Rayson Amalemba
Verified Expert in Design
Designer
Nairobi West, Nairobi County, Kenya
Toptal member since May 25, 2022
Rayson is a senior UX/UI product designer with several years of experience across many industries, including fintech, insurtech, microfinance, logistics, eCommerce, and medtech. He is passionate about creating products that have a positive impact on daily challenges. Rayson focuses on user research; designing, testing, prototyping, and scaling applications; and adopting standardized processes and best practices.
Experience
- Responsive UI - 7 years
- Visual Design - 7 years
- Interaction Design (IxD) - 7 years
- Figma - 6 years
- UX Research - 6 years
- Branding - 6 years
Portfolio
Work Experience
Senior Product Designer
SovTech
- Led large-scale projects from 0–1, managing uncertainty and ambiguity, ensuring we were shipping meaningful and quality experiences, and reducing redundant operational processes to enable 20% YoY variable cost-cutting.
- Partnered with operational strategy, engineering, and stakeholders to build software for long-term design systems and short-term MVP definitions across three product domains, supporting more than eight internal applications.
- Led an end-to-end design process by conducting user research and crafting information architecture, user journeys, wireframes, visual designs, and interactive prototypes to solve and validate design solutions.
Senior UI/UX Designer
Turnkey Africa
- Researched, designed, and implemented Agencify, an insurtech startup. Redesigned the official website with an enhanced rating mechanism and overall post-order experience, increasing the feedback by 30%. Received an employee award in December 2021.
- Proposed and initiated the Turnquest design system. Designed and implemented the Turnquest CRM portal and mobile (Android and iOS) app UI.
- Implemented five UI/UX product features, one of which increased the adoption of the product by 750,000 people.
- Developed more than 50 apps, including Banca insurance apps, CRMs, portals, eCommerce, and fintech.
Senior UI/UX Designer
Be Thread
- Designed and facilitated a four-day design sprint for the whole company, which resulted in a faster MVP signoff.
- Proposed and initiated the Be Thread design system that allows users to customize their preferred features on the dashboard (user-specific drag and drop dashboard). It has increased new user retention by 70%.
- Built a brand identity guide, including colors, typography, language, tone, logos, illustrations, and other assets.
Product Designer
Dawit
- Implemented five product features, one of which increased the adoption of the product by 750,000 people.
- Tripled the engineering team, and participated in development process changes.
- Developed the UI of more than four apps, including a valuer portal, customer portal, CRM, and mobile app.
Education
Bachelor's Degree in Human-computer Interaction (HCI)
Kisii University - Nairobi, Kenya
Skills
Tools
Adobe Experience Design (XD), Adobe Illustrator, Adobe InDesign, Adobe CC, Zeplin, After Effects CC, InVision, ProtoPie, Balsamiq, InVision Studio
Platforms
Figma, iOS, Android, WordPress, Web
Languages
HTML, CSS
Other
Data-informed Visual Design, UX Writing, UX Research, Visual Design, Interaction Design (IxD), Responsive Web Design (RWD), Prototyping, User Interface (UI), User Experience (UX), Branding, Responsive UI, Iconography, Illustration, Dark Design, Web UX, Mood Boards, User Personas, Rapid Sketching, Rapid Prototyping, User Stories, Desktop App Design, UX Flows, Lean UX, Mobile Apps, User Onboarding, UX Testing, Mobile Web, Native Mobile Apps, Fintech, Brand Design, Web UI, Chatbots, Conversational UI, Web App UX, SaaS Design, Modernization, Web App Design, UX Design, UI Design, eCommerce UX, eCommerce UI, eCommerce, Mobile eCommerce, Mobile UI, Web Design, Web Dashboards, App Design, Gamification, User Journeys, User Flows, UX Audits, Brainstorming, UX Wireflows, Narrative UX, MVP Design, Personas, Product Design, Wireframing, Mobile UX, Dashboards, User Interviews, User Research, Mobile App Design, Market Research, Data Visualization, Design Systems, User Testing, Remote User Testing, Analytics, SaaS, Design Strategy, UI Branding, Mobile Design, Enterprise Application Integration (EAI), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Websites, App UI, Usability Testing, Landing Page Design, Landing Pages, Mockups, Mobile UX Design, Mobile UI Design, Dashboard Design, Information Architecture (IA), Onboarding, Web App UI, Product Discovery, Responsive Web Apps, Mentorship & Coaching, Interface Design, UX Mentoring, Mentorship, B2C, Mobile-first Design, Website Redesign, Microinteractions, System Design, Presentations
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