Pavle Lucic, Designer in Belgrade, Serbia
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Pavle Lucic

Verified Expert  in Design

Designer

Location
Belgrade, Serbia
Toptal Member Since
March 1, 2021

Pavle is a designer who loves helping business owners and teams in the creation of digital products. As an experienced design enthusiast, he specializes in UI/UX design for websites, web, and mobile apps. Pavle's worked with some of the largest companies in Europe like Societe Generale Bank and TomTom Automotive, as well as with multiple successful startups in a range of industries: banking, fintech, gambling, trading, healthcare, travel & leisure, automotive, legal, fitness, education, etc.

Portfolio

Work Experience

Web Designer

2023 - 2023
Soaring Heart Aviation
  • Redesigned the website which will be used for booking charity flights and collecting donations.
  • Defined colors, layout, typography, visuals, and the structure of the website.
  • Prepared wireframes and sitemaps for website pages.
  • Designed a responsive mobile website using UX best practices.
Technologies: Web Design, Responsive Web Design (RWD), Websites, Web UX Design, Web UI Design, Figma, UI Design, User Interface (UI), UX Design, Visual Design, Accessibility, Adobe Creative Suite, Trello, Software as a Service (SaaS), Information Technology

Landing Page Designer

2023 - 2023
Finger On Pulse Ltd
  • Created a dynamic sales funnel utilizing the ClickFunnels software, resulting in a 35% increase in lead generation and a 20% boost in conversion rates.
  • Engaged with stakeholders to gather comprehensive requirements and collaboratively defined goals, laying the foundation for an effective design strategy.
  • Conducted comprehensive competitor and market research to inform the design process, creating visually compelling wireframes for multiple landing pages.
  • Developed a cohesive style guide encompassing carefully chosen colors, typography, imagery, icons, and layouts, ensuring consistent and impactful visual branding across all design elements.
  • Translated the defined style guide into captivating high-fidelity landing pages, combining user-centric design principles with a pixel-perfect implementation to deliver a seamless and engaging user experience.
  • Collaborated closely with the marketing and copywriting team, leveraging their expertise to define compelling and persuasive content harmoniously integrated with the overall design, maximizing the landing pages' conversion potential.
  • Crafted a comprehensive concept for the UX content on various landing pages, utilizing user personas to create an intuitive and frictionless experience that effectively communicated key messages and facilitated user engagement.
Technologies: ClickFunnels, User Interface (UI), User Experience (UX), Conversion Rate, Landing Page Design, Design, UI Design, Web, Web Design, Web UI, Web UX, Landing Pages, Landing Page Optimization, Concept Sketching, Sales Funnel, Responsive, HTML, HTML5, CSS, CSS3, Layout, Layout Design, Veterinary Medicine, Medical Devices, Medical Imaging, WCAG 2, Search Engine Optimization (SEO), Intuitive UX Design, High-fidelity Mockups, Graphics, Icon Sets, Holistic UX Design, Holistic Design, Minimalism, Software, Software as a Service (SaaS), Information Technology

Landing Page Designer

2023 - 2023
37signals LLC
  • Designed landing pages improving conversion rate.
  • Coded and maintained several projects helping and supporting the marketing and development team.
  • Engaged in the collaborative process of generating and developing innovative visual design concepts.
Technologies: CSS, HTML, Visual Design, Landing Page Design, Responsive Web Design (RWD), Web Design, Front-end Development, Websites, UI Design, User Interface (UI), Icon Sets, Icon Design, Web, Web UI, Web UX, Landing Pages, Landing Page Optimization, Responsive UI, Responsive, Sass, Git, GitHub, WCAG 2, Intuitive UX Design, High-fidelity Mockups, Sublime Text 3, Holistic UX Design, Holistic Design, Minimalism, Software, Software as a Service (SaaS), Information Technology

