Repael Haim Azoulay, Designer in Tel Aviv-Yafo, Israel
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Repael Haim Azoulay

Verified Expert  in Design


Tel Aviv-Yafo, Israel
Toptal Member Since
December 1, 2016

Crafting user experiences, designing, branding digital products, and a little coding work, Repael brings a decade of experience spanning industries such as automotive, gaming, medicine, lifestyle, fintech, management tools, and more. Equally capable of leading teams and delivering directly, Repael is versed in UI/UX for mobile apps, tablets, websites, desktop apps, and embedded systems.


Work Experience

Creative Director

2011 - PRESENT
Rep Creative
  • Designed and branded products for startups in various industries such as the gaming industry, connected cars, fashion and lifestyle, on-demand services, and much more.
  • Targeted the broader driver ecosystem, as an embedded system designer working with Toyota so that they ultimately shipped our solution across every new Toyota with a screen in Israel, 2017.
  • Conducting competitor analyses, user testing interviews, and data analysis to collect data requires the decision-making process.
  • Created user stories, personas, user flows, wireframes, excellent UI designs, mockups, and user behavioral analyses.
  • Illustrated customized icons for each project—creating art for branded products.
  • Created the branding for products and a uniform visual language for products across the user interface and general art.
  • Introduced a playful new visual design language—as an auto UI/UX designer for a multinational embedded systems supplier—which ultimately informed the embedded systems design across all new Android-friendly Chevrolet models, 2017.
  • Targeted the onboarding and data visualization for an insurance fraud-prevention startup which helped drive traction on new technologies —ultimately capturing over $10 million in awards and investments.
Technologies: Adobe Animate, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Figma, Agile UX, ClickUp

Senior UI/UX Designer

2006 - 2011
Freelance Work (Several Studios)
  • Designed for the social gaming industry.
  • Crafted user interfaces for complex web platforms.
  • Created illustrations for several projects.
  • Implemented mobile adaptation designs for all the games.
  • Worked with different teams of designers, developers, researchers, products managers, and QA.
Technologies: Gaming
2010 - 2014

Bachelor of Design in Interaction Design

Shenkar Academy - Tel Aviv, Israel