Reports, User Journey Maps, Complex Application User Interfaces (UI)

UX Lead

2018 - 2020
Philips
  • Migrated a radiology workspace solution to a new design language system. Planned sprints, tasks, and distributed tasks accordingly to the design team.
  • Managed global meetings with teams from multiple countries to ensure consistency in design and understanding of requirements.
  • Built a worklist module for Philip's design language system. Focused on UX research and validation, ensuring the module experience is similar across projects from different business units.
Technologies: Sketch, InVision, Jira, Usability, Usability Analysis, UX Testing, Backlog Grooming, Backlog Management, User Stories, Web UX, B2B, Design Systems, Web Dashboards, User Interface (UI), User Experience (UX), Mobile App Design, Mobile UX, Mobile UX Design, Mobile Design, Data Visualization, Web App Design, Prototyping, Design Leadership, Design Workshops, Qualitative Research, Quantitative Research, User Interviews, User Research, UX Audits, User Workflows, Stakeholder Management, Medical Software, Web, Presentations, Research Reports, User Journey Maps, UX Workshops, Journey Mapping, Complex Application User Interfaces (UI)

UX Designer

2017 - 2018
Philips
  • Designed end-to-end products with a focus on a backlog strategy.
  • Led a local internal content-sharing community. Planned and delivered presentations and workshops on the following topics: AR/VR, empathy in design, data-driven design, designing for the senses, and UX/UI built by AI.
  • Facilitated meetings with the design and business teams.
  • Executed and validated product features with users.
Technologies: InVision, Sketch, UI Design, Web UX, B2B, Design Systems, Data Visualization, User Interface (UI), User Experience (UX), Mobile UX, Mobile UX Design, Mobile Design, User Stories, Web App Design, User Flows, User Personas, Wireframing, Prototyping, Qualitative Research, Quantitative Research, User Interviews, User Research, UX Audits, User Workflows, Stakeholder Management, Medical Software, Web, Presentations, Research Reports, Ethnographic Interviews, Complex Application User Interfaces (UI)

UX Specialist

2015 - 2017
Encora
  • Turned research insights into user requirements. Filled the backlog list with them.
  • Created personas in user research phases to continue delivering user-centered design.
  • Turned insights into ideas. Prototyped in low to medium fidelity.
  • Validated prototypes with users and customers internationally.
Technologies: Axure RP Pro, Web UX, B2B, User Interface (UI), User Experience (UX), User Stories, User Flows, User Personas, Wireframing, Prototyping, Qualitative Research, User Interviews, User Research, User Workflows, B2C, Web

UI/UX Designer

2013 - 2015
Venturus
  • Designed three big products for international clients.
  • Traveled several times to collect requirements in the field. Applied user research methods.
  • Delivered design specifications and demonstrated results to clients over demo sessions.
Technologies: Axure RP Pro, Photoshop CC, Illustrator CC, UI Design, Web UX, Agile Sprints, Web Design, B2B, Web Dashboards, User Interface (UI), User Experience (UX), Web App Design, User Flows, Wireframing, Prototyping, Agile, User Workflows, Web, Complex Application User Interfaces (UI)

Web Designer Trainee

2012 - 2012
Compal
  • Created a tablet app to showcase a product at the CES trade show.
  • Designed together with other trainees a class tablet app for a Brazilian university.
  • Reviewed the usability of mobile and game apps. Tested them with users.
  • Designed 3D components for a 3D soccer game made by Android, iOS, and Windows platforms.
Technologies: Photoshop CC, Illustrator CC, Unity, 3D, Web UX, Web Design, B2B, Web Dashboards, User Interface (UI), User Experience (UX), Mobile App Design, User Flows, Wireframing, Web
2022 - 2023

Master's Degree in Leadership and People Management

Conquer Business School - Parana, Brazil

2013 - 2015

Master’s Degree in Innovation Management

Estácio de Sa University - Ribeirão Preto, São Paulo, Brazail

2009 - 2012

Bachelor's Degree in Industrial Design

FACAMP - Campinas, São Paulo, Brazil

APRIL 2022 - PRESENT

Gamification Design Expert

Octalysis Prime

SEPTEMBER 2021 - PRESENT

Design Thinking: The Ultimate Guide

Interaction Design Foundation

MARCH 2020 - PRESENT

Become a UX Designer from Scratch

Interaction Design Foundation

Tools

Figma, Illustrator CC, Sketch, Axure RP Pro, Airtable, Trello, FigJam, Miro, Spreadsheets, Rhinoceros 3D, Photoshop CC, Apple Keynote, Apple Pages, Apple Numbers, InVision, Jira

Platforms

Web, iOS, Android, Mobile, Webflow

Industry Expertise

Marketing, Healthcare

Languages

Kotlin, HTML, CSS

Other

UI Design, UX Design, Interface Design, Product Design, Usability Analysis, B2B, User Interface (UI), User Experience (UX), Web App Design, User Flows, Wireframing, Prototyping, MVP Design, Qualitative Research, Quantitative Research, User Interviews, User Research, UX Audits, User Workflows, B2C, Lean UX, Medical Software, Research Reports, Complex Application User Interfaces (UI), Web Design, Mobile UI, UX Research, User Stories, Design Systems, Service Design, Dark UIs, Mobile UI Design, App UI, Responsive Web Apps, Data Visualization, Web Dashboards, Cross-platform, Mobile App Design, Mobile UX, Mobile UX Design, Mobile Design, User Personas, Design Leadership, Agile, Design Strategy, Design Workshops, CRM Design, E-learning, Stakeholder Management, Presentations, Service Blueprints, User Journey Maps, UX Workshops, Journey Mapping, Octalysis, Web UX, App UX, Agile Sprints, Digital Innovation, Design Thinking, Backlog Management, Industrial Design, Graphics, 3D, Storytelling, UX Leadership, Management, Notion, Web UI, Web App UX, Gamification, Quip, Usability, UX Testing, Backlog Grooming, Behavioral Design, Learning, Blockchain, Modular Design, Healthcare Services, Radiology, Usability Engineering, Interaction Design (IxD), Digital Product Design, User Engagement, Mobile Advertising, Desktop App Design, Information Architecture (IA), Redesign, Themes, Unity, Online Payments, Google Drive, Leadership, Team Leadership, Agile Leadership, Kotlin Multiplatform, Kanban, Stakeholder Engagement, QA Testing, Future Design, Future State Vision (FSV), Web3, Non-fungible Tokens (NFT), Security Design, Design Sprints, Event Design, Live Entertainment, Ethnographic Interviews, Enterprise SaaS

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