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Marco Doerr
Verified Expert in Design
Designer
Leander, TX, United States
Toptal member since June 23, 2023
Bio
Marco is an experienced product designer known for creating user-centric products from scratch. His international experience in Germany and the US has shaped his design approach—blending functionality, aesthetics, and user engagement. Notably, Marco has enhanced business performance at Dun & Bradstreet, boosted revenue at Realtor.com, and streamlined city navigation at Machine Zone.
Experience
- Product Design - 15 years
- User Interface (UI) - 15 years
- Desktop Web Design - 12 years
- Mobile App Design - 12 years
- UX Research - 10 years
- User Experience (UX) - 10 years
- User Testing - 7 years
- Figma - 5 years
Work Experience
Lead Product Designer (Acting Director of UX)
2024 - PRESENT
Tech4Rights
- Designed and developed the mobile app and branding from the ground up, prioritizing impactful content to drive action with minimal effort.
- Collaborated with investors and CEOs to align product development with strategic goals.
- Crafted a user interface that balances emotional storytelling with data, empowering users to make informed, confident actions.
- Developed persuasive design strategies backed by fact-checking, fostering credibility, and building user trust.
- Integrated AI technology for personalized experiences, delivering streamlined, timely, and relevant content.
Technologies: Figma, Wix Studio, App UX, App UI, UX Strategy, Website Design, B2C, Infographs, Visual Storytelling, Storytelling, Presentation Design, Pitch Deck Design
Senior Product Designer
2025 - 2025
Auctane
- Took over the design of a complex enterprise workflow app, replacing a designer on extended leave.
- Ramped up quickly with no prior domain knowledge, managed limited stakeholder availability, and collaborated across time zones to deliver a proof of concept approved by leadership and validated by global enterprises.
- Delivered a proof of concept in eight weeks, surpassing the initial four-week request, and secured leadership approval for production.
- Aligned branding and interfaces across multiple products with local design leaders, strengthening design system standards.
- Drove clarity and alignment with a Europe-based product manager across time zones. Validated by global enterprises in user testing; found simpler than existing tools and requested early beta access.
Technologies: Figma, Figma Make, Figma Slides
Lead Product Designer
2017 - 2024
Netizaar
- Constructed an application from the ground up that advocates for policies against bullying and trolling.
- Collaborated with a previous colleague to conceptualize and develop this application from the ground up, making it an engaging side endeavor.
- Helped users gain knowledge of others' trustworthiness, which is crucial in the entertainment industry, where time and trust are vital for project success.
Technologies: Figma, Illustrator CC, App UX, App UI, Prototyping, UX Wireframes, Icon Design, Mobile UI, Complex Application User Interfaces (UI), MVP Design, Visual Design, Data Visualization, Logo Design, Branding, Mobile Design, UI Design, User Research, User-centered Design (UCD), User Validation, Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, User Experience (UX), Websites, B2C, Infographs, Storytelling
Senior Product Designer
2022 - 2023
PLANOLY
- Redesigned experience toward changing market and user needs.
- Engaged in fruitful collaboration with designers, product teams, development staff, and leadership.
- Leveraged research and story mapping to architect a seamless user experience for idea storage and collaboration.
- Increased user efficiency and expanded audience reach after decluttering the user experience by reducing cognitive load and refining wireframes and prototypes.
Technologies: Figma, Prototyping, UX Prototyping, UX Wireframes, UX Flows, Story Mapping, Complex Application User Interfaces (UI), User Personas, User Journeys, MVP Design, SaaS Design, Visual Design, Web App UX, Branding, Mobile Design, Design Systems, UI Design, User Research, User-centered Design (UCD), Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, User Experience (UX), Responsive Web Design (RWD), Websites, Web Design, User Testing, B2C, Storytelling, Presentation Design
Senior Product Designer
2020 - 2022
Dun & Bradstreet
- Consolidated multiple services into a singular, streamlined product by collaborating effectively with designers, product teams, development, and leadership.
- Improved data health intelligence, enriched insights, and conserved significant time and resources by leveraging UX wireframes, interview data, and user testing.
- Worked with a nimble team and demonstrated the ability to create new products from scratch, efficiently balancing speed and quality in the design process.
Technologies: Figma, Sketch, Rapid Prototyping, Stakeholder Interviews, Layout Design, App Design, Design Leadership, UX Wireframes, UX Strategy, UX Design, SaaS, B2B2C, Prototyping, Workshops, Research, Web App Design, Web App UI, B2B, Complex Application User Interfaces (UI), Dashboards, User Personas, User Journeys, MVP Design, SaaS Design, Visual Design, Data Visualization, Web App UX, Branding, Mobile Design, Design Systems, UI Design, User Research, User-centered Design (UCD), User Validation, Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, User Experience (UX), Responsive Web Design (RWD), Websites, Web Design, User Testing, Artificial Intelligence (AI), Interactive Design, B2C, Infographs, Storytelling, Presentation Design
Principal UX Designer
2017 - 2019
Realtor.com
- Handled the design and execution of end-to-end product design features such as guided search, results, filters, maps, and global navigation.
- Helped incorporate user needs and insights into the design process, closely partnering with the engineering team. Leveraged research data, early user engagement, and collaboration with stakeholders.
- Improved the quality of search results and neighborhood discovery, contributing to a 28% increase in user growth. This work was recognized by the American Business Association, which awarded us the Best Real Estate App Award.
- Contributed to a revenue increase of $12 million by redesigning filters, which helped 60 million users monthly in their quest to find their dream homes.
- Increased user value from $3 to $9 by implementing smart notifications that enhanced user registration in deep collaboration with product managers.
- Developed a neighborhood discovery concept proactively, which achieved an impressive 85% success rate during user testing.
Technologies: Sketch, Illustrator CC, Photoshop CC, Rapid Prototyping, Stakeholder Interviews, Layout Design, App Design, Design Leadership, UX Wireframes, UX Strategy, UX Design, Prototyping, Workshops, Research, Web App Design, User Personas, User Journeys, MVP Design, White Label Design, Visual Design, Data Visualization, Web App UX, Branding, Mobile Design, Design Systems, UI Design, User Research, User-centered Design (UCD), User Validation, Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, User Experience (UX), Responsive Web Design (RWD), Websites, Web Design, User Testing, Mobile, B2C, Visual Storytelling, Storytelling, Presentation Design
Lead UX Designer
2016 - 2016
Machine Zone
- Collaborated with a product manager and a small team of engineers to conceptualize and visualize a scalable public transportation command center for New Zealand.
- Empowered users to leverage real-time public transportation data, thereby facilitating efficient city navigation.
- Facilitated the connection of two million users with the city of Auckland.
- Crafted multifunctional transportation icons for quick navigation, enabling the command center to act promptly based on urgency.
- Succeeded in making real-time data digestible for users.
Technologies: Sketch, Illustrator CC, Photoshop CC, Stakeholder Interviews, Layout Design, App Design, Design Leadership, UX Wireframes, UX Strategy, UX Design, SaaS, B2B2C, Prototyping, Workshops, Research, Web App UI, B2B, Complex Application User Interfaces (UI), Dashboards, MVP Design, Visual Design, Data Visualization, Web App UX, Branding, UI Design, User Research, User-centered Design (UCD), Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, User Experience (UX), Responsive Web Design (RWD), Websites, Web Design, User Testing, B2C, Infographs, Storytelling
Lead UX Designer
2015 - 2016
Relcy
- Contributed to creating a unified platform that consolidated all user apps as the sole designer at an emerging local search startup. This allowed users to seamlessly explore locations, movies, and celebrities across all platforms.
- Created a seamless search experience across all platforms—including Android, iOS, web, Apple TV, and Apple Watch—in close collaboration with engineering and leadership, validating ideas and concepts on university campuses.
- Tested our ideas and concepts at a university campus, gathering feedback from students and faculty. This valuable input helped refine our platform, ensuring it was visually appealing, intuitive, and user-friendly.
Technologies: Sketch, Illustrator CC, Photoshop CC, Stakeholder Interviews, Layout Design, App Design, Design Leadership, UX Wireframes, UX Strategy, UX Design, B2B2C, Prototyping, Workshops, Research, Web App Design, Complex Application User Interfaces (UI), User Journeys, MVP Design, Visual Design, Logo Design, Branding, Mobile Design, Design Systems, UI Design, Smart TV, User Research, User-centered Design (UCD), Over-the-top Content (OTT), User Validation, Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, User Experience (UX), Websites, Web Design, User Testing, B2C, Infographs, Visual Storytelling, Storytelling, Presentation Design, Pitch Deck Design
Lead UX Designer
2013 - 2014
BlueScape
- Introduced an expansive workspace that harmoniously combines physical and digital design development, fostering real-time iteration and enabling teams to engage in extensive visual explorations.
- Collaborated with researchers and product managers to understand users' problems through research and interviews, enhancing our approach.
- Achieved 100% storytelling and better idea-capturing and collaboration, saving the planet from seven tons of foam-board waste through paperless exploration.
- Enabled users to navigate a digital space as vast as a football field, ensuring they could easily explore and find their way around.
- Used Illustrator to create visuals like infographics, charts, and complex use case scenarios, illustrating various user scenarios effectively.
Technologies: Sketch, Illustrator CC, Photoshop CC, Stakeholder Interviews, Layout Design, App Design, Design Leadership, UX Wireframes, UX Design, SaaS, B2B2C, Prototyping, Research, B2B, Complex Application User Interfaces (UI), Dashboards, MVP Design, SaaS Design, White Label Design, Visual Design, Data Visualization, Branding, Mobile Design, UI Design, User Research, User-centered Design (UCD), User Validation, Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, User Experience (UX), Websites, Web Design, User Testing, B2C, Infographs, Storytelling, Presentation Design
Lead Product Designer
2013 - 2013
GoPro
- Engaged in designing a compact camera with a single button optimized for capturing moments effortlessly.
- Participated actively in the product's industrial design, considering factors such as the physical form, display technology, and functionality to enhance energy efficiency.
- Designed a unique typeface specifically tailored for the product.
- Developed visual concepts and wireframes to shape the product's design.
- Enhanced the user experience through the creation of typography and iconography.
Technologies: App Design, Product Design, Industrial Design, Illustrator CC, Icon Design, User Flows, UX Flows, Visual Design, Data Visualization, Design Systems, UI Design, User Research, User-centered Design (UCD), User Validation, Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Experience (UX), Websites, B2C
Product Designer
2012 - 2012
Zero Motorcycles
- Collaborated with senior management and leadership to drive the company's evolution and growth.
- Created visually appealing website designs for the introduction of new model lines in 2013 and 2015.
- Developed concepts and wireframes for the company's diverse range of products and services.
- Conceptualized and designed engaging infographics titled "Going Electric."
Technologies: Illustrator CC, Photoshop CC, Web UX, Web Design, Web UI Design, Visual Design, Data Visualization, UI Design, User-centered Design (UCD), Wireframing, Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, User Experience (UX), Websites, B2C
Product Designer
2010 - 2011
HP Inc
- Engaged as a designer at Palm, a technology company that reshaped the handheld device market with its compact and user-friendly products, contributing to its legacy as a pioneering force in the PDA market.
- Created pixel-perfect vector-based webOS assets for a polished and visually appealing user interface.
- Produced iconography to enhance the user experience, making navigation and interaction intuitive and informative.
- Developed a large set of emoticons to communicate emotion and tone in user interactions effectively.
- Illustrated a comprehensive first-use manual to assist users in setting up their devices seamlessly.
- Designed a media player with more functionality and enhanced multimedia experience—inspired by the Dieter Rams Braun SK5 turntable radio known as "snow white's coffin."
Technologies: Illustrator CC, Photoshop CC, App UX, webOS, Visual Design, Logo Design, Branding, Mobile Design, Design Systems, UI Design, User-centered Design (UCD), Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, User Experience (UX), B2C
Visual Designer
2008 - 2010
Hyperstrike
- Worked on diverse projects as the sole designer for one of the pioneering online fitness startups.
- Created impactful keynotes to communicate the company's potential and vision, specifically for funding purposes. These presentations were designed to captivate investors, showcasing the value and opportunities within the online fitness industry.
- Crafted compelling marketing materials, developed visually appealing infographics, and designed an extensive collection of activity icons.
Technologies: Illustrator CC, Photoshop CC, Web Design, Web UX Design, White Label Design, Visual Design, Data Visualization, Web App UX, Logo Design, Branding, UI Design, User-centered Design (UCD), Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, User Flows, Component Libraries, Websites, B2C, Pitch Deck Design
Education
1997 - 2000
Master's Degree in Visual Communication
Pforzheim University - Pforzheim, Germany
Skills
Tools
Illustrator CC, Photoshop CC, Jira, Confluence, Sketch, Figma Make, Figma Slides
Platforms
Figma, Mobile, Apple TV, Apple Watch, webOS
Other
User Experience (UX), Product Design, User Interface (UI), Illustration, Web Design, Layout Design, UX Wireframes, UX Design, Prototyping, Web App Design, Web App UI, User Flows, Dashboards, User Journeys, Visual Design, Data Visualization, Web App UX, Mobile Design, Design Systems, UI Design, User-centered Design (UCD), User Validation, Wireframing, Information Architecture (IA), Low-fidelity Prototypes, High-fidelity Prototypes, Component Libraries, Responsive Web Design (RWD), Websites, Low-fidelity Mockups, High-fidelity Mockups, Web Applications, Interactive Design, Website Design, B2C, Infographs, Visual Storytelling, Storytelling, Presentation Design, Pitch Deck Design, UX Research, Mobile App Design, Desktop Web Design, User Testing, Research, Branding, Rapid Prototyping, Stakeholder Interviews, App Design, Design Leadership, UX Strategy, SaaS, B2B2C, B2B, Complex Application User Interfaces (UI), User Personas, MVP Design, SaaS Design, White Label Design, Logo Design, User Research, Agile, Artificial Intelligence (AI), Web UX, Web Search, UI Research, Responsive Layout, User Acceptance Testing (UAT), Icon Sets, App UX, Economics, Art & Painting, Photography, Sociology, Sculpture, Workshops, UX Prototyping, UX Flows, Story Mapping, Industrial Design, Icon Design, Web UX Design, Web UI Design, App UI, Mobile UI, Smart TV, Over-the-top Content (OTT), Stakeholder Management, Wix Studio
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