Margo is available for hire
Hire MargoMargo Lunsford
Verified Expert in Design
Designer
Location
Houston, TX, United States
Toptal Member Since
July 9, 2020
For over 13 years, Margo has been making a difference in the world through effective design. The power of visual design and design research is what gets her up in the morning. She stays current learning user-centered design principles and design trends through design workshops, research, testing, and online resources. She loves to work with people that share her values in design, take risks in trying something new, and who are willing to put themselves out there.
Portfolio
Work Experience
Design Director
2020 - PRESENT
Mutual Mobile
- Led user experience design research strategies for clients and internal teams.
- Provided information architecture mapping and rapid wireframing for application, app, web, and software designs.
- Strategically leveraged client branding into digital spaces for digital transformation initiatives.
- Scheduled, reviewed, and provided feedback to junior designers overseas and statewide.
- Ensured best user experience practices were applied throughout all design projects.
Technologies: Zoom, Slack, Google, Adobe Illustrator, Adobe Photoshop, InVision, Adobe Experience Design (XD), Sketch, MURAL, Miro, Figma
Art Director
2019 - 2020
BrandExtract
- Generated clear ideas and concepts in tandem with the copywriter.
- Designed and facilitated branding workshops with clients.
- Participated in UX workshops and rapid prototyping.
- Produced sketches and storyboards roughs to visualize ideas.
- Understood marketing initiatives, strategic positioning, and target audience.
- Cooperated with the rest of the creative team across different types of media.
- Took work from concept to final execution within deadlines.
- Managed and delegated responsibilities to other designers and provided directions.
- Presented research, insights, and concept ideas to clients and team members.
- Stayed on top of all trends and maintained best practices.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Adobe Experience Design (XD)
Principle Designer
2017 - 2020
ExxonMobil
- Redesigned ExxonMobil's internal contractor recruiting system that was used by three separate groups. The design leveraged communications between groups, streamlined the process, and made it easy to use speeding the process by 2x.
- Steered the internal design system revamp's look and feel and collaborated with key development to expand component libraries.
- Educated clients through the design thinking process, design and iteration, and into development as a key member within ExxonMobil's UCD design team.
- Reimagined ExxonMobil's internal environmental, health, and safety group's image through rebranding, communications planning, and revamping the digital space. The new image and user experience increased employee engagement by 36%.
- Communicated with clients regularly on project status and expectations as well as educating them through the design process.
- Pitched design work to clients, receiving feedback and implementing it into designs.
- Reviewed the work of junior designers and mentored them to strengthen their design and presentation skills.
- Worked closely with development teams, project owners, and researchers.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Adobe Experience Design (XD)
Art Director (Digital)
2016 - 2019
Softway
- Supported the creation of a telecom company's vision through branding and UCD workshops, responsible for all creative output: brand identity, sales materials, and robust website.
- Reimagined an energy company's brand and digital experience through stakeholder interviews, customer interviews, brand workshops, sitemap audits, a brand refresh, wireframes, and UX/UI design.
- Influenced the building and mentorship of the design team, conducting brainstorm sessions, training lunch-n-learns, and one-on-one coaching.
- Met regularly with clients to understand their business pain points to provide solutions.
- Contributed to business development, pitching, and client relations.
- Worked closely with development, strategy, and copywriting teams, which spanned from the US to India.
- Held branding workshops, driving creative vision from print to digital.
- Held lean UX workshops, brainstorms, and sketching sessions.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Sketch, Adobe Experience Design (XD)
Design Director
2016 - 2016
Vidanta
- Conceptualized design projects and came up with creative ideas based on specific client needs.
- Developed strategic plans for these projects, determining how long they will take and what they will cost.
- Created storyboards and mockups to give the design team an idea of how finished projects will look.
- Oversaw design projects, including managing staff members and monitoring projects to ensure they are moving forward on schedule and within budget.
- Reviewed feedback from clients and designed or altered projects to fit the client’s vision, brand, and business needs.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Art Director (Digital)
2012 - 2014
Baker Hughes
- Conducted concept and usability testing and gathered feedback.
- Developed wireframes and prototypes around customer needs.
- Found creative ways to solve user experience problems.
- Communicated design ideas and prototypes to developers.
- Worked with the team to review UI designs and provide feedback.
- Cooperated with the rest of the creative team across different types of media.
- Took work from concept to final execution within deadlines.
Technologies: Cinema 4D, Adobe Illustrator, Adobe Photoshop
Education
2019 - 2019
Certificate of Completion in Creative Writing
Women’s Institute of Houston - Houston, TX
2011 - 2013
Certificate of Completion in Concepting, Advertising, and Digital Arts
Houston School of Advertising - Houston, TX
2012 - 2012
Certification of Completion in Management, EmPowered Leadership
University of Houston - Houston, TX
2002 - 2005
Bachelor's Degree in Graphic Design
Art Institute of Houston - Houston, TX
Certifications
DECEMBER 2013 - PRESENT
UX Design Techniques
LinkedIn Learning, Lynda.com
DECEMBER 2013 - PRESENT
Foundations of UX: Prototyping
LinkedIn Learning, Lynda.com
NOVEMBER 2013 - PRESENT
Foundations of UX: User Testing
LinkedIn Learning, Lynda.com
Experience
Tools
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