Maitrik Kataria
Verified Expert in Design
Designer
Ahmedabad, Gujarat, India
Toptal member since November 1, 2017
Maitrik is a UX storyteller who believes that highly effective product design requires insights into the intersection of design, business, technology, and the user. His strengths lie in defining product visions, crafting compelling stories, and designing seamless, human-centered experiences.
Work Experience
Lead UI/UX Designer
Simform Solutions
- Led a hybrid team of remarkable designers to create SaaS, mobile, and eCommerce experiences for our clients. These clients included Pepsi, Red Bull, Boy Scouts of America, Sony Music, and Intralinks.
- Collected and connected qualitative user insights, quantitative market analytics, and prioritized the most important design solutions that have the maximum impact on business goals.
- Visualized user stories through customer journeys and interactive prototypes for quick time to market.
- Focused on designing and developing UI frameworks and design systems that transform clients’ products into a beautiful, mature, and consistent experiences.
- Defined KPIs and metrics for experience success.
- Performed usability testing and research to obtain insights that will improve metrics.
Senior UI/UX Designer
Simform
- Worked as a UX designer to understand the client's business, build customer journey maps, and gather insights from users from usability testing.
- Designed wireframes and interfaces.
- Formed a visual language for the application.
- Worked on the interaction design and quickly created prototyped for companies that were following lean driven product development.
UI/UX Designer
SoFriendly Designs (JMitch Consulting)
- Designed visual languages for a number of startups' mobile apps (iOS, Android, and Windows Phones).
- Experimented with colors and themes to create unique experiences.
- Conducted user interviews and user surveys to fully comprehend what the users wanted.
- Designed multiple SaaS apps which helped me understand the focus on user journies and improve the complete user's lifecycle from onboarding to exit.
- Performed usability tests and surveys to understand users so that we can improve the UX for clients products.
- Worked for established clients like Mariott, Georgia Pacific, Royal Caribbean along with startup clients.
Skills
Tools
Zeplin, Kite Compositor, Principle, Adobe Photoshop, InVision Studio, InVision, Sketch
Platforms
MacOS, Windows Phone, Android, iOS, Axure
Industry Expertise
Transportation & Shipping, Music, Shipping, Health & Wellness, Sports
Other
Interaction Design (IxD), App UI, Web UI, Usability Testing, Dashboard Design, Web App UX, App UX, Web Design, User Research, Virtual Reality App Design, Mobile UX, Internet of Things (IoT), GPS, Location Tracking, Big Data, Style Guides, Design Systems, Mobile App UI, Social, Gamification, SaaS Design, Web UX, Web UI Design, Component Libraries, Responsive Layout, Responsive UI, Mobile Web Design, Document Management, Online Dating, Mobile UI Design, Marketplace Design, Minimal UI, Mobile UX Design, Meditation, Motion Interaction, Animated Interactions, Personas, Bots, Cars, Web App UI, Marketplaces, iPad, Tablet UI, eCommerce, User Metrics, Key Performance Indicators (KPIs), Responsive Design
Experience
- App UX - 7 years
- App UI - 7 years
- Interaction Design (IxD) - 5 years
- Web App UX - 5 years
- Dashboard Design - 4 years
- User Research - 4 years
- Usability Testing - 4 years
- Virtual Reality App Design - 2 years
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