Maysa Andrade, Designer in Montreal, QC, Canada
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Maysa Andrade

Verified Expert  in Design

Designer

Montreal, QC, Canada

Toptal member since September 21, 2016

Expertise
UX ResearchUX DesignWireframingUI DesignUser Flow DesignWeb DesignProduct DesignVisual Design
Bio

Maysa is a UX/UI designer enthusiast inspired by humanizing technology to make people's lives easier and more fun. She has a decade of professional experience working with many different international teams and industries, helping them translate business goals into fluid user experiences and interfaces that stand out. Maysa's creative process is driven by users' needs, from research to the final visual concepts.

Portfolio

Work Experience

Senior Product Designer

2023 - PRESENT
Connect&Go
  • Acted as a senior product designer at Connect&Go, a Canadian company specializing in technology solutions for live experiences, particularly in the fields of amusement parks, live events, festivals, and entertainment venues.
  • Guided the product team toward a user-centered vision, leading a comprehensive research, design, validation, and iteration process.
  • Fostered collaboration across departments to provide an optimal experience for our customers.
  • Assisted junior designers in refining their processes and elevating the quality of their deliverables, contributing to their growth and development within the design field—a fulfilling experience.
Technologies: Figma, User Research, UX Research, Design Systems, B2B, Style Guides, Responsive Web Design (RWD), Web, Mockups, Consumer Products, Journey Mapping, UX Wireframes, Feature Prioritization, MVP Design, Professional Services, Dashboard Design, Dashboards, Data Visualization, Design Leadership

Senior Product Designer

2018 - 2022
Impulso Network
  • Worked at Impulso, a company that provides an ecosystem of services to technology teams and professionals. They have delivered over 700 projects, with more than 4,000 professionals involved and more than 200 clients all over Brazil.
  • Collaborated with a remote squad as a product designer, delivering from research results to the final UI solutions for different projects and clients.
  • Defined the UX principles and guidelines with the stakeholders.
  • Collaborated with team colleagues to bring the focus to the user-centered design approach and apply the UX principles and guidelines to every single delivery.
Technologies: Adobe Illustrator, Figma, Miro, User Research, UX Research, Design Systems, B2B, Style Guides, Responsive Web Design (RWD), Web, Mockups, Consumer Products, Journey Mapping, UX Wireframes, Feature Prioritization, MVP Design, Professional Services, Dashboard Design, Dashboards, Data-heavy Design, Data Visualization, Design Leadership

Senior UX/UI Designer

2019 - 2020
NestReady
  • Gathered and evaluated user requirements in collaboration with the product manager and engineers to translate business requirements into simple flows/interactions and user interfaces.
  • Led new feature creation and employed user experience best practices to translate that into a best-in-class home buying experience.
  • Analyzed and optimized product performance through user testing, A/B testing, and UX research.
  • Built systems, wireframes, prototypes, final visual design, and user flows to illustrate design ideas.
  • Ensured consistent design systems across NestReady's products, including branding, typography, visual language, and user experience.
Technologies: Mind Maps, Adobe Illustrator, Figma, User Research, UX Research, Design Systems, B2B, Style Guides, Responsive Web Design (RWD), Web, Mockups, Consumer Products, Journey Mapping, UX Wireframes, Feature Prioritization, MVP Design, Professional Services, Design Leadership

Senior UX/UI Designer

2018 - 2019
ProJuris
  • Worked at ProJuris, a company that enhances legal department efficiency. It consolidates demands, automates monitoring, and empowers management in one user-friendly legal software.
  • Acted as a senior designer responsible for implementing an approach focused on a user-centered design in partnership with the stakeholders.
  • Conducted collaborative design thinking techniques with different roles to understand business rules and align them to the users' needs.
  • Visited and audited many clients to understand their pain points when using the system.
  • Redesigned the software's UX/UI for web and mobile devices in order to provide the clients with smooth and pleasant user experience.
Technologies: Mind Maps, Adobe Illustrator, Figma, User Research, UX Research, Design Systems, B2B, Style Guides, Responsive Web Design (RWD), Web, Mockups, Consumer Products, Journey Mapping, UX Wireframes, Feature Prioritization, Dashboard Design, Dashboards, Data-heavy Design, Data Visualization

Senior Product Designer

2017 - 2018
ContaAzul
  • Contributed to a platform at ContaAzul linking small businesses with accounting, banks, and government apps. The seamless integration benefits 800,000 companies, providing owners with essential resources in one convenient location.
  • Worked as a UX/UI designer focused on delivering a WOW experience to the clients from research to prototype.
  • Helped the design team to turn ContaAzul into the best solution for small and medium entrepreneurs in Brazil.
  • Worked with the design sprint process, having one week to plan and conduct user research in order to discover the needs of accounting and invoices.
  • Designed and tested navigable prototypes in order to find out improvement opportunities to finally deliver validated screens to the team.
Technologies: Adobe Illustrator, User Research, UX Research, B2B, Web, Mockups, Consumer Products, Journey Mapping, UX Wireframes, Dashboard Design, Dashboards, Data-heavy Design, Data Visualization

