Rachel Davey, Designer in York, United Kingdom
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Rachel Davey

Verified Expert  in Design

Designer

Location
York, United Kingdom
Toptal Member Since
June 12, 2017

Rachel designs and builds beautiful products. With a combination of strong design skills and a front-end development skillset, she can take the reins on the entire end-to-end user experience. Over the past six years, Rachel has worked with some of the world's most trusted brands including Hyundai, Phillips, and Nestlé. She has also co-founded two companies and worked closely with many other entrepreneurs to bring their ideas to life.

Portfolio

Work Experience

UI/UX Product Designer

2017 - PRESENT
Toptal
  • Redesigned a fundraising and donations platforms dashboard to be more user-friendly and improve user engagement.
  • Redesigned the marketing website of a SaaS company that provides development tools for enterprise customers.
  • Created the front-end of a website with the latest Bootstrap 4, Sass, and Flexbox.
  • Designed and consulted with a communications company to improve the usability of their website and increase conversion rates.
Technologies: GitHub, TFS, JavaScript, HTML, Less, Visual Studio, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Zeplin, InVision, Sketch, UI Design, Responsive UI, Figma, eCommerce UI, Mockups, High-fidelity Mockups, Dashboard Design, Healthcare, HTML UI, Blog Design, Startups, Front-end, Web Page Mockups, Web Design, User Interface (UI), Web UI, Visual Design, Prototyping, UI Prototyping, Women's Health, Web

Designer and Co-founder

2019 - 2023
GA Insights
  • Worked with a technical co-founder from the very start to bring the startup to life. Created all user experience designs and front-end implementation of the website. This included a lot of work with MVPs in a lean startup mentality.
  • Helped the startup to grow by continually identifying and improving features and user experience.
  • Learned and designed using Block Kit UI for generating Slack app messages. Crafted responsive email design and implementation, especially by using SendGrid. Created UI for managing and editing dashboard-type views.
Technologies: Figma, Web UI, Web UX, Visual Design, B2B, Conversion Rate, Conversion, Early-stage Startups, Email Design, SendGrid, HTML Email, Email Coding, Prototyping, Animated Prototypes, UI Prototyping, Lean Startups, Sass, Lean, Lean UX, WordPress Themes, WordPress, Framer, User Flows, Web

Product Designer

2018 - 2022
Kyero
  • Created a new visual brand identity to align the company with a more inspiring personality. Designed a new logo and styling across all channels, including website, social, emails, and print materials.
  • Managed the implementation of a blog to help bring more organic traffic to the site.
  • Designed and met key business needs, including prioritizing tasks, gathering materials and specs, wireframing, design approval with stakeholders, mockups, and liaising with developers and QAs to sign implementation.
Technologies: Figma, Adobe CC, Google Analytics, Optimizely, UI Audits, Layout Design, Product Design, Web UI, Web UX, Visual Design, B2B, Conversion Rate, Conversion, Email Design, HTML Email, Email Coding, Prototyping, Animated Prototypes, InVision App, Accessibility, Web Accessibility, UI Prototyping, Sass, WordPress, WordPress Design, Lean UX, Web

UI Designer

2016 - 2017
xDelivered Studio
  • Designed and oversaw the user experience of all products.
  • Worked alongside several startups to design and successfully launch their products.
  • Created designs for Android, iOS, and Windows apps, as well as responsive websites.
  • Co-founded and led the design of two startups, Cloudbot and PayPact.
  • Created all HTML, LESS, and JavaScript code for responsive websites.
  • Created prototypes for presentation using Sketch and InVision.
Technologies: GitHub, TFS, JavaScript, HTML, Less, Visual Studio, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Zeplin, InVision, Sketch, UI Design, Responsive UI, Figma, Mockups, iOS UI Design, High-fidelity Mockups, Responsive Email Templates, Dashboard Design, Real Estate UI, SaaS Design, HTML UI, Bootstrap, Blog Design, Startups, Real Estate, Front-end, Web Page Mockups, Responsive, Low-fidelity Mockups, Web Design, User Interface (UI), Android App Design, Web UI, Visual Design, Animated Prototypes, InVision App, UI Prototyping, Fashion Design, Marketplaces, Sass, Marketplace Design, Web

Digital Designer

2014 - 2015
Lovestock&Leaf
  • Designed for leading brands such as Hyundai, Phillips, Zendesk, and Nestlé.
  • Led all the visual direction for the company, enforcing its brand and ethos.
  • Established various products such as chat apps, VoIP apps, to-do lists, and social media integrations for Zendesk.
  • Built an app for Phillips for hospital use.
  • Crafted several designs for products in the Zendesk marketplace, one of which is the top-selling product.
  • Created a social media platform for Nestlé to chat directly with their customers.
Technologies: Git, Less, JavaScript, HTML, Adobe Illustrator, Adobe Photoshop, InVision, Sketch, UI Design, Responsive UI, Mockups, High-fidelity Mockups, Responsive Email Templates, Dashboard Design, InDesign CC, SaaS Design, HTML UI, Flexbox, Startups, Front-end, Web Page Mockups, Web Design, User Interface (UI), Web UI, Visual Design, B2B, Web

Product UI Designer

2014 - 2014
RD Design Studio
  • Worked with several early stage startups to turn their ideas into well designed products.
  • Designed and created an InVision prototype which helped the startup Boulesse gain investment.
  • Created the designs and built the responsive website for a startup based in San Fransisco.
  • Redesigned and restructured the website of a local furniture company who wanted to stand out.
  • Worked with an award winning jewellery designer to showcase her jewellery in a portfolio website.
Technologies: WordPress, JavaScript, HTML, Less, Visual Studio, Adobe CC, Sketch, InVision, UI Design, Responsive UI, Mockups, Dashboard Design, HTML UI, Startups, Real Estate, Front-end, Web Page Mockups, iOS App Design, Web UI, WordPress Themes, Web

Digital Designer

2012 - 2014
CBS
  • Rebranded and redesigned an eCommerce website to increase conversions.
  • Carefully researched and designed a new checkout system to increase sales.
  • Modified existing websites to make them responsive.
  • Created all the front-end design of the websites with HTML, LESS, and JavaScript.
Technologies: JavaScript, CSS, HTML, Adobe CC, UI Design, Responsive UI, Mockups, Dashboard Design, HTML UI, Front-end, Web Page Mockups, Banner, Social Banners, Banner Ads, Banner Design, Banner Campaigns, Ad Banners, WordPress, Women's Health, Framer

Designer

2009 - 2012
Ryder Architecture
  • Created interior, graphic, and architectural design for the award winning architecture studio.
  • Helped win competitions by creating stunning visuals and 3D renders of architectural spaces.
  • Worked with state-of-the-art architecture software, which developed my passion for software and technology.
  • Designed bespoke furniture for a school project, including a piece with bookshelves and nooks for children to read.
Technologies: Revit, CAD, Adobe InDesign, Adobe Photoshop
2006 - 2009

Bachelor of Arts Degree in Architecture and Design

Newcastle University - Newcastle, England

Tools

Photoshop CC, Principle, Zeplin, InVision, Sketch, Figma, Illustrator CC, InDesign CC, SendGrid, InVision App, Adobe Creative Suite, Banner, Adobe CC, Adobe Photoshop, Adobe InDesign, CAD, Revit, Visual Studio, Adobe Illustrator, Git, TFS, Axure RP Pro, GitHub, Google Analytics, Optimizely

Languages

Less, HTML, CSS, Charity, JavaScript, HTML5

Platforms

Adobe Suite, Web, WordPress, MacOS, iOS, Magento, Zendesk

Industry Expertise

Real Estate, Building & Construction, Banking & Finance, Health, Retail & Wholesale, Fashion, Healthcare

Other

SaaS Design, UI Prototyping, Responsive, iOS UX Design, Responsive Web Design (RWD), Front-end, UI Design, Web Page Mockups, High-fidelity Mockups, Low-fidelity Mockups, eCommerce UX, eCommerce Design, iOS UI Design, Full-stack, Responsive UI, Wireframing, HTML UI, Principal, MVP Design, App Design, Design, iOS App Design, Android App Design, Mockups, Web Design, User Interface (UI), Website Redesign, UX Design, Real Estate UI, Web UI, Web UX, Visual Design, Brand Identity, Blog Design, Personas, User-centered Design (UCD), User Flows, Fintech, Fashion Design, Dashboard Design, Marketplaces, jQuery Plugins, eCommerce UI, WordPress Design, Responsive Email Templates, Minimum Viable Product (MVP), Lean Startups, Startups, Branding, User Experience (UX), Sass, Marketplace Design, Fintech Design, UI Audits, Layout Design, Product Design, Conversion Rate, Conversion, Early-stage Startups, Email Design, HTML Email, Email Coding, eCommerce, Prototyping, Animated Prototypes, Social Banners, Banner Ads, Banner Design, Ad Banners, Banner Campaigns, Lean, Lean UX, WordPress Themes, Women's Health, Scroll Animations, Social Media, Work Portfolio Design, Agency Websites, UI Animation, Parallax Design, Flat Design, Web Trends, Software Design, Freelancing, Sports Websites, Clean Design, Booking UX, Calendars, Profile Design, Beauty Products, Graphic Design, Luxury Industry, Fundraising, Graphs, Data, Donations, Data Visualization, CSS3 Animation, Xamarin.Forms, Bootstrap Themes, Version Control, Identity, Bootstrap, Flexbox, 3D Architecture, Technical Drawing, B2B, Accessibility, Web Accessibility, Framer

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