Rafal is available for hire
Hire RafalRafal Kuczynski
Verified Expert in Design
Designer
Seremban Negeri Sembilan, Malaysia
Toptal member since October 4, 2015
Bio
Rafal is a senior UI/UX designer and co-founder with 20+ years of experience building digital products for global clients across SaaS, B2B, mobile, and brand. Currently operating Royal Rides in Malaysia, a Royal Enfield rental brand he designed from the ground up, including identity, booking app, and marketing. He works with Figma, Framer, Lovable, and AI-assisted workflows to design and ship fast.
Portfolio
1Eighty Digital | Web Design | Marketing
FigmaWeb UXWeb DesignDigital DesignWebsite DesignWeb UI Design
Work Experience
Co-owner, Lead Designer
2025 - PRESENT
Royal Rides
- Founded and led the complete visual identity for Royal Rides from the ground up, including logo, brand system, and marketing materials.
- Designed and built a custom motorcycle rental booking app from scratch: UI/UX in Figma, AI-assisted workflows, and development in Lovable with a Supabase back end.
- Designed and shipped the brand's website (Figma to BrizyCloud), translating the visual identity into a functioning, public-facing site.
Technologies: Figma, Wireframing, UX Prototyping, Web Design, Web UX, Web App Design, Responsive Web Design (RWD), Brizy, AI-assisted Design, Digital Design, Website Design, Artificial Intelligence (AI), AI Design, User Experience Design, Web UI Design
UX Designer and Web Designer
2022 - PRESENT
1Eighty Design, LLC
- Designed nearly 100 landing pages spanning multiple industries.
- Used Figma to organize and deliver production-ready design assets to developers.
- Took initiative in shaping the design direction by going beyond brief interpretation, proposing new, better solutions.
Technologies: Figma, Adobe CC, Digital Design, Website Design, Artificial Intelligence (AI), AI Design, User Experience Design, Web UI Design
Product Designer, UX Designer, App Designer
2017 - PRESENT
Anguleris Technologies
- Designed the web and mobile Swatchbox app. A material sample delivery platform that helps designers easily order and receive physical samples of building products.
- Worked on the BIMsmith platform. A BIM product research and content platform that connects designers with real building products.
- Designed a new BIMsmith Market platform. One-stop shop where AEC professionals can find, compare, and download real manufacturer product data (Revit and BIM files) for use in their design software.
- Built and maintained style guides across all products.
Technologies: Adobe Photoshop, Figma, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), SaaS Design, App UI, App UX, Web UX, Framer, Style Guides, UI Design, Design Systems, Mobile Web, iOS, Responsive UI, B2B, Web Design, Dashboard Design, Mobile App UI, Mobile UX, Product Design, Visual Design, AI-assisted Design, Adobe CC, Digital Design, Website Design, Artificial Intelligence (AI), AI Design, User Experience Design
UX Designer and Web Designer
2024 - 2026
Cargoz
- Led a full rebrand and end‑to‑end redesign of Cargoz’s marketing website.
- Designed UX and UI for the storage management platform and online booking application, aligning flows with Cargoz’s “search–compare–book” model.
- Mapped customer journeys for onboarding tools that help agents match clients with warehouses.
- Created an experimental “lounge” app that enables real‑time chat with agents, helping them generate leads and manage current customers more efficiently.
- Developed a practical style guide that systematizes existing brand assets for consistent use across web, product, and marketing.
Technologies: Figma, Perplexity, Claude, Responsive UI, B2B, Web Design, Prototyping, Dashboard Design, Product Design, Visual Design, AI-assisted Design, Digital Design, Website Design, User Experience Design, Web UI Design
UX/UI Designer and Web Designer
2021 - 2026
Simplero ApS
- Designed and unified Simplero's core product suite — admin, page builder, course tools, community, event scheduling, automation, funnels, email marketing, and CRM.
- Built the Figma style guide and component library used across the product.
- Designed ready-to-use page builder templates so creators could launch pages without knowledge about design.
- Created design assets for multi-channel marketing campaigns and promotional materials.
Technologies: Figma, Adobe Photoshop, App UI, App UX, SaaS Design, Web UX, Style Guides, UI Design, Design Systems, Mobile Web, Android, iOS, Responsive UI, Web Design, Prototyping, Dashboard Design, Mobile App UI, Mobile UX, Product Design, AI-assisted Design, Digital Design, AI Design, Artificial Intelligence (AI), User Experience Design, Web UI Design
UX Designer and Web Designer
2020 - 2025
Bandicoot Marketing
- Designed more than 50 websites and digital projects for a diverse range of clients across multiple industries.
- Designed marketing and promotional materials - including digital ads, social media graphics.
- Created responsive eCommerce websites for a wide variety of brands.
Technologies: Figma, Web UX, Responsive UI, Web Design, Adobe CC, Digital Design, Website Design, User Experience Design, Web UI Design
UX Designer
2020 - 2021
Amicable
- Designed a mobile co-parenting app helping separated parents communicate, coordinate schedules, and prioritize their children's needs.
- Developed detailed wireframes and user flows based on user stories.
- Crafted a full suite of UI assets and a cohesive design system/style guide fully aligned with the Amicable brand.
Technologies: InVision, Sketch, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Mobile Design, Mobile Web, Android, User Experience Design
UX Designer
2018 - 2021
StoryFire, Inc.
- Served as a UX designer for the iOS mobile application.
- Designed a campfire-themed reward system to drive user engagement.
- Produced wireframes and user storyboards to guide product development.
Technologies: Figma, App UI, App UX, UX Design, User Experience (UX), Wireframing, User Experience Design
UX Designer
2019 - 2020
Flat World Partners Holdings, LLC
- Designed the Yves Blue Analytics web platform, optimized for data visualization and analytics workflows.
- Managed platform-wide branding, establishing visual identity and ensuring design consistency.
- Designed data visualizations and graph representations of various metrics.
- Produced professional print materials, including stationery, brochures, and social ads.
Technologies: InVision, Sketch, User Experience (UX), Figma, Web UX
UX Designer
2017 - 2017
Outfittery
- Designed a new onboarding funnel guided by user research insights, significantly improving sign-up rates and first-time user activation.
- Adapted and optimized the onboarding experience for iOS.
- Redesigned the core dashboard and account management pages with emphasis on clarity.
Technologies: Adobe Photoshop, Sketch, User Experience (UX), User Experience Design
Web App and UX Designer
2016 - 2017
Carnahan Group
- Played a key design role in the development of FMVMD, an innovative healthcare platform.
- Collaborated with front-end developers to implement a fully responsive design across desktop, tablet, and mobile devices.
- Designed print and digital brand materials, including flyers, informational brochures, and promotional assets.
Technologies: Adobe Photoshop, Sketch, User Experience Design
Freelance Senior Graphic Designer
2009 - 2017
Virtual People Marketing Agency
- Designed and delivered over 100 professional websites across various sectors.
- Secured 3rd place in the LangLion competition/ranking for outstanding web design in the language school category.
- Designed mobile and web applications for eCommerce software solutions.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Web UX, Responsive UI, Web Design, eCommerce Web Design, Adobe CC, Digital Design
UI/UX Lead Designer
2016 - 2016
Nettium Sdn. Bhd.
- Led the redesign of the casino website user experience, crafting a modern and premium brand feel.
- Revamped the existing registration process for both web and mobile platforms.
- Implemented a fully responsive design across all products.
Technologies: Adobe Photoshop, User Experience (UX), Sketch, User Experience Design
Web Designer and UX Designer
2015 - 2016
cieTrade Systems
- Advised on strategic redesign of core sections of CieTrade.com to optimize user experience and effectiveness.
- Implemented responsive design across CieTrade.net for flawless performance on desktop, tablet, and mobile.
- Produced branded banners and print ads for ad campaigns.
Technologies: Adobe Photoshop, User Experience (UX), Sketch, Web UX, Responsive UI, Web Design, Adobe CC, Digital Design, User Experience Design
UX Lead Designer
2007 - 2009
Where Are You Now? Ltd. (UK/Poland)
- Redesigned the website interface, earning strong positive feedback from members.
- Was responsible for UX design and creating a refreshed, clean brand look.
- Developed and executed a highly successful promotional campaign for The Darjeeling Limited, including a competition landing page, a custom member profile skin, and supporting banners.
- Worked on marketing materials, banners, and campaigns.
Technologies: Adobe Illustrator, Adobe Photoshop, Web Design, Adobe CC, Digital Design
Education
2005 - 2007
Master of Science Degree in Sociology
University of Szczecin - Poland
2003 - 2005
Bachelor's Degree in Sociology (Human Behaviors)
University of Szczecin - Poland
Skills
Tools
InVision, Sketch, Adobe Photoshop, Adobe Illustrator, Claude, Adobe CC
Platforms
Figma, iOS, Android
Other
Responsive UI, UX Design, User Interface (UI), Mobile Design, App UI, App UX, Web App UX, Web UX, User Experience (UX), Mobile Web, Web Design, Responsive Web Design (RWD), UI Design, Product Design, Visual Design, Digital Design, Website Design, User Experience Design, Web UI Design, Dashboard Design, Mobile Applications, Mobile Prototypes, Web App Design, Web App UI, Prototyping, UX Prototyping, Wireframing, SaaS Design, Brand Identity, eCommerce Web Design, B2B, Branding, User Psychology, Perplexity, Style Guides, Design Systems, Mobile App UI, Mobile UX, Brizy, AI-assisted Design, Artificial Intelligence (AI), AI Design, Framer, Lovable, Web UI, Data Visualization, Interaction Design (IxD), Low-fidelity Mockups, High-fidelity Mockups, Landing Page Design
Experience
- Digital Design - 20 years
- User Experience (UX) - 15 years
- User Interface (UI) - 12 years
- Branding - 9 years
- SaaS Design - 8 years
- B2B - 8 years
- Mobile Design - 8 years
- AI-assisted Design - 2 years
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