Through his design, Luke communicates the story, values, and ideals of a brand to effectively connect them to their target audience. In his 10+ years of experience, he has worked on many projects across multiple channels in both digital and print, specializing in brand identity/strategy, UI/UX design, illustration, and omni-channel marketing campaigns.
Created the brand identity and logo for the company's new suite of advertising services for the higher education industry called HEAT.
Designed a responsive website and blog that explained and promoted the new product suite.
Designed all sales decks and promotional materials for the new product suite.
Developed and designed UI/UX for a new product concept that delivered university related social media feeds based on geo-location.
Functioned as an in-house agency to create all client’s digital ads, including banners, videos and social ads as well as created a process to streamline the creative development to increase efficiency.
Led a six-person team of designers, copywriters, and front-end developers to accomplish various creative projects.
Redesigned the existing website to be responsive, working carefully to deliver new changes incrementally due to the size of the site and the sensitive user base.
Designed a cohesive and responsive welcome email stream to increase retainment of new customers.
Worked with an agency to produce a more effective TV presence and develop a brand story.
Worked with the marketing team to create more effective responsive landing pages and designed more conversion-friendly funnels.
Technologies: Adobe Creative Suite, Moqups, Wrike
Senior Visual Designer
2012 - 2014
Created and designed holiday campaign that spanned over 2-months and was executed in responsive emails, website promotional graphics, printed gift cards and instructional DIY print-outs.
Illustrated 8 unique monstrous candy characters to promote the Halloween holiday, using them to design responsive email campaigns, animated gifs within emails, website customizations, social media, and iPhone wallpapers.
Designed a responsive landing page to engage and convert prospective members by showcasing live events that were available in their specific area in real-time.
Designed gift cards that users could get as an email, print and cut-out, or receieve as an actual gift card with an envelope so members could deliver live event tickets as gifts.
Collaborated on and designed all responsive emails that were part of the customer life cycle.