Sana Yusuf
Verified Expert in Design
Designer
San Francisco, CA, United States
Toptal member since November 25, 2021
Sana is a UX and UI designer with over seven years of experience designing end-to-end digital product experiences. She designs apps, web apps, and eCommerce sites and uses design thinking to work through product lifecycles. Her focus areas include crafting robust information architecture, creating seamless user flows, and designing clean, high-fidelity screens and interactive prototypes. Sana likes to experiment with innovative interaction ideas and strives to simplify users' lives.
Portfolio
Areena | Mobile App for Amateur Sport Leagues
Work Experience
UX Designer
7-Eleven - Main
- Redesigned the help center to address the key pain points customers and support agents face.
- Redesigned the store locator and conducted moderated user testing to validate key assumptions.
- Led the experience design for the new app's consumer-facing shopping experience.
Senior UX Designer
Ignitesol
- Crafted an end-to-end experience for an app used by Texas residents to sign up for local amateur sports leagues and track their progress over time.
- Communicated directly with the clients to understand their requirements and advised them on the best approach to convert their ideas into an MVP within the time and budget requirements.
- Conducted user research and created sitemaps and wireframes to communicate the design ideas before converting them into final visual designs and interactive prototypes.
- Designed and developed websites for multiple clients, using no-code platforms such as Shopify and Webflow.
- Encouraged and led the team to switch from Sketch to Figma during the pandemic. Organized templates and structures for the design files to increase efficiency.
UX Designer
Ignitesol
- Crafted the end-to-end experience for an online digital locker platform.
- Worked closely with the founder and developers in brainstorming sessions regarding the designs being worked on.
- Collaborated with multiple startups to convert their ideas and realize the core features for their MVPs.
Design Intern
22feet Tribal Worldwide
- Designed the official blog for a high-end automobile brand to promote its products. The design process included mobile-first design and creating high-fidelity visuals according to the brand guidelines.
- Assisted a senior designer in designing the UX and UI for a stat tracking app.
- Designed social media posts for Facebook and Twitter.
UI Designer
Hipship Logistics
- Collaborated with the company owner to redesign the online portal for national logistics. We used a modern UI and illustrations to simplify the original site and guide users through the process.
- Created the visual designs of the portal with multiple iterations through user testing and brainstorming.
- The newly designed 10-page website was launched in 2015 and helped increase the company's sales.
Education
Diploma with Honors in Digital Design
Vancouver Film School - Vancouver, BC, Canada
Bachelor of Design Degree in Multimedia Design
Raffles Design Institute - Bangalore, India
Certifications
Philosophical Foundations of Artificial Intelligence
Stanford Continuing Studies
Skills
Tools
Figma, Sketch, Principle, Miro, MURAL, InVision, Draw.io, Photoshop CC, Mailchimp, Hotjar, ProtoPie, Jira
Languages
HTML, CSS
Platforms
Shopify, Webflow, Webflow CMS
Industry Expertise
Psychology & Mental Health, Sports
Other
Interaction Design (IxD), Information Architecture (IA), Color Theory, Interface Design, App Design, Product Design, Wireframing, UX Design, UI Design, Web UX Design, eCommerce, User Experience (UX), User Flows, Mobile-first Design, Prototyping, Mobile UI Design, Responsive Web Apps, Responsive Web Design (RWD), Ideation Workshops, Presentation Design, Mobile Design, UI Prototyping, User Journey Maps, User Workflows, Web App UX, User Interviews, User Journeys, User Testing, eCommerce UX, B2B, Dashboard Design, Design Systems, Service Design, Customer Journeys, Dashboards, Design Workshops, UI Animation, Research, Graphic Design, Web Design, 2D Animation, Business, Persuasive Design, Videography, Magazine Layout Design, Editorial Design, Philosophy, User Research, Mobile UX Design, Web UI Design, Web Development, E-shops, Responsive UI, Web App UI, Mobile UX, Mobile UI, Mobile Apps, iOS UI Design, Mental Model, Data-driven Design, Mobile App UI, Android UI Design, B2C, Responsive UX Design, Multilingual Design, SaaS Design, Visual Design, Unbounce, Shopify Design, PageFly, Cosmetics, Skincare, Beauty Products, A/B Testing, Web Layout, Landing Page Design, Landing Pages, Blog Design, Newsletter Design, Online Shops, Online Store Design, Clothing, Shopify Theme, Sitemaps, No-code Development, Responsive Layout, Conversion, Layout Design, CMS Made Simple (CMSMS), Minimum Viable Product (MVP), Interactive Prototypes, Websites, Startups, Artificial Intelligence (AI), Journey Mapping, High-fidelity Mockups, Style Guides, Product Roadmaps, Design Thinking, Competitor Analysis & Profiling, Low-fidelity Mockups, SEO Tools, Web UI, Mobile First, User Interface (UI), Icon Design, Web UX, Web App Design, Gamification, SaaS, UX Research, Ideation, Mobile App Design, Ethics, Leadership, Strategy, Apps, Framer
Experience
- Product Design - 7 years
- User Research - 6 years
- App Design - 6 years
- Interaction Design (IxD) - 6 years
- Web UX Design - 5 years
- Information Architecture (IA) - 5 years
- Ideation Workshops - 5 years
- Figma - 3 years
Tools
- Figma
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