Rochelle Pennington, Designer in Seoul, South Korea
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Rochelle Pennington

Verified Expert  in Design

Designer

Location
Seoul, South Korea
Toptal Member Since
December 21, 2021

Rochelle is a design lead and digital product designer who uses human-centered design methods to solve complex problems. She has 13+ years of agency experience working with all sizes of clients, teams, and projects. Rochelle has worked with government, nonprofits, and startups–including Yamaha, U.S. Federal Student Aid, Centers for Medicare & Medicaid Services, and Ronald McDonald House Charities.

User Experience (UX)User Interface (UI)WireframingWeb DesigneCommerceUser FlowsUX DesignUI DesignWeb App DesignSaaSSoftware as a Service (SaaS)IdeationSaaS DesignHigh-fidelity MockupsInteractive Prototypes

Portfolio

Work Experience

Principal Designer | Owner

2021 - PRESENT
Self-employed
  • Provided digital strategy and design services to help companies tell their story in a compelling way, achieve their business objectives, and better serve their customers.
  • Conducted the usability, content, analytics audits, and research activities such as stakeholder and user interviews.
  • Developed the brand strategy and identity design, including brand guidelines documenting logo, color, and typography usage.
Technologies: Figma, Sketch, Photoshop CC, Illustrator CC, InDesign CC, HTML, CSS, WordPress, Joomla, InVision, Notion, Design Thinking, Human-centered Design (HCD), Microsoft PowerPoint, User Experience (UX), User Interface (UI), Product Design, Wireframing, Prototyping, Design Systems, Service Design, Journey Mapping, Brand Identity, Accessibility, Responsive Web Design (RWD), Content Strategy, Information Architecture (IA), Web Design, Brand Guidelines, Research, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Graphic Design, Web Applications, UX Design, UI Design, Strategy, Branding, Creative Direction, Design Research, User Flows, Team Leadership, Adobe Photoshop, Responsive UI, Design Direction, SaaS, Software as a Service (SaaS), UX Audits, Adobe InDesign, Adobe Illustrator, Public Health, Adobe CC, Mobile UX Design, Interaction Design (IxD), B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Analysis, Competition Research, UX Research, User Research, Customer Research, Analytics, Web Analytics, Ideation, Dashboard Design, Mobile UI Design, Mobile App UI, User Journeys, User Stories, SaaS Design, High-fidelity Mockups, Digital Product Design, Mobile UX, Leadership, Design Production, Interactive Prototypes, Mobile Prototypes, Agile, Landing Page Design, Android, Web App UX, Web App UI

Senior Digital Product Designer

2020 - 2021
U.S. Digital Response
  • Designed a high-fidelity prototype to show states how a modern claim management system can provide data-driven insights, process claims faster, and reduce fraud.
  • Identified inefficiencies within the claimant experience and the U.S. Department of Labor’s back-end operations.
  • Co-authored an identity validation white paper to help states spend less time and resources procuring vendors.
Technologies: Figma, Notion, InVision, Photoshop CC, Design Thinking, Human-centered Design (HCD), CSS, HTML, WordPress, Microsoft PowerPoint, Joomla, User Experience (UX), User Interface (UI), Product Design, Wireframing, Prototyping, Design Systems, Service Design, Journey Mapping, Brand Identity, Accessibility, Responsive Web Design (RWD), Content Strategy, Information Architecture (IA), Web Design, Brand Guidelines, Research, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Graphic Design, Web Applications, Government, UX Design, UI Design, Strategy, Design Research, User Flows, Team Leadership, Web App Design, App Design, Adobe Photoshop, Responsive UI, Design Direction, SaaS, Software as a Service (SaaS), UX Audits, Adobe InDesign, Adobe Illustrator, Public Health, Adobe CC, Mobile UI Design, Mobile UX Design, Interaction Design (IxD), B2B, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Analysis, Competition Research, UX Research, User Research, Customer Research, Analytics, Web Analytics, Ideation, Dashboard Design, Mobile App UI, User Journeys, User Stories, SaaS Design, High-fidelity Mockups, Mobile App Design, Mobile Design, Mobile UI, Digital Product Design, Mobile UX, iOS, MVP Design, Leadership, Design Production, Interactive Prototypes, Mobile Prototypes, Agile, Landing Page Design, Web App UX, Web App UI, Responsive Web Apps

Visual Design Lead and User Experience Designer

2016 - 2019
Fjord / Accenture Federal Studio
  • Led a team consisting of nine UX and visual designers on a 10-month, high-visibility website redesign project with Federal Student Aid.
  • Planned and facilitated design sprints, design thinking workshops, stakeholder and user interviews, and usability testing.
  • Engaged clients in design presentations and workshops to solicit meaningful insights and feedback.
  • Cross-collaborated with the project leads across design, business, data, content, and engineering.
  • Led the studio’s visual design recruiting and hiring efforts and coached designers on developing their skills.
Technologies: Figma, Illustrator CC, InDesign CC, InVision, Jira, Confluence, HTML, CSS, Sketch, Zeplin, Photoshop CC, Microsoft PowerPoint, Design Thinking, Human-centered Design (HCD), User Experience (UX), User Interface (UI), Product Design, Wireframing, Prototyping, Design Systems, Service Design, Journey Mapping, Brand Identity, Accessibility, Responsive Web Design (RWD), Content Strategy, Information Architecture (IA), Web Design, Brand Guidelines, Research, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Usability Testing, Mobile Apps, Graphic Design, Print Design, Communication Design, Web Applications, Government, UX Design, UI Design, Strategy, Branding, Creative Direction, Design Research, User Flows, Team Leadership, Web App Design, App Design, Adobe Photoshop, Responsive UI, Design Direction, SaaS, Software as a Service (SaaS), UX Audits, Adobe InDesign, Adobe Illustrator, Public Health, Adobe CC, Mobile UI Design, Mobile UX Design, Interaction Design (IxD), B2B, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Analysis, Competition Research, UX Research, User Research, Customer Research, Analytics, Web Analytics, Ideation, Dashboard Design, Mobile App UI, Fintech, User Journeys, User Stories, SaaS Design, High-fidelity Mockups, Mobile App Design, Mobile Design, Mobile UI, Digital Product Design, Mobile UX, iOS, MVP Design, Leadership, Design Production, Interactive Prototypes, Mobile Prototypes, Agile, Landing Page Design, Android, Web App UX, Web App UI, Responsive Web Apps

Creative Director

2016 - 2016
Whereoware
  • Provided design direction for web, product, and marketing projects–from concept to launch.
  • Generated new business through proposal writing, strategy, crafting design concepts for sales pitches, and meeting with prospective clients.
  • Kept the agency relevant by constantly evolving the design process and researching industry trends, best practices, and emerging technologies and tools.
Technologies: Sketch, UXPin, InVision, Episerver, Photoshop CC, Illustrator CC, HTML, CSS, Microsoft PowerPoint, User Experience (UX), User Interface (UI), Product Design, Wireframing, Prototyping, Brand Identity, Accessibility, Responsive Web Design (RWD), Information Architecture (IA), Web Design, Research, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Mobile Apps, Graphic Design, eCommerce, Web Applications, UX Design, UI Design, Strategy, Branding, Front-end Development, Creative Direction, User Flows, Team Leadership, Web App Design, App Design, Adobe Photoshop, Responsive UI, Design Direction, SaaS, Software as a Service (SaaS), UX Audits, Adobe CC, Mobile UI Design, Mobile UX Design, Interaction Design (IxD), B2B, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Analysis, Competition Research, UX Research, User Research, Customer Research, Analytics, Web Analytics, Ideation, Dashboard Design, Mobile App UI, SaaS Design, High-fidelity Mockups, Mobile App Design, Mobile Design, Mobile UI, Digital Product Design, Mobile UX, iOS, MVP Design, Leadership, Inventory Management, Design Production, Interactive Prototypes, Mobile Prototypes, Landing Page Design, Android, Web App UX, Web App UI, Responsive Web Apps

Design Lead and Front-end Development Lead

2011 - 2016
Whereoware
  • Collaborated with the internal stakeholders and team to plan, design, build, and test ideas and features for our in-house eCommerce platform.
  • Modernized our workflow by introducing responsive web design, CSS preprocessing, web performance and accessibility best practices, and cloud-based cross-browser and device testing.
  • Hired, trained, and managed a team of front-end developers and remote freelance designers.
Technologies: Sketch, Photoshop CC, UXPin, Balsamiq Mockups, CSS, HTML, InVision, Illustrator CC, Episerver, Microsoft PowerPoint, User Experience (UX), User Interface (UI), Product Design, Wireframing, Prototyping, Brand Identity, Accessibility, Responsive Web Design (RWD), Information Architecture (IA), Web Design, Usability, Stakeholder Interviews, Design Workshops, Design Sprints, Graphic Design, eCommerce, Web Applications, UX Design, UI Design, Strategy, Front-end Development, Creative Direction, User Flows, Team Leadership, Web App Design, App Design, Adobe Photoshop, Responsive UI, Design Direction, SaaS, Software as a Service (SaaS), Adobe CC, Mobile UI Design, Mobile UX Design, UX Audits, Interaction Design (IxD), B2B, B2C, Heuristic Review, Heuristic Analysis, Heuristic Evaluation, UX Analysis, Competition Research, UX Research, User Research, Customer Research, Analytics, Web Analytics, Ideation, Dashboard Design, Mobile App UI, SaaS Design, High-fidelity Mockups, Mobile App Design, Mobile Design, Mobile UI, Digital Product Design, Mobile UX, iOS, MVP Design, Leadership, Inventory Management, Design Production, Interactive Prototypes, Mobile Prototypes, Landing Page Design, Android, Web App UX, Web App UI, Responsive Web Apps

Design Lead and Front-end Development Lead

2010 - 2011
Whereoware
  • Elevated the agency’s brand by redesigning its identity, website, voice and tone, and internal marketing materials.
  • Improved our design process by introducing user experience design methods and modern design deliverables, including style tiles, element collages, and style guides, which resulted in faster delivery and reduced revisions.
  • Tested and optimized front-end website performance issues.
Technologies: Balsamiq Mockups, HTML, CSS, JavaScript, Visual Studio, Photoshop CC, UXPin, Microsoft PowerPoint, User Experience (UX), User Interface (UI), Product Design, Wireframing, Prototyping, Brand Identity, Accessibility, Web Design, Usability, Stakeholder Interviews, Design Workshops, eCommerce, Web Applications, UX Design, UI Design, Strategy, Front-end Development, Creative Direction, User Flows, Team Leadership, Web App Design, App Design, Adobe Photoshop, Responsive UI, Design Direction, SaaS, Software as a Service (SaaS), Adobe CC, Interaction Design (IxD), B2B, B2C, UX Research, Customer Research, Analytics, Web Analytics, Ideation, SaaS Design, High-fidelity Mockups, Digital Product Design, Mobile UX, Leadership, Inventory Management, Design Production, Interactive Prototypes, Landing Page Design, Web App UX, Web App UI, Responsive Web Apps

Front-end Developer and Designer

2009 - 2010
Whereoware
  • Modified and reshaped ASPDotNetStorefront’s eCommerce platform to fit the needs of our business and the business of our clients. This became the sole eCommerce platform we used for building all client projects.
  • Collected project requirements from clients, redesigned B2B eCommerce websites, led design presentations, and gave CMS training to clients.
  • Developed custom WordPress themes for marketing websites and blogs.
Technologies: AspDotNetStorefront, WordPress, CSS, HTML, JavaScript, Photoshop CC, Microsoft PowerPoint, User Experience (UX), User Interface (UI), Product Design, Wireframing, Prototyping, Accessibility, Web Design, Usability, Stakeholder Interviews, Design Workshops, eCommerce, Web Applications, UX Design, UI Design, Front-end Development, User Flows, Web App Design, App Design, Adobe Photoshop, SaaS, Software as a Service (SaaS), Adobe CC, Interaction Design (IxD), B2B, B2C, Analytics, Web Analytics, Ideation, SaaS Design, High-fidelity Mockups, Digital Product Design, Inventory Management, Design Production, Interactive Prototypes, Web App UX, Web App UI, Responsive Web Apps

Front-end Developer

2008 - 2009
Whereoware
  • Built eCommerce and marketing websites using HTML, CSS, jQuery, C#, WordPress, and PHP.
  • Collaborated with the in-house designers and clients on translating design to code.
  • Created graphic design assets to support content editors and developers.
Technologies: HTML, CSS, JavaScript, .NET, Visual Studio, Photoshop CC, WordPress, PHP, jQuery, Microsoft PowerPoint, Web Design, eCommerce, Web Applications, Front-end Development, Web App Design, App Design, Adobe Photoshop, SaaS, Software as a Service (SaaS), B2B, B2C, Analytics, Web Analytics, SaaS Design, High-fidelity Mockups, Inventory Management, Design Production, Responsive Web Apps
2004 - 2008

Bachelor's Degree in Information Science and Systems

Radford University - Radford, VA, USA

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