Maitrik Kataria, Designer in Ahmedabad, Gujarat, India
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Maitrik Kataria

Verified Expert  in Design

Designer

Location
Ahmedabad, Gujarat, India
Toptal Member Since
November 1, 2017

Maitrik is a UX storyteller who believes that highly effective product design requires insights into the intersection of design, business, technology, and the user. His strengths lie in defining product visions, crafting compelling stories, and designing seamless, human-centered experiences.

Web UIApp UIApp UXWeb App UXUsability TestingDashboard DesignUser ResearchVirtual Reality App DesignWeb DesignMobile UXInternet of Things (IoT)Big DataDesign SystemsMobile App UIGamification

Portfolio

Work Experience

Lead UI/UX Designer

2015 - PRESENT
Simform Solutions
  • Led a hybrid team of remarkable designers to create SaaS, mobile, and eCommerce experiences for our clients. These clients included Pepsi, Red Bull, Boy Scouts of America, Sony Music, and Intralinks.
  • Collected and connected qualitative user insights, quantitative market analytics, and prioritized the most important design solutions that have the maximum impact on business goals.
  • Visualized user stories through customer journeys and interactive prototypes for quick time to market.
  • Focused on designing and developing UI frameworks and design systems that transform clients’ products into a beautiful, mature, and consistent experiences.
  • Defined KPIs and metrics for experience success.
  • Performed usability testing and research to obtain insights that will improve metrics.
Technologies: Zeplin, Kite Compositor, Principle, Adobe Photoshop, Sketch, InVision Studio, InVision

Senior UI/UX Designer

2013 - 2015
Simform
  • Worked as a UX designer to understand the client's business, build customer journey maps, and gather insights from users from usability testing.
  • Designed wireframes and interfaces.
  • Formed a visual language for the application.
  • Worked on the interaction design and quickly created prototyped for companies that were following lean driven product development.
Technologies: Axure, Adobe Photoshop

UI/UX Designer

2010 - 2013
SoFriendly Designs (JMitch Consulting)
  • Designed visual languages for a number of startups' mobile apps (iOS, Android, and Windows Phones).
  • Experimented with colors and themes to create unique experiences.
  • Conducted user interviews and user surveys to fully comprehend what the users wanted.
  • Designed multiple SaaS apps which helped me understand the focus on user journies and improve the complete user's lifecycle from onboarding to exit.
  • Performed usability tests and surveys to understand users so that we can improve the UX for clients products.
  • Worked for established clients like Mariott, Georgia Pacific, Royal Caribbean along with startup clients.
Technologies: Axure, Adobe Photoshop

Experience

App UX - 7 yearsApp UI - 7 yearsInteraction Design (IxD) - 5 yearsWeb App UX - 5 yearsUsability Testing - 4 yearsUser Research - 4 yearsDashboard Design - 4 yearsVirtual Reality App Design - 2 years
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