Rob Armes, Designer in London, United Kingdom
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Rob Armes

Verified Expert  in Design

Bio

Rob is an entrepreneur and consultant passionate about how digital can enable organizations to rethink their business models and digital strategy shifting toward circularity. Rob has coached design thinking, steered product and UX strategy, assisted in recruitment, and helped win new business. He has worked with clients such as Aviva Investors Security Bank, Transport for Wales, London Metal Exchange, Rentokil Initial, HM Courts & Tribunals Service, The Scottish Government, and Randstad.

Portfolio

Work Experience

Director

2022 - PRESENT
Circular UX
  • Founded and set up Circular UX for freelance work and contracts.
  • Created a design and technology company, blending user-centered service design with a passion for how digital can enable organizations to rethink their business models and digital strategy shifting toward circularity.
  • Completed longer consulting engagements and services such as UX audits.
Technologies: Consulting, Mobile Design, UX Strategy, Workshops, UX Wireframes, Design Leadership, Rapid Prototyping, Research, Stakeholder Interviews, Prototyping, User Journeys, Style Guides, Web Design, Landing Page Design, UI Design, Product Design, Branding, Layout Design, Web App Design, Landing Pages, SaaS, Web App UX, SaaS Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile App Design, Fantasy & Daily Fantasy Sports Platforms, Responsive Web Design (RWD), Wireframing, Usability, Digital Marketing Design, Banner Ads, Lean UX, Agile, HTML, CSS, JavaScript, Logo Design, Visual Design, Dashboard Design, B2B, Fintech, User Experience (UX), WordPress, User Interface (UI), Business to Business (B2B), Events, Food Ordering, Food Ordering Platforms, Squarespace, Parenting, Web, Zoho

Senior User Experience Consultant

2019 - 2022
Red Badger
  • Led shaping and running of the Red Badger design school for both badgers and clients.
  • Ran workshops, coached design thinking, and steered product and UX strategy while managing senior stakeholders during discovery and delivery build phases for clients.
  • Wrote thought leadership blogs in areas of expertise.
  • Mentored other UX designers through coaching and line management.
  • Worked with clients such as Security Bank, Transport for Wales, Oodle Car Finance, Bone Marrow Donors Worldwide, MAK-SYSTEM International Group, London Metal Exchange, and Fortnum & Mason.
Technologies: Consulting, Stakeholder Management, Mobile Design, UX Strategy, Workshops, UX Wireframes, Design Leadership, Rapid Prototyping, Research, Stakeholder Interviews, Prototyping, User Journeys, Style Guides, Web Design, eCommerce, Landing Page Design, UI Design, Product Design, Branding, Layout Design, Web App Design, Landing Pages, SaaS, Web App UX, SaaS Design, Figma, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile App Design, Responsive Web Design (RWD), Wireframing, Usability, Digital Marketing Design, Banner Ads, Lean UX, Agile, HTML, CSS, JavaScript, Logo Design, Visual Design, Dashboard Design, B2B, Fintech, User Experience (UX), WordPress, User Interface (UI), Business to Business (B2B), Events, Food Ordering, Food Ordering Platforms, Squarespace, Web

User Experience Consultant

2016 - 2019
PA Consulting
  • Followed GDS principles and created prototypes with GOV.UK toolkit and completed assessments.
  • Served as the design and user research workstream lead creating research plans, best practice design interactions, and delivery of digital services for clients.
  • Assisted in the recruitment of designers and researchers, helping the team double in size.
  • Supported winning new business by contributing to bids, tenders, and successful pitches.
  • Worked with clients such as Rentokil Initial, HM Courts & Tribunals Service, Care Quality Commission, National Citizen Service, The Scottish Government, and Randstad.
Technologies: Sketch, GOV.UK Prototype Kit, Mobile Design, UX Strategy, Workshops, UX Wireframes, Design Leadership, Rapid Prototyping, Research, Stakeholder Interviews, Prototyping, User Journeys, Web Design, eCommerce, Landing Page Design, UI Design, Product Design, Layout Design, Web App Design, Landing Pages, SaaS, Web App UX, SaaS Design, Figma, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile App Design, Responsive Web Design (RWD), Wireframing, Usability, Digital Marketing Design, Banner Ads, Lean UX, Agile, HTML, CSS, JavaScript, Logo Design, Visual Design, Dashboard Design, B2B, Fintech, User Experience (UX), WordPress, User Interface (UI), Business to Business (B2B), Events, Food Ordering, Food Ordering Platforms, Squarespace, Web

Design Consultant

2015 - 2015
Unilever
  • Completed a futuristic research project looking at how new technologies like additive manufacturing (3D printing) of chocolate could influence purchasing, logistics, and consumption of products.
  • Worked with research and process scientists and used design thinking.
  • Produced an associated public journal paper looking at emotional and ethical topics.
Technologies: CAD, User Experience (UX), WordPress, User Interface (UI), Business to Business (B2B), Web

Design Associate

2012 - 2013
BlackBerry
  • Served as a part of three teams, including Handheld Management & Tracking (HMT), Product Management (PM) & Industrial Design (ID).
  • Involved in the preparation and successful global launch of a new operating system and associated products, managing several projects deploying products.
  • Given the responsibility of ensuring devices were correctly configured for a number of celebrity endorsements.
Technologies: SAP, Illustrator CC, Photoshop CC, CAD, Web App UX, SaaS Design, User Experience (UX), WordPress, User Interface (UI), Business to Business (B2B), Web
2014 - 2015

Master's Degree in Design, Strategy, and Leadership

Cranfield University - England, UK

2010 - 2014

Bachelor's Degree in Industrial Design

Loughborough University - England, UK

APRIL 2021 - PRESENT

Circular Economy Implementation for Smaller Businesses

University of Exeter Business School

MARCH 2021 - PRESENT

UX Certified (1030958)

Nielsen Norman Group

FEBRUARY 2021 - PRESENT

Line Management Training

Aspire Leadership

Tools

Figma, Miro, Adobe Creative Suite, Google Workspace, Illustrator CC, Photoshop CC, Sketch, InVision, MURAL, CAD

Platforms

WordPress, Web, UserZoom

Industry Expertise

Events, Sports

Languages

HTML, CSS, JavaScript

Other

Design, Business Strategy, GOV.UK Prototype Kit, User Interviews, UX Strategy, Circular Economy, User Research, User Testing, Design Thinking, Stakeholder Management, Workshops, UX Wireframes, UX Design, Consulting, Design Leadership, User Experience (UX), Mobile Design, Dashboard Design, Rapid Prototyping, Research, Stakeholder Interviews, Prototyping, User Journeys, Style Guides, Web Design, eCommerce, Landing Page Design, UI Design, Product Design, Web App Design, Landing Pages, SaaS, Web App UX, SaaS Design, Mobile Prototypes, Mobile UX Design, Mobile UI Design, Mobile App Design, Responsive Web Design (RWD), Wireframing, Usability, Lean UX, Agile, Logo Design, Visual Design, B2B, Fintech, User Interface (UI), Business to Business (B2B), Food Ordering, Food Ordering Platforms, Squarespace, Microsoft Teams, Line Management, Interactive Prototypes, Product Strategy, Design Systems, Branding, Layout Design, Fantasy & Daily Fantasy Sports Platforms, Digital Marketing Design, Banner Ads, Parenting, Zoho, SAP, Journey Mapping, UX Process, User Experience Design, User Experience Strategy

Experience

  • Journey Mapping - 10 years
  • Workshops - 10 years
  • User Interviews - 10 years
  • UX Design - 10 years
  • Stakeholder Management - 8 years
  • Business Strategy - 7 years
  • Miro - 6 years
  • UX Strategy - 5 years

Tools

  • Miro
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