Michael Dedrick, Designer in San Francisco, CA, United States
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Michael Dedrick

Verified Expert  in Design


San Francisco, CA, United States
Toptal Member Since
October 19, 2016

In Michael's world, users always come first. He possesses the proven ability to develop highly-effective strategic marketing collateral for high-end clients, including Apple, IBM, L’Oreal, Fidelity, Bud Light, Home Depot, Costco, and Walmart. He's committed to connecting with clients and users—and bringing their vision to life effectively across a broad, far-reaching spectrum of media.


Work Experience

Interaction Designer

2018 - PRESENT
  • Helped define the user experience for new and existing security- and privacy-related tools for Googlers.
  • Collaborated with UX designers (design, research, writing), engineers (software, privacy, security), program managers, project managers, analysts, lawyers, and more.
  • Balanced user-centered, business, and engineering goals to help shape the strategy.
  • Tackled structural and architectural problems by thoughtfully organizing functionality into pages and workflows to meet user needs and match their mental models.
  • Developed storyboards, wireframes, mockups, prototypes, and more to communicate interaction and design ideas.
  • Assessed the usability of tools and products, and make constructive suggestions for improvement.
  • Collaborated with teammates to define and document patterns and components for wide reuse.
Technologies: InVision, Sketch, UX Design, UX Research, Product Design

Lead User Experience Designer

2016 - 2017
  • Initiated security and authentication solutions (using Blockchain technology) for esteemed major banking institutions including TD, Royal Bank, and Scotiabank.
  • Led the product design for an innovative Blockchain-based digital identity application; partnered with all major banks in Canada (BMO, CIBC, Desjardins, RBC, Scotiabank, TD, and National Bank) as well as IBM, Hyperledger, and Intel.
  • Collaborated with the government of Canada on the redesign of Securekey Concierge.
Technologies: Jira, Principle, InVision, Apple Keynote, Zeplin, Sketch, Balsamiq, UX Design, UX Research, Product Design

Lead iOS Mobile User Experience Designer

2014 - 2015
Apple and IBM
  • Excelled as the lead UX designer on MobileFirst Apple and IBM exclusive partnership to transform enterprise mobility through a new class of business applications—enabling IBM’s big data and analytics capabilities on iPhone, iPad, and Apple Watch.
Technologies: InVision, Apple Keynote, UX Design, UX Research, Product Design

Product Designer

2014 - 2015
  • Championed design, strategy, and vision for graduate student engagement app; designed keynote files, and shareholder and investor documents.
  • Led the user research at local universities to uncover more about student needs and behaviors.
Technologies: Sketch, Apple Keynote, InVision, Adobe Photoshop, Balsamiq, UX Design, UX Research, Product Design

Senior UI/UX Lead

2014 - 2014
  • Researched and developed sophisticated visual market research product “Market Research Cloud (MRC)” in an effective collaboration with the developers, CEO, product lead, platform lead, CTO, and marketing lead.
  • Created two brand new iOS app products.
Technologies: Adobe CC, Adobe Creative Suite, UX Design, UX Research, Product Design

Senior UX/UI Designer | Business Development Manager of Web/UI/UX

2012 - 2013
  • Earned a promotion and became the senior UX/UI designer.
  • Redesigned complex eCommerce software used by high-profile clients (Home Depot, Canadian Tire, Rona, Costco, Walmart); provided users with instant access to multiple contractors, software providers, property management companies, facilities maintenance departments, builders, management companies, and consumers.
  • Employed my extensive knowledge of Agile methodologies to successfully complete the project on time.
Technologies: Adobe CC, WordPress, UX Design, UX Research, Product Design

Senior Interactive Designer

2012 - 2013
Corus Entertainment Inc.
  • Led the conceptual development and execution of HTML and Flash-based projects for company’s award-winning websites and web-based games.
  • Rebranded the TreehouseTV's website and TreehouseTV parent companies as the lead designer.
Technologies: Flash, Adobe CC, UX Design, UX Research, Product Design

Mobile Designer

2011 - 2013
Game Pill Inc.
  • Architected online social strategies via aesthetically polished front-end mobile interfaces.
  • Developed mobile games for iPhone and iPad.
Technologies: Adobe Flash, UX Design, UX Research, Product Design

Interactive Designer

2012 - 2012
BoardSuite Corp.
  • Utilized broad-based elements of user experience design (user research, user interface design, information architecture, and heuristic evaluation) to create desktop and responsible mobile experiences for diverse clients.
Technologies: JavaScript, Adobe CS6, CSS, HTML, UX Design, UX Research, Product Design

Graphic Designer | Animator

2011 - 2012
Lush Concepts
  • Created graphic designs and brand identities for Proline, Service Ontario, and MacLaren McCann.
Technologies: Flash, Adobe Illustrator, Adobe Photoshop


1997 - 2011
Additional Career Experience
  • Worked as a graphic designer and animator for Lush Concepts.
  • Designed the marketing campaign for Shoplogix Inc.
  • Created graphics for GANZ.
  • Animated graphics for Bardel Entertainment Inc.
Technologies: Flash, Adobe CC, UX Research, Product Design
2015 - 2015

Certificate in Introduction to Electronics with Arduino

OCAD University - Toronto, ON, Canada

2004 - 2008

Bachelor of Applied Arts Degree in Animation and Design

Sheridan College - Oakville, ON, Canada