Ruben Oliveira, Designer in Lisbon, Portugal
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Ruben Oliveira

Verified Expert  in Design


Lisbon, Portugal
Toptal Member Since
May 29, 2018

Ruben is an award-winning UI/UX designer with over 15 years of experience. His leadership has guided the successful execution of numerous projects within large and small teams. Over his career, he has successfully contributed his expertise to a wide array of domains, including web apps, mobile apps, websites, branding, and interaction design. Ruben has worked with large corporations like Google, Honda, and Virgin. His mission is to solve problems through quality digital experiences.


Work Experience

UI/UX Designer

2005 - PRESENT
  • Oversaw and managed the customer's experience, design, and brand direction, ensuring cohesive and engaging user journeys. Led product direction on design and strategic levels, focusing on innovative solutions to enhance products.
  • Discovered, conceptualized, designed, and validated new features for core products, driving continuous improvement. Collaborated with cross-functional teams to integrate feedback and refine strategies, aligning with business goals and user needs.
  • Used UX best practices to create intuitive interfaces and seamless interactions, enhancing the user experience. Adapted quickly to changing project requirements and market conditions, demonstrating resilience and flexibility in a dynamic environment.
  • Emphasized effective communication and collaboration, fostering strong partnerships with Product, Engineering, and other teams. Led end-to-end design ownership, from concept to implementation, ensuring high-quality deliverables and outcomes.
  • Maintained a positive, forward-looking attitude, consistently contributing to team success and driving innovation. Valued direct communication and viewed feedback as growth opportunities, continuously seeking ways to improve and excel in design.
Technologies: Responsive Web Design (RWD), Information Architecture (IA), User Interface (UI), Product Design, User Experience (UX), Affinity Designer, Zeplin, Figma, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Responsive Web Apps

Product Designer

2014 - 2015
  • Integrated IMG's IP audio technology into the Google Voice mobile experience. Explored innovative solutions and concepts to optimize UX/UI on their mobile platform, ensuring a seamless and engaging experience for users.
  • Defined prototypes tailored to mobile interactions.
  • Collaborated closely with the engineering team and managers.
Technologies: Mobile, Google

Digital Designer

2013 - 2015
Imagination Technologies
  • Set the creative direction for client and internal work.
  • Worked with multidisciplinary teams in large web, mobile, and wearable projects from concepts to guidelines and presentation.
  • Mentored the intermediate creative staff.
  • Collaborated closely with the UX and engineering teams.
Technologies: Responsive Web Design (RWD), User Interface (UI), Product Design, User Experience (UX), Adobe After Effects, Principle, Adobe Illustrator, Axure, Sketch, Adobe Photoshop

UX/UI Designer

2011 - 2013
Zood Labs
  • Managed and was responsible for the UX thinking, creative direction, and visual design execution.
  • Drove concepts and created innovative experiences.
Technologies: Responsive Web Design (RWD), User Interface (UI), Product Design, User Experience (UX), Adobe After Effects, Adobe Illustrator, Adobe Photoshop
2007 - 2011

Bachelor's Degree in Information Technology and Multimedia

Instituto Politécnico de Castelo Branco - Castelo Branco, Portugal


Adobe After Effects, Adobe Photoshop, Sketch, Adobe Experience Design (XD), Adobe Illustrator, Figma, After Effects CC, Framer Prototyping, Principle, ProtoPie, Affinity Designer, Jira, Confluence, InVision Studio, Zeplin, InVision, Adobe

Industry Expertise

Transportation & Shipping, Consumer Products, Creative Tech, Professional Services, Sports & Recreation, Automotive, Travel & Leisure, Insurance, Real Estate


MacOS, Web, Mobile, iOS, Android, Axure, tvOS, Desktop, WordPress, Webflow




Testing, UI Design, UX Design, Service, Product Management, Desktop App Design, Research, Planning, Wireframing, User Flows, Mind Mapping, Mood Boards, Mobile Apps, Cargo & Shipping, Discovery, SaaS, Web Design, Personas, Dashboards, Information Architecture (IA), Websites, Brand Design, Branding, Landing Pages, Responsive, WebApp, Responsive Web Design (RWD), Mobile App Design, Web App Design, Software as a Service (SaaS), User Interface (UI), User Experience (UX), Interaction Design (IxD), Prototyping, Product Design, Dashboard Design, Journey Mapping, Mockups, Sitemaps, UI Motion, UX Wireframes, Web UI, Web UX, Workshops, Design Leadership, User Personas, User Stories, User Testing, MVP Design, App Design, Apps, B2B, Style Guides, UX Workshops, Responsive Web Apps, User Research, Gamification, eCommerce, Fintech, SaaS Design, Motion Design, Blockchain, Tools, Virtual Studio, Voice UI Design, Device Drivers, Statistics, Sketching, Switzerland, Models, Modeling, Digital Marketing, Legal, Design, 3D, Internet of Things (IoT), Artificial Intelligence (AI), App UX, App UI, Fitness Trackers, Framer, Visual Design, Creative Direction, Programming, Google, Web App UI

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