Rafael Arizaga, Designer in Guadalajara, Mexico
Rafael is available for hire
Hire Rafael

Rafael Arizaga

Verified Expert  in Design

Designer

Location
Guadalajara, Mexico
Toptal Member Since
October 27, 2018

Rafa has been involved in tech product development and design for more than 12 years as a product expert, full-stack web developer, and UX designer. He's participated in more than 500 digital products (web, apps, and games) for premium brands. Persistence is his superpower. Rafa is able to build and run a product from scratch to publishing, measuring results, and iterating.

App UIApp UXUser MetricsWebAdobe PhotoshopAdobe Experience Design (XD)UX FlowsUsability TestingAdobe AnimateFigmaUX ResearchiOSAndroidAdobe IllustratorSketchAdobe XDApp UI/UX

Portfolio

Work Experience

CEO

2017 - PRESENT
Yepah
  • Implemented Scrum for the project development. Launched the first MVP in less than three months from start.
  • Worked with expert product designers and UX experts from Google, Facebook, and others, during an acceleration program in Silicon Valley, to solve design problems for the user personas.
  • Ran AB testing and measured results to optimize funnel conversions and retention in the platform.
  • Designed the new branding and website, aligned with the communication strategy for our market.
  • Directed the art for the games' pixel art assets and animations.
  • Worked with the UX micro-interactions to make a more enjoyable and simple experience.
Technologies: MySQL, PHP, JavaScript, Adobe Animate, Adobe Experience Design (XD), Adobe Photoshop

CEO

2005 - 2016
YWP
  • Worked with more than 500 projects for premium brands Marinela, Heineken, Gusanito, 3M, Andrea, Comex, Guadalajara University, Government, Grupo Guía, and others.
  • Managed, developed, and designed several projects within the agency.
  • Collaborated with advertising and marketing agencies bringing their offline campaigns to online.
  • Managed social media, design direction, and creativity for the content and strategies.
  • Executed UX/UI research and analysis to improve clients' digital products.
Technologies: MySQL, PHP, JavaScript, CSS, Adobe Photoshop, Adobe Flash
2010 - 2013

Master's Degree in Business Administration

Universidad del Valle de Mexico - Guadalajara, Mexico

2004 - 2009

Bachelor's Degree in Computer Engineering

Guadalajara University - Guadalajara, Mexico

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring