Rochelle Pennington, Designer in Seoul, South Korea
Rochelle is available for hire
Hire Rochelle

Rochelle Pennington

Verified Expert  in Design

Bio

Rochelle is a design lead and digital product designer who uses human-centered design methods to solve complex problems. She has 13+ years of agency experience working with all sizes of clients, teams, and projects. Rochelle has worked with government, nonprofits, and startups–including Yamaha, U.S. Federal Student Aid, Centers for Medicare & Medicaid Services, and Ronald McDonald House Charities.

Portfolio

Work Experience

Principal Designer | Owner

2021 - PRESENT
Self-employed
  • Provided digital strategy and design services to help companies tell their story in a compelling way, achieve their business objectives, and better serve their customers.
  • Conducted the usability, content, analytics audits, and research activities such as stakeholder and user interviews.
  • Developed the brand strategy and identity design, including brand guidelines documenting logo, color, and typography usage.
Technologies: Figma, Sketch, Photoshop, Adobe Illustrator, Adobe InDesign, HTML, CSS, WordPress Design, Joomla, InVision, Notion Development, Design Thinking, Human-centered Design, Microsoft PowerPoint, UX Design, UI Design, Product Design, Wireframing, Prototyping, Design Systems, Service Design, UX Design, Brand Identity Design, Accessibility Development, Responsive Web Design, Content Strategy, Information Architecture, Web Design, Brand Design, Research, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Graphic Design, Web Application, UX Design, UI Design, Design Strategy, Branding, Creative Direction, Design Research, User Flow Design, Team Leadership, Photoshop, UI Design, Design Direction, SaaS Design, SaaS Design, UX Design, Adobe InDesign, Adobe Illustrator, Public Health, Adobe Creative Suite Design, Mobile App Design, Interaction Design (IxD), B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Design, Competition Research, UX Research, User Research, Customer Research, Analytics Development, Web Analytics, Ideation, Dashboard Design, Mobile App Design, Mobile App Design, User Journeys, User Stories, SaaS Design, Mockups, Digital Product Design, Mobile UX Design, Leadership, Design Production, Prototype Design, Prototype Design, Agile Design, Landing Page Design, Android Design, UX Design, UI Design

Senior Digital Product Designer

2020 - 2021
U.S. Digital Response
  • Designed a high-fidelity prototype to show states how a modern claim management system can provide data-driven insights, process claims faster, and reduce fraud.
  • Identified inefficiencies within the claimant experience and the U.S. Department of Labor’s back-end operations.
  • Co-authored an identity validation white paper to help states spend less time and resources procuring vendors.
Technologies: Figma, Notion Development, InVision, Photoshop, Design Thinking, Human-centered Design, CSS, HTML, WordPress Design, Microsoft PowerPoint, Joomla, UX Design, UI Design, Product Design, Wireframing, Prototyping, Design Systems, Service Design, UX Design, Brand Identity Design, Accessibility Development, Responsive Web Design, Content Strategy, Information Architecture, Web Design, Brand Design, Research, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Graphic Design, Web Application, Government, UX Design, UI Design, Design Strategy, Design Research, User Flow Design, Team Leadership, Web App Design, Mobile App, Photoshop, UI Design, Design Direction, SaaS Design, SaaS Design, UX Design, Adobe InDesign, Adobe Illustrator, Public Health, Adobe Creative Suite Design, Mobile App Design, Mobile App Design, Interaction Design (IxD), B2B Design, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Design, Competition Research, UX Research, User Research, Customer Research, Analytics Development, Web Analytics, Ideation, Dashboard Design, Mobile App Design, User Journeys, User Stories, SaaS Design, Mockups, Mobile App Design, Mobile App Design, Mobile UI Design, Digital Product Design, Mobile UX Design, iOS Design, MVP Design, Leadership, Design Production, Prototype Design, Prototype Design, Agile Design, Landing Page Design, UX Design, UI Design, Responsive Web Development

Visual Design Lead and User Experience Designer

2016 - 2019
Fjord / Accenture Federal Studio
  • Led a team consisting of nine UX and visual designers on a 10-month, high-visibility website redesign project with Federal Student Aid.
  • Planned and facilitated design sprints, design thinking workshops, stakeholder and user interviews, and usability testing.
  • Engaged clients in design presentations and workshops to solicit meaningful insights and feedback.
  • Cross-collaborated with the project leads across design, business, data, content, and engineering.
  • Led the studio’s visual design recruiting and hiring efforts and coached designers on developing their skills.
Technologies: Figma, Adobe Illustrator, Adobe InDesign, InVision, Jira, Confluence, HTML, CSS, Sketch, Zeplin Design, Photoshop, Microsoft PowerPoint, Design Thinking, Human-centered Design, UX Design, UI Design, Product Design, Wireframing, Prototyping, Design Systems, Service Design, UX Design, Brand Identity Design, Accessibility Development, Responsive Web Design, Content Strategy, Information Architecture, Web Design, Brand Design, Research, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Usability Testing, Mobile Apps, Graphic Design, Print Design, Communication Design, Web Application, Government, UX Design, UI Design, Design Strategy, Branding, Creative Direction, Design Research, User Flow Design, Team Leadership, Web App Design, Mobile App, Photoshop, UI Design, Design Direction, SaaS Design, SaaS Design, UX Design, Adobe InDesign, Adobe Illustrator, Public Health, Adobe Creative Suite Design, Mobile App Design, Mobile App Design, Interaction Design (IxD), B2B Design, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Design, Competition Research, UX Research, User Research, Customer Research, Analytics Development, Web Analytics, Ideation, Dashboard Design, Mobile App Design, Fintech Development, User Journeys, User Stories, SaaS Design, Mockups, Mobile App Design, Mobile App Design, Mobile UI Design, Digital Product Design, Mobile UX Design, iOS Design, MVP Design, Leadership, Design Production, Prototype Design, Prototype Design, Agile Design, Landing Page Design, Android Design, UX Design, UI Design, Responsive Web Development

Creative Director

2016 - 2016
Whereoware
  • Provided design direction for web, product, and marketing projects–from concept to launch.
  • Generated new business through proposal writing, strategy, crafting design concepts for sales pitches, and meeting with prospective clients.
  • Kept the agency relevant by constantly evolving the design process and researching industry trends, best practices, and emerging technologies and tools.
Technologies: Sketch, UXPin, InVision, Episerver, Photoshop, Adobe Illustrator, HTML, CSS, Microsoft PowerPoint, UX Design, UI Design, Product Design, Wireframing, Prototyping, Brand Identity Design, Accessibility Development, Responsive Web Design, Information Architecture, Web Design, Research, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Mobile Apps, Graphic Design, E-commerce Website Design, Web Application, UX Design, UI Design, Design Strategy, Branding, Front-end Development, Creative Direction, User Flow Design, Team Leadership, Web App Design, Mobile App, Photoshop, UI Design, Design Direction, SaaS Design, SaaS Design, UX Design, Adobe Creative Suite Design, Mobile App Design, Mobile App Design, Interaction Design (IxD), B2B Design, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Design, Competition Research, UX Research, User Research, Customer Research, Analytics Development, Web Analytics, Ideation, Dashboard Design, Mobile App Design, SaaS Design, Mockups, Mobile App Design, Mobile App Design, Mobile UI Design, Digital Product Design, Mobile UX Design, iOS Design, MVP Design, Leadership, Inventory Management, Design Production, Prototype Design, Prototype Design, Landing Page Design, Android Design, UX Design, UI Design, Responsive Web Development

Design Lead and Front-end Development Lead

2011 - 2016
Whereoware
  • Collaborated with the internal stakeholders and team to plan, design, build, and test ideas and features for our in-house eCommerce platform.
  • Modernized our workflow by introducing responsive web design, CSS preprocessing, web performance and accessibility best practices, and cloud-based cross-browser and device testing.
  • Hired, trained, and managed a team of front-end developers and remote freelance designers.
Technologies: Sketch, Photoshop, UXPin, Mockups, CSS, HTML, InVision, Adobe Illustrator, Episerver, Microsoft PowerPoint, UX Design, UI Design, Product Design, Wireframing, Prototyping, Brand Identity Design, Accessibility Development, Responsive Web Design, Information Architecture, Web Design, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Graphic Design, E-commerce Website Design, Web Application, UX Design, UI Design, Design Strategy, Front-end Development, Creative Direction, User Flow Design, Team Leadership, Web App Design, Mobile App, Photoshop, UI Design, Design Direction, SaaS Design, SaaS Design, Adobe Creative Suite Design, Mobile App Design, Mobile App Design, UX Design, Interaction Design (IxD), B2B Design, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Design, Competition Research, UX Research, User Research, Customer Research, Analytics Development, Web Analytics, Ideation, Dashboard Design, Mobile App Design, SaaS Design, Mockups, Mobile App Design, Mobile App Design, Mobile UI Design, Digital Product Design, Mobile UX Design, iOS Design, MVP Design, Leadership, Inventory Management, Design Production, Prototype Design, Prototype Design, Landing Page Design, Android Design, UX Design, UI Design, Responsive Web Development

Design Lead and Front-end Development Lead

2010 - 2011
Whereoware
  • Elevated the agency’s brand by redesigning its identity, website, voice and tone, and internal marketing materials.
  • Improved our design process by introducing user experience design methods and modern design deliverables, including style tiles, element collages, and style guides, which resulted in faster delivery and reduced revisions.
  • Tested and optimized front-end website performance issues.
Technologies: Mockups, HTML, CSS, JavaScript, Visual Studio Development, Photoshop, UXPin, Microsoft PowerPoint, UX Design, UI Design, Product Design, Wireframing, Prototyping, Brand Identity Design, Accessibility Development, Web Design, Usability, Stakeholder Interviews, Design Workshops, E-commerce Website Design, Web Application, UX Design, UI Design, Design Strategy, Front-end Development, Creative Direction, User Flow Design, Team Leadership, Web App Design, Mobile App, Photoshop, UI Design, Design Direction, SaaS Design, SaaS Design, Adobe Creative Suite Design, Interaction Design (IxD), B2B Design, B2C, UX Research, Customer Research, Analytics Development, Web Analytics, Ideation, SaaS Design, Mockups, Digital Product Design, Mobile UX Design, Leadership, Inventory Management, Design Production, Prototype Design, Landing Page Design, UX Design, UI Design, Responsive Web Development

Front-end Developer and Designer

2009 - 2010
Whereoware
  • Modified and reshaped ASPDotNetStorefront’s eCommerce platform to fit the needs of our business and the business of our clients. This became the sole eCommerce platform we used for building all client projects.
  • Collected project requirements from clients, redesigned B2B eCommerce websites, led design presentations, and gave CMS training to clients.
  • Developed custom WordPress themes for marketing websites and blogs.
Technologies: AspDotNetStorefront, WordPress Design, CSS, HTML, JavaScript, Photoshop, Microsoft PowerPoint, UX Design, UI Design, Product Design, Wireframing, Prototyping, Accessibility Development, Web Design, Usability, Stakeholder Interviews, Design Workshops, E-commerce Website Design, Web Application, UX Design, UI Design, Front-end Development, User Flow Design, Web App Design, Mobile App, Photoshop, SaaS Design, SaaS Design, Adobe Creative Suite Design, Interaction Design (IxD), B2B Design, B2C, Analytics Development, Web Analytics, Ideation, SaaS Design, Mockups, Digital Product Design, Inventory Management, Design Production, Prototype Design, UX Design, UI Design, Responsive Web Development

Front-end Developer

2008 - 2009
Whereoware
  • Built eCommerce and marketing websites using HTML, CSS, jQuery, C#, WordPress, and PHP.
  • Collaborated with the in-house designers and clients on translating design to code.
  • Created graphic design assets to support content editors and developers.
Technologies: HTML, CSS, JavaScript, .NET, Visual Studio Development, Photoshop, WordPress Design, PHP, jQuery, Microsoft PowerPoint, Web Design, E-commerce Website Design, Web Application, Front-end Development, Web App Design, Mobile App, Photoshop, SaaS Design, SaaS Design, B2B Design, B2C, Analytics Development, Web Analytics, SaaS Design, Mockups, Inventory Management, Design Production, Responsive Web Development
2004 - 2008

Bachelor's Degree in Information Science and Systems

Radford University - Radford, VA, USA

Tools

Sketch, Figma, InVision, Zeplin Design, Jira, Balsamiq, Photoshop, Adobe Illustrator, Adobe InDesign, Confluence, UXPin, Mockups, Microsoft PowerPoint, Adobe Creative Suite Design, Photoshop, Adobe Illustrator, Adobe InDesign, Visual Studio Development, AspDotNetStorefront

Languages

HTML, CSS, JavaScript, PHP

Industry Expertise

Government

Platforms

WordPress Design, iOS Design, Android Design, Joomla

Other

Notion Development, Design Thinking, Human-centered Design, UX Design, UI Design, Product Design, Wireframing, Prototyping, Design Systems, Accessibility Development, Responsive Web Design, Web Design, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Usability Testing, E-commerce Website Design, Web Application, Team Leadership, UI Design, User Flow Design, User Validation Testing, Dashboard, Task Management, Creative Direction, UX Design, UI Design, Mobile App, Web App Design, Mobile App Design, Mobile App Design, SaaS Design, SaaS Design, Design Direction, UX Design, Interaction Design (IxD), Ideation, Dashboard Design, Mobile App Design, User Stories, SaaS Design, Mockups, Mobile App Design, Design Production, Digital Product Design, Mobile UX Design, MVP Design, Leadership, Prototype Design, Prototype Design, Agile Design, Landing Page Design, UX Design, UI Design, Responsive Web Development, Episerver, Service Design, UX Design, Brand Identity Design, Content Strategy, Information Architecture, Brand Design, Research, Mobile Apps, Graphic Design, Print Design, Communication Design, Marketing Design, Task Automation, Visual Design, Design Research, Automation, Front-end Development, Branding, Design Strategy, Mobile App Design, UX Research, User Research, Public Health, B2B Design, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Design, Competition Research, Analytics Development, Customer Research, Web Analytics, Fintech Development, User Journeys, Mobile UI Design, Inventory Management, .NET, jQuery

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring