Pavle Lucic, Designer in Belgrade, Serbia
Pavle Lucic

Designer in Belgrade, Serbia

Member since March 1, 2021
Pavle is a designer who loves helping business owners and teams in the creation of digital products. As an experienced design enthusiast, he specializes in UI/UX design for websites, web, and mobile apps. Pavle's worked with some of the largest companies in Europe like Societe Generale Bank and TomTom Automotive, as well as with multiple successful startups in a range of industries: banking, fintech, gambling, trading, healthcare, travel & leisure, automotive, legal, fitness, education, etc.
Pavle is now available for hire


Digital Design


  • Senior UI/UX Designer | UI Developer

    2019 - 2022
    Legalcom Group
    • Redesigned the UI and logo and created the brand style guide for multiple company brands.
    • Handled user research, usability testing, and designed multiple SaaS apps for legal document generation.
    • Developed marketing websites for multiple brands using front-end technologies.
    • Created the design strategy, led the design direction, and improved the overall visual identity for multiple brands.
    • Designed the illustration sets for multiple brands' websites and marketing assets.
    • Revamped the branding for the WordPress plugin site and redesigned the logo and website.
    • Redesigned the logos and UIs for multiple micro-marketing websites and landing pages.
    • Designed and created responsive email templates for marketing purposes.
    Technologies: Web Banner Design, Dashboard Design, Web Design, Git, Gulp, JavaScript, Sass, CSS3, HTML5, Surveying, Usability Testing, Design Systems, UI Design, Web UI Design, Sketching, Illustration, Style Guides, User Research, Branding, Logo Design, User Stories, Hotjar, User Flows, Balsamiq Mockups, User Personas, Wireframing, Trello, Notion, Google Apps, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), UX Flows, UI Development, Task Flows, User Journeys, Customer Journeys, User Journey Maps, UI Branding, UX Branding, Digital Branding, Brand Identity, Logotype, Form Design, Icon Design, SaaS Design, App Design, UX Design, Annotated Wireframes, UI Research, UX Research, Research, High-end Design, Mobile Design, Mobile App Design, B2B, Consumer Applications, Startups, Mockups, MVP Design, UX, UX Wireframes, High-fidelity Prototypes, Low-fidelity Prototypes
  • Visual Designer

    2019 - 2019
    • Worked on large-scale in-car and mobile navigation projects with a cross-functional design and development team, product owners, and managers.
    • Supported developers with various design assets during build releases.
    • Designed web marketing assets for the navigation project.
    • Participated in various user interface and user experience workshops.
    Technologies: Design Systems, Illustration, Interface Design, Icon Design, Presentation Design, Web UI Design, Mobile UI Design, UI Design, Style Guides, Style Kits, Adobe Illustrator, Adobe Photoshop, Sketch, High-end Design, Mobile App Design, App Design, B2B, Consumer Applications, Startups, Mockups, MVP Design, UX, UX Wireframes, High-fidelity Prototypes, Low-fidelity Prototypes


  • Bachelor's Degree in Executive Management
    2007 - 2011
    Megatrend University - Belgrade, Serbia

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