Through his design, Luke communicates the story, values, and ideals of a brand to effectively connect them to their target audience. In his over a decade-long experience, he's worked on many projects across multiple channels in both digital and print, specializing in brand identity/strategy, UI/UX design, illustration, and omnichannel marketing campaigns.
Worked within the notorious technological restrictions of copier machines, I created concepts for an app for well-known copy machine brands that enables users to print documents from their Google Drive accounts and upload files via scanning.
Produced wireframes and UX flows to create solutions as to how a user would print and scan using their Google Drive account.
Designed final UI/UX for the app on Sharp and Toshiba copier machines for various screen sizes.
Created a detailed style guide that gave developers precise rules for building out any design elements.
Helped the founders develop the value propositions of the product and designed the B2B marketing website.
Worked closely with a developer to implement the final design and solved any product, design, and development issues that arose.
Created wireframes and UX flows for a device-based healthcare app that acts as a wellness coach for the elderly.
Designed a user experience that fit the physical, cognitive, and psychological needs of elderly users which included features such as large fonts, step-by-step onboarding, and easy and clear functionality.
Developed the UX for documenting medical vitals, automating medication reminders, and ultimately giving users and their families a true picture of their overall health.
Designed UX solutions for NestCare’s network feature that updated a user’s family and doctors of any new information or important notifications.
Created a gamification component within the app that tracked and encouraged engagement by allowing users to earn points and coupons as prizes.
Technologies: Moqups, UX Flows, Wireframes, Adobe Illustrator, Pen, Paper
2015 - 2016
Created the brand identity and logo for the company's new suite of advertising services for the higher education industry called HEAT.
Designed a responsive website and blog that explained and promoted the new product suite.
Designed all sales decks and promotional materials for the new product suite.
Developed and designed UI/UX for a new product concept that delivered university related social media feeds based on geo-location.
Functioned as an in-house agency to create all client’s digital ads, including banners, videos and social ads as well as created a process to streamline the creative development to increase efficiency.
Led a six-person team of designers, copywriters, and front-end developers to accomplish various creative projects.
Redesigned the existing website to be responsive, working carefully to deliver new changes incrementally due to the size of the site and the sensitive user base.
Designed a cohesive and responsive welcome email stream to increase retainment of new customers.
Worked with an agency to produce a more effective TV presence and develop a brand story.
Worked with the marketing team to create more effective responsive landing pages and designed more conversion-friendly funnels.
Technologies: Adobe Creative Suite, Moqups, Wrike
Senior Visual Designer
2012 - 2014
Created and designed a holiday campaign that spanned over two months and was executed in responsive emails, website promotional graphics, printed gift cards and instructional DIY print-outs.
Illustrated eight unique monstrous candy characters to promote the Halloween holiday, using them to design responsive email campaigns, animated gifs within emails, website customizations, social media, and iPhone wallpapers.
Designed a responsive landing page to engage and convert prospective members by showcasing live events that were available in their specific area in real-time.
Designed gift cards that users could get as an email, print, and cut-out or receive as an actual gift card with an envelope so members could deliver live event tickets as gifts.
Collaborated on and designed all of the responsive emails that were part of the customer receive.