Michael Dedrick

Designer in San Francisco, CA, United States

Member since October 19, 2016

In Michael's world, users always come first. He possesses the proven ability to develop highly-effective strategic marketing collateral for high-end clients, including Apple, IBM, L’Oreal, Fidelity, Bud Light, Home Depot, Costco, and Walmart. He's committed to connecting with clients and users—and bringing their vision to life effectively across a broad, far-reaching spectrum of media.

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Portfolio

Digital Design

Employment

Interaction Designer
2018 - PRESENT
Google
- Helped define the user experience for new and existing security- and privacy-related tools for Googlers.
- Collaborated with UX designers (design, research, writing), engineers (software, privacy, security), program managers, project managers, analysts, lawyers, and more.
- Balanced user-centered, business, and engineering goals to help shape the strategy.
- Tackled structural and architectural problems by thoughtfully organizing functionality into pages and workflows to meet user needs and match their mental models.
- Developed storyboards, wireframes, mockups, prototypes, and more to communicate interaction and design ideas.
- Assessed the usability of tools and products, and make constructive suggestions for improvement.
- Collaborated with teammates to define and document patterns and components for wide reuse.
Technologies: InVision, Sketch
Lead User Experience Designer
2016 - 2017
SecureKey
- Initiated security and authentication solutions (using Blockchain technology) for esteemed major banking institutions including TD, Royal Bank, and Scotiabank.
- Led the product design for an innovative Blockchain-based digital identity application; partnered with all major banks in Canada (BMO, CIBC, Desjardins, RBC, Scotiabank, TD, and National Bank) as well as IBM, Hyperledger, and Intel.
- Collaborated with the government of Canada on the redesign of Securekey Concierge.
Technologies: Jira, Principle, InVision, Apple Keynote, Zeplin, Sketch, Balsamiq
Lead iOS Mobile User Experience Designer
2014 - 2015
Apple and IBM
- Excelled as the lead UX designer on MobileFirst Apple and IBM exclusive partnership to transform enterprise mobility through a new class of business applications—enabling IBM’s big data and analytics capabilities on iPhone, iPad, and Apple Watch.
Technologies: InVision, Apple Keynote
Product Designer
2014 - 2015
Alumnify
- Championed design, strategy, and vision for graduate student engagement app; designed keynote files, and shareholder and investor documents.
- Led the user research at local universities to uncover more about student needs and behaviors.
Technologies: Sketch, Apple Keynote, InVision, Adobe Photoshop, Balsamiq
Senior UI/UX Lead
2014 - 2014
SociaLabra
- Researched and developed sophisticated visual market research product “Market Research Cloud (MRC)” in an effective collaboration with the developers, CEO, product lead, platform lead, CTO, and marketing lead.
- Created two brand new iOS app products.
Technologies: Adobe CC, Adobe Creative Suite
Senior UX/UI Designer | Business Development Manager of Web/UI/UX
2012 - 2013
Centah
- Earned a promotion and became the senior UX/UI designer.
- Redesigned complex eCommerce software used by high-profile clients (Home Depot, Canadian Tire, Rona, Costco, Walmart); provided users with instant access to multiple contractors, software providers, property management companies, facilities maintenance departments, builders, management companies, and consumers.
- Employed my extensive knowledge of Agile methodologies to successfully complete the project on time.
Technologies: Adobe CC, WordPress
Senior Interactive Designer
2012 - 2013
Corus Entertainment Inc.
- Led the conceptual development and execution of HTML and Flash-based projects for company’s award-winning websites and web-based games.
- Rebranded the TreehouseTV's website and TreehouseTV parent companies as the lead designer.
Technologies: Flash, Adobe CC
Mobile Designer
2011 - 2013
Game Pill Inc.
- Architected online social strategies via aesthetically polished front-end mobile interfaces.
- Developed mobile games for iPhone and iPad.
Technologies: Adobe Flash
Interactive Designer
2012 - 2012
BoardSuite Corp.
- Utilized broad-based elements of user experience design (user research, user interface design, information architecture, and heuristic evaluation) to create desktop and responsible mobile experiences for diverse clients.
Technologies: JavaScript, Adobe CS6, CSS, HTML
Graphic Designer | Animator
2011 - 2012
Lush Concepts
- Created graphic designs and brand identities for Proline, Service Ontario, and MacLaren McCann.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop
Designer
1997 - 2011
Additional Career Experience
- Worked as a graphic designer and animator for Lush Concepts.
- Designed the marketing campaign for Shoplogix Inc.
- Created graphics for GANZ.
- Animated graphics for Bardel Entertainment Inc.
Technologies: Flash, Adobe CC

Education

Certificate in Introduction to Electronics with Arduino
2015 - 2015
OCAD University - Toronto, ON, Canada
Bachelor of Applied Arts Degree in Animation and Design
2004 - 2008
Sheridan College - Oakville, ON, Canada

Experience

User Interface (UI)15 years
User Experience (UX)15 years
Illustration15 years
Animation10 years
Zeplin3 years
Sketch3 years

Tools

Sketch
Zeplin

Location

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Designer in San Francisco, CA, United States

Portfolio

Employment

Interaction Designer

Lead User Experience Designer

Lead iOS Mobile User Experience Designer

Product Designer

Senior UI/UX Lead

Senior UX/UI Designer | Business Development Manager of Web/UI/UX

Senior Interactive Designer

Mobile Designer

Interactive Designer

Graphic Designer | Animator

Designer

Education

Experience

Tools

Location