Lyndsay Lucero, Designer in Brighton, United Kingdom
Lyndsay Lucero

Designer in Brighton, United Kingdom

Member since August 23, 2017
A passionate advocate for human-centered design and a defender of the brand, Lyndsay has a decade and a half of experience spanning media, methodologies, continents, and sectors from Apple to Virgin. She's a strategic, holistic thinker with a healthy obsession with efficiency, attention to detail, and lateral thinking.
Lyndsay is now available for hire

Employment

  • Senior Product Designer (Contract)

    2016 - 2017
    Virgin Holidays
    • Designed and delivered an overhauled search journey, from the initial input through to selection of user's holiday package.
    • Closely worked with stakeholders from ideation through to final approval.
    • Conducted A/B testing resulted in an 80% increase in onward progression.
    • Designed and prototyped stakeholder preferences, across static, progressive, and natural language models.
    • Delivered visionary designs of a transformed search results page, incorporating integration of various desired blue-sky elements; along with a strategic outline of how to progressively achieve the desired result.
    • Identified and respectfully challenged areas of over-complex thinking.
    • Successfully integrated UX and design within a development-first workplace.
    • Created all designs and prototypes across mobile, desktop, and tablet interfaces.
    Technologies: Notes, Adobe Illustrator, InVision, Sketch
  • Creative Director

    2011 - 2017
    Motio
    • Co-founded and created this database-driven SaaS project management software assisting the commercial film industry.
    • Extensively explored user journeys across the varying user types and needs.
    • Worked closely with development to rapidly explore new technical capabilities.
    • Moderated expectations of features so that a lean and agile process was followed.
    • Designed and managed the brand and all the marketing materials.
    Technologies: InVision, Adobe Illustrator, Adobe Photoshop

Education

  • Bachelor of Fine Arts Degree in Communications Design
    2001 - 2004
    Pratt Institute - Brooklyn, NY, USA
  • Completed Credits towards a Bachelor of Arts Degree in International Relations, Art History
    2000 - 2001
    McGill Institute - Montréal, Canada

Experience

Location

Brighton, United Kingdom

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