Lead UX/UI Designer

2016 - 2017
Hiper System
  • Worked for Hiper System, a young and dynamic company with over six years in the market. They have an innovative spirit with a focus on results. Their inspiration is to enable micro and small retailers to succeed in their business.
  • Redesigned and delivered continuous improvements for Hiper (a multi-platform software for small and medium retailers), focusing on its web and mobile versions.
  • Worked as a strategic member of the team—improving internal processes and aligning the stakeholders' needs with the users' expectations to make the company user-oriented.
  • Applied co-creation meetings using design thinking techniques involving many of the startup areas such as marketing and customer service.
  • Conducted qualitative face-to-face research with Hiper users through in-depth interviews and semi-structured questionnaires to gather insights for improving user experience and company communication strategies for the clients.
  • Elevated awareness of user-centered design for CEO, directors, project managers, developers, and test engineers. Promoted to design lead, leading three designers to enhance software UX.
Technologies: Adobe Illustrator, Axure, User Research, UX Research, B2B, Web, Mockups, Journey Mapping, UX Wireframes, Dashboard Design, Dashboards, Data-heavy Design, Data Visualization

UX Designer

2015 - 2016
CESAR
  • Contributed to CESAR, a private innovation center since 1996, crafting ICT-based products, services, and businesses. Their solutions drive innovation across the entire ICT process.
  • Managed projects from idea development through conception and prototyping to project execution across diverse sectors, including telecom, electronics, defense, commercial automation, finances, logistics, energy, health, and agribusiness.
  • Hired as the first user experience designer at the Manaus branch.
  • Organized rich interaction documentation for mobile and web applications through low-, medium-, and high-fidelity wireframes.
  • Designed functional prototypes in order to ease the team's comprehension of each interaction behavior.
  • Helped the development team during requirement definitions for each project, making sure the decisions would be user-centered.
  • Conducted qualitative UX research, involving recruitment and selection of participants, in-depth interviews, analysis and synthesis of data for usability recommendations for the company's projects.
  • Contributed agile expertise to the team's collaboration.
  • Participated in POC projects for a new operating system and mobile TV for the main client, Samsung.
  • Coached junior teammates in order to assist their growth and contribute to their knowledge within the design process.
Technologies: Adobe Illustrator, Axure, User Research, UX Research, Mockups, Journey Mapping, App Design, Apps, Mobile

Interaction Designer | Usability Researcher

2010 - 2014
Nokia Institute of Technology/Microsoft
  • Contributed to INDT, a leading Brazilian research and innovation center in Latin America. As an independent institute, INDT invests in generating new concepts, products, solutions, and services in technology.
  • Prepared user research from recruitment and selection of participants to in-depth interviews. The results of these studies were presented to the squads so that they could improve their applications through a user-centered approach.
  • Worked as an interaction designer, actually designing mobile experiences through wireframes to different operational systems, like Symbian, Meego, Nokia X, and Windows Phone, focusing on each guideline.
  • Engaged in the Double Diamond methodology, from user and stakeholder discovery to rapid prototyping and high-fidelity wireframes using tools like OmniGraffle and Sketch, delivering prototypes with Illustrator and Photoshop.
  • Collaborated with multidisciplinary teams with developers, testers, researchers, and designers through Agile methodology.
  • Worked together with the development team to correct any UI problems and guarantee the best user experience.
  • Received an invitation from the CESAR Institute to work as a UX designer and left Nokia in order to experience different kinds of projects and become a more versatile professional.
Technologies: Adobe Illustrator, User Research, UX Research, Mockups, Journey Mapping, App Design, Apps, Mobile

Education

2013 - 2014

Certificate in Interaction Design

Fucapi University - Manaus, Amazonas, Brazil

2005 - 2012

Bachelor's Degree in Interface Design

Fucapi University - Manaus, Amazonas, Brazil

Certifications

SEPTEMBER 2023 - PRESENT

Product Strategy for Designers

Maven

JANUARY 2015 - PRESENT

Interaction Design Post-Graduation

FUCAPI

Skills

Tools

Figma, Adobe Illustrator, Adobe Experience Design (XD), Miro, Wix, Adobe Creative Suite

Platforms

Web, Mobile, Axure, WordPress

Industry Expertise

Consumer Products, Professional Services, Social Networking

Other

UX Research, Mind Mapping, Web UX, Redesign, Responsive Design, UX Design, UI Design, Product Design, User Research, Visual Design, Design Systems, Personas, Mind Maps, Wireframing, User-centered Design (UCD), Interaction Design (IxD), Process Design, Web Design, Style Guides, Web App UX, Web App UI, Websites, Responsive Web Design (RWD), User Flows, Landing Page Design, User Experience (UX), User Interface (UI), Web App Design, Website Redesign, Heuristic Analysis, Enterprise, Design, B2B, UX Wireframes, App Design, Apps, Dashboard Design, Dashboards, Data Visualization, SaaS, Mobile UX, Mobile UI, Presentation Design, Prototyping, Mockups, Branding, Logo Design, Pitch Decks, Journey Mapping, Marketing Design, Feature Prioritization, MVP Design, Data-heavy Design, Design Leadership, Travel, TV App Design, Legal, Design Sprints, Product Management, Agile UX, Graphic Design, eCommerce, Online Ticketing, Designing for Data

Experience

  • Wireframing - 13 years
  • UX Design - 13 years
  • Website Redesign - 10 years
  • Product Design - 10 years
  • UI Design - 10 years
  • Presentation Design - 10 years
  • Figma - 7 years
  • Design Systems - 6 years

Tools

  • Figma
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