Rafael Arizaga, Designer in Guadalajara, Mexico
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Rafael Arizaga

Verified Expert  in Design


Guadalajara, Mexico
Toptal Member Since
October 27, 2018

Rafa has been involved in tech product development and design for more than 12 years as a product expert, full-stack web developer, and UX designer. He's participated in more than 500 digital products (web, apps, and games) for premium brands. Persistence is his superpower. Rafa is able to build and run a product from scratch to publishing, measuring results, and iterating.


Work Experience


2017 - PRESENT
  • Implemented Scrum for the project development. Launched the first MVP in less than three months from start.
  • Worked with expert product designers and UX experts from Google, Facebook, and others, during an acceleration program in Silicon Valley, to solve design problems for the user personas.
  • Ran AB testing and measured results to optimize funnel conversions and retention in the platform.
  • Designed the new branding and website, aligned with the communication strategy for our market.
  • Directed the art for the games' pixel art assets and animations.
  • Worked with the UX micro-interactions to make a more enjoyable and simple experience.
Technologies: MySQL, PHP, JavaScript, Adobe Animate, Adobe Experience Design (XD), Adobe Photoshop


2005 - 2016
  • Worked with more than 500 projects for premium brands Marinela, Heineken, Gusanito, 3M, Andrea, Comex, Guadalajara University, Government, Grupo Guía, and others.
  • Managed, developed, and designed several projects within the agency.
  • Collaborated with advertising and marketing agencies bringing their offline campaigns to online.
  • Managed social media, design direction, and creativity for the content and strategies.
  • Executed UX/UI research and analysis to improve clients' digital products.
Technologies: MySQL, PHP, JavaScript, CSS, Adobe Photoshop, Adobe Flash
2010 - 2013

Master's Degree in Business Administration

Universidad del Valle de Mexico - Guadalajara, Mexico

2004 - 2009

Bachelor's Degree in Computer Engineering

Guadalajara University - Guadalajara, Mexico


Adobe Photoshop, Adobe Experience Design (XD), Adobe Animate, InVision, Figma, G Suite, Adobe Flash, Adobe Illustrator, Sketch, InVision App


CSS, PHP 7, JavaScript, SQL, PHP


Web, iOS, Android


App UX, App UI, Motion Interaction, MySQL, Behavioral Design, User Metrics, UX Research, Interaction Design (IxD), UX Flows, A/B Testing, Usability Testing, Microinteractions, Art Direction, Casual Games, Information Architecture (IA), User Surveys, Persona Design, Market Research & Analysis, Sprint Planning, Design Sprints, Lean UX, Lean Canvas, Pixel Art, 2D Animation, Front-end, Dashboard Design, jQuery, Responsive UI, Market Research, Survey Design, Funnel Analysis, Conversion Rate Optimization (CRO), Frictionless Design, Wireframing, Prototyping, Gamification, Corporate, Task Flows, User Journeys, Product Design, UX Design, Web UX, Web UI Design, Branding, Interface Design, Wizards, Form Design, User Flows, Process Flow Design, Interactive Design, User Onboarding, Login Screens, Personas, Web Design, Web UI, Mockups, Writing & Editing, Gaming Platforms, Style Guides, Marketing Strategy

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