Nemanja Veselinovic, Designer in Belgrade, Serbia
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Nemanja Veselinovic

Verified Expert  in Design

UX/UI Designer

Belgrade, Serbia
Toptal Member Since
June 8, 2016

Nemanja is a UI/UX specialist with more than ten years of industry experience who focuses on usability, user experience, and user research in his designs. He has worked with small and large teams, including teams from Google and Red Hat. Nemanja has worked as a freelancer and enjoys the challenge of solving user problems.


Work Experience

Design Manager

2021 - PRESENT
HTEC Group
  • Designed experience and UI for the biggest eCommerce in the Western Balkans region.
  • Facelifted the company's brand identity and made the upgrade to the design system.
  • Held branding workshops for employees and management.
Technologies: Adobe Photoshop, Adobe Experience Design (XD), Figma, Adobe Illustrator

Product Designer

2014 - 2021
Konstrukt (Acquired by HTEC Group)
  • Worked on the web and mobile UI design for worldwide clients.
  • Developed Konstrukt's brand identity and digital presence.
  • Created advanced user prototypes for eCommerce and healthcare clients.
Technologies: Adobe Illustrator, Adobe Photoshop

Founder, Creative Director

2011 - 2015
Branding Magazine
  • Founded Branding Magazine way back in 2011, and it became a leading publication on brand strategy and design. A few years ago, Branding Magazine got acquired by Brandium Inc., a UK-based company that produce marketing and branding events.
  • Contributed to the growth of the magazine which resulted in over 70,000 people who read Branding Magazine each month.
  • Led the creative direction of the content.
  • Managed and led more than 120 contributors covering topics from brand strategy and design.
Technologies: Adobe Illustrator, Adobe Photoshop

Assistant Creative Director

2012 - 2014
The P.
  • Worked in the art and creative directions for marketing and PR events (brand identities and website development).
Technologies: Adobe Illustrator, Adobe Photoshop
2010 - 2013

Bachelor of Arts Degree in Interaction Design

Metropolitan University - Belgrade, Serbia


Adobe Experience Design (XD), Adobe Photoshop, Illustrator CS6, Adobe Illustrator, InVision, Principle, Figma


Mobile, Desktop, iOS, Apple

Industry Expertise



Software Design, Identity Design, User Experience (UX), Prototyping, Graphic Design, User Interface (UI), Rich User Interfaces, Visual Design, Front-end Design, Freelancing, UI Animation, Responsive UI, Stock Exchange, Graphs, Web UX, Logo Design, Museums & Exhibits, Basketball, Magazines, Content Management Systems (CMS), Web App UI, Apps, Logotype, iPhone, Financial UX, Online Banking, eCommerce, Sales Funnel, Icon Design, Rebranding, Branding

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