Lyndsay Lucero, Designer in Brighton, United Kingdom

Lyndsay Lucero


Brighton, United Kingdom
Toptal Member Since
April 27, 2017

A passionate advocate for human-centered design and a defender of the brand, Lyndsay has a decade and a half of experience spanning media, methodologies, continents, and sectors from Apple to Virgin. She's a strategic, holistic thinker with a healthy obsession with efficiency, attention to detail, and lateral thinking.

Lyndsay is available for hire
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Work Experience

2016 - 2017

Senior Product Designer (Contract)

Virgin Holidays
  • Designed and delivered an overhauled search journey, from the initial input through to selection of user's holiday package.
  • Closely worked with stakeholders from ideation through to final approval.
  • Conducted A/B testing resulted in an 80% increase in onward progression.
  • Designed and prototyped stakeholder preferences, across static, progressive, and natural language models.
  • Delivered visionary designs of a transformed search results page, incorporating integration of various desired blue-sky elements; along with a strategic outline of how to progressively achieve the desired result.
  • Identified and respectfully challenged areas of over-complex thinking.
  • Successfully integrated UX and design within a development-first workplace.
  • Created all designs and prototypes across mobile, desktop, and tablet interfaces.
Technologies: Notes, Adobe Illustrator, InVision, Sketch
2011 - 2017

Creative Director

  • Co-founded and created this database-driven SaaS project management software assisting the commercial film industry.
  • Extensively explored user journeys across the varying user types and needs.
  • Worked closely with development to rapidly explore new technical capabilities.
  • Moderated expectations of features so that a lean and agile process was followed.
  • Designed and managed the brand and all the marketing materials.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop
2014 - 2015

Head of Design (Freelance)

  • Designed a responsive community-driven microsite for Microsoft.
  • Ran extensive UX-analysis of Bouncepad's website, resulting in the overhaul, redesign, and development of their website.
  • Optimized the UX of Tesco's Blinkbox website.
  • Ran the UX/UI site audits of numerous clients across the legal, financial, and eCommerce sectors; delivering successful alternative solutions.
  • Integrated and educated a development agency in UX and UI best practices.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop
2008 - 2015

Founder | Creative Director

Playground Creatives
  • Delivered the first eCommerce website to The Hummingbird Bakery; transforming this bakery from a single bricks-and-mortar bakery to a globally renown chain.
  • Designed the identities, websites, printed collateral, and in-store graphics for the Moscow collective of restaurants owned by IconFood—assisting these small, new businesses into thriving establishments.
  • Worked through an extensive UX and UI exploration, and complex logistic requirements to deliver the first eCommerce website for the upscale restaurant chain Bulka (Moscow).
  • Developed the identity, website, and printed collateral for the Parisian educational institution, Caliper Admissions.
  • Sourced, selected, and directed creatives whilst managing client relationships and actively leading and laying the groundwork for projects.
Technologies: Adobe Creative Suite
2011 - 2012

Project Owner | Creative (Contractor)

  • Was commissioned to design and deliver an app for internal use.
  • Selected and managed my own team of local and remote workers, whilst performing the work across two countries and three cities.
  • Developed bespoke automation to handle the incorporation of vast amounts of data.
  • Incorporated extensive last-minute changes to deliver on deadline for a global stakeholder event.
  • Successfully delivered "wow" to the users, leading to a repeat commission.
Technologies: Hype, Adobe InDesign, Adobe Illustrator, Adobe Photoshop


2001 - 2004

Bachelor of Fine Arts Degree in Communications Design

Pratt Institute - Brooklyn, NY, USA

2000 - 2001

Completed Credits towards a Bachelor of Arts Degree in International Relations, Art History

McGill Institute - Montréal, Canada