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Rafal Kuczynski
Verified Expert in Design
Designer
Telok Panglima Garang Selangor, Malaysia
Toptal member since October 4, 2015
Bio
Rafal is a senior product designer with 20+ years of experience across SaaS, B2B, mobile, and web products. He works across UX, UI, and design systems, with a particular interest in complicated products and workflows. He is also the co-founder of Royal Rides in Malaysia, where he designed the brand, website, booking platform, and internal operations system. He works primarily in Figma and increasingly uses Lovable and AI-assisted workflows.
Experience
- User Experience (UX) - 15 years
- Product Design - 15 years
- User Interface (UI) - 12 years
- Web App Design - 10 years
- B2B - 8 years
- SaaS Design - 8 years
- Figma - 8 years
- AI-assisted Design - 2 years
Portfolio
Work Experience
Co-owner, Lead Designer
2025 - PRESENT
Royal Rides
- Co‑founded Royal Rides and owned product, brand, and UX for a Royal Enfield motorcycle rental company in Malaysia.
- Designed and built a custom internal operations platform from scratch (Figma + Lovable + Supabase), connecting bookings, fleet management, maintenance tracking, customer records, and daily operations.
- Created the complete brand identity, website, and customer experience ecosystem — connecting marketing, booking, and rider communication into one consistent journey.
Technologies: Figma, Wireframing, UX Prototyping, Web Design, Web UX, Web App Design, Responsive Web Design (RWD), Brizy, AI-assisted Design, Digital Design, Website Design, Artificial Intelligence (AI), AI Design, User Experience Design, Web UI Design, Mobile Apps, Visual Identity, Graphic Design, Logo Design, Mobile App Design, AI Art Generator, Websites, Marketing Design, Branding
UX Designer and Web Designer
2022 - PRESENT
1Eighty Design, LLC
- Designed around 100 landing pages across SaaS, eCommerce, and local services, focusing on clear stories and leads, not just visuals.
- Used Figma to organize and deliver production-ready design assets to developers.
- Suggested often better approaches than the original brief when I saw a clearer way to reach the goal.
Technologies: Figma, Adobe CC, Digital Design, Website Design, Artificial Intelligence (AI), AI Design, User Experience Design, Web UI Design, Graphic Design, AI Art Generator, Websites
Product Designer, UX Designer, and App Designer
2017 - PRESENT
Anguleris Technologies
- Designed and maintained multiple connected SaaS products within the AEC technology space, including BIMsmith, Forge, Market, and Swatchbox.
- Worked across multiple connected products at once: keeping user flows, visual language, and a shared design system consistent.
- Designed a new BIMsmith Market platform. One-stop shop where AEC professionals can find, compare, and download real manufacturer product data (Revit and BIM files) for use in their design software.
Technologies: Adobe Photoshop, Figma, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), SaaS Design, App UI, App UX, Web UX, Framer, Style Guides, UI Design, Design Systems, Mobile Web, iOS, Responsive UI, B2B, Web Design, Dashboard Design, Mobile App UI, Mobile UX, Product Design, Visual Design, AI-assisted Design, Adobe CC, Digital Design, Website Design, Artificial Intelligence (AI), AI Design, User Experience Design, Mobile Apps, Visual Identity, Logo Design, Mobile App Design, AI Art Generator, SaaS, Web App Design, Branding
UX Designer and Web Designer
2024 - 2026
Cargoz
- Designed UX and UI for a B2B storage marketplace connecting warehouses and customers through booking, onboarding, and management workflows.
- Mapped out customer journeys and created onboarding tools to help agents match clients with the right warehouses more easily.
- Mocked up a simple real-time chat app for agents to make it easier to capture leads and talk to active customers.
Technologies: Figma, Perplexity, Claude, Responsive UI, B2B, Web Design, Prototyping, Dashboard Design, Product Design, Visual Design, AI-assisted Design, Digital Design, Website Design, User Experience Design, Web UI Design, SaaS, Web App Design
UX/UI Designer and Web Designer
2021 - 2026
Simplero ApS
- Worked across Simplero’s SaaS platform, redesigning existing workflows, helping shape new features, and creating reusable design patterns across the product.
- Built and maintained the core Figma design system used across the product, improving consistency and speeding up feature development.
- Worked closely with product and customer teams to understand user needs and translate complex workflows into simpler experiences.
Technologies: Figma, Adobe Photoshop, App UI, App UX, SaaS Design, Web UX, Style Guides, UI Design, Design Systems, Mobile Web, Android, iOS, Responsive UI, Web Design, Prototyping, Dashboard Design, Mobile App UI, Mobile UX, Product Design, AI-assisted Design, Digital Design, AI Design, Artificial Intelligence (AI), User Experience Design, Web UI Design, Mobile Apps, Visual Identity, Mobile App Design, Websites, SaaS, Web App Design
UX Designer and Web Designer
2020 - 2025
Bandicoot Marketing
- Designed and launched 50+ websites and digital projects for retail, hospitality, and local businesses.
- Built responsive eCommerce sites and created ads, social graphics, and other promo visuals to support them.
- Designed marketing and promotional materials - including digital ads and social media graphics.
Technologies: Figma, Web UX, Responsive UI, Web Design, Adobe CC, Digital Design, Website Design, User Experience Design, Web UI Design, Websites
UX Designer
2020 - 2021
Amicable
- Designed a mobile co‑parenting app to help separated parents communicate, plan schedules, and stay focused on their kids.
- Turned user stories into clear wireframes and flows the whole team could work from.
- Crafted a full suite of UI assets and a cohesive design system/style guide fully aligned with the Amicable brand.
Technologies: Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Mobile Design, Mobile Web, Android, User Experience Design, Mobile Apps, Mobile App Design
UX Designer
2018 - 2021
StoryFire, Inc.
- Served as a UX designer for the iOS mobile application.
- Designed a campfire-themed reward system to drive user engagement.
- Produced wireframes and user storyboards to guide product development.
Technologies: Figma, App UI, App UX, UX Design, User Experience (UX), Wireframing, User Experience Design
UX Designer
2019 - 2020
Flat World Partners Holdings, LLC
- Designed the Yves Blue Analytics web app, making it easier to explore and understand complex ESG data.
- Looked after the visual identity across the platform and created print and digital materials for outreach.
- Produced professional print materials, including stationery, brochures, and social ads.
Technologies: User Experience (UX), Figma, Web UX
Web App and UX Designer
2016 - 2017
Carnahan Group
- Played a key design role in the development of FMVMD, an innovative healthcare platform.
- Collaborated with front-end developers to implement a fully responsive design across desktop, tablet, and mobile devices.
- Designed print and digital brand materials, including flyers, informational brochures, and promotional assets.
Technologies: Adobe Photoshop, User Experience Design
Freelance Senior Graphic Designer
2009 - 2017
Virtual People Marketing Agency
- Designed and delivered over 100 professional websites across various sectors.
- Secured 3rd place in the LangLion competition/ranking for outstanding web design in the language school category.
- Designed mobile and web applications for eCommerce software solutions.
Technologies: Adobe Illustrator, Adobe Photoshop, Web UX, Responsive UI, Web Design, eCommerce Web Design, Adobe CC, Digital Design, Websites
UI/UX Lead Designer
2016 - 2016
Nettium Sdn. Bhd.
- Led the redesign of the casino website user experience, crafting a modern and premium brand feel.
- Revamped the existing registration process for both web and mobile platforms.
- Implemented a fully responsive design across all products.
Technologies: Adobe Photoshop, User Experience (UX), User Experience Design
Web Designer and UX Designer
2015 - 2016
cieTrade Systems
- Improved important areas of CieTrade’s B2B trading platforms and created supporting campaign visuals.
- Implemented responsive design across CieTrade.net for flawless performance on desktop, tablet, and mobile.
- Produced branded banners and print ads for ad campaigns.
Technologies: Adobe Photoshop, User Experience (UX), Web UX, Responsive UI, Web Design, Adobe CC, Digital Design, User Experience Design
Education
2005 - 2007
Master of Science Degree in Sociology
University of Szczecin - Poland
2003 - 2005
Bachelor's Degree in Sociology (Human Behaviors)
University of Szczecin - Poland
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Claude, Adobe CC
Platforms
Figma, iOS, Android
Other
Responsive UI, UX Design, Web App Design, User Interface (UI), Mobile Design, App UI, App UX, SaaS Design, Brand Identity, Web App UX, Web UX, User Experience (UX), Mobile Web, Web Design, Branding, Responsive Web Design (RWD), UI Design, Product Design, Visual Design, Digital Design, Website Design, User Experience Design, Web UI Design, Graphic Design, Websites, SaaS, Dashboard Design, Mobile Applications, Mobile Prototypes, Web App UI, Prototyping, UX Prototyping, Wireframing, eCommerce Web Design, B2B, User Psychology, Perplexity, Style Guides, Design Systems, Mobile App UI, Mobile UX, Brizy, AI-assisted Design, Artificial Intelligence (AI), AI Design, Mobile Apps, Visual Identity, Logo Design, Mobile App Design, AI Art Generator, Marketing Design, Framer, Lovable, Web UI, Data Visualization, Interaction Design (IxD), Low-fidelity Mockups, High-fidelity Mockups, Landing Page Design, AI-assisted UX, Digital Systems, Workflow Design, UX Architecture, Web Application Design, Marketplace Design, Presentation Design
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