Paulina Jozwik
Verified Expert in Design
Designer
Warsaw, Poland
Toptal member since April 29, 2020
Paulina is a product designer with over eight years of experience. She has worked on projects of varying levels of complexity and excels at launching new web products and rebranding. She has worked with startups, public service companies, and global corporations such as Practitest, Qatar Development Bank, LR Health & Beauty, and Numera Lighting. Her expertise in UI/UX, branding, and testing, ensure the delivery of successful products.
Portfolio
Work Experience
Web Designer
Sulis Fine Art Ltd
- Conducted a UX audit of the current website in order to identify problems that limit the usability of the website and prevent the user from achieving goals.
- Created brand guidelines for the new website, allowing the gallery to stand out and better communicate the company's values.
- Created rebranded user interface that better meets the client's business goals.
- Improved the user experience by analyzing user flow and creating mockups that better organize elements on the website.
Product Designer
Loop App
- Developed UI and UX of Loop app following requirements aligned with business objectives.
- Provided conceptual ideas for the future of the product based on major problems and gaps.
- Expanded and updated the design system to reflect the needs of users, design direction, and general product design trends.
Product Designer
GOODONES APP
- Guided all stages of the user experience design process to build an AI-powered photo assistant app that helps organize and edit photos.
- Developed new features and improved the user experience in accordance with usability tests.
- Created brand assets (a logo, book, and illustrations) and a design system.
Web/UI Designer
CLA Code Labs GmbH
- Did the website redesign for Code Labs Academy, a company offering intensive tech boot camps focused on cybersecurity, data science, design, and development.
- Created brand refresh according to the client's business goals.
- Conducted a UX audit of the current website to identify user pain points and business value opportunities.
- Designed new user interfaces according to new visual guidelines and better user experience objectives.
Web Designer
Sulis Fine Art Ltd
- Conducted a UX audit of the current website in order to identify problems that limit the usability of the website and prevent the user from achieving goals.
- Created brand guidelines for the new website, allowing the gallery to stand out and better communicate the company's values.
- Improved the user experience by analyzing the user flow and creating mockups that better organize elements on the website.
- Created a rebranded user interface that better meets the client's business goals.
- Helped clients create new visual assets for social media that are better aligned with their brand image.
Brand and UX/UI Designer
Mood Product Group LLC
- Created a brand image for a cannabis eCommerce, helping the company communicate its values and attract the right group of customers.
- Created brand assets (the logo and brand book) and a design system.
- Created information architecture and user flows according to the client's business goals.
- Created wireframes of the views of the single to help better organize content according to user needs.
- Designed a user interface that allows users to easily navigate the site and quickly find the products they are looking for.
- Designed product packaging and labels according to brand guidelines.
UI Designer
Korke SpA
- Worked on the website redesign and brand refresh for a French travel agency specializing in tailor-made trips to Chile and Argentina.
- Created a visual concept of a sales landing page that helps customers select and book a new trip.
- Improved the user experience by creating a booking process that allows users to easily and quickly select travel destinations and book trips.
UX/UI Designer
Kimberbell Kids, LLC
- Defined and created a visual language as an extension of the brand (illustrations, icons, colors, typography, animations, etc.).
- Developed and conceptualized a comprehensive UI/UX design strategy for the brand.
- Translated user needs into meaningful and captivating experiences considering business needs, company strategy, technical opportunities, and constraints.
Branding and UX/UI Designer
Mood Product Group LLC
- Set the visual direction for a new cannabis eCommerce. Created the brand direction, branding guidelines book, logo, and marketing assets.
- Tackled all stages of the product development lifecycle by applying user-centered design processes.
- Collaborated with engineering and product partners on technical feasibility design, methodology, and implementation.
Web Designer
Sulis Fine Art Ltd
- Conducted a UX audit of the current responsive website for an art gallery in the UK.
- Tackled all stages of product rebranding and website redesign.
- Executed all phases of the user experience design process and applied new visual direction to the existing digital product.
Brand Designer
The Perry Group, LLC
- Contributed to the branding refresh and visual assets for a real estate company.
- Created marketing material according to the new brand direction participles.
- Proposed the feel and look of the new digital product assets.
Product Designer
Vectornator by Linearity
- Designed, ran, and iterated experiments and features with the product manager and the engineers for Vectornator’s iPad and Mac software.
- Created and implemented design concepts for conversion optimization and broader retention strategies.
- Conducted user testing, interviews, and data analysis in connection with the implementation and optimization of new and current functions.
- Cooperated cross-functionally with programmers in implementing projects and supporting their final flows and assets.
Web Designer for Luxury eCommerce Revamp
Silver Gold Bull Inc.
- Built and maintained UX/UI design of the Canadian trusted silver and gold bullion dealer eCommerce website.
- Built several digital products that help customers buy, sell, and trade silver and gold bullion worldwide.
- Collaborated with the interdisciplinary team over consistent brand communication through all sale tools.
Product Designer
Feeld
- Collaborated with engineering and product partners on technical feasibility design, methodology, and implementation.
- Prototyped and created wireframes according to the technical requirements.
- Assisted in defining project design goals with the research and management teams. Ran ideation sessions with the team.
- Produced designs after conducting research and observing feedback. This enabled the team to test and validate assumptions.
- Expanded and updated the design system to reflect the needs of users, the design direction, and general product design trends.
Web Designer for Edits and Redesigns in Figma
STARV, Inc.
- Identified requirements, use cases, and user journeys.
- Created brand identity: logo, brand book, and the visual direction of digital products.
- Defined user flows and a digital strategy for the product.
Lead Product Designer
The Make-It Co., Ltd.
- Created a user-friendly mobile app that allows users to create and buy personalized bags. Developed branding and digital marketing tools.
- Conducted usability tests with users. Defined the digital strategy for the product.
- Collaborated with multifaceted teams across the organization to meet performance goals.
UX/UI Designer
GOG/Good Old Games
- Developed the UI and UX for the GOG Galaxy app following requirements aligned with business objectives.
- Helped define project design goals with the research and management teams.
- Built and tested interactive prototypes and apply findings by creating new features.
- Collaborated closely with the development team and, where possible, got involved with the development to ensure the design was up to the highest standard.
Senior Product Designer
Boldare
- Created the entire Boldare branding and the company's effective sales website, using the lean methodology and researching the effectiveness of applied solutions.
- Designed a complex corporate website for LR Health & Beauty. The website contained tools that allowed company partners to manage data and information.
- Created an employer branding campaign and website concept for Europe's leading direct sales enterprises from Germany, collaborating with engineering and product partners on technical feasibility design, methodology, and implementation.
- Developed the brand identity and SEO, increasing the website with a booking tool for Barcelona's famous Tablao, tackling all stages of the product development lifecycle by applying user-centered design processes.
- Redesigned the website and developed the visual identity for a US blockchain company, focusing on developing a site that will strengthen the community and raise funds for development.
Education
Bachelor's Degree in Graphic Design
Academy of Fine Arts - Katowice, Poland
Bachelor's Degree in Cultural Studies
University of Silesia - Katowice, Poland
Skills
Tools
Figma, Sketch, Adobe Illustrator, Adobe InDesign, Marvel App, Adobe Premiere Pro, Adobe After Effects, Photoshop CC, InVision, Flinto, Jira, Basecamp, Confluence, Zeplin, Adobe Photoshop, Blender, Maze, InDesign CC
Platforms
Web, iOS, Android, Webflow
Industry Expertise
Restaurants & Dining, Entertainment & Leisure, Fashion, Health & Wellness, Hotels & Lodging, Professional Services
Other
Information Design, Purchase Orders, IT, Agile Sprints, Mobile UX, Responsive Web Apps, User Journeys, UX Audits, Mobile UX Design, Responsive UX Design, Mobile UI, Agile, Scrum, Wireframing, Information Architecture (IA), Prototyping, Product Design, Branding, UI Design, UX Design, Logo Design, Web Design, Data Visualization, Web UI, Design Systems, UX Wireframes, Layout Design, Pixel Perfect, UI Audits, Feature Prioritization, UI Components, Mockups, UI Branding, Cosmetics, Illustration, Animation, Lean Project Management, User Research, Abstracts, Digital Publication, Publication Design, eCommerce Design, eCommerce Web Design, Interactive Maps, Adobe Premiere, 3D Design, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Digital Branding, Web UI Design, Web UX Design, Template Design, Art, Attractions, Travel, Booking, Brand Identity, Responsive Design, App UI, App UX, 3D, Lean UX, Accessory Design, Customization, Web UX, Identity Design, Digital Product Design, Agile Software Development, User Flows, Isometric Design, Digital Design, Blockchain, Bitcoin, Software, Product Detail Pages, Design Sprints, Brand Books, Digital Graphics, Graphic Design, Infographics, Research, Websites, Visual Design, Marketing Design, eCommerce, Print Design, Brand Guidelines, Visual Identity, Business Card Design, No-code Development, Interaction Design (IxD), Shopping
Experience
- Logo Design - 8 years
- Branding - 7 years
- Web Design - 7 years
- User Flows - 6 years
- App UI - 5 years
- User Experience (UX) - 5 years
- App UX - 5 years
- User Interface (UI) - 5 years
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring