In Michael's world, users always come first. He possesses the proven ability to develop highly-effective strategic marketing collateral for high-end clients, including Apple, IBM, L’Oreal, Fidelity, Bud Light, Home Depot, Costco, and Walmart. He's committed to connecting with clients and users—and bringing their vision to life effectively across a broad, far-reaching spectrum of media.
Helped define the user experience for new and existing security- and privacy-related tools for Googlers.
Collaborated with UX designers (design, research, writing), engineers (software, privacy, security), program managers, project managers, analysts, lawyers, and more.
Balanced user-centered, business, and engineering goals to help shape the strategy.
Tackled structural and architectural problems by thoughtfully organizing functionality into pages and workflows to meet user needs and match their mental models.
Developed storyboards, wireframes, mockups, prototypes, and more to communicate interaction and design ideas.
Assessed the usability of tools and products, and make constructive suggestions for improvement.
Collaborated with teammates to define and document patterns and components for wide reuse.
Technologies: Sketch, InVision
Lead User Experience Designer
2016 - 2017
Initiated security and authentication solutions (using Blockchain technology) for esteemed major banking institutions including TD, Royal Bank, and Scotiabank.
Led the product design for an innovative Blockchain-based digital identity application; partnered with all major banks in Canada (BMO, CIBC, Desjardins, RBC, Scotiabank, TD, and National Bank) as well as IBM, Hyperledger, and Intel.
Collaborated with the government of Canada on the redesign of Securekey Concierge.
Excelled as the lead UX designer on MobileFirst Apple and IBM exclusive partnership to transform enterprise mobility through a new class of business applications—enabling IBM’s big data and analytics capabilities on iPhone, iPad, and Apple Watch.
Technologies: Keynote, InVision, IBM Bluemix, IBM JazzHub, IBM Sametime
2014 - 2015
Championed design, strategy, and vision for graduate student engagement app; designed keynote files, and shareholder and investor documents.
Led the user research at local universities to uncover more about student needs and behaviors.
Researched and developed sophisticated visual market research product “Market Research Cloud (MRC)” in an effective collaboration with the developers, CEO, product lead, platform lead, CTO, and marketing lead.
Created two brand new iOS app products.
Technologies: Adobe Suite CC
Senior UX/UI Designer | Business Development Manager of Web/UI/UX
2012 - 2013
Earned a promotion and became the senior UX/UI designer.
Redesigned complex eCommerce software used by high-profile clients (Home Depot, Canadian Tire, Rona, Costco, Walmart); provided users with instant access to multiple contractors, software providers, property management companies, facilities maintenance departments, builders, management companies, and consumers.
Employed my extensive knowledge of Agile methodologies to successfully complete the project on time.
Technologies: WordPress, Adobe CC
Senior Interactive Designer
2012 - 2013
Corus Entertainment Inc.
Led the conceptual development and execution of HTML and Flash-based projects for company’s award-winning websites and web-based games.
Rebranded the TreehouseTV's website and TreehouseTV parent companies as the lead designer.
Technologies: Adobe CC, Flash
2011 - 2013
Game Pill Inc.
Architected online social strategies via aesthetically polished front-end mobile interfaces.
Developed mobile games for iPhone and iPad.
Technologies: Adobe Flash
2012 - 2012
Utilized broad-based elements of user experience design (user research, user interface design, information architecture, and heuristic evaluation) to create desktop and responsible mobile experiences for diverse clients.
Technologies: HTML, CSS, Java Script, Adobe CS6
Graphic Designer | Animator
2011 - 2012
Created graphic designs and brand identities for Proline, Service Ontario, and MacLaren McCann.
Technologies: Adobe Photoshop, Illustrator, Flash
1997 - 2011
Additional Career Experience
Worked as a graphic designer and animator for Lush Concepts.
Designed the marketing campaign for Shoplogix Inc.
Michael is a mentor in the Toptal Global Mentor’s Program.
This program is a partnership between Toptal and General Assembly to provide high
quality mentorship for students from minority and low income backgrounds who are
looking to begin their careers as professional designers. Michael
shows commitment to diversity in tech by mentoring a General Assembly student every
week for a year, covering everything from design tips and tricks to advice on making
it in the industry.
Certificate in Introduction to Electronics with Arduino
2015 - 2015
OCAD University - Toronto, ON, Canada
Bachelor of Applied Arts degree in Animation and Design