Product Designer

2021 - 2023
Calhoun LLC dba Thrifty Traveler
  • Designed a comprehensive and user-centered design for the travel web app and website, enhancing the overall user experience.
  • Conducted user research and created personas to understand the target audience's needs and preferences, resulting in a design tailored to their requirements.
  • Implemented responsive design techniques to optimize the website and web app for different devices, ensuring a seamless user experience.
  • Worked closely with the development team to accurately translate the design into a functional product, meeting desired outcomes.
  • Designed an intuitive and engaging user interface, making it easy for users to find and subscribe to cheap flight deals.
  • Utilized design principles and best practices to create visually appealing graphics and improve overall aesthetics, increasing user engagement and retention.
  • Maintained consistency in design language and elements throughout the web app and website, improving brand recognition and user trust.
  • Created rapid wireframes and prototypes to test and iterate on design concepts quickly.
  • Designed illustrations and icons to enhance the web app's and website's overall aesthetic.
  • Provided support and guidance to the development team to ensure that the web app and website met design and functionality requirements.
Technologies: UI Design, Landing Page Design, WordPress, UX Design, App UX, Web UX, UX Tools, UX Review, Web App UX, Figma, Adobe, Adobe Illustrator, Subscriptions, Subscription Processing, Premium Content Subscriptions, User Journeys, User Journey Maps, User Paths, User Flows, User Needs, User Empathy, Design, MVP Design, Web Design, Icon Design, Responsive, Responsive UI, Responsive Layout, Responsive Web Apps, Responsive UX Design, Responsive Design, Responsive Web Design (RWD), Responsive Email Templates, Responsive Frameworks, Email, Email Design, Agile, Agile UX, Agile Sprints, Experience Design, User Experience (UX), User Experience Design, Collaboration, Cross-functional Collaboration, Travel, Onboarding, User Onboarding, UX Flows, Task Flows, Design Systems, Tailwind CSS, Illustration, Web Illustration, Component Libraries, Product Branding, Human-centered Design (HCD), Journey Mapping, Surveys, UX Audits, Accessibility, Web Accessibility, Websites, WCAG 2, Remote User Testing, Minimum Viable Product (MVP), Jira, Intuitive UX Design, High-fidelity Mockups, Information Architecture (IA), Holistic UX Design, Holistic Design, Minimalism, Software, Multi-sided Marketplaces, Software as a Service (SaaS), Information Technology

Lead UX Designer

2022 - 2022
ShareG, Inc.
  • Redesigned an app where users can purchase mobile data, spend it anywhere, convert it into a crypto token, and use it to transfer to friends and family, yield, or exchange.
  • Led the team effort of reviewing the existing app design and user experience.
  • Spearheaded the design effort to update the mobile app UI and user flow based on secondary research.
  • Designed icon sets and badges for various user tiers.
Technologies: UX Design, Figma, Mobile, Behavioral Design, Human-centered Design (HCD), Mobile Design, Mobile UX, UI Design, User Research, Leadership, Mobile UI, Mobile Web, Mobile Apps, Mobile First, Android, iOS, User Flows, User Needs, User Experience (UX), User Engagement, Crypto, Cryptocurrency, Cryptocurrency Payments, Cryptocurrency Wallets, Web3, Design, App Design, MVP Design, App Icon Design, Icon Design, Wireframing, Wireframe to Product, UX Wireframes, Annotated Wireframes, Adobe Illustrator, Financial UX, Fintech, Telecommunications, Agile, B2C, B2B, Game Art, Gamification, User Experience Design, User Personas, Mobile UX Design, Interaction Design (IxD), Social Banners, UX Strategy, System Design, Design Systems, Mobile Prototypes, Finance, User Testing, Loyalty Programs, Rewards Programs, User Validation, Adobe Creative Suite, Color Palettes, Typography, Quantitative User Research, Plugins, UX Prototyping, Rapid Prototyping, Product Design, Layout, Product Branding, UIKit, Journey Mapping, Surveys, UX Audits, Accessibility, Web Accessibility, Websites, WCAG 2, Minimum Viable Product (MVP), Jira, Intuitive UX Design, High-fidelity Mockups, Banking & Finance, Holistic UX Design, Holistic Design, Mobile Mockups, Software, Software as a Service (SaaS), Information Technology

UI/UX Designer

2022 - 2022
Folia Health, Inc
  • Conducted a UX audit of existing mobile and web apps in healthcare software and delivered the report.
  • Conducted UX research and collaborated with UX researchers in collecting information on actual users, their stories, and their pain points.
  • Created user stories for three personas based on the actual research.
  • Created a user journey map based on personas, goals, and stories.
  • Delivered low and high-fidelity wireframes with improved flow and structure.
  • Worked on exploration and delivered a new design direction for the brand, better targeting, and communicating with users.
  • Delivered several redesigned logo concepts for the brand.
Technologies: Product Design, User Interface (UI), User Experience (UX), Mobile App Design, Web App Design, User Flows, UX Design, Mobile Design, UI Design, Web App UX, Web App UI, iOS, Android, Figma, User Needs, Web UX, App UX, UX Review, UX Flows, User Journeys, User Journey Maps, Wireframing, UX Wireframes, UX Wireflows, Annotated Wireframes, Miro, Personas, User Personas, Mobile UX, Discovery, Customer Discovery, Product Discovery, MVP Design, App Design, User Paths, UX Tools, UX Audits, Experience Design, Customer Experience, Flow Diagrams, Collaboration, Cross-functional Collaboration, Agile, Agile Sprints, Mobile UX Design, Interaction Design (IxD), UX Strategy, System Design, Interactive Prototypes, Design Systems, Mobile Prototypes, User Testing, User Validation, Style Guides, Color Palettes, Typography, Quantitative User Research, Plugins, UX Prototyping, Rapid Prototyping, Layout, Human-centered Design (HCD), Journey Mapping, Surveys, Digital Marketing Design, Web Accessibility, Websites, WCAG 2, Notion, Healthcare Services, Intuitive UX Design, High-fidelity Mockups, Icon Sets, Holistic Design, Minimalism, Software, Medtech, Software as a Service (SaaS), Information Technology

Web Designer

2021 - 2022
Easy Portals pty ltd
  • Conducted user research and created personas to align the design with the target audience's needs and expectations.
  • Developed user flows to streamline the hiring process and enhance the user experience. The flows reduced user frustration and increased engagement.
  • Created a comprehensive design system for consistency and efficiency in all the design elements. This system ensured a cohesive and intuitive user experience.
  • Worked with the project team to deliver a successful product that meets end-user needs. Collaborated with the design and development team to accurately translate the design into a functional product.
  • Used design principles and best practices to create visually appealing graphics. The graphics helped to increase user engagement and retention.
  • Maintained consistency in the design language and elements throughout the marketplace to improve brand recognition and user trust. This created a recognizable and trustworthy presence, increasing user confidence and building a strong brand image.
Technologies: Web Design, UX Design, UI Design, Branding, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Visual Identity, Figma, Design Systems, Adobe Creative Suite, Wireframing, UX Wireframes, UX Wireflows, User Flows, User Needs, UX Branding, UI Branding, Brand Design, Web, Web UI, Web UX, Websites, Marketplaces, Rapid Prototyping, Responsive, Responsive UI, Responsive Layout, Responsive Web Apps, Responsive Design, Responsive UX Design, Component Libraries, Journey Mapping, Surveys, UX Audits, Accessibility, Digital Marketing Design, Web Accessibility, WCAG 2, Minimum Viable Product (MVP), Jira, Notion, Marketplace Design, Intuitive UX Design, High-fidelity Mockups, Icon Sets, Holistic UX Design, Web Portals, Software, Multi-sided Marketplaces, Software as a Service (SaaS), Information Technology

Senior UI/UX Designer | UI Developer

2019 - 2022
Legalcom Group
  • Redesigned the UI and logo and created the brand style guide for multiple company brands.
  • Handled user research, usability testing, and designed multiple SaaS apps for legal document generation.
  • Developed marketing websites for multiple brands using front-end technologies.
  • Created the design strategy, led the design direction, and improved the overall visual identity for multiple brands.
  • Designed the illustration sets for multiple brands' websites and marketing assets.
  • Revamped the branding for the WordPress plugin site and redesigned the logo and website.
  • Redesigned the logos and UIs for multiple micro-marketing websites and landing pages.
  • Designed and created responsive email templates for marketing purposes.
Technologies: Web Banner Design, Dashboard Design, Web Design, Git, JavaScript, Sass, CSS3, HTML5, Usability Testing, Design Systems, UI Design, Web UI Design, Sketching, Illustration, Style Guides, User Research, Branding, Logo Design, Hotjar, User Flows, Balsamiq Mockups, User Personas, Wireframing, Trello, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), UX Flows, UI Development, Task Flows, User Journeys, Customer Journeys, User Journey Maps, UI Branding, UX Branding, Digital Branding, Brand Identity, Logotype, Form Design, Icon Design, SaaS Design, App Design, UX Design, Annotated Wireframes, UI Research, UX Research, Research, High-end Design, Mobile Design, Mobile App Design, B2B, Consumer Applications, Startups, Mockups, MVP Design, User Experience (UX), UX Wireframes, High-fidelity Prototypes, Low-fidelity Prototypes, Visual Identity, Mobile UX Design, Interaction Design (IxD), Social Banners, Social Media, Social Media Design, UX Strategy, System Design, PowerPoint Design, Interactive Prototypes, Mobile Prototypes, Creative Direction, Color Palettes, Typography, Quantitative User Research, jQuery, Plugins, Reports, UX Prototyping, Rapid Prototyping, Product Design, Layout, Component Libraries, Targeted Presentations, Pitch Presentations, PowerPoint Templates, Microsoft PowerPoint, Product Branding, UIKit, Human-centered Design (HCD), Journey Mapping, Surveys, UX Audits, Accessibility, Digital Marketing Design, Conversion Rate Optimization (CRO), Web Accessibility, WCAG 2, Remote User Testing, Jira, Notion, Email Marketing, Email Coding, Intuitive UX Design, High-fidelity Mockups, Information Architecture (IA), Zeplin, Holistic UX Design, Holistic Design, Minimalism, Email Campaigns, Software, Software as a Service (SaaS), Information Technology

PowerPoint Pitch Deck Designer

2021 - 2021
Hum Capital
  • Designed visually stunning pitch decks for Hum Capital, capturing the company's unique value proposition and key metrics in an engaging and memorable way.
  • Worked closely with senior leaders to understand their objectives and target audiences, then used this insight to develop presentations that effectively communicated the company's vision, goals, and strengths.
  • Created a comprehensive, well-structured, and persuasive PowerPoint presentation that effectively showcased the company's competitive advantages, market opportunity, and growth potential.
  • Utilized engaging graphics, charts, and animations to bring key data and metrics to life, making them easy to understand and memorable.
  • Consistently sought feedback from stakeholders to ensure that the presentations were on target and met their expectations, making refinements and revisions as necessary.
  • Used a bold, modern design aesthetic to capture the company's innovative spirit and help it stand out from the crowd, making Hum Capital's presentations truly unforgettable.
Technologies: Design, Digital Design, Figma, Visual Design, Presentation Design, Sales Presentations, Presentation Boards, Pitch Decks, PowerPoint Design, Microsoft PowerPoint, PowerPoint Templates, UI Branding, Pitch Presentations, Targeted Presentations, Presentations, Product Branding, Human-centered Design (HCD), Digital Marketing Design, WCAG 2, Notion, Financial Software, Financial Products, Intuitive UX Design, High-fidelity Mockups, Banking & Finance, Holistic UX Design, Holistic Design, Investments, Email Campaigns, Software as a Service (SaaS), Information Technology

Product Designer

2021 - 2021
Tradezero USA, Inc.
  • Conducted thorough market research of the existing mobile trading apps to understand industry trends and user behaviors, leading to informed design decisions.
  • Developed a new concept for the TradeZero mobile trading app, focusing on improving the overall user experience and usability for active traders and short sellers.
  • Created wireframes to communicate design ideas and get feedback from stakeholders, resulting in a finalized design that met the target audience's needs.
  • Implemented a clean, intuitive, and visually appealing design, utilizing best practices in mobile app design to improve the user experience.
  • Designed the app navigation, layout, and features to be streamlined and efficient, allowing users to find and execute trades quickly.
Technologies: Product Design, UX Design, UI Design, Web App Design, Data Visualization, Ideation Workshops, Leadership, White Labeling, User-centered Design (UCD), Web App UX, Web App UI, Fintech, Trading Applications, Stock Trading, Product Branding, Digital Product Design, Web UX, App UX, Mobile UI, Mobile UX, Mobile Web, Mobile Apps, Finance, Financial UX, Financial Design, Stock Market, Stock Exchange, Stock Analysis, Wireframing, UX Wireframes, Wireframe to Product, Annotated Wireframes, User Flows, User Needs, User Paths, UX Tools, Adobe CC, Adobe, Figma, UX Research, User Research, Research, UX Review, UX Sketching, UX Strategy, UX Flows, B2C, B2B, Prototyping, Mobile Prototypes, UIKit, Human-centered Design (HCD), Journey Mapping, Surveys, UX Audits, Web Accessibility, Websites, Questionnaires, WCAG 2, Jira, Financial Software, Financial Products, Intuitive UX Design, High-fidelity Mockups, Banking & Finance, Holistic UX Design, Holistic Design, Investments, Email Campaigns, Software, Software as a Service (SaaS), Information Technology

WordPress Web Designer

2021 - 2021
INTERNEWS NETWORK NONPROFIT
  • Designed and developed a WordPress website that educates media managers to explore the core concepts and best practices that support audience growth, revenue development, and long-term financial viability.
  • Delivered high-fidelity wireframes with suggested flow and structure of the website.
  • Designed a high-fidelity website based on provided content using Adobe XD and Adobe Illustrator.
  • Configured the hosting environment and set up WordPress and the WordPress framework theme, X-Theme.
  • Created page and post templates, custom post types and fields, and customized look and feel to match the existing design.
  • Manually added all media content to the WordPress website.
  • Migrated the website from the staging server to the production server.
  • Provided 1-on-1 education on how to use WordPress and how to create and manage content.
  • Provided technical and design support during and after the migration of the website.
Technologies: Web Design, HTML, CSS, WordPress, Adobe, Adobe UX, Adobe CC, Adobe Experience Design (XD), Adobe Photoshop, Web UI, Web, Web UX, Websites, Website CMS, WordPress Design, Elementor, CornerStone, Responsive, Responsive UI, Responsive Layout, Responsive Coding, Responsive UX Design, Responsive Web Design (RWD), Responsive Design, Web Hosting, Hosting, Static Hosting, Migration, HTML5, XD to HTML, CSS3, CSS4, CSS5, CSS Grid, UX Wireframes, Wireframing, Wireframe to Product, Annotated Wireframes, UX Wireflows, Social Banners, Style Guides, Color Palettes, Typography, jQuery, Plugins, UX Prototyping, Rapid Prototyping, User Personas, Product Design, Layout, Human-centered Design (HCD), Journey Mapping, Surveys, Digital Marketing Design, Web Accessibility, Jira, Intuitive UX Design, News, High-fidelity Mockups, Information Architecture (IA), Holistic Design, Software, Software as a Service (SaaS), Information Technology

Visual Designer

2019 - 2019
TomTom
  • Worked on large-scale in-car and mobile navigation projects with a cross-functional design and development team, product owners, and managers.
  • Supported developers with various design assets during build releases.
  • Designed web marketing assets for the navigation project.
  • Participated in various user interface and user experience workshops.
Technologies: Design Systems, Illustration, Icon Design, Presentation Design, Web UI Design, Mobile UI Design, UI Design, Style Guides, Adobe Illustrator, Adobe Photoshop, Sketch, High-end Design, Mobile App Design, App Design, B2B, Consumer Applications, Startups, Mockups, MVP Design, User Experience (UX), UX Wireframes, High-fidelity Prototypes, Low-fidelity Prototypes, Early-stage Startups, Mobile UX Design, Interaction Design (IxD), Pitch Decks, Social Media Design, System Design, PowerPoint Design, Interactive Prototypes, Mobile Prototypes, Creative Direction, Marketing Design, Color Palettes, Typography, Asana, Quantitative User Research, UX Prototyping, Rapid Prototyping, User Personas, Product Design, Layout, Component Libraries, Sales Presentations, Product Branding, UIKit, Surveys, UX Audits, Accessibility, Digital Marketing Design, Web Accessibility, Websites, Questionnaires, Remote User Testing, Email Marketing, Intuitive UX Design, High-fidelity Mockups, Holistic Design, Mobile Mockups, Software, Software as a Service (SaaS), Information Technology

Senior UI/UX Designer | UI Developer

2016 - 2019
Activity Fan
  • Delivered concepts and the UX/UI for a travel web application including UI development.
  • Created the dashboard design for travel and experience providers.
  • Designed various marketing landing pages for usability testing.
  • Designed the information infrastructure and wireframes for the user interface.
  • Conducted user research including user interviews and a user behavior analysis.
  • Performed a competitive analysis within the same or similar industry.
  • Designed promo materials including, brochures, business cards, letterheads, newsletters, travel maps, banners, and so on.
  • Designed and created responsive email templates using HTML,CSS for promotional activities.
Technologies: Web UX Design, Web UI Design, Web Design, Dashboard Design, Git, Sass, CSS3, HTML5, Graphic Design, UI Design, Icon Design, UX Design, Personas, Sitemaps, User Flows, User Research, Sketching, Wireframing, Balsamiq Mockups, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), High-end Design, B2B, Consumer Applications, Startups, Mockups, MVP Design, User Experience (UX), UX Wireframes, High-fidelity Prototypes, Low-fidelity Prototypes, Visual Identity, Early-stage Startups, Mobile UX Design, Interaction Design (IxD), Pitch Decks, Social Media, Social Media Design, System Design, PowerPoint Design, Creative Direction, Marketing Design, Style Guides, Color Palettes, Typography, Asana, Quantitative User Research, Material UI, jQuery, UX Prototyping, Rapid Prototyping, User Personas, Product Design, Layout, Component Libraries, Targeted Presentations, Pitch Presentations, PowerPoint Templates, Microsoft PowerPoint, Presentations, Sales Presentations, Product Branding, UIKit, Human-centered Design (HCD), Journey Mapping, Surveys, UX Audits, Accessibility, Digital Marketing Design, Conversion Rate Optimization (CRO), Web Accessibility, Websites, Questionnaires, Remote User Testing, Email Marketing, Email Coding, Intuitive UX Design, High-fidelity Mockups, Information Architecture (IA), Icon Sets, Blog Design, Mobile Mockups, Software, Multi-sided Marketplaces, Software as a Service (SaaS), Information Technology

Senior UI/UX Designer | UI Developer

2017 - 2018
Your Bourse
  • Delivered concepts and UX/UI for an innovative trade execution technology SaaS platform.
  • Worked with a cross-functional team of developers, marketing, and product owners.
  • Handled the UX and UI for a marketing website called Yourbourse.com.
  • Designed the icon and illustration sets, conducted user research, and analyzed the competition.
  • Designed functional web application functional prototypes for user testing.
  • Designed promo materials including, brochures, business cards, letterhead, newsletters, and so on.
  • Designed and created email templates using Front End technologies, did quality testing withing various email clients and browsers.
Technologies: Web Design, Git, Sass, CSS3, HTML5, SaaS, Web UI Design, User Personas, Balsamiq Mockups, Dashboard Design, UX Design, UI Design, Illustration, Sketching, Wireframing, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), High-end Design, Mobile App Design, B2B, Consumer Applications, Startups, Mockups, MVP Design, User Experience (UX), UX Wireframes, High-fidelity Prototypes, Low-fidelity Prototypes, Early-stage Startups, Mobile UX Design, Interaction Design (IxD), Pitch Decks, Social Media, Social Media Design, PowerPoint Design, Finance, Creative Direction, Marketing Design, Style Guides, Color Palettes, Typography, Asana, Material UI, jQuery, UX Prototyping, Rapid Prototyping, Product Design, Layout, Component Libraries, Targeted Presentations, Pitch Presentations, PowerPoint Templates, Microsoft PowerPoint, Presentations, Sales Presentations, Product Branding, UIKit, Human-centered Design (HCD), Journey Mapping, Surveys, UX Audits, Accessibility, Digital Marketing Design, Web Accessibility, Websites, Remote User Testing, Web3.js, Financial Software, Email Marketing, Email Coding, Information Architecture (IA), Sublime Text 3, Icon Sets, Investments, Blog Design, Software, Software as a Service (SaaS), Information Technology

Founder | Web Designer

2013 - 2017
Dynamint Digital Agency
  • Founded a design digital agency that designed and developed for small and medium companies.
  • Developed HTML and WordPress websites including custom themes; also provided support and maintenance.
  • Created logos, support graphics, and print promo materials for clients.
  • Designed corporate websites, landing pages, banners, and other digital marketing material.
  • Created and managed AdWords (now Google Ads) search campaigns for the agency and clients.
Technologies: Graphic Design, Web Banner Design, Logo Design, Presentation Design, Pitch Decks, eCommerce Design, JavaScript, CSS, HTML5, WordPress Design, Web UI, UI Design, UX Design, Branding, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, High-end Design, Mobile Design, Mobile App Design, App Design, B2B, Startups, Mockups, Google SEO, User Experience (UX), UX Wireframes, Early-stage Startups, Social Networks, Mobile UX Design, Interaction Design (IxD), Social Banners, Social Media, Social Media Design, PowerPoint Design, Finance, Creative Direction, Marketing Design, Gamification, Loyalty Programs, Rewards Programs, Color Palettes, Typography, Asana, jQuery, UX Prototyping, Rapid Prototyping, User Personas, Product Design, Layout, Component Libraries, Pitch Presentations, PowerPoint Templates, Microsoft PowerPoint, Presentations, Product Branding, UIKit, Human-centered Design (HCD), Journey Mapping, Surveys, UX Audits, Accessibility, Digital Marketing, Digital Marketing Design, Web Accessibility, Websites, Questionnaires, Search Engine Optimization (SEO), Minimum Viable Product (MVP), Email Coding, Information Architecture (IA), Sublime Text 3, Search, Graphics, Icon Sets, Blogs, Software, Medtech, Software as a Service (SaaS), Information Technology

Web Designer | UI Developer

2016 - 2016
Latest Casino Bonuses
  • Worked with cross-functional teams for a social gambling platform.
  • Designed and developed the UIs for multiple micro-marketing websites.
  • Delivered wireframes, user personas, competitive research, heuristic evaluations, and so on.
  • Designed the promo materials, banners, blog covers, email templates, and infographics.
  • Performed video editing and created tutorial videos for end users.
Technologies: Infographics, Wireframing, Git, Sass, PSD to HTML, CSS3, HTML5, Web Banner Design, Landing Page Design, Dashboard Design, Web UI Design, UI Design, Adobe Illustrator, Adobe Photoshop, High-end Design, User Experience (UX), UX Wireframes, Early-stage Startups, Games, Social Banners, Social Media, Social Media Design, Creative Direction, Marketing Design, Color Palettes, Asana, jQuery, UX Prototyping, Rapid Prototyping, User Personas, Product Design, Layout, Journey Mapping, Surveys, UX Audits, Accessibility, Web Accessibility, Websites, Email Coding, Sublime Text 3, Graphics, Software, Software as a Service (SaaS), Information Technology

Web Designer | UI Developer

2016 - 2016
VCA
  • Collaborated with the development and design team in building a risk management application.
  • Designed a logotype for a risk management web application.
  • Delivered a UI design including screens, style guides, and design system.
  • Designed and developed a company's WordPress website.
  • Handled the video editing and video animations for a product promo video.
  • Designed various marketing assets including, banners, landing pages, support graphics, infographics, and print materials.
Technologies: Web UI Design, Web Design, Git, Sass, CSS3, HTML, WordPress Design, Logo Design, Wireframing, Adobe Illustrator, Adobe Experience Design (XD), Adobe Photoshop, High-end Design, B2B, User Experience (UX), UX Wireframes, Early-stage Startups, Marketing Design, Color Palettes, Asana, jQuery, Reports, UX Prototyping, Rapid Prototyping, User Personas, Product Design, Layout, UIKit, UX Audits, Web Accessibility, Websites, Sublime Text 3, Graphics, Software, Software as a Service (SaaS), Information Technology

Web Designer

2015 - 2016
Societe Generale
  • Delivered concepts for the improvement of a corporate website, including UX deliverables wireframes, user research, competitive research, and user journey.
  • Reviewed the design for an e-banking mobile and web application.
  • Helped to establish the business requirements for improving the e-banking mobile app.
  • Designed and coded the landing pages for the bank product portfolio.
  • Designed various marketing micro websites for marketing campaigns.
  • Maintained the corporate website content and analyzed user behavior through analytics.
  • Participated in workshops and focus groups with multiple teams to gather users' insights and pain points.
  • Designed marketing materials including banner and promo graphics.
Technologies: Landing Page Design, User Research, Wireframing, Mobile UI Design, Web UI Design, UI Design, Visual Design, Web Banner Design, Web Design, Digital Product Design, PSD to HTML, Sass, CSS3, HTML5, Adobe Photoshop, Adobe Illustrator, PSD Design, High-end Design, App Design, B2B, User Experience (UX), UX Wireframes, Finance, Marketing Design, Color Palettes, Asana, jQuery, Reports, UX Prototyping, Rapid Prototyping, User Personas, Product Design, Layout, Targeted Presentations, Presentations, Product Branding, UIKit, Surveys, UX Audits, Web Accessibility, Websites, Financial Software, Financial Institutions, Financial Products, Email Coding, Information Architecture (IA), Sublime Text 3, Graphics, Banking & Finance, Software, Software as a Service (SaaS), Information Technology

Card Banking Officer

2007 - 2015
Societe Generale
  • Authorized and performed security checkups for card transactions.
  • Developed in-house a JavaScript app for the early detection of fraudulent card transactions.
  • Monitored, analyzed, and implemented measures to prevent fraudulent transactions.
  • Provided customer support for account and card-related issues.
  • Provided technical support for various ATM issues, including tracking ATM statuses, logs, balances, and resolving system malfunctions.
  • Prepared and submitted cardholder chargebacks to Visa and MasterCard.
Technologies: Reports, Finance, Marketing Design, Financial Institutions, Financial Products, Banking & Finance
2007 - 2011

Bachelor's Degree in Executive Management

Megatrend University - Belgrade, Serbia

Tools

Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Balsamiq Mockups, Figma, Sublime Text 3, Git, Trello, Asana, Zeplin, Illustrator CC, Miro, Adobe Creative Suite, Google Slides, Jira, Adobe CC, Microsoft PowerPoint, Sketch, Balsamiq, Photoshop CC, Hotjar, UX Tools, Adobe, Adobe InDesign, GitHub

Languages

HTML, CSS, HTML5, CSS3, JavaScript, CSS4

Industry Expertise

Hospitality, Banking & Finance, Consumer Products, Information Technology, Health, Healthcare, Entertainment & Leisure, Marketing, Investments, Telecommunications, Games

Platforms

Mobile, Web, MacOS, WordPress, iOS, Android, Webflow, ClickFunnels

Other

Wireframing, User Personas, User Flows, Logo Design, Web Design, UI Design, UX Design, Mobile UI, Design, PSD Design, Web UX, UX Flows, PSD to HTML, XD to HTML, Web UI, Web UX Design, Web UI Design, UI Development, Web Banner Design, Graphic Design, Branding, Email Design, Email Template Design, HTML Email, Visual Design, Bootstrap, Onboarding, User Onboarding, Dashboard Design, Dashboard Instruments, Responsive Web Design (RWD), Startups, Web App Design, Product Design, SaaS, User Experience (UX), eCommerce, eCommerce Design, Fintech, UI Style Guides, Dashboards, Web Dashboards, Web App UX, Web App UI, User Interface (UI), Prototyping, Design Systems, B2B, B2C, High-fidelity Mockups, SaaS Design, Graphics, UI Components, Landing Pages, Mobile UI Design, Mobile Design, iOS UX Design, Responsive Web Apps, App Design, Style Guides, Responsive UI, Landing Page Design, Websites, Digital Marketing Design, Software as a Service (SaaS), UX Audits, User Journeys, Customer Journeys, Holistic UX Design, Holistic Design, Booking, Booking Systems, Web Portals, Data Visualization, Blogs, News, Blog Design, Finance, Financial Design, Iterative Design, Apps, Interaction Design (IxD), eCommerce UX, Intuitive UX Design, Minimalism, Mobile Apps, Mobile Mockups, Mobile First, Subscriptions, Drip Email, Email Campaigns, Email Coding, Email Marketing, Financial UX, Financial Products, Financial Institutions, Financial Software, Business Services, Software, IT Services, MVP Design, Marketplace Design, Trading Applications, Early-stage Startups, Healthcare Services, Gamification, Notion, Minimum Viable Product (MVP), Mobile UX, Personas, Design Leadership, Workflow, Medtech, High-end Design, Mobile App Design, Enterprise SaaS, UX Review, Consumer Applications, Mockups, UX Wireframes, Human-centered Design (HCD), User Experience Design, Website CMS, Elementor, Mobile UX Design, Social Banners, Pitch Decks, Social Media, Social Media Design, PowerPoint Design, Mobile Prototypes, B2B2C, Marketing Design, Platform Design, Audits, Loyalty Programs, Rewards Programs, Ad Design, Color Palettes, Typography, Plugins, Reports, UX Prototyping, Rapid Prototyping, Interactive UX, Layout, UIKit, Product Branding, Component Libraries, Presentations, Sales Presentations, PowerPoint Templates, Pitch Presentations, Targeted Presentations, Journey Mapping, Surveys, Accessibility, Web Accessibility, Layout Design, WCAG 2, Business to Business to Consumer (B2B2C), Questionnaires, Marketplace Platforms, Multi-sided Marketplaces, Interactive Design, Front-end Design, Illustration, Web Illustration, Vector Illustration, Digital Illustration, UX Research, Quantitative User Research, Material UI, jQuery, Dashboard Development, User Research, Conversion Rate, Information Architecture (IA), Presentation Design, WordPress Design, Icon Sets, Iconography, iOS App Design, iOS UI Design, User Interviews, Usability Testing, Conversion Rate Optimization (CRO), Data Analysis, Health IT, Design Strategy, Leadership, Visual Identity, Healthcare Software, Crypto, Web3.js, Project Estimation, CRM Design, Product Discovery, Google SEO, High-fidelity Prototypes, Low-fidelity Prototypes, Social Networks, UX Strategy, System Design, Interactive Prototypes, Search Engine Optimization (SEO), User Validation, User Validation Testing, Brand Design, Digital Marketing, Feature Prioritization, Agile, Driving, Testing, Concept Sketching, Rewards, United Kingdom, Quizzes, Learning, Badges, Medical Software, Product Comparison, Price Analysis, Task Flows, Wireframe to Product, Trading, Forex, Forex Trading, Stock Exchange, Stock Trading, Stock Market, Investing, Investment Banking, Investment Banking Technology, Responsive, Responsive Design, Booking Apps, Responsive Layout, WordPress Plugins, User Testing, Infographics, App UI, User Needs, User Paths, Graphical User Interface (GUI), User-centered Design (UCD), User Empathy, Mobile Web Design, Icon Design, Digital Branding, Digital Brand Identity, UI Branding, UX Branding, Styled-components, Responsive Coding, Legal, Legal Technology (Legaltech), UX Documentation, Brand Identity, Email, Landing Page Optimization, Wizards, Forms, Form Design, Adobe UX, Web Usability, Usability, Competitor Analysis & Profiling, UI Research, Sitemaps, User Profiles, Microcopy, Mobile Web, Web & Mobile Applications, Sketching, UX Sketching, Rapid Sketching, Website Redesign, Sass, Social Media Covers, Cover Design, Creativity, Digital Design, Digital Ad Design, Digital Product Design, Digital Experience Design, Annotated Wireframes, Conversion, User Journey Maps, Logotype, Research, Capital Markets, SDKs, App UX, UX Wireflows, Discovery, Customer Discovery, Experience Design, Customer Experience, Flow Diagrams, Collaboration, Cross-functional Collaboration, Agile Sprints, Behavioral Design, User Engagement, Cryptocurrency, Cryptocurrency Payments, Cryptocurrency Wallets, Web3, App Icon Design, Game Art, CornerStone, Responsive UX Design, Web Hosting, Hosting, Static Hosting, Migration, CSS5, CSS Grid, Video Streaming, Search, Creative Direction, Marketplaces, Subscription Processing, Premium Content Subscriptions, Responsive Email Templates, Responsive Frameworks, Agile UX, Travel, Tailwind CSS, Ideation Workshops, White Labeling, Stock Analysis, Presentation Boards, Remote User Testing, Front-end Development, Sales Funnel, Veterinary Medicine, Medical Devices, Medical Imaging

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How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

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Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

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