Pablo Franco, Designer in Berlin, Germany
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Pablo Franco

Verified Expert  in Design

Designer

Location
Berlin, Germany
Toptal Member Since
December 30, 2016

Pablo is a senior product designer with more than 20 years of experience in the software design industry with a solid business background. These two diverse approaches are his strongest skills and allow him to design complex products based on best world practices in UX with high‑quality outcomes that meet business goals. Pablo has worked for companies like Amex, Apple, AT&T, First American, Saint Gobain, and other big enterprises.

Visual DesignWeb DesignProduct DesignDigital Product DesigniOS UI DesigniOS App DesignWeb App DesignUI DesignPrototypingUX ProcessAdobe IllustratorAdobe PhotoshopiOSInVisionFigma

Portfolio

Work Experience

Senior Product and UX/UI Designer

2013 - PRESENT
Citrusbyte
  • Designed a health app that was lauded by Michelle Obama.
  • Designed an internal app for Apple that helps them manage the products they are building.
  • Created a new online flow for making the I-9 form signage fast and easy (for the movie industry).
  • Designed the AT&T IoT platform.
  • Designed an app for the education industry that allows students to complete their school remotely.
Technologies: Adobe Photoshop, Adobe Illustrator, Zeplin, Principle, InVision, Figma, Sketch

Product Designer

2007 - PRESENT
Cacao Buro
  • Designed applications for US startups.
  • Crafted a website design for Microsoft Office 365.
  • Designed an internal application for Saint-Gobain that runs on both iOS and Android.
  • Created a wedding marketplace design for an Australian company.
  • Created and designed a health application for elder US citizens that helps them and their doctors improve their health.
Technologies: Adobe Photoshop, Adobe Illustrator, Zeplin, InVision, Principle, Figma, Sketch

UX/UI Designer

2018 - 2018
Truvideo (via Toptal)
  • Redesigned the login flow for clients.
  • Completed the redesign of the admin console dashboard for car service software.
Technologies: InVision, Sketch

Designer

2017 - 2017
Rivet Labs (via Toptal)
  • Redesigned a very complex stock trading site. The original one was made in Flash, and the requirement was to make it HTML and CSS accessible.
  • Created a UI design that had to keep the main features of the crowded original dashboard, but make them easier and clearer to use.
  • Simplified and used standard form components to simplify the UX by stepping away from custom non-user-friendly interactions of the original site.
  • Crafted Sketch designs to stick to current design standards and keep scalability easy.
  • Created a detailed stye guide to ensure scalability; this way every new feature added to the system would be in line with the overall UI design.
  • Developed a Zeplin project to ease and speed up the handing off assets to the development team.
Technologies: Zeplin, Sketch

Creative Director

2002 - 2007
La Planta, Design and Communication
  • Designed brands and other printed products for companies.
  • Managed a design team of six members.
Technologies: HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2013 - 2017

Master of Business and Administration (MBA) Degree in Business Administration

ITAE Business School - Buenos Aires, Argentina and Badajoz, Spain

1998 - 2004

Licentiate Degree in Graphic Design

Universidad de Buenos Aires - Buenos Aires, Argentina